What We ll Cover In This Presentation:
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1 Websites & Online Marketing What We ll Cover In This Presentation: Why your Business needs a Website Why your Website needs to be Well-Marketed Why your Business & Website need Social Media
2 Websites & Online Marketing Why your Business needs A Website
3 Why your Business needs a Website
4 Why your Business needs a Website What should your Website do for you? Act as a virtual brochure for your Business List out the Services you offer in detail List out the Areas you serve in detail Provide testimonials, FAQs and any other relevant info Make you easy to contact by phone, , contact form
5 Why your Business needs a Website Websites vs. Radio/TV Advertising: REACH: TV/Radio: Local/Regional Website: The Entire Earth TARGETING: TV/Radio: Very limited (normally by channel/station) Website: Extremely precise with SEO/Marketing COST: TV/Radio: appx. $1000 for production, appx. $750 per placement (30 second spot) Website: $700-$1155 for Design/Marketing/Social media, $195-$295/year for ongoing Hosting & Support
6 Why your Business needs a Website Websites vs. Billboards: REACH: Billboard: People who drive by it Website: The Entire Earth TARGETING: Billboard: Basically none Website: Extremely precise with SEO/Marketing COST: Billboard: $200-$500 for design, $3900-$9750/year (small) $19,500-$390,000/year (large) Website: $700-$1155 for Design/Marketing/Social media, $195-$295/year for ongoing Hosting & Support
7 Why your Business needs a Website Websites vs. Yellow Page Ads: REACH: Yellow Pages: Local/Regional Website: The Entire Earth TARGETING: Yellow Pages: Basically none Website: Extremely precise with SEO/Marketing COST: Yellow Pages: $250-$1300 for design, appx. $2000/yr (1/8 page) appx. $25,000/yr (full page) Website: $700-$1155 for Design/Marketing/Social media, $195-$295/year for ongoing Hosting & Support
8 Why your Business needs a Website Websites vs. Direct Mailers: REACH: Direct Mailer: Local/Regional/US (5000 mailed) Website: The Entire Earth TARGETING: Direct Mailer: Based on mailing list Website: Extremely precise with SEO/Marketing COST: Direct Mailer: appx. $150-$300 for mailing list of 5000 appx. $1500-$3500 (5000 mailed) Website: $700-$1155 for Design/Marketing/Social media, $195-$295/year for ongoing Hosting & Support
9 Why your Business needs a Website Websites vs. Blasts and Cold-Calling: REACH: /Call: Local/Regional/US/World (CAUTION!) Website: The Entire Earth TARGETING: /Call: Depends on how collected (CAUTION!) Website: Extremely precise with SEO/Marketing COST: /Call: Free if done on your own (CAUTION!) Pricing for lists/sending/calling varies wildly (CAUTION!) Website: $700-$1155 for Design/Marketing/Social media, $195-$295/year for ongoing Hosting & Support
10 Websites & Online Marketing Why your Website needs to be Well-Marketed
11 Why your Website needs to be Well-Marketed
12 Why your Website needs to be Well-Marketed
13 Why your Website needs to be Well-Marketed The following people who are online use search engines regularly: 92% of year olds 80% of 65+ year olds 97% of households making $50k-$75k 95% of households making $75k+
14 Why your Website needs to be Well-Marketed
15 Why your Website needs to be Well-Marketed
16 Why your Website needs to be Well-Marketed About Paid Advertising: COSTLY: You pay for every click on your ad (can run through your budget quickly) LIMITED: Paid Ad content is typically limited to characters (depends on ad type) NOT A GOOD FIT: Paid Ads tend to be cost-effective for companies that sell products online or sell retail at a physical location
17 Why your Website needs to be Well-Marketed Percentage of online people who view Paid Ads NEGATIVELY: 78% of year olds 72% of 65+ year olds 74% of households making $50k-$75k 68% of households making $75k+
18 Websites & Online Marketing Why your Business & Website need Social Media
19 Why your Business & Website need Social Media Over 1.8 BILLION people worldwide use Social Media (18% increase from 2012) Used by 60% of year olds (over 250% increase from 2009) Used by 43% of 65+ year olds (over 300% increase from 2010) Used by 74% of $50k-$75k households Used by 71% of 75k+ households
20 Why your Business & Website need Social Media What exactly IS Social Media???
21 Why your Business & Website need Social Media What Is Facebook? Place online for people to meet, stay connected and find businesses and other interests When someone likes your page, they see your updates as soon as you post them 1.26 BILLION active users worldwide (over 20% growth since 2012) 147 MILLION daily users in US & Canada 2 BILLION business-to-customer connections
22 Why your Business & Website need Social Media What Is Twitter? Similar to Facebook but more rapid, users limited to 140 characters per tweet Used by individuals and businesses, easy to connect with potential clients Appx. 1 BILLION regular users (over 50% increase since 2012) Fastest-growing group is year olds (over 79% since 2012, over 200% since 2011)
23 Why your Business & Website need Social Media What Is Google+? Pretty much the Google version of Facebook Fast-growing Social Network (over 30% in 6 months) Google gives significant rankings boost to Websites with a Google+ page
24 Why your Business & Website need Social Media What Is YouTube? Online video website watch, upload, comment You can embed your YouTube videos on your Website, Blog, Facebook, Google+, Twitter, etc. 1 BILLION visitors every month 6 BILLION hours of video watched every month (100% increase since 2012) Google gives rankings boost to Websites linked from YouTube
25 Why your Business & Website need Social Media What Is A Blog? Social Media on your Website Post updates about your Business, answer questions and comments from visitors, link your Blog posts to other Social Media and more 528 MILLION Blog views per month Businesses with Blogs get 126% more leads Google, Yahoo and Bing gives rankings boost to Websites with Blogs
26 Why your Business & Website need Social Media What Is Craigslist? Online FREE classified ad website Ads are broken down by metro area and type of service offered 60 MILLION visitors each month 50 BILLION page views each month Custom-made Craigslist ad templates attract significantly more attention than ads with just text and a few pictures
27 Websites & Online Marketing Summary: Websites are the primary way to promote your Business now Your Website needs to be easy to find on Google and the other search engines Your Business and Website need a good presence on Social Media to get maximum exposure
28 Websites & Online Marketing What I can do for your Business
29 Websites & Online Marketing Basic Package: Standard Home Watch Website Company/Bio Info, Services and Areas Info, Testimonials/FAQ/etc. Contact Page with Contact Form Online Promotional Campaign Search Engine Optimization, Directory and Local Listings Optimization Online and Off-site Marketing Non-NHWA Pricing: $1199 NHWA Member Pricing: $773 $695
30 Websites & Online Marketing Full Package: Home Watch Website & Blog: Company/Bio Info, Services and Areas Info, Testimonials/FAQ/etc. Contact Page with Contact Form Online Promotional Campaign Search Engine Optimization, Directory and Local Listings Optimization Online and Off-site Marketing Social Media Campaign Facebook Page, Twitter Account, Google+ Page, YouTube Page, Craigslist Ad Template, Full Integration and Optimization between Website, Blog and all Social Media Non-NHWA Pricing: $1975 NHWA Member Pricing: $1283 $1155
31 Websites & Online Marketing
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