Nathan (Ken) Shim. Sr. Dev Success Engineer PlayFab. Microsoft Corporation

Transcription

1 세션 데모을 위해 앱 스토어 (US Store) 또는 구 굴 플레이 에서 Unicorn Battle by PlayFab 을 다운 받으시고 설치 해주시기 바람 니다. (데모를 직접 Try하시고자 하시는분에 한에서만 부탁드립니 다 )

2 Nathan (Ken) Shim Sr. Dev Success Engineer PlayFab Microsoft Corporation

3 Agenda Who am I? Introduction to Microsoft PlayFab Integrating with Unity Case Study Fluffy Fairy Questions?

4 Who Am I

5 Let s talk about PlayFab 실시간모니터링을 통한 실시간 변환

6 Then 1. Pokemon Silver 2. Pokemon Gold 3. The Sims 4. Roller Coaster Tycoon 5. Final Fantasy 9 6. Tony Hawk Pro Skater 2 7. Diablo 2 8. Super Marios Bros. Deluxe 9. The Sims Livin Large 10.Who Wants to be a Millionaire? 10% carryover 1. Harry Potter and the Sorcerer s Stone 2. Metal Gear Solid 2 3. The Sims: Hot Date 4. The Sims 5. Pokemon: Crystal 6. Backyard Basketball 7. Grand Theft Auto 3 8. Myst 3: Exile 9. Civilization 3 10.Gran Turismo Now 1. Clash of Clans 2. Game of War Fire Age 3. Candy Crush Saga 4. Madden NFL Football 5. Mobile Strike 6. Star Wars: Galaxy of Heroes 7. Candy Crush Soda Saga 8. Marvel Contest of Champions 9. Boom Beach 10. Candy Crush Jelly Saga 60% carryover 1. Mobile Strike 2. Clash Royale 3. Game of War Fire Age 4. Candy Crush Saga 5. Clash of Clans 6. Doubledown Slots & Casino 7. Marvel Contest of Champions 8. Candy Crush Soda Saga 9. 8 ball pool 10.Pokemon Go

7 The PlayFab Platform PlayFab 은 라이브 게임을 위한 완성된 백앤드 플랫폼입니다. 효과적인 LiveOps의 전략없인 테블에 돈을 버려두는것과 같습니다. PlayFab is a suite of products that complement your existing backend infrastructure. Mix-and-match to meet your needs, or adopt the entire platform as a powerful base for current and future games.

8 More than 3,000 developers and growing

9 Fully cross platform and engine agnostic Supported Platforms Supported Engines

10 The PlayFab Products Game Services Grow Fearlessly with a complete set of Backend features Player Management 게임운영 Multiplayer 멀티플레이어 Commerce 경제 Leaderboards 리더보드 Custom Logic 커스틈 로직

11 The PlayFab Products Real-Time Analytics 실시간분석 Understand your players to build a better game. Real-Time data Pipelines 실시간 테이타 Pipeline Dashboards 데시보드 A/B Testing A/B 테스트 Reports 보고 Snowflake data integration SnowFlake 데이타 integration

12 The PlayFab Products Live Ops Host events, run experiments, and reward your players Messaging 메세징 Content Updates 콘텐츠 업데이트 In-Game events 게임상의 이벤트 In-Game Promotions 게임상의 프로모션 Real-time Segmentation 실시간 Segmentation

13 Let s talk about LiveOPs!

14 Is your Game LiveOps Ready? Scale to millions of players? 더많은플레리어들을의해확장 Run in-game events? Tournaments? 토너먼트, 인게임이벤트 Message players? Lapsed players? Update content at any time? 원하는시간에업데이트 Treat VIPs and other player segments differently? VIP 플레이어와일반플레이어의분리관리 Measure and react to KPIs in real-time? Run sales, time-limited offers and promotions? Pipeline your data into a data warehouse for deeper analysis? Conduct experiments and A/B tests? Gift or otherwise reward players? Modify a player s account to solve a customer-service issue? Do all of the above without constant help from engineering

15 What is LiveOps? Changes to the game after it goes live Designed to boost monetization, engagement, retention Generally without changing game code Live Ops New cosmetic item Limited time offer Weekend event Paid UA campaign Not Live Ops New functional item New crafting mechanic New tournament mode New viral mechanic

16 LiveOps requires games to be operated as services Game as Packaged Good Game as Service Publishing Retail One size fits all Most work done before launch Single-player Content is king Operating High freq. trading Personalized Most work done after launch Multi-player and social Data is king

17 Live event taxonomy 라이브 이벤트의 분류학 Fun boost engagement Monetization 수익화 boost revenues, fix economy Marketing cross promote another game Content promote new update Tactical wielded like a scalpel Hybrid mix of the above

18 Building blocks of LiveOps Business Intelligence (actionable analytics) Live events Player messaging Content updates Store / catalog management Offers & promotions Customer service User acquisition

19 Modern game success driven by use of real-time data 1 9 How well does a game know its players? Across games? How well can the game act on that information? Acquisition Offers Game tuning Tournaments Player Targeted ads Pricing Cross-promotion Service resolution Events Content

20 i.e. Vanity metrics are not actionable?? Game Events Metrics

21 Daily retention cohorts only show the symptoms Good Acquisition Week Retention Now What?

22 Using metrics more effectively is about learning Data Idea Try Source: Lean Startup Framework

23 Requirements for actionable BI Rich set of events you can t measure what you don t capture Deeper access to your data than many analytics tools allow - And support for semi-structured data Tools to easily run experiments w/o writing new code

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28 Integrating with Unity

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31 9 7 8

32 Fluffy Fairy

33 Idle Miner Tycoon Fluffy Fairy

34 PlayFab API Usages on Idle Miner Tycoon Note: Fluffy Fairy also utilizes other 3 rd party tools not shown here.

35 Call to action Start thinking about your LiveOps strategy Adopt a continuous learning model Move from vanity metrics to actionable metrics Store the data you need to make good decisions Install PlayFab for free today

36 Before I go You Make It Fun, 재미있는게임제작에만신경써주세요 We ll Make It Run 나머지는플레이팹에게맏기세요, Will Your Game be in the Top 10 for Days, or Years? We have a motto, Ad facilia per aspera. It means that we make the hard stuff easy and let you focus on what you love. Here are our promises to you:

37 Questions?