Mobile Game & Entertainment Brands

Transcription

1 53 Mobile Game & Entertainment Brands November 2016 Media Cycle: Oct 1-31, 2016 This free report provides media prominence metrics for the top 15 entities in the sector. For full analytics on all sector entities, subscribe to mediaquant dashboards via a free trial at mediaquant.net mediaquant The numbers behind the news Copyright 2016 mediaquant, Inc.

2 About mediaquant mediaquant, Inc. provides businesses with analytic insight into how their brands, competitors, and market influencers are trending in earned media. We represent earned media coverage as a simple, comparative metric and publish it across a growing catalog of thousands of business and consumer topics, trends, brands, and influencers discussed in traditional and social media. Using our online dashboards, companies can benchmark the media performance of their brands alongside competitors, track the key issues and influencers driving mindshare and market share, monitor and compare media momentum over time, within peer groups, and across multiple traditional and social media segments, and assign advertising value to earned media for their brand. For more information or a free 30-day trial subscription, visit Contact mediaquant Mary Senatori msenatori@mediaquant.net Portland, OR License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

3 MOST ACTIVE, TOP GAINERS AND TOP LOSERS Mobile Game & Entertainment Brands Sector Sector Media Rating Most Dynamic Sectors* Close Chg. NBA Teams Philanthropic Foundations NBA Players Children & Youth Advocacy Groups NHL Teams Quick Service Brands Financial Services Brands Teens and Children Trends Online Payment Brands Car Sharing Brands Ground Transportation Health & Wellness Advocacy Online Retailers Science Trends Groups Prior Change *Ranked by Prior % Change Prior Change Sector Total Listing 33 Advances 13 Declines 14 Game of War % 267,515 Unchanged 6 Pokemon Go % 50,670 % Chg 12 mo Chg YTD Chg New High (Media Rating) 20 MOST ACTIVE King Digital % 44,466 Mobile Strike % 42,351 EA Mobile % 31, % -7-12% Electronic Arts % 28, % % Kim Kardashian: Hollywood % 21, % -2-4% Hay Day % 17, % % Machine Zone % 13, % -4-8% Minecraft % 7, % +2 +5% Spotify % 4, % +3 +2% Rockstar Games % 2, % +7 +6% Clash of Clans % 2, % +2 +6% Angry Birds % 1, % +3-3% Candy Crush % 1, % +4 +3% Kendall & Kylie % 1, % % FarmVille % 1, % -1 - Clash of Kings % % +5 +4% Clash Royale % 730 Close Rating Chg. % Chg. Mention Volume (100) % % Niantic Labs % 709 New High (Media Rating) Mentions Rating Rating Close % Chg. Close % Chg. Chg. (100) Chg. 20 TOP GAINERS 20 TOP LOSERS Mentions (100) FarmVille % 1,117 Clash Royale % 730 Rockstar Games % 2,224 Niantic Labs % 709 Zynga % 623 Clash of Clans % 2,191 Grand Theft Auto: San Andreas % 375 Rovio % 90 Candy Crush % 1,860 Pokemon Go % 50,670 EA Mobile % 31,477 Angry Birds % 1,932 SimCity % 362 King Digital % 44,466 Spotify % 4,897 Electronic Arts % 28,189 Game of War % 267,515 Pandora % 76 Mobile Strike % 42,351 Hay Day % 17,247 Glu Mobile % 181 Supercell % 314 FarmVille 2: Country Escape % 22 Activision % 537 Gamebasics % 17 Clash of Kings % 733 Minecraft % 7,639 Mojang % 237 Machine Zone % 13,422 Minecraft % 7,639 Kim Kardashian: Hollywood % 21,718 Machine Zone % 13,422 Kendall & Kylie % 1,757 Kim Kardashian: Hollywood % 21,718 Octro % 2 Kendall & Kylie % 1,757 Monopoly (video game) % 0 Octro % 2 Activision % 537 Monopoly (video game) % mediaquant, Inc., All rights reserved. info@mediaquant.net

4 License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

5 Table of Contents Mobile Game & Entertainment Brands Section and Summary Metrics* Page How to Read a Report i,ii Methodology Mobile Game & Entertainment 53-1 Brands Spotify Pokemon Go Electronic Arts 7 74 Minecraft FarmVille Rockstar Games Activision Candy Crush King Digital Niantic Labs Zynga Angry Birds Pandora Game of War Clash of Clans Mobile Strike Hay Day Supercell EA Mobile Clash Royale Machine Zone Kim Kardashian: Hollywood Kendall & Kylie Clash of Kings Mojang SimCity Grand Theft Auto: San Andreas Glu Mobile Rovio FarmVille 2: Country Escape Gamebasics Octro Monopoly (video game) 67

6 How to Read a Report Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer sector (e.g., Luxury Brands), plus 2-page detail reports on each sector member (e.g., Chanel). We use the Luxury Brands sector as an example. All reports include a 2-page sector-level summary plus detailed 2-page sector member reports. Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relativee rank positions for the top-15 sector members. Member Reports Supporting two-page reports detailing topline and segment-level media ratings, rankings, and growth dynamics for each sector member. Sectors may have 60+ members, with new members added each month. Sector Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector averagee for short-term (horizontal axis) and long-term (vertical axis) growth respectively.. Geographic Performance - Shows segment-level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance. Key-Segment Metrics and Rankings - Here we highlight segment-level media ratings for the sector as well as rank positions within four key media segments: All Global Print, Search Volume, Social Media and Online News. Significant rank movements are highlighted in green and red. Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, and - topline media rating average metrics: trailing 12-months and year-to-date. Editorial Highlights - Provides commentary on noteworthy media rating movement over prior periods. Position - Illustrates the range of topline media ratings within the sector along a weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black). Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 years. All-time high and low for the time-period is denoted in green and red, respectively. Peer Group Rankings and Highs/Lows - Our Billboard Magazine-like ranking of sector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position is highlighted in green or red respectively, where significant is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member s current-month media rating within the high-low spread for the trailing 12-month period. A new high or low for the 12-month period is highlighted in green or red, r respectively. (Note we handle ties according to the standard competition "1224"" ranking method.) Member Performance Thumbnails - A condensed topline media rating summary of the top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

7 Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including: Sentiment: Shows what percentage of media rating (green) vs. negative (red). line media rating metrics: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, - topline media rating average metrics: trailing 12-months and year-to- date. was positive Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only). Position - Shows member topline media rating (in gold) relative to sector average (in black) along a weak-to-strong 100-point scale. Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media rating over time. All-time high and low for the time-period is denoted in green and red, respectively. Core Segment Metrics - Shows the fifteen (15) segment-level media ratings that comprise the topline media rating, along with their growth metrics. Expanded Segment Metrics - Shows 20+ segment-level media ratings along with their growth metrics to provide additional context and granularity. Member Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector average for short-term (horizontal axis) and long-term (vertical axis) growth respectively. Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity. Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media rating (member highlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low media ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.) For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at How To Read a Report. Copyright 2015 mediaquant, Inc. All rights reserved.

8 Brands Mobile Game & Entertainment B 53 Prior Pt. Chg. - Prior Pt. Chg. + 7 Trailing 12-Mo Avg 49 YTD Avg. Rating 49 Sector topline media rating from October, 2012 through October, 2016 Sector Rankings For the Mobile Game & Entertainment Brands sector (comprising 33 brands), the topline media rating for November 2016 is 53, a zero point change change over the prior month and a +7 change over the prior year. The media rating maximum and minimum within the sector are held by Spotify (89) and Monopoly (video game) (24) respectively. The trailing 12-month average is 49, while the current YTD average is 49. For regional media rating metrics (and prior month change): North America reports 37 (-3 pts.) compared to Europe's 49 (+3 pts.) and Asia Pacific's 48 (+1 pts.). Weak... (0) Media Rating 24 Min Moderate Strong... Sector Average High 56 Max Low Extreme (100) Trailing 12-month Charts Rank* Spotify Pokemon Go Electronic Arts Minecraft FarmVille 12- Rating Range / Trending Up/Down Low Close High Spotify Pokemon Go Electronic Arts Minecraft FarmVille Rockstar Games Avg Avg Avg Avg Avg Activision YTD Avg. 87 YTD Avg. 73 YTD Avg. 71 YTD Avg. 77 YTD Avg Candy Crush King Digital Rockstar Games Activision Candy Crush King Digital Niantic Labs Niantic Labs Zynga Angry Birds Pandora Game of War Clash of Clans Mobile Strike Hay Day Supercell Avg Avg Avg Avg Avg EA Mobile YTD Avg. 52 YTD Avg. 69 YTD Avg. 61 YTD Avg. 56 YTD Avg Clash Royale Machine Zone Zynga Angry Birds Pandora Game of War Clash of Clans Kim Kardashian: Hollywood Kendall & Kylie Clash of Kings Mojang SimCity Grand Theft Auto: San Andrea Glu Mobile Rovio FarmVille 2: Country Escape Avg Avg Avg Avg Avg Gamebasics YTD Avg. 56 YTD Avg. 64 YTD Avg. 55 YTD Avg. 41 YTD Avg. 50 Change mediaquant, All rights reserved. info@mediaquant.net *A positive or negative rank change of +/- 4 positions or greater is highlighted in green or red

9 Media Cycle: Oct 1-31, 2016 NOVEMBER 2016 Long (12-) Media Rating Growth Short (30 day) vs. Long Term (12-mo.) Comparison Clash of Clans Pokemon Go Mobile Strike Hay Game Day of War King Digital Clash Royale Category Avg: +9 Electronic Arts Category Avg: Falling Lagging Rank ( Prior ) Niantic Labs Supercell Angry Birds Pandora Category Avg: 0 EA Mobile Zynga Candy Crush Spotify Activision Minecraft Category Avg: 0 Global Print Search Volume Social Media YTD Avg. Rating 54 YTD Avg. Rating 61 YTD Avg. Rating Prior Growth +0.1 Prior Growth +0.2 Prior Growth Rank ( Prior ) Rank ( Prior ) Mobile Game & Entertainment Brands Leading Rockstar Games FarmVille Gaining Losing Momentum Short (30-day) Media Rating Growth Segment-Level Media Rating Metrics and Rankings Online News Prior Pt. Chg. -1 Prior Pt. Chg. -1 Prior Pt. Chg. +2 Prior Pt. Chg. Regional Media Rating Coverage Distribution (%) 51% North America 37 Europe 49 Asia % 15% Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. 41 YTD Avg. Rating Prior Growth +0.4 Rank ( Prior ) 1 +1 Spotify 1 - Minecraft 1 +1 Game of War 1 - Game of War 2-1 Pokemon Go 2 - Spotify 2 +5 EA Mobile 2 +1 Mobile Strike 3 - Electronic Arts 3 +2 FarmVille 3 +6 Electronic Arts 2 +1 Pokemon Go 4 +1 Pandora 4 +2 Clash of Clans Kim Kardashian: Hollywood 4-3 King Digital 5-1 Activision 4-2 Pokemon Go 3-1 King Digital 5 - Spotify FarmVille 6 +2 Zynga 6-2 Hay Day 6 - Electronic Arts 7 - Minecraft 6-4 Clash Royale 7-1 Mobile Strike 7-1 EA Mobile 8 +6 Zynga 8 +1 SimCity 8-7 Pokemon Go 8 - Hay Day Rockstar Games 9 +4 Game of War 9 +1 Machine Zone 8 +1 Kim Kardashian: Hollywood 10-4 Niantic Labs 10-1 Candy Crush 10-6 Minecraft Kendall & Kylie 10-1 Supercell Pandora Rockstar Games Machine Zone 12-2 Candy Crush 12-3 Clash of Kings 12-4 Spotify 12-1 Angry Birds 13-5 Angry Birds Rockstar Games Candy Crush 13-3 Minecraft 14-4 King Digital 14 - Mobile Strike 13 - Kendall & Kylie 14 - Candy Crush 15-5 Clash of Clans Mojang 15-1 Clash of Clans Activision 16-3 Clash Royale 16-9 Hay Day 15-1 Angry Birds Clash of Kings EA Mobile Machine Zone Clash of Kings FarmVille 17 - Glu Mobile 18-2 Electronic Arts 18 - Niantic Labs 18-1 Niantic Labs Mobile Strike 19 - Niantic Labs Zynga Rockstar Games Game of War 20 - Kendall & Kylie FarmVille 20-5 Clash of Clans A positive or negative rank change of +/- 4 positions or greater is highlighted in green or red mediaquant, All rights reserved. info@mediaquant.net

10 Brands Spotify Prior Rating Chg. +1 Trailing 12- Avg. 87 YTD Avg. Rating 87 Prior Rating Chg. Spotify's topline media rating for November 2016 is 89, a +1 change over the prior month value of 88 and no measurable change over the prior-year media rating of 89. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Spotify's media rating max and min for the trailing 12-month period are 90 in October 2016 and 85 in September Advertising Value: Spotify's media rating of 89 translates into a current month AVE of $7,704,969, with a trailing 12-month total of $130,713,121. Ranking: Within the Mobile Game & Entertainment Brands sector, Spotify is currently ranked no.1, showing a negligible +1 rank change over the prior month. Year-over-year, Spotify experienced no change in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $7,704,969 $130,713, % 0% Growth Quadrant: For the November 2016 reporting period, Spotify is in the Lagging quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and no measurable long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong Extreme (100) Spotify 60 Prior Prior Year Trailing 4-year topline media rating through 2016 High 91 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 76 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America % - Global Print % # US Newspapers % # WW Newspapers # Business % - Industry % # Broadcast % Industry-Specific Media Healthcare % # Industrial % # Services % - Technology % % # Consumer North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 3% 4% 3% 2% 2% 4% 0% 4% 10% 6% 2% 2%

11 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Spotify within the Mobile Game & Entertainment Brands Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% -5% 90 Long (12-) Media Rating Growth Spotify Social Media Online News Mo -1% -10% 85 Mo +1% +7% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Spotify Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo +0% +4% r % +1% +3% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 4

12 Brands Pokemon Go Prior Rating Chg. -6 Trailing 12- Avg. 70 YTD Avg. Rating 73 Prior Rating Chg. Pokemon Go's topline media rating for November 2016 is 88, a notable -6 change over the prior month value of 94 and a significant +30 change over the prior-year media rating of 58. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Pokemon Go's media rating max and min for the trailing 12- month period are 98 in September 2016 and 55 in May Advertising Value: Pokemon Go's media rating of 88 translates into a current month AVE of $33,629,405, with a trailing 12-month total of $838,454,047. Ranking: Within the Mobile Game & Entertainment Brands sector, Pokemon Go is currently ranked no.2, showing a negligible -1 rank change over the prior month. Yearover-year, Pokemon Go experienced a notable gain of +6 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $33,629,405 $838,454, % 7% Growth Quadrant: For the November 2016 reporting period, Pokemon Go is in the Falling quadrant vis-à-vis its peers, showing a notable -6 change in short term (prior month) growth and a significant +30 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong Extreme (100) Pokemon Go 35 Prior Prior Year Trailing 4-year topline media rating through 2016 High 98 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 44 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media # Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 54% 56% 108% 150% 102% 45% 34% 45% 42% 30% 62% 30%

13 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Pokemon Go within the Mobile Game & Entertainment Brands Sector Falling Pokemon Go Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% +1% 94 Long (12-) Media Rating Growth Social Media Online News Mo -2% -2% 95 Mo +1% -2% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Pokemon Go Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo -8% +56% r % +1088% % +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 6

14 Brands Electronic Arts Prior Rating Chg. -4 Trailing 12- Avg. 71 YTD Avg. Rating 71 Prior Rating Chg. Electronic Arts' topline media rating for November 2016 is 77, a moderate -4 change over the prior month value of 81 and a notable +8 change over the prior-year media rating of 69. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Electronic Arts' media rating max and min for the trailing 12- month period are 81 in October 2016 and 61 in November Advertising Value: Electronic Arts' media rating of 77 translates into a current month AVE of $4,867,940, with a trailing 12-month total of $17,066,409. Ranking: Within the Mobile Game & Entertainment Brands sector, Electronic Arts is currently ranked no.3, showing no measurable rank change over the prior month. Yearover-year, Electronic Arts experienced a moderate gain of +2 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $4,867,940 $17,066, % 0% Growth Quadrant: For the November 2016 reporting period, Electronic Arts are in the Lagging quadrant vis-à-vis its peers, showing a moderate -4 change in short term (prior month) growth and a notable +8 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong Electronic Arts Extreme (100) 48 Prior Prior Year Trailing 4-year topline media rating through 2016 High 81 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 61 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter - Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media # Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 0% -3% -10% 4% -6% -6% -19% -6% -22% 1% -7% -3%

15 Media Cycle: Oct 1-31, 2016 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Electronic Arts within the Mobile Game & Entertainment Brands Sector +24 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +1% +37% 92 Long (12-) Media Rating Growth +14 Prior Prior Rank Comparisons Electronic Arts Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Rank Chg Electronic Arts Mobile Game & Entertainment Brands Sector Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo +1% +30% 86 Mo +1% +44% r 88 Mo -6% -3% % +738% 56-36% -19% 2016 mediaquant, All rights reserved. info@mediaquant.net 8

16 Brands Minecraft 74-4 Prior Rating Chg. Trailing 12- Avg. 77 YTD Avg. Rating 77 Prior Rating Chg. Minecraft's topline media rating for November 2016 is 74, no measurable change over the prior month value of 74 and a moderate -4 change over the prior-year media rating of 78. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Minecraft's media rating max and min for the trailing 12- month period are 81 in June 2016 and 74 in August Advertising Value: Minecraft's media rating of 74 translates into a current month AVE of $2,242,234, with a trailing 12-month total of $29,942,596. Ranking: Within the Mobile Game & Entertainment Brands sector, Minecraft is currently ranked no.4, showing no measurable rank change over the prior month. Year-over-year, Minecraft experienced a loss of -1 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $2,242,234 $29,942, % 18% Growth Quadrant: For the November 2016 reporting period, Minecraft is in the Lagging quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a moderate -4 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Prior Prior Year 53 Strong Minecraft Extreme (100) Trailing 4-year topline media rating through 2016 High 87 Low 61 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News - # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % - Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. -1% Bus. Trade Search Vol # Healthcare % # Industrial % # Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -7% -4% 3% -1% -7% -1% -27% -1% 27% 2% -11% -5%

17 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Minecraft within the Mobile Game & Entertainment Brands Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -5% -1% 84 Long (12-) Media Rating Growth Minecraft Social Media Online News Mo -2% -2% 89 Mo -13% -8% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Minecraft Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo +0% -4% r % +0% +2% -27% 2016 mediaquant, All rights reserved. info@mediaquant.net 10

18 Brands FarmVille Prior Rating Chg. +21 Trailing 12- Avg. 52 YTD Avg. Rating 52 Prior Rating Chg. FarmVille's topline media rating for November 2016 is 73, a significant +21 change over the prior month value of 52 and a large +15 change over the prior-year media rating of 58. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. FarmVille's media rating max and min for the trailing 12-month period are 73 in October 2016 and 44 in September Advertising Value: FarmVille's media rating of 73 translates into a current month AVE of $2,140,344, with a trailing 12-month total of $4,054,347. Ranking: Within the Mobile Game & Entertainment Brands sector, FarmVille is currently ranked no.5, showing a large +13 rank change over the prior month. Year-over-year, FarmVille experienced a moderate gain of +3 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $2,140,344 $4,054, % 13% Growth Quadrant: For the November 2016 reporting period, FarmVille is in the Falling quadrant vis-à-vis its peers, showing a significant +21 change in short term (prior month) growth and a large +15 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Prior Prior Year 53 Strong FarmVille Extreme (100) Trailing 4-year topline media rating through 2016 High 79 Low 44 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. -8% Bus. Trade Search Vol Healthcare % # Industrial % # Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 50% 35% 64% 100% 74% 11% 90% 11% 12% 13% 8% 8%

19 Short (30 day) vs. Long Term (12-mo.) Sector Comparison FarmVille within the Mobile Game & Entertainment Brands Sector +24 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +8% -19% 52 Long (12-) Media Rating Growth FarmVille Social Media Online News Mo +16% -14% 55 Mo +21% +2% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg FarmVille Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo +27% +35% r % +4% +42% +90% 2016 mediaquant, All rights reserved. info@mediaquant.net 12

20 Brands Rockstar Games Prior Rating Chg. +18 Trailing 12- Avg. 52 YTD Avg. Rating 52 Prior Rating Chg. Rockstar Games' topline media rating for November 2016 is 71, a large +18 change over the prior month value of 53 and a significant +21 change over the prior-year media rating of 50. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Rockstar Games' media rating max and min for the trailing 12-month period are 71 in October 2016 and 46 in August Advertising Value: Rockstar Games' media rating of 71 translates into a current month AVE of $1,334,602, with a trailing 12-month total of $3,133,723. Ranking: Within the Mobile Game & Entertainment Brands sector, Rockstar Games is currently ranked no.6, showing a large +11 rank change over the prior month. Year-overyear, Rockstar Games experienced a notable gain of +8 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $1,334,602 $3,133, % 0% Growth Quadrant: For the November 2016 reporting period, Rockstar Games are in the Falling quadrant vis-à-vis its peers, showing a large +18 change in short term (prior month) growth and a significant +21 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong Rockstar Games Extreme (100) 36 Prior Prior Year Trailing 4-year topline media rating through 2016 High 71 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 46 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % - Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 40% 29% 106% 45% 71% 19% -10% 19% 12% -9% -28% 45%

21 Media Cycle: Oct 1-31, 2016 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Rockstar Games within the Mobile Game & Entertainment Brands Sector Falling Leading +24 Rockstar Games Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -3% +43% Long (12-) Media Rating Growth Social Media Online News Mo +7% +42% 81 Mo +25% +37% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Rockstar Games Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo +27% +29% r % +28% +2% -10% 2016 mediaquant, All rights reserved. info@mediaquant.net 14

22 Brands Activision 67-3 Prior Rating Chg. -1 Trailing 12- Avg. 70 YTD Avg. Rating 69 Prior Rating Chg. Activision's topline media rating for November 2016 is 67, a -1 change over the prior month value of 68 and a moderate -3 change over the prior-year media rating of 70. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Activision's media rating max and min for the trailing 12-month period are 80 in April 2016 and 65 in October Advertising Value: Activision's media rating of 67 translates into a current month AVE of $320,526, with a trailing 12-month total of $6,950,125. Ranking: Within the Mobile Game & Entertainment Brands sector, Activision is currently ranked no.7, showing a negligible -1 rank change over the prior month. Year-over-year, Activision experienced a moderate loss of -3 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $320,526 $6,950, % 6% Growth Quadrant: For the November 2016 reporting period, Activision is in the Lagging quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a moderate -3 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong Activision Extreme (100) 48 Prior Prior Year Trailing 4-year topline media rating through 2016 High 80 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 60 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media # Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 0% -3% 3% 3% 3% -4% -3% -4% -19% -3% -5% -3%

23 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Activision within the Mobile Game & Entertainment Brands Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -27% -8% 60 Long (12-) Media Rating Growth Activision Social Media Online News Mo +4% -11% 55 Mo +2% -2% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Activision Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo -5% -3% r % -26% +1% -3% 2016 mediaquant, All rights reserved. info@mediaquant.net 16

24 Brands Candy Crush Prior Rating Chg. +3 Trailing 12- Avg. 62 YTD Avg. Rating 61 Prior Rating Chg. Candy Crush's topline media rating for November 2016 is 64, a moderate +3 change over the prior month value of 61 and a moderate +2 change over the prior-year media rating of 62. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Candy Crush's media rating max and min for the trailing 12- month period are 76 in February 2016 and 51 in April Advertising Value: Candy Crush's media rating of 64 translates into a current month AVE of $736,715, with a trailing 12-month total of $7,146,013. Ranking: Within the Mobile Game & Entertainment Brands sector, Candy Crush is currently ranked no.8, showing a moderate +3 rank change over the prior month. Yearover-year, Candy Crush experienced a moderate loss of -2 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $736,715 $7,146, % 20% Growth Quadrant: For the November 2016 reporting period, Candy Crush is in the Lagging quadrant vis-à-vis its peers, showing a moderate +3 change in short term (prior month) growth and a moderate +2 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Prior Prior Year Strong... Candy Crush Extreme (100) Trailing 4-year topline media rating through 2016 High 78 Low 42 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % - Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. 33% Bus. Trade Search Vol Healthcare % # Industrial % # Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -5% -3% 21% -10% 32% -6% -19% -6% -22% -9% 15% -25%

25 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Candy Crush within the Mobile Game & Entertainment Brands Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -3% +18% 72 Long (12-) Media Rating Growth Candy Crush Social Media Online News Mo +8% +35% 74 Mo +6% -1% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Candy Crush Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% r 70 Mo +0% -3% % -10% -18% -19% 2016 mediaquant, All rights reserved. info@mediaquant.net 18

26 Brands King Digital Prior Rating Chg. -5 Trailing 12- Avg. 57 YTD Avg. Rating 56 Prior Rating Chg. King Digital's topline media rating for November 2016 is 59, a notable -5 change over the prior month value of 64 and a large +14 change over the prior-year media rating of 45. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. King Digital's media rating max and min for the trailing 12-month period are 76 in August 2016 and 45 in June Advertising Value: King Digital's media rating of 59 translates into a current month AVE of $7,309,159, with a trailing 12-month total of $30,497,878. Ranking: Within the Mobile Game & Entertainment Brands sector, King Digital is currently ranked no.9, showing a moderate -2 rank change over the prior month. Yearover-year, King Digital experienced a notable gain of +6 in the Sector ranking. Sentiment Breakout 100% 0% Advertising Value Equivalents AVE Trailing 12- AVE $7,309,159 $30,497,878 Growth Quadrant: For the November 2016 reporting period, King Digital is in the Falling quadrant vis-à-vis its peers, showing a notable -5 change in short term (prior month) growth and a large +14 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Trailing 4-year topline media rating through 2016 High 76 Low 36 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Strong... King Digital Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % - US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. 533% Bus. Trade Search Vol Healthcare % # Industrial % # Services Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 10% -8% 13% 0% -31% -23% -10% -23% -31% -33% -31% -6%

27 Short (30 day) vs. Long Term (12-mo.) Sector Comparison King Digital within the Mobile Game & Entertainment Brands Sector +24 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -12% +431% 85 Long (12-) Media Rating Growth +14 Prior Prior Rank Comparisons King Digital Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Rank Chg King Digital Mobile Game & Entertainment Brands Sector Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo -4% +241% 92 Mo -1% +176% r 94 Mo -9% -8% % -28% +2% -10% 2016 mediaquant, All rights reserved. info@mediaquant.net 20

28 Brands Niantic Labs Prior Rating Chg. -12 Trailing 12- Avg. 61 YTD Avg. Rating 63 Prior Rating Chg. Niantic Labs' topline media rating for November 2016 is 59, a large -12 change over the prior month value of 71 and a +1 change over the prior-year media rating of 58. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Niantic Labs' media rating max and min for the trailing 12-month period are 87 in July 2016 and 47 in February Advertising Value: Niantic Labs' media rating of 59 translates into a current month AVE of $257,498, with a trailing 12-month total of $5,958,732. Ranking: Within the Mobile Game & Entertainment Brands sector, Niantic Labs is currently ranked no.9, showing a moderate -4 rank change over the prior month. Yearover-year, Niantic Labs experienced a loss of -1 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $257,498 $5,958, % 15% Growth Quadrant: For the November 2016 reporting period, Niantic Labs are in the Lagging quadrant vis-à-vis its peers, showing a large -12 change in short term (prior month) growth and a +1 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong... Niantic Labs Extreme (100) 28 Prior Prior Year Trailing 4-year topline media rating through 2016 High 87 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 36 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. -5% 5% -34% 27% -7% 0% 34% 0% 12% 5% -1% -9%

29 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Niantic Labs within the Mobile Game & Entertainment Brands Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -15% -17% 52 Long (12-) Media Rating Growth Niantic Labs Social Media Online News Mo -14% -21% 58 Mo -2% -24% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Niantic Labs Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo -18% +5% r % +178% % +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 22

30 Brands Zynga Prior Rating Chg. +8 Trailing 12- Avg. 57 YTD Avg. Rating 56 Prior Rating Chg. Zynga's topline media rating for November 2016 is 58, a notable +8 change over the prior month value of 50 and a moderate +3 change over the prior-year media rating of 55. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Zynga's media rating max and min for the trailing 12-month period are 65 in March 2016 and 50 in September Advertising Value: Zynga's media rating of 58 translates into a current month AVE of $204,670, with a trailing 12-month total of $2,470,999. Ranking: Within the Mobile Game & Entertainment Brands sector, Zynga is currently ranked no.11, showing a large +8 rank change over the prior month. Year-over-year, Zynga experienced a gain of +1 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $204,670 $2,470, % 0% Growth Quadrant: For the November 2016 reporting period, Zynga is in the Lagging quadrant vis-à-vis its peers, showing a notable +8 change in short term (prior month) growth and a moderate +3 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Prior Prior Year Strong... Zynga Extreme (100) Trailing 4-year topline media rating through 2016 High 84 Low 50 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. -14% Bus. Trade Search Vol Healthcare % # Industrial % # Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 12% 13% 11% 3% 29% 10% 34% 10% 12% 10% 1% 12%

31 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Zynga within the Mobile Game & Entertainment Brands Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +12% -19% 51 Long (12-) Media Rating Growth Zynga Social Media Online News Mo +34% -17% 50 Mo +2% -28% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Zynga Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo +10% +13% r % +6% +1% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 24

32 Brands Angry Birds 58-2 Prior Rating Chg. -6 Trailing 12- Avg. 64 YTD Avg. Rating 64 Prior Rating Chg. Angry Birds' topline media rating for November 2016 is 58, a notable -6 change over the prior month value of 64 and a moderate -2 change over the prior-year media rating of 60. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Angry Birds' media rating max and min for the trailing 12-month period are 73 in May 2016 and 57 in October Advertising Value: Angry Birds' media rating of 58 translates into a current month AVE of $191,923, with a trailing 12-month total of $2,302,656. Ranking: Within the Mobile Game & Entertainment Brands sector, Angry Birds is currently ranked no.11, showing a moderate -4 rank change over the prior month. Yearover-year, Angry Birds experienced a moderate loss of -4 in the Sector ranking. Sentiment Breakout 25% 75% Advertising Value Equivalents AVE Trailing 12- AVE $191,923 $2,302,656 Growth Quadrant: For the November 2016 reporting period, Angry Birds are in the Lagging quadrant vis-à-vis its peers, showing a notable -6 change in short term (prior month) growth and a moderate -2 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Trailing 4-year topline media rating through 2016 High 73 Low 57 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Strong... Angry Birds Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. 24% Bus. Trade Search Vol # Healthcare % # Industrial % # Services Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -15% -11% -7% 28% -44% -27% -10% -27% -6% -25% -41% -42%

33 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Angry Birds within the Mobile Game & Entertainment Brands Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% -3% 74 Long (12-) Media Rating Growth Angry Birds Social Media Online News Mo +0% +1% 73 Mo -3% -9% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Angry Birds Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo -14% -11% r % +163% 56-18% -10% 2016 mediaquant, All rights reserved. info@mediaquant.net 26

34 Brands Pandora Prior Rating Chg. -2 Trailing 12- Avg. 57 YTD Avg. Rating 55 Prior Rating Chg. Pandora's topline media rating for November 2016 is 57, a moderate -2 change over the prior month value of 59 and a significant -23 change over the prior-year media rating of 80. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Pandora's media rating max and min for the trailing 12-month period are 83 in November 2015 and 51 in August Advertising Value: Pandora's media rating of 57 translates into a current month AVE of $330,966, with a trailing 12-month total of $6,533,371. Ranking: Within the Mobile Game & Entertainment Brands sector, Pandora is currently ranked no.13, showing a negligible -1 rank change over the prior month. Year-over-year, Pandora experienced a large loss of -11 in the Sector ranking. Sentiment Breakout 100% 0% Advertising Value Equivalents AVE Trailing 12- AVE $330,966 $6,533,371 Growth Quadrant: For the November 2016 reporting period, Pandora is in the Lagging quadrant vis-à-vis its peers, showing a moderate -2 change in short term (prior month) growth and a significant -23 change in long term (prior year) growth, versus the sector average. Sector Average Trailing 4-year topline media rating through 2016 High 88 Low 51 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Weak... (0) Moderate... Regional Prominence Editorial Prominence Online / Viral Prominence US Strong... Pandora Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web - - # Online News # Blogs # Twitter # Forums Regional Print Metrics # Asia - Search Volume Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % - Industry % # Broadcast Cons. -83% Bus. Trade Search Vol # Healthcare % # Industrial % # Services Extreme (100) % - Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -9% -4% -1% % -11% 3% 1% 17% 1% 1% 5% -2%

35 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Pandora within the Mobile Game & Entertainment Brands Sector Long (12-) Media Rating Growth Falling Media Cycle: Oct 1-31, 2016 Leading Global Web Social Media Online News NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -29% -91% 7 Mo +20% -88% 10 Mo +0% -95% Lagging Gaining -26 Pandora Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Pandora Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo -3% -9% r % -7% -7% +17% 2016 mediaquant, All rights reserved. info@mediaquant.net 28

36 Brands Game of War Prior Rating Chg. +1 Trailing 12- Avg. 40 YTD Avg. Rating 41 Prior Rating Chg. Game of War's topline media rating for November 2016 is 57, a +1 change over the prior month value of 56 and a significant +21 change over the prior-year media rating of 36. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Game of War's media rating max and min for the trailing 12-month period are 57 in October 2016 and 32 in July Advertising Value: Game of War's media rating of 57 translates into a current month AVE of $71,562,178, with a trailing 12-month total of $181,610,260. Ranking: Within the Mobile Game & Entertainment Brands sector, Game of War is currently ranked no.13, showing no measurable rank change over the prior month. Yearover-year, Game of War experienced a notable gain of +7 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $71,562,178 $181,610, % 0% Growth Quadrant: For the November 2016 reporting period, Game of War is in the Falling quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a significant +21 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong... Game of War Extreme (100) 19 Prior Prior Year Trailing 4-year topline media rating through 2016 High 57 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 24 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % - Global Print % - US Newspapers % - WW Newspapers Business % - Industry % # Broadcast % Industry-Specific Media Healthcare % - Industrial % # Services % # Technology % % - Consumer # North America % - Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 33% 8% -8% -24% -5% -9% 12% -9% 12% -9% -10% -11%

37 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Game of War within the Mobile Game & Entertainment Brands Sector Falling +24 Game of War +14 Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% +234% 97 Long (12-) Media Rating Growth Social Media Online News Mo +1% +259% 97 Mo +2% +385% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Game of War Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo +0% +7% r % +23% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 30

38 Brands Clash of Clans Prior Rating Chg. -9 Trailing 12- Avg. 48 YTD Avg. Rating 50 Prior Rating Chg. Clash of Clans' topline media rating for November 2016 is 55, a notable -9 change over the prior month value of 64 and a large +18 change over the prior-year media rating of 37. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Clash of Clans' media rating max and min for the trailing 12-month period are 65 in September 2016 and 37 in February Advertising Value: Clash of Clans' media rating of 55 translates into a current month AVE of $429,539, with a trailing 12-month total of $1,922,082. Ranking: Within the Mobile Game & Entertainment Brands sector, Clash of Clans is currently ranked no.15, showing a large -8 rank change over the prior month. Year-overyear, Clash of Clans experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $429,539 $1,922, % 0% Growth Quadrant: For the November 2016 reporting period, Clash of Clans are in the Falling quadrant vis-à-vis its peers, showing a notable -9 change in short term (prior month) growth and a large +18 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Prior Prior Year Clash of Clans Strong... Extreme (100) Trailing 4-year topline media rating through 2016 High 65 Low 28 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. 321% Bus. Trade Search Vol Healthcare % # Industrial % # Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 34% 15% 41% 13% -5% -2% 12% -2% 12% -9% -28% 15%

39 Media Cycle: Oct 1-31, 2016 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Clash of Clans within the Mobile Game & Entertainment Brands Sector Falling Leading +24 Clash of Clans +14 Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -5% +271% 63 Long (12-) Media Rating Growth Social Media Online News Mo +1% +196% 74 Mo -23% +657% Lagging Gaining -26 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Clash of Clans Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Spotify % Pokemon Go % Electronic Arts % Minecraft % FarmVille % Search Volume Rockstar Games % Activision % Candy Crush % King Digital % Niantic Labs % Zynga % Angry Birds % Pandora % Broadcast Game of War % Clash of Clans % Mobile Strike % Hay Day % Supercell % EA Mobile % Clash Royale % % 15% Mo -26% +15% r % -2% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 32