The Psychology of Free to Play. Spooky Mind Games!
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1 The Psychology of Free to Play Spooky Mind Games!
2 Monetization Tactics Premium Currency Prevent Hedonic Adaptation Soft and Hard Boosts Skill Game vs. Money Game Ante Games Reward Removal Progress Gates Randomness in Rewards
3 Premium Currency Hide the actual cost of items by masking it through an in game currency Diamonds, Gems, Magic Stones, Gold, Donuts,. Typically offered in various size bundles for some range of prices Tag one as the best deal or most popular to help players decide Configure bundle sizes and item prices to not divide evenly so player is left with extra currency Must be purchasable in app, one click is ideal Reduces time player has to think about the purchase Start the player off with some premium currency and teach them to use it in the tutorial Teach that premium currency can be used to accelerate progress and avoid agony
4 Angry Birds Go (2013) Clash of Clans (2012) Dungeon Keeper (2014)
5 Dungeon Keeper (2014) Clash of Clans (2012)
6 Prevent Hedonic Adaptation Hedonic Adaptation: Players get used to the game resulting in them getting bored and quitting Enforce waiting periods to prevent this by forcing the player to take a break Players already hooked can spend premium currency to skip these wait times Candy Crush Saga (2012) Clash of Clans (2012) Hay Day (2012)
7 Soft Boosts Single use power ups that help the player, can be purchased multiple times Boost production of some item or experience gain, add time in timed levels, get a hint, make the level easier in some way Candy Crush Saga (2012) Add 10 seconds to the game Click on a candy to destroy it Get 5 additional moves Switch two non-matching candies
8 Hard Boosts Permanent power up that the player can keep active Powerful heroes that join your team forever, buildings that permanently boost some statistic Puzzles & Dragons (2012)
9 Skill Game vs. Money Game Skill Game: player s talent at the game determines success Money Game: player s ability to spend determines success Start the player off in a skill game but subtly transition to a money game Difficulty gradually ramps up to the point where the game cannot be beat without premium items Candy Crush Saga (2012)
10 Ante Games Competitive multiplayer games that start as skill games but transition to money games as players purchase premium items Players want to stay competitive if they become invested in the game and are more motivated to spend Clash of Clans (2012)
11 Reward Removal Give the player a reward that they earned but later tell them they did not earn it and take it away unless they pay Best if the player has the reward for some time as they ll become more attached Puzzles & Dragons (2012) Clash of Clans (2012)
12 Progress Gates Hard Gate: it s not possible to advance past some point if you don t pay Some central structure or ability that limits everything else that must be paid to upgrade Soft Gate: it s possible to advance past the point without paying but typically very painful Dungeon Keeper (2014) Clash of Clans (2012) This is the heart of your village. Upgrading your Town Hall unlocks new defenses, buildings, traps and much more. Clash of Clans building description The level of a Dungeon Heart affects the maximum levels of other rooms in your dungeon which will govern the amount of gold and stone that is produced and stored in your dungeon Dungeon Keeper wikia
13 Randomness in Rewards Loot drops, mystery premium items, slot machines Buy chances to open mystery items, MMORPG loot systems Team Fortress 2 (2007) Puzzles & Dragons (2012)
14 Case Study: Throne Rush (2014)
15 Throne Rush: Premium Currency
16 Throne Rush: Prevent Hedonic Adaptation
17 Throne Rush: Soft Boosts
18 Throne Rush: Hard Boosts
19 Throne Rush: Ante Games
20 Throne Rush: Reward Removal
21 Throne Rush: Progress Gates
22 If You Weren t Bored You May Like: Gamasutra Site focused on art and business of making games Much of this talk based off of Ramin Shokrizade s post The Top F2P Monetization Tricks Extra Credits Youtube channel discussing game design, meta-game analysis and more
23 Thank You!
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