WHITE PAPER. Empowering Gaming Stars. Engaging the Community.

Transcription

1 WHITE PAPER Empowering Gaming Stars. Engaging the Community.

2 2 BESTMETA WHITE PAPER TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET & CONTEXT BENEFITS FOR GAMING STARS BENEFITS FOR PERSONALISED TOKEN OWNERS BESTMETA ECOSYSTEM TECHNOLOGY: BESTMETA PLATFORM BESTMETA BLOCKCHAIN BESTMETA HIGH LEVEL ARCHITECTURE BESTMETA TOKEN GENERATION GATEWAY BESTMETA WALLET BESTMETA EXCHANGE KYC MODULE SECURITY USE OF INVESTMENTS ROADMAP TEAM ADVISORS MISSION & VISION LEGAL

3 3 BESTMETA EXECUTIVE WHITE PAPER SUMMARY EXECUTIVE SUMMARY BestMeta is a blockchain platform that provides opportunity for fans to support their favorite gaming stars and projects through the system of personalised tokens. Personalised tokens can be exchanged for the exclusive merchandise or privileged access to the gaming stars and gaming projects. Also, personalised tokens reflect transparent indication of the realtime value of the brand for investors, sponsors and advertisers. PROBLEM 1 2 For professional gaming stars: opportunity costs. As for now, professional esport teams are not able to capitalize their popularity to the full extent as they are limited by their sponsorship contracts and absence of platform that would allow direct communications with their fans. Also, in the current state of affairs, there is no way to objectively evaluate the esport team as a market asset, which is a huge issue during the sponsorship negotiations for gaming stars who are persistently undervalued. Existing market doesn t provide indication of the real value of the esport teams. That means that gaming stars with a huge fan base can make more money than they actually do. For aspiring gaming stars: lack of funding. At the beginning of their esport career its almost impossible for small teams to find sponsors. Large companies are not interested in working with novice esport teams, and crowdfunding/donations services are too biased toward celebrities who get all the prize. Meanwhile, aspiring esport gaming stars cannot afford full-time training and all costs associated with large tournaments that might become significant milestones in their careers. SOLUTION We empower the crowd to support gaming stars at any stage of their career. We create a transparent system with both non-monetary incentives (privileged access to gaming stars) and monetary incentives for esport fans to purchase Personalised Tokens that gaming stars issue using BestMeta platform.

4 4 BESTMETA EXECUTIVE WHITE PAPER SUMMARY PERSONALISED TOKENS Any gaming star can launch a crowdfunding campaign. All money raised might be used only to meet the costs announced at the beginning of the Initial Personalised Tokens Offering. BENEFITS FOR TOKEN OWNERS Token owners can exchange Personalised Tokens for the privileged access to the bonuses from the sponsored gaming stars or have a chance to make money during tournaments. Also, there would be a strong demand for Personalised Tokens from the large companies that can use these tokens in exchange for the variety of commercial services traditional for the sponsorship relationships (such as brand endorsements during large tournaments or ads casting). BESTMETA WILL ALLOW CREATING PT NOT ONLY FOR ASPIRING ESPORT PROFESSIONAL PLAYERS BUT ALSO FOR OTHER STARS FROM THE GAMING INDUSTRY: STREAMERS AND GAME DEVELOPERS TWO TYPES OF TOKENS 1 2 BMT (BestMeta tokens) the basic currency of the platform; traded on cryptoexchanges, and rewarded to users for high-quality engagement. Also, BMT can be used for one-time project crowd-funding campaigns by any participant at the BestMeta platform PT (Personalised Tokens) specific tokens issues by gaming stars; and rewarded to users for loyalty and contributions. By contributing in PT, fans support favorite esport teams that are expected to perform well. BestMeta will allow creating PT not only for aspiring esport professional players but also for other stars from the gaming industry: streamers and game developers.

5 5 BESTMETA MARKET WHITE PAPER & CONTEXT MARKET & CONTEXT BestMeta aims to disrupt crowdfunding & sponsorship models for gaming market (which includes esports, game development, and streaming). Esports is a big deal PROFESSIONAL SPORT LARGE SCALE INTERNATIONAL AUDIENCE LARGE MONEY INVOLVED UNDER- MONETIZED USERS Esports has hoards of fans, all with favorite teams, players, and games, much like pro sports leagues. Millions of fans watch hours of competitions through streaming services such as Twitch or by attending live events. According to the Newzoo report, in 2017 esport global audience reached 335 million people with 43% of them being esport enthusiasts, not just occasional viewers. Some esport tournaments have been televised on major sports channels such as The Score, and often take place in large arenas of 50,000 fans or more, like many professional sports events. 43 million watched the League of Legends finals, while only 31 million watched Game 7 of the 2016 NBA Finals. 2.7bn esport videos were streamed in North America last year and 11.1bn in China. Esports has no borders, boundaries or stadium limitations. Anyone with an internet enabled device can become the best player in the world, in any sport, and can connect and play with anyone. Annual revenue of $693m currently comes from esports, and this figure is set to double by 2020 to $1.5bn. Esports earnings earned from media rights are forecast to go up to $340m by 2020, from $95m in Traditional sports leagues, such as basketball, monetize at about $15 per fan according to the Venture Beat. There is a huge opportunity in esports, as it is currently monetizing at $2.83 per fan due the lack of platforms that allow the gaming community to participate in funding of the actual events.

6 6 BESTMETA MARKET WHITE PAPER & CONTEXT UNLIMITED SCALABILITY IN GAMING AND ESPORTS ESPORTS AUDIENCE GROWTH Esports Enthusiasts Occasional Viewers 600M 550M 500M 450M 400M 307M 350M 300M 250M 200M 160M 192M 215M 150M 100M 50M 121M 143M 165M 250M $50.4BN 43% Mobile +23.3% YOY $32.3BN 28% PC +1.4% YOY GLOBAL GAMES MARKET VALUE 2017 $116 BN +10,7% YOY $33.3BN 29% Console +3.7% YOY

7 7 BESTMETA MARKET WHITE PAPER & CONTEXT MAJOR ESPORT DISCIPLINES TIER 1 TIER 2 TIER 3 MAUs (the number of users pre month) Annual budgets of tournament Monthly views Level 1 8+ mln $5+ mln 20+ mln Level mln $1+ mln 2+ mln Level 3 500K+ $100K+ 200K+

8 8 BESTMETA MARKET WHITE PAPER & CONTEXT HIGH STAKES For esport stars It s all about being the best of the best. Also, the financial incentives are obviously getting bigger too. A major tournament based on the game Dota 2, The International boasts one of the largest esport prize pools, at $24.8M, and with the winning team splitting over $10M. League of Legends World Championship last year had a nearly $5 million prize pool. This is not even factoring in endorsements or any potential sponsorships, which are expected to increase in coming years. The International Dota 2 Championship in Seattle played at the fully packed Key Arena in The purse total was over 20 million dollars around twice that of the Masters golf tournament. Broadcasters, traditional sports, advertisers they are all going to have to get used to the idea that these games and these tournaments are not just a niche activity, but the way that a generation that grew up with very different choices [compared with] the previous one think about entertainment. Alex Lim, secretary-general of the International e-sports Federation Because of the finances involved, more and more game publishers are entering the market. These include Electronic Arts with its sports titles Madden NFL and FIFA, Activision, and Turner Broadcasting, with its ELeague launching almost two years ago along with WME IMG. Many corporate sponsors are also beginning to take note of the phenomenon of esports. Over 600 sponsorship agreements signed in 2016, and this includes one by INAP to be the title sponsor of the 2018 Hi-Rez Expo, publisher of Smite game. These sponsorships are not just limited to startups in small events, but also include major corporations like Red Bull, Coca-Cola, and McDonald s with some of the most popular competitions in the world. To win at the championships of this scale, significant team efforts are required.

9 9 BESTMETA MARKET WHITE PAPER & CONTEXT TEAM EFFORTS Just like in a football professional league, teams are comprised not just of players, but also include coaches, managers, trainers, PR-specialists and alternative players in case of illness or injury. There are even large-scale stadiums being built specifically for esport tournaments. Many players travel their country or even the world, just so that the team can be in the same city. To properly practice together and train with each other, most major teams even go so far as to live together in the same house. Success depends on effective communication and well-planned group strategies, which is far easier done in-person than long-distance, making esports a true team sport. Esports pro teams have supporting coaches and fellow players to help improve play and practice with. All of this contributes to high expenses of the professional export team and creates strong demand for funding. Funding might be provided via traditional sponsorship deals, or directly from fans. TO PROPERLY PRACTICE TOGETHER AND TRAIN WITH EACH OTHER, MOST MAJOR TEAMS EVEN GO SO FAR AS TO LIVE TOGETHER IN THE SAME HOUSE.

10 10 BESTMETA MARKET WHITE PAPER & CONTEXT ESPORTS CROWDFUNDING Tournament organizers and esport teams can crowdfund, with an unlimited array of options. This is particularly beneficial for small esport communities, whether professional or amateur. The FGG (Fighting Game Community) is a great example. Generally, FGC tournaments are crowdfunded and the community is given an opportunity to plan the event essentially how they choose. Features such as certain players being invited or show matches being organized are added to the tournament based on stretch goals, putting the planning into their hands as funding landmarks are reached. One of the most successful crowdfunding uses for a major tournament in esports was by Valve when they prepared the third The International for Dota 2 in The great contribution to the success of the crowdfunding campaign was made by the introduction of the Compendium, interactive booklet that tracks statistics for the tournament and provides extra in-game items. The Compendium was available for purchase as an in-game interactive bundle, with a portion of the cost going into the prize pool. Because of those sales, it has gathered the largest esports prize pool internationally every year since then. When the professional format was restructured to include the Majors, the crowdfunding system was updated to match. This used Battle Pass instead of the Compendium. More recently, in 2017, The International had a total prize pool of $24.8 million. $23.2M were provided directly from crowdfunding campaign which has actually raised $92.8M by selling TI 7 Battle Passes. That means that the publisher, Valve, has raked in about $68M of money crowdfunded. We believe that crowdfunding is an essential element of esports, and with BestMeta s prize pools system winning teams will get at least 75% of all funds raised, not just 25% as in the case of Valve s model at the World Championship I m curious to see where crowdfunding takes it. Gaming is obviously developing a lot and when you look at even the most popular games, those are all results of community driven efforts. Given that esports is so community driven, crowdfunding provides an essential element to it Michael Pinkham, Matcherino CMO Other markets of BestMeta s interest are game development crowdfunding and streaming crowdfunding.

11 11 BESTMETA MARKET WHITE PAPER & CONTEXT GAME DEVELOPMENT CROWDFUNDING Among all the categories in crowdfunding, gaming is one of the most popular ones. The Games section of Kickstarter, a crowdfunding platform, is often the most active and most exciting part of the site. In fact, 3 of the biggest crowdfunding projects ever have been in gaming. Gamers enjoy being involved in crowdfunding projects because they feel they are backing and a part of creating the next big hit. This means gaming projects can leverage the fans they attract to then eventually purchase and continue to support their game post-funding. Crowdfunding for games is not necessarily easy, but game developers such as Cloud Imperium Games behind the Star Citizen project have raised millions (in this case they raised $180 million, through crowdfunding). STREAMING CROWDFUNDING Streamers are people who live-stream their gameplay, either as a hobby or a profession. This became popular mid-2010s using sites such as Twitch and then YouTube. By 2014, streams on Twitch were getting more traffic than HBO s online service. Professional streamers combine a high level of play and their entertaining commentaries and can generate an income from subscriptions, platform advertising, and donations from the viewers. Accepting donations or tips from viewers, on Twitch, for example, is common practice and a popular way to earn an income while streaming, and isn t frowned upon by streamers or viewers. There is a strong bias, however, on streaming platforms towards the streamers who are already popular. Amateurs may spend hours competing for an audience, which is already completely biased toward the streamers that are like celebrities, without any chance of success. BY 2014, STREAMS ON TWITCH WERE GETTING MORE TRAFFIC THAN HBO S ONLINE SERVICE

12 12 BESTMETA MARKET WHITE PAPER & CONTEXT BARRIERS OF GROWTH OF THE CURRENT CROWDFUNDING MODEL SUPPORTERS GET NOTHING IN RETURN. IN THE CURRENT MODEL CROWDFUNDING IS BASICALLY JUST A FORM OF CHARITY NO ACCOUNTABILITY. SUPPORTERS HAVE NO IDEA HOW THE MONEY RAISED WAS SPENT BestMeta is about to unlock crowdfunding market growth and to transform sponsorships market by introducing blockchainbased solution which should solve a problem of transparency and create added value for supporters (personalised tokens owners).

13 13 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS BENEFITS FOR GAMING STARS USING BESTMETA, GAMING STARS CAN BETTER CAPITALIZE THEIR FAN BASE AND BRAND. Gaming stars are followed by millions of loyal fans. 60% of surveyed esport gaming star fans said that they would even travel to watch their favorite players, games and tournaments. Top 20 esport players have >150,000 followers only in their Facebooks (for example, Soren Bjerg has a huge cumulative fan base: 1,3M subscribers on Twitch, >1M followers on Twitter, >0.2M followers on Instragram, >0.3M on Facebook). However, gaming stars often miss the opportunity to capitalize these fans and lose potential profit. THERE ARE SEVERAL WAYS TO RAISE FUNDS FOR THE GAMING STARS USING BESTMETA. COMPANIES TOKENS SERVICES GAMING STARS TOKENS SERVICES MERCHANDISE & CONTENT FANS/ COMMUNITY

14 14 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS Crowdfunding for one-time projects. Using BMT (BestMeta Tokens) gaming star can raise funds for a separate project, without creating personalised tokens. Instead, the gaming star token credits are given for supporting the project which might be exchanged back for merchandise or services. Selling personalised tokens. Gaming stars can organize initial token offering (ITO) and sell their personalised tokens to raise funds. They can capitalize their popularity even more if they achieve high liquidity of their tokens by selling merchandise or providing services to both fans and large companies. Selling merchandise and content. Gaming stars can offer merchandise and content in exchange for personalised tokens that fans have purchased before (exclusive artworks, signatory merchandise, digital assets owned by star, etc.) Selling exclusive services for fans. Gaming stars offer different exclusive services for their fans in exchange for the personalised tokens purchased (exclusive events, direct communication, etc.). Selling services for companies. Gaming stars can offer services for large companies that are interested in sponsorship or advertising deals. For example, esport team offers companies to put on branded hoodies during all games at the next big tournament in exchange of 100 personalised tokens. Another example: a famous streamer with a huge fan base agrees to cast in a commercial for some game publisher in exchange for 500 personalised tokens. USING BMT (BESTMETA TOKENS) GAMING STAR CAN RAISE FUNDS FOR A SEPARATE PROJECT, WITHOUT CREATING PERSONALISED TOKENS

15 15 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS OBJECTIVE MARKET EVALUATION Currently, gaming stars are facing the challenge of negotiations with sponsors, advertisers, and investors: how to define the objective valuation of themselves as a market asset? At this moment of time, there is no way to objectively evaluate the gaming team as a market asset, which is a huge issue during the sponsorship negotiations for gaming stars who are persistently undervalued. That means gaming stars with a huge fan base make less money than they actually do. There s a high demand for reliable, independent measurement of value in esports. Howard Appelbaum, President, Nielsen Entertainment As BestMeta will introduce an opportunity for tokenizations, the problem of fair evaluation of gaming stars will be fully resolved. For example, market forces of demand and supply will define the objective value of esport team and that will allow setting a fair price for the services for sponsorship deals. This will be a significant contribution to the funding of gaming stars tokenized with BestMeta. Also, that would be a great value for the overall development of the esports community. Esport teams worth estimations, esports Entrepreneur, 2015 Fnatic $42,570,583 Cloud9 $30,149,755 Team Solo Mid $27,487,306 Evil Genius $27,315,498 Optic Gaming $24,583,758

16 16 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS VALUE OF EXTRA FUNDING FOR GAMING STARS For professional esport teams it is important to cover the variety of expenses associated with esports: boot camps, scouting process, computers, equipment, recreation areas, travel tickets, accommodations, tournaments fees and many other costs. For careers of aspiring gaming stars getting funded is a matter of life and death. No companies want to provide sponsorships to novice esport teams. There are no supporting institutions that help to launch esport careers similar to mechanisms that work for decades in professional football and other traditional sports. For example, there are no junior leagues in esports, and there are no esport athletic scholarships in colleges with few exceptions. TOKENS ISSUED 100% Bounty program Other 90% reserve 15% Team's share 80% Tournament Agent's share fees 70% 5% 60% 50% 40% 30% 20% 10% Budget for operational costs (BMT) Boot camp 20% OPERATIONAL COSTS Salaries 20% Equipment 10% Traveling & accomodations 30% In the illustration above the team has created personalised tokens and sold only about 70% of these tokens to fans (exchanged for BMT). The rest 30% of personalised tokens are still in the team s asset portfolio. Some of these tokens go to the team s agent, some are reserved for the bounty program, and the last part is reserved for the team itself in order to create extra incentive for better performance and team s brand value growth. Please note that this is just an illustration of the possible breakdown of funds raised, not the actual breakdown for each team that goes through ITO. The majority of streamers and other unique gaming content creators cannot do their work full-time because they are deprived of funding. In case of streamers the rule the winner takes it all is especially true. Game developers, especially indie studios, also disadvantaged. They might have some loyal fan base, but not be able to raise needed funds to pay salaries, rent, costs of software licenses and other large expenditures integral to the game development. Therefore, for each category of gaming stars the additional funding would facilitate their performance and enhance their ability to create high-quality content. By supporting them via BestMeta fans will contribute to the development of their community.

17 17 BESTMETA BENEFITS FOR PERSONALISED WHITE PAPER TOKEN OWNERS BENEFITS FOR PERSONALISED TOKEN OWNERS With BestMeta fans can better engage with their favorite game stars and help their community. There are several opportunities available for those who buy personalised tokens: EXCLUSIVE MERCHANDISE & CONTENT Personalised tokens could be exchanged for exclusive items offered by gaming star: Exclusive gaming star artworks Gaming star signatory merchandise Digital assets owned by gaming star Exclusive content (highlights from games, animated reviews, etc.) Subscriptions (can be sold real-time during streams) EXCLUSIVE SERVICES For those who own personalised gaming stars tokens there are a lot of opportunities to communicate with supported esport gaming stars: Exclusive parties Team training sessions Q&A s Access to the Behind the scenes section of large events Cross-promotion between content creators The more popular is the gaming star, the more valuable are these bonuses for fans. That means that after initial token offering the demand for gaming star tokens might significantly increase with new achievements and fan base growth. The huge portion of demand will be contributed by companies that are interested in the sponsorship and advertising deals.

18 18 BESTMETA BENEFITS FOR PERSONALISED WHITE PAPER TOKEN OWNERS SERVICES FOR COMPANIES For large companies there is a variety of options offered by gaming star with a large fan base in exchange for personalised tokens: Advertising deals (ads castings) Sponsorship deals Brand endorsement during tournaments Brand reference during stream Endorsement in social networks Integration of brand materials to the website or socia network profiles Sponsored competitions and other events

19 19 BESTMETA WHITE PAPER BENEFITS FOR PERSONALISED TOKEN OWNERS LIQUIDITY OF PERSONALISED TOKENS After fan exchanges some BMT for personalised tokens, it is still possible to exchange these tokens back for BMT. Due to the growing demand for personalised tokens of the gaming star with a good traction, it won t be any problem to sell these tokens if needed. BETTER PERFORMANCE FAN BASE INCREASE MORE VALUE FOR SPONSORS HIGHER DEMAND FOR TOKENS MORE FUNDING There are several reasons to expect a good liquidity for tokens of the successful gaming stars: 1 Good performance leads to the increased fans base, which created more value for potential sponsors or advertisers. These companies will create enough demand for personalised tokens of gaming stars with the best performance, which greatly contributes to the liquidity. There is an important aspect of BestMeta that supports this driver of liquidity: after esport gaming stars issue their tokens, all sponsorship and advertising deals will be performed with these tokens. Since successful gaming stars have a lot of commercial activity with large companies, this will support the liquidity of personalised tokens. 2 Investments from the gaming stars lead to higher expectations for their performance, which in its turn attracts commercial partners. Which, in turn, improves the liquidity of personalised tokens. For example, in case of the esport teams that might be transfers, better boot camp, better agents, any other improvements that impact performance of the esport team all of these increase demand for their personalised tokens. And as the team raises even more funds, it is possible to do even more improvements, which creates a positive feedback loop. 3 Tokenized esport teams get an additional incentive for better performance. Since the majority of teams are expected to keep some of the issued tokens, they have a monetary incentive to increase the price of these tokens, which in its turn is driven by the value of the brand. As the brand increases its value, it gets more attention from the sponsors and advertisers what provides a strong support for the liquidity of personalised tokens. To conclude, personalised tokens provide a variety of opportunities for their owners. These tokens might be exchanged for exclusive merchandise, services, or back to the BMT.

20 20 BESTMETA BESTMETA WHITE PAPER ECOSYSTEM BESTMETA ECOSYSTEM EXTERNAL EXCHANGE BESTMETA PLATFORM USERS FUNDS BMT STAR ECO SYSTEM WALLET BTC $ ETH BMT PT INTERNAL EXCHANGE PT BMT PT BMT PT BMT PT BMT STORE PUBLIC ETHERIUM BLOKCHAIN PT PRIVATE PERSONALISED TOKEN BLOKCHAIN

21 21 BESTMETA BESTMETA WHITE PAPER ECOSYSTEM PARTICIPANTS ROLES GAMING STARS Esport players, content creators, streamers, contributors, influencers, commentators, and any other influential individuals with mass social media following and engaged fan base related to the gaming community. CONTENT CONSUMERS Fans, dedicated followers, subscribers, team supporters, and anyone with an interest in consuming esports content, following and engaging with influencers and gaming stars. SPONSORS & ADVERTISERS Global companies and brands putting increasing focus on sponsorship of esports groups and events in exponentially growing budgets. The BestMeta ecosystem enables sponsored gaming stars to engage with fans in countless new ways, increasing exposure and loyalty to the brand. THE BESTMETA ECOSYSTEM ENABLES SPONSORED GAMING STARS TO ENGAGE WITH FANS IN COUNTLESS NEW WAYS

22 22 BESTMETA TECHNOLOGY: WHITE PAPER BESTMETA PLATFORM TECHNOLOGY: BESTMETA PLATFORM Token Generation Gateway (TGG) Community Portal BestMeta exchange platform THE CORE The BestMeta platform and the independent ecosystems operating within it, that were created by stars, will interface via industry standard technologies, including blockchain, BigData, Machine Learning and AI. The development of the system will be conducted with Angular, jquery, Bootstrap, MongoDB, Amazon Cloud technologies, and Node.js. Any new tools that will become available during the development process that will prove efficient, will be considered as well. From a system architecture perspective, the root of the ecosystem will include machine learning algorithms based on viewers following preferences, gamers ranking, and tournament statistics ARCHITECTURE The system will be based on microservices to provide better scalability. At the root of the BestMeta ecosystem are the machine learning algorithms based on viewers, preferences, gamers ranking, and tournament statistics. BestMeta team is creating a distributed system with decentralized storage to achieve optimal Transparency, Scalability, Redundancy, Security, and High Availability. BMT transactions will be stored into Ethereum blockchain, while Personalised token will be created and stored on an internal,private BMTExchange module. This schema enables customers to purchase BMT and no cost for TT transactions due to been performed on internal exchange. Other data, such as tournaments registrations, are to be stored in the Redis cluster, an in-memory database technology with horizontal auto-scaling and distributed in-memory replication. We aim to build interoperating distributed system and follow API first principles for a distributed architecture. Easy to use, public and well-documented APIs would serve as a community boost. Open API will ensure integration with thirdparty gaming and streaming services, that were used in the esports industry, like Twitch and Discord chat.

23 23 BESTMETA TECHNOLOGY: WHITE PAPER BESTMETA PLATFORM COMMUNICATION The following approaches have been applied for communication between system modules and for 3rd party services: Publish/subscribe messaging model REST API - secured by an HTTPS protocol and IdentityServer authorization Token authentication for API usage Internal API will be different from Open API to ensure the proper security level. AWARDS Personalised Award Engine is responsible for reward logic in the system. Within a star s own ecosystem, a star can create various awards to endorse supporters with smarts-rules and conditions. Reward logic will work inside the selected Personalised Tokens pool.

24 24 BESTMETA TECHNOLOGY: WHITE PAPER BESTMETA PLATFORM BMTExchange The BMTExchange is a system module with corresponding web-page and UI, where users can exchange currency/tokens, implemented as an internal web module of the system. BMTExchange is an internal standard crypto-exchange for create, storage and exchange of personalised tokens. The module will process all the buy/sell requests for different personalised tokens. BMTExchange will be use Ethereum blockchain through API calls for buy and sell of BMTs., The module will process all the buy/sell requests of the personalised token and exchange of different Personalised Token types. Fans in the community and stars can acquire BMT token with fiat and cryptocurrency and keep their tokens on internal (BMT and TT) or external (BMT only) crypto wallet. EXTERNAL EXCHANGE BESTMETA PLATFORM BMT PT STAR ECO SYSTEM $ BTC ETH WALLET BMT PT BMT TALENT AWARD ENGINE PT BMTEXCHANGE USERS FUNDS BMT PT BMT STORE BMT TOURNAMENT ENGINE PUBLIC ETHERIUM BLOKCHAIN PT PRIVATE PERSONALISED TOKEN BLOKCHAIN API API GAMES AND SERVIES

25 25 BESTMETA TECHNOLOGY: WHITE PAPER BESTMETA PLATFORM BMTStore A community based tool store where star s merchandize and awards can be obtained. Tools marketplace - free and paid tools are listed and made available for setup; Verification process to avoid malware and other risks; Escalation process to freeze the deal and ask Authority to resolve the conflict; TOURNAMENT FRAMEWORK AND TOURNAMENT MODULES Sub-system used to control the lifecycle of tournaments. Tournament managers create tournament brackets and assign teams to specific tournament server. They are able to enable games integration, connect it to streaming service, invite viewers and collect funds by using a set of rules. Integration module ensures integration state with the games and streaming module Unique ranking algorithm build teams from solo entry by special player s attributes

26 26 BESTMETA TECHNOLOGY: WHITE PAPER BESTMETA PLATFORM SECURITY To achieve the best balance between security and transparency, BestMeta will use industry standard technology. The communication is protected by HTTPS and provides authentication and secure communication between client and server. The access to different platforms components will be granted by the OAuth2 authorization protocol by IdentityServer, and the blockchain itself will serve as guaranty for transparency of all token transaction history. USER VERIFICATION Each BestMeta member will be verified by internal KYC process with the dedicated scoring system to avoid any case of fraud or cheating and to ensure his/her details are real. Only verified and approved members will have the ability to use BestMeta system, create their star eco account, view star and participate in the tournaments as a gamer or viewer. The identity server will authorize and grant access only to the relevant platform s modules and permissions validation will be applied. DATA PROTECTION No sensitive data will be stored in a plain mode. The passwords are hashed with MD5 hashing algorithm. BMT user s sensitive details will be encrypted with RSA. Replication and disaster recovery policy will protect tournaments, payments and user data from being lost.

27 27 BESTMETA TECHNOLOGY: WHITE PAPER BESTMETA PLATFORM THE TOKENS The BestMeta ecosystem is based on an open source cryptographic token named BMT, which is transferable, fungible, can be used for the creation of Token Credits and Personalized Tokens. Personalised Token Credit is a non ERC-20 token which is created by stars. The Personalised Token Credit is not available on external exchanges and can only be purchased with BMT or traded with other Personalised Tokens on BestMeta s internal exchange platform. Personalised Token is created by stars as the currency of their independent ecosystem (within the BestMeta platform). The Personalized Token can be purchased with BMT, fiat money, other cryptocurrencies, or traded with other Tokens on the BestMeta platform. Personalised Tokens carry transactional functionalities, which are specified by the star during stage of their creation, and can also be used as a form of payment by the star in exchange for services received from the community, for example - administrative assistance supplied by members of the star s ecosystem. BMT is expected to be listed on multiple external cryptographic token exchanges in order to give an opportunity to openly buy them for those who want to take advantage of participation in the BestMeta ecosystem, and to sell them for those who would like to exit the ecosystem. However, the BestMeta team is not responsible for nor does it pursue the circulation and trading of BMT on the market. Trading of BMT will merely depend on the consensus on its value between the relevant market participants, and no one is obliged to purchase any token from any token holder, not does anyone guarantee the liquidity or market price of the tokens to any extent at any time. It should be noted that legislation in certain countries, such as the United States of America and People s Republic of China, may prohibit the sale of the tokens to the residents of those countries. When buying BMT, the purchaser should be aware of the restrictions on their subsequent sale and thereby obliges to follow our instructions and/or those of the cryptographic token exchange when such purchaser resells his tokens to other users. SMART CONTRACTS USAGES Creation of Personalised Token Credit BMT to Personalised Token Credit conversion Transparent history of creation of, and transactions with Token Credits Community Tasking to each star project Historical transactions are open for all users to view User participation level to determine loyalty in personalised token credit If conditions of project are not met, funds are returned to users

28 28 BESTMETA BESTMETA WHITE PAPER BLOCKCHAIN BESTMETA BLOCKCHAIN BestMeta is developing the protocol for player s digital assets tokenization and management with gameplay and users habits peculiarities in mind. We aim to adjust the differences between the technology and usability to diminish the influence on a gameplay itself, i.e. the satisfaction and thrill one gets from playing. On completing a thorough and detailed analysis of the current technologies, we have started the development of our own protocol on gamers digital assets management. Currently we are to offer the solutions for two major problems: transaction processing speed and fees control. Our solution is based on the Ethereum platform fork with BFT-consensus system. The network backbone is formed by high-performance servers of BestMeta. Network capacity can be upgraded with external servers for verification and scalability by third-party users. This will enable BMT network node owners (for instance, teams and fan communities) to help the ecosystem and gain additional funds through BMT network transaction verifications We have chosen to set flat fees for transactions and smart contracts creation and reduce the price to a minimal one so that we could guarantee cost-efficient micro transactions within the ecosystem. Setting zero fees is unreasonable as we aim to prevent using of the system for malicious purposes. Additional users nodes connection to our blockchain is truly welcome to validate their operations and ensure data integrity. Users are capable of creating their smart contracts, sharing DApp (apps working directly with blockchain) in our applications store. This will be used to create additional interactions during tournaments and game and out-of-the game activities. All of this is highly likely to result in audience building and forming new ways of communication between gamers and their fans. Our solution will enable BestMeta users to issue new digital assets and manage transactions in a decentralized environment with predictable operations costs and time not influencing users experience.

29 29 BESTMETA BESTMETA HIGH LEVEL WHITE PAPER ARCHITECTURE BESTMETA HIGH LEVEL ARCHITECTURE Our system is divided into separate layers, which solve specific tasks and do not overlap each other. Meanwhile it is extensible in terms of functionality and actors. The core of our ecosystem is BestMeta s blockchain, which holds users assets and processes transaction management for every user and token in the system. Client applications deliver cross-platform tools for frictionless interaction with the blockchain. Third-party services, such as other blockchains (like Bitcoin, Ethereum), fiat payments, KYC identity providers are delivered to smart contracts via specific gateways, aka Oracles. Awards Competitions Marketplace Mobile Wallet Web Wallet Exchange Crowd sale Transactions KYC1 KYCN CLIENT APPLICATION External identity providers Identity management Individuals or one-time efforts Teams or Celebrities Personal KYC Corporate KYC TGG Token Generation Gateway WAPP Wallet Application DTEX Distributed Token Exchange BestMeta Smart Contracts TEN Tournament engine MEN Marketplace engine Back Office BM Blockchain Nodes User DApp1 User DAppN User Blockchain Nodes Analytics BESTMETA BLOCKCHAIN

30 30 BESTMETA WHITE PAPER BESTMETA HIGH LEVEL ARCHITECTURE BM BLOCKCHAIN NODES High-throughput servers, which are the backbone of the BestMeta s blockchain network. They process transactions and smart contract code, store the full blockchain database. Also they relay blockchain data to third-parties for immutability guarantees and extension of blockchain network capabilities. BestMeta provides main-net and test-net servers to test and deploy blockchain applications in a developer-friendly manner. USER BLOCKCHAIN NODES Third-parties may run blockchain nodes to consume information and enhance system s capabilities. We identify these distinctive groups of future blockchain adopters: fan groups and individuals teams corporate entities metadata consumers (advertising agencies, etc) BM SMART CONTRACTS Business-logic of users interactions is coded into the set of smart-contracts. Core smart-contract supports upgradable interface and can be replaced by the improved implementation. Users smartcontracts can be deployed as well, which increases extension capabilities of BestMeta blockchain PERSONAL KYC SERVICE Personal identity verification service. To comply current and possible future regulations in cryptocurrencies we will use third-party services to enhance and validate user s personal information. Bits of validated profiles (like age, country of residence or birth) are stored in blockchain and may be used by smart-contract s business logic. CORPORATE KYC SERVICE KYC service for corporate entities, teams or celebrity users. It is a must-have security precaution measure to fight copyright infringement and scam attempts to plague on famous names, brands or teams. During corporate KYC effort team is signing legal bound to protect future token and merchandise users against possible legal actions. IDENTITY MANAGEMENT Provides a service to access information about the roles and constraints of a specific user or address. It may be used during token management, tournaments and other custom business logic. TOKEN GENERATION GATEWAY (TGG) TGG is a crowdsale engine, the entry point for tokenization efforts. Every user eligible for generation of PTC or PT may create a new token at TGG and start using it immediately. The token can be transferred to other users, used as a payment vehicle at a merchandise store, or can be sold at a crowdsale market.

31 31 BESTMETA WHITE PAPER BESTMETA HIGH LEVEL ARCHITECTURE DISTRIBUTED TOKEN EXCHANGE (DTEX) After a successful crowdsale token will become automatically listed at the internal DTEX engine. Only tokens, which have passed successful crowdsale greater than the listing threshold, may be listed at the DTEX as the ones that have enough liquidity and user base. This measure raises competition levels and marketing efforts and activity for crowdsale participants. Besides token listing, DTEX provides two-way interface with fiat money and cryptocurrencies to simplify interactions. DTEX issues special tokens for fiat and cryptocurrency counterpart at DEX, which are 100% backed up by liquidity held on BM s payment gateways. WALLET APPLICATION (WAPP) Provides protocols for personal and collective token management, (including multisig wallets), PT and PTC tokens management, BMT tokens management. MARKETPLACE ENGINE (MEN) Marketplace guarantees performance of purchase contracts, including delivery and customer satisfaction. If any dispute arises, the system holds money or assets on escrow account unreleased until an agreement is reached. TOURNAMENT ENGINE (TEN) Teams may arrange tournaments and form a bounty pool with their tokens. The winners will benefit both from their leaderboard and donation pool earnings. Results of all competitions are stored in the blockchain and cannot be forged. ANALYTICS ENGINE Cocollects system-wide data about performance of applications and blockchain services, as well as transactions and key DApps internal data. We use those data to constantly improve users experience and quality of the BestMeta s services. BACK-OFFICE Provides administrative staff with detailed information about KYC, transactions, leaderboards, exchange and other system components. It is used to maintain and keep the system running. CLIENT APPLICATIONS Is the place where the fun begins. It is a set of web and mobile applications providing blockchain data to users in the most usable, enjoyable and amusing way. USER DAPPS Distributed apps, which can be deployed by users on the top of BestMeta s blockchain. An ability to meet specific business demands or provide unique interaction between teams, consume their services or merchandise over blockchain will open a huge window of opportunities for additional revenue streams for regular fans and users. Commercial business applications may also be a feature. Established development toolchains (solidity, truffle, etc.) can be used to develop and deploy DApps as BestMeta s blockchain is 100% EVM compatible.

32 32 BESTMETA BESTMETA WHITE PAPER WORKFLOWS BESTMETA WORKFLOWS Smart contracts are the key factor for scalability of our blockchain. Using Ethereum ecosystem as a foundation we achieve a ready-to-go solution to evolve our ecosystem and deliver demanded capabilities. Smart contracts enable automatic execution of tournaments, assets distributions and many other features while being immutable and completely transparent to all users of BestMeta s blockchain. Here are a few selected examples of users interactions and their mapping to smart contracts: ACTION SMART CONTRACT ACTION DESCRIPTION User creates a Personalised Token Credit (PTC) CreditToken creation Create a new instance of CreditToken smart contract, assign user as an owner Team creates a Personalized Token (PT) Personalised Token creation MultiSig wallet contract creation A soon as validation of corporate KYC completes, system executes a set of linked actions: Create a new instance of Personalised Token Create a new multisignature wallet for team ownership of the tokens Assignment of the team s multisig-wallet as the token owner for Personalised Token Team launch a crowdsale for its PT Crowdsale contract creation Crowdsale completion Listing on DTEX Eligibility to use brand names or trademarks shall be validated before crowdsale start. Create a new instance of Crowdsale contract for tokens Distribution of payments to contributors after successful completion of the crowdsale Reverting payments to contributors after crowdsale failure Listing tokens on DTEX after successful completion

33 33 BESTMETA BESTMETA WHITE PAPER WORKFLOWS ACTION SMART CONTRACT ACTION DESCRIPTION Exchange of BMT to tokens on DTEX Transfer BMT to DTEX escrow account Modification of the OrderBook state for the token/bmt Smart contract To exchange BMT to tokens on DTEX: A user shall transfer its BMT to the escrow account for order book for the trading pair (Token/BMT in this case) OrderBook is altered and a new state is saved in blockchain If OrderBook matches a counter-order, it updates execution state of counter bid and release escrow funds to target accounts External systems are notified about exchange rate modification Exchange of fiat or cryptocurrency to tokens on DTEX Release of internal currency tokens Transfer currency tokens to DTEX escrow account Modification of the OrderBook state for the token/bmt Smart contract Transfer currency tokens to gateway release account Transfer of crypto or fiat money to the external account Exchange of cryptocurrency or fiat money to tokens on DTEX involves additional steps regarding money deposit / withdrawal and mirroring those actions on the BM blockchain: When user deposits money to the Payment gateway, internal currency tokens (like BMUSD, BMBTC) will be released to the user in BestMeta blockchain. A user shall transfer its currency tokens to the escrow account for order book for the trading pair (Token/BMUSD in this case) Exchange operates like in previous step To withdraw crypto/fiat money an opposite user sends internal currency tokens to the Payment Gateway, Payment Gateway releases corresponding amount of cryptocurrency or fiat to external account of the user Purchase of merchandize at marketplace MarketItemPurchase creation MarketExchange execution MarketItemPurchase completion To purchase an item from the PTC or PT, a user shall execute the following actions: User start purchase of the item for PTC/PT a new instance of MarketItemPurchase smart contract is created for the purchase Internal exchange action is executed for correspondent amount of BMT held on user account to PTC/PT as stated in merchandize item price When money is deposited to Market escrow account, token owner is notified about delivery When user confirms delivery or dispute threshold is passed, contract is automatically closed and BMT is released from escrow account to the token owner

34 34 BESTMETA BESTMETA TOKEN WHITE PAPER GENERATION GATEWAY BESTMETA TOKEN GENERATION GATEWAY WEB Front-end web server Middleware Persistance Layer Back Office API Front-end API server Push Notification Server KYC Identiity verification Tokens Smart Contracts Payments Fiat / crypto gateway Crypto Blockchain Nodes Communication server Token generation gateway provides tools to generate new tokens and commence a crowdsale campaign for new tokens. It provides a unified bridge between blockchain, token smart contracts, payments processing and KYC / copyright policies inside BestMeta. Every token (PTC or PT) is created as a separate smart contract inside Bestmeta blockchain. Both types of contracts are modelled against ERC20 smart contracts and are upgradable since the beginning. Users may use tokens in a usual way, as in Ethereum network. The origins of Personalised Token Credit and Personalized Token are different. Potential scale and comparative value of those tokens on the platform require different efforts to produce and promote them after initial creation.

35 35 BESTMETA WHITE PAPER BESTMETA TOKEN GENERATION GATEWAY PERSONALISED TOKEN CREDIT Personalised Token Credit can be launched by anyone a single player, or aspiring gaming star, or even a side project. The potential scale of PTC is rather small and its generation is cheap and simple. However, creation of a new PTC costs at least 1 BMT to limit malicious actions (flood, DoS, counterfeiting). Any user, who successfully passed a personal KYC may create their own token. Number of tokens is not limited to the users. PTC can be used inside these infrastructure elements: PERSONALISED TOKEN CREDIT Trade PTC for BMT Marketplace Sell items or services Wallet Storage p2p transfer TRADE Personalised Token Credit can be exchanged to the BMT by a fixed price, set by token creator. This is a key difference from Personalised Token, as they are traded by a market price on the exchange. MARKETPLACE tokens can be used to define a price for the item or service listed at a marketplace. Automatic conversion to BMT token will be executed if buyer does not have a necessary amount of tokens WALLET tokens can be used as an asset to store and transfer value between users

36 36 BESTMETA WHITE PAPER BESTMETA TOKEN GENERATION GATEWAY PERSONALIZED TOKEN Personalized Token can be launched by a team or a group of individuals. It is required to proceed extra verification for an creator to be eligible to create a PT, as it usually involves strong branding bond and could possibly cause a copyright infringement if it would be issued by a person who does not possess rights to use trademark or a branding. Therefore launch of PT involves a lot of extra KYC work and efforts. After successful validation, claimer can create the token and use their own branding. In case of PT, tokens may be owned by a team, where all decisions about further spending will be made on a consensus base. We estimate such behaviour to be a common for teams and advice users to create PT tokens using a multisignature wallet as a token owner. PT can be used inside these infrastructure elements: PERSONALISED TOKEN CROWDSALE Personalised Token can be massively sold on a crowdsale campaign, during so-called Initial Token Offering period. Usual token sale mechanics apply to the ITO: Bounty Bonuses Soft cap / hard cap limitations Crowdsale Provide ITO campaigns Exchange PT for BMT / fiat / crypto Tournaments Bounties EXCHANGE after successful ITO, the token will be automatically listed on the DTEX exchange. After listing, anyone can buy and sell those token using market rate. If the crowdsale campaign collects enough liquidity during ITO, it will be listed to crypto/ fiat currency on the exchange. TOURNAMENTS tokens can be used during tournaments to form a bounty pool Marketplace Sell items or services Wallet Storage p2p transfer MARKETPLACE token can be used to define a price for the item or service listed at a marketplace. Actual exchange rates will be used for marketplace pricing. WALLET token can be used as an asset to store and transfer value between users

37 37 BESTMETA BESTMETA WHITE PAPER WALLET BESTMETA WALLET Our wallet solution is build in desktop and mobile version. It interacts directly with Ethereum and Bestmeta s blockchains from browser or mobile. It is used as main store for user assets, such as Ethereum, BMT, PTC and PT tokens which are in possession of the user. Under the hood our wallet is based on web3js blockchain library implementation and supports both Ethereum s main-net and Bestmeta s main-net / test-net. Common assets-management operations are supported, including transfer, receive, generation of new addresses. To provide transparent access to the BMT tokens in both networks, we provide a one-click interface to lock/release desired amount for BMT for usage inside BestMeta. In this case a desired amount of BMT will be transferred to the address of BM payment gateway in Ethereum network, and allocated to the user s account in BestMeta blockchain. The same mechanism is used to operate with asses in other blockchains. For PT owners we provide multi-signature wallet interface to confirm operations depending on the consensus of owners. TO PROVIDE TRANSPARENT ACCESS TO THE BMT TOKENS IN BOTH NETWORKS, WE PROVIDE A ONE-CLICK INTERFACE TO LOCK/RELEASE DESIRED AMOUNT FOR BMT FOR USAGE INSIDE BESTMETA

38 38 BESTMETA BESTMETA WHITE PAPER EXCHANGE BESTMETA EXCHANGE WEB Front-end web server OrderBook BMT/BMBTC OrderBook BMT/BMEUR OrderBook BMT/BMUSD Back Office API Front-end API server OrderBook BMT/BMLTC OrderBook PT1 / BMT OrderBook PT2 / BMT Push Notification Server OrderBook PT3 / BMT OrderBook PT4 / BMT OrderBook PT5 / BMT Notify Communication server For exchange of Personalised Tokens at a secondary market we deploy a distributed exchange which enables trading of PT tokens to BMT or fiat / crypto-currencies. Since the beginning of operations we support the following cryptocurrencies: BMT Bitcoin Ethereum Litecoin BTC Fiat / crypto gateway Bitcoin Blockchain Nodes ETH Fiat / crypto gateway Etherium Blockchain Nodes BMT Fiat / crypto gateway Etherium Blockchain Nodes To trade a fiat or cryptocurrency at distributed exchange a specific component Gateway is used. Every Gateway instance handles a specific crypto- or fiat currency. When the money goes into the gateway from outside, it emits appropriate amount of tokens to the receiver of the transaction. Therefore, for every external currency there is a corresponding internal token, which mirror the amount held on accounts of the gateway: BMUSD for USD, BMBTC for BTC etc. We do not charge any specific fees for token exchange. It can be done automatically during interactions with other components of the system.

39 39 BESTMETA BESTMETA WHITE PAPER EXCHANGE HOW BM DEX STORES THE ORDER BOOK IN BLOCKCHAIN. For every token, placed on our exchange, we create a corresponding smart contract, one per each symbol. While this is one of the core activities of the system, smart contract issuance will cost zero for the issuer concerning the fees. TOKEN : PTT1 BUYBOOK : symbolname : BMT_BUSD + tokenaddress : 0x123 + mapping(uint => OrderBook) buybook + mapping(uint => OrderBook) sellbook + curbuyprice : cursellprice : higherprice : 100 or 0 + lowerprice : 90 + mapping(uint => Offer) offers + offers_key : 0 + offers_length : 2 Offer : 0 + who : 0x4523ad... + amount : 20 Offer : 1 + who : 0x23223ad + amount : 10 Offer : 2 PRICE LOWERED BY 10 + who : 0x23223ad + amount : 10 BUYBOOK : 90 buybook : 90 + higherprice : lowerprice : 0 + mapping(uint => Offer) offers + offers_key : 0 + offers_lenght : 1 Offer : 0 + who : 0x4523ad + amount : 20 Offer : 1 + who : 0x23223ad + amount : 10 In this example we show how the DEX utilises smart contracts to handle the crucial part of the exchange - the orderbook. When the price drops a margin after a recent transaction, a new copy of the order book will be stored in the blockchain for the specific token (PT). New exchange rate quotes will be propagated to the consumers and users using the BM-DEX UI app will be notified about price change.

40 40 BESTMETA KYC WHITE PAPER MODULE KYC MODULE To separate personal identity verification and verification of corporate rights for branding use we deploy a two-level KYC process. KYC L1 KYC L1 is mandatory during registration for all users, to comply with Anti-Money Laundering policies of regulators. We use third-party identity providers to make verification easy and simple for our users. Target account validation time is up to 5 minutes. Manual validation may took up to 7 days for complex cases. KYC L2 KYC L2 is mandatory for registration of Personalised Token, if the token is bound to a brand name or a registered trademark. To protect future usage of the token, creator shall: digitally sign-off the contract that protects future users from possible copyright infringement our legal department shall commence a validation routine to check that, if there are any registered trademarks or brands, the creator has the appropriate rights to use them creator may represent team or players he is creating tokens for WE USE THIRD-PARTY IDENTITY PROVIDERS TO MAKE VERIFICATION EASY AND SIMPLE FOR OUR USERS

41 41 BESTMETA SECURITY WHITE PAPER SECURITY By design the system is protected from single point of failure due to its distributed infrastructure. All transactions, after verifications by processing nodes, are time-stamped and stored in the blockchain database. By their nature, transactions are irrevocable and nobody can not modify transactions happened in the past. Account balance can be changed by the owner of cryptograhpic key. Each important asset action is protected with multisignature wallets, thus avoiding occasional token losses. Every smart contract used in the system can be transparently upgraded by the system. No user interaction is involved and upgrade has a zero fee for the users. This feature allows us to fix security issues as soon as they will be detected and upgrade all affected smart contract through the system. ALL TRANSACTIONS, AFTER VERIFICATIONS BY PROCESSING NODES, ARE TIME- STAMPED AND STORED IN THE BLOCKCHAIN DATABASE

42 42 BESTMETA USE WHITE PAPER OF INVESTMENTS USE OF INVESTMENTS Talent Fund Pool 15% Business operations 15% USE OF FUNDS Marketing and user aquisition Bestmeta development 20% 50% Partnerships Offered for sale 7% 48% Team and advisors 10% TOKEN ALLOCATION Founders reserve 15% Company reserve 20%

43 43 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS ROADMAP Q PLATFORM GO-LIVE APR - AUG 2018 PUBLIC TOKEN SALE Q JUN 2017 PLATFORM ALPHA TESTING BESTMETA PROJECT IS BORN FEB - APR 2018 BESTMETA PRE-SALE Q PLATFORM DEVELOPMENT JAN 2018 BESTMETA ANNOUNCEMENT

44 44 BESTMETA TEAM WHITE PAPER TEAM BestMeta grew from gaming and esports and is now aimed to be a specific platform dedicated to the nuances and requirements of the esports industry and the gaming community. The business development of the ecosystem is led by veteran figures of the esports industry and high profile talents, that are familiar and experienced with all aspects of the industry, from both a talent and a fan perspectives.

45 45 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS MICHELE PES CEO Linkedin 19 years active in the games business with focus on managing teams from A to Z and extensive experience in game project funding. Michele served 5 years as COO and shareholder at Slightly Mad Studios and was in charge of full funding projects such as projectcars, Red Bull Airrace and World of Speed. At Slightly Mad Studios he managed successfully the turnaround in 2012 and established partnerships with RED BULL, BANDAI NAMCO and mail.ru. The largest financial contributions came from companies such as mail.ru, german media and family office funds. Michele successfully managed an IPO on Frankfurt Stock Exchange. He brings along specially experience in European and Asian markets and was based 5 years in Singapore. He served for PwC experience center in evaluation of several game companies. Michele started his career in the games industry as advisor to the Managing Director at Pro7/SAT1 the largest private TV network in the german speaking countries (GSA)

46 46 BESTMETA TEAM WHITE PAPER AMY YU Managing Director Linkedin Founder and CEO of Varsity Games - an esports organization with the vision to develop a commercially sustainable ecosystem aimed at the university sector with the purpose to drive positive social change. Getting Varsity recognized by BAFTA (British Academy of Film and Television Arts) and UKIE (entertainment trade body in the UK) is an official stamp for Amy s strong position and capabilities within the esports industry. ALEXEY RATNER Compliance Director Linkedin With more than 12 years of experience in strategic and technological for international project, 6 years of which at Price Waterhouse Coopers in Germany overseeing numerous successfully completed high-tech projects for brand names companies such as BMW, Bayer, and Cognizant Technology Solutions, Alexey brings valuable and proven experience in implementing innovative high-tech operations. ARSENIY STRIZHENOK Marketing Director Linkedin A Blockchain enthusiast and expert. ICO, blockchain advisor at LAToken, Playkey, AB-Chain. More than 6 years of hands-on experience in IT marketing and innovation management, as well as in co-organizing international Blockchain events. Blockchain advisor of East-West digital news. RENÉ (CELDRIC) OMLOR Community Manager Twitter René has been managing gaming personalities networks for several years now, ranging from moderation to creative developments.

47 47 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS SHAWN BRIGGS Creative Linkedin Shawn gained his creative and design experience during his work for major global media houses, including ITV, Fulham FC, and Ink Global. With a degree in TV & Film production, and being an award winning filmmaker, Shawn is a valuable creative asset. ERDOAN VELIEV Chief Architect Linkedin Chief architect with 10 years of experience in the online gaming and financial trading industry, specialized in software development, design and architecture. ARMAN GAL CTO Linkedin Arman has over 15 years of experience in the computer software industry, and was an integral part of the succeeded of many projects in Online-Trading, Gambling, and Marketing.

48 48 BESTMETA WHITE PAPER TEAM VICTOR BRUSSER Dev Ops Viktor is an experienced team leading software engineer, with more than 15 years in development of next-generation technologies and a track record or numerous implemented ecommerce projects. DENIS PERFILYEV UI/UX Designer Denis is an experienced UI/UX designer with more than 12 years experience in creating user-friendly and aesthetically pleasing designs. MIKHAIL TABAKOV Finance Director Linkedin Mikhail has over 7 years experience working in some of the largest financial institutions, such as Citibank UK, as well as managing financial strategy for the leading Russian investment bank Troika Dialog (Sberbank). On top of that, Mikhail managed strategic projects with a focus on risk management and corporate governance at Ernst and Young, providing him with full gamut of financial skills.

49 49 BESTMETA ADVISORS WHITE PAPER ADVISORS CHRISTIAN GLOE Gaming Industry Advisor Veteran gaming industry key-player who was leading Virgin Interactive Europe for 8 years. He was also responsible for the european and asian market at Atari/Infograme market. Christian has deep market knowledge which helps to form the overall strategy for the market. MAXIM MATVEYKO GM, Wargaming China After 7 years as a marketing executive in Casino Games business, Maxim moved to work with his true passion Online PC and Mobile Games. For last 10 years he s been working in Business Development and Game Operations roles in major exussr game companies including Nival, Game Insight and Wargaming. Currently holds position of General Manager of Chinese Operations at Wargaming, working with Chinese publishers to bring award-winning military games to the new heights in this challenging market. RODERICK CHIA Advisor Roderick is a serial entrepreneur and had led his management team into a series of entrepreneurial ventures which became their excellent track record. Over the years, he had assumed various leadership positions such as Chief Knowledge Officer, Chief Technology Officer, Chief Strategy Officer as well as Chief Executive Officer. In 1999, he co-founded Postkid and grew it into a phenomenal success with a good exit within 3 years. He was awarded a finalist for the Phoenix Award in recognition of his entrepreneurial determination and strong leadership skill by Economic Development Board of Singapore.

50 50 BESTMETA WHITE PAPER BENEFITS FOR GAMING STARS REUBEN GODFREY Chairman of the Blockchain Association of Ireland with an ambassador role on the GDPR Awareness Coalition and on the NSAI National Mirror Committee to ISO TC 307. Has a background in sales, business development, finance and operations roles for major multinationals and start-ups in the tech. Has done some journalism and now hosts regular blockchain meet-ups, speaks regularly at industry events and contributes pieces and comment to mainstream and tech media. Advisor at: LAToken, HydroMiner, Confideal, EtherSportz, SONM, Playkey, Digital Developers Fund. MANAN MEHTA Crypto & ICO Advisor Linkedin CEO at infinite assets, and a Venture Partner with Seedchange, Manan is an Advisor to ICOs such as PundiX, Elpis Investments and CannaSOS, and an active proponent of self-regulation by the ICO industry. ALEX YASTREMSKI Legal Counsel Linkedin Alex is General Counsel at Bitfury Group, based in San Francisco, California, and the former Counsel at Bingham McCutchen in New York. Alex is an expert legal advisor on Cryptocurrency and Initial Coin Offerings, and greatly knowledgeable on matters of Anti Money Laundering.

51 51 BESTMETA ADVISORS WHITE PAPER ANDREW TAYO Crypto Advisor Linkedin Andrew Tayo (QTS) is a Blockchain Consultant, Investor and writer. He sits on the advisory panel for a number of promising and innovative Blockchain startups. In 2010, he founded JustATC, a successful digital marketing agency, that since 2017 has offered blockchain consultancy for businesses. As a graduate and qualified teacher in Computing, he also is a contributing writer for Hackernoon, leads seminars and regularly speaks on Blockchain technology at events and Universities across the UK. Andrew is the CEO and Co-Founder of Subbit, a blockchainbased fintech subscription economy and decentralised protocol. ALEKSEY STUDNOV Blockchain Advisor Linkedin CTO of Izetex, Aleksey is a Blockchain teacher in Moscow Business School, with over 20 years of software development experience in American hi-tech startups. Aleksey s current focus is development of blockchain architecture and decentralised applications. MICHAEL GOLOD Technical Advisor Linkedin Michael has more than 15 years of executive experience in the development of software products and operations, most of these years holding senior leadership positions at the gaming industry. He was also the CEO of TradoLogic, a world leading fintech software provider, and is now a Co-Founder at Crowdwiz.io

52 52 BESTMETA MISSION WHITE PAPER & VISION MISSION & VISION BestMeta s mission is to empower esports gaming stars by enabling the community to directly interact with their favorite industry gaming stars and work together towards generating fresh content and events without the need for intermediaries. This will enrich the community with more original offers, help new gaming stars to break through existing entry barriers, and allow small players in the community to have accountability for their financial transactions within the esports industry. Embedding BestMeta s platform with blockchain for the first time will act as a facilitator in the next evolutionary step of the esports industry towards decentralizing the existing structure of crowdfunding, donation payments, and content distribution. This will help transform the industry into a more transparent, secure and fair marketplace, with direct engagement between community members in general, and between gaming stars and fans in particular. Using BestMeta s solution for tokenization will lead to an ecosystem free of intermediary barriers and a truly transparent marketplace, enabling gaming stars to create without restrictions and fans to be part of the content creation process and to participate in specialized events of the community. The BestMeta ecosystem will allow gaming stars to reach new audiences while strengthening their brand name, monetize through new digital revenue streams, restore ownership of their content with the freedom to create and initiate new events, and most importantly - engage directly with their fans, who will benefit from access to exclusive content supplied by their selected esports gaming stars and from the power to influence the nature and the direction of the industry, by having gaming stars accountable for the crowdfunded funds. THE BESTMETA ECOSYSTEM WILL ALLOW GAMING STARS TO REACH NEW AUDIENCES The vision behind BestMeta is to revolutionize the way esports gaming stars connect with fans in the community, leading to a fairer industry, free of intermediaries involvement, enriched with creative gaming stars and flow of fresh content, both online and offline.

53 53 BESTMETA MISSION WHITE PAPER & VISION A DISRUPTIVE CONCEPT THAT WILL TRANSFORM THE ESPORTS INDUSTRY The global esports market revenue is expected to reach around $1.5 billion by 2020, and under the current system the main beneficiaries will be large companies who control the industry, such as game publishers and streaming platforms held by giant companies like Google and Amazon. BestMeta will pave a new commercial infrastructure that will help advance the growth of the esports industry and reach new audiences by directly connecting gaming stars and their fans, who are committed to engaging with each other for the common benefit of the community. Besides hosting the ecosystems supporting the Personalised Tokens and the token exchange, BestMeta strives to position itself as the biggest network of brands in esports and the main source for tools and services that will propel the industry further into mainstream audiences.

54 54 BESTMETA LEGAL WHITE PAPER LEGAL LEGAL STATUS OF THE TOKENS: BMT, Personalised Token Credit and Personalised Tokens do not grant participation in the BestMeta company or its assets. The tokens/credits do not provide their holders with any ownership or other interest in BestMeta company. Acquisition of the tokens/credits does not present an exchange of cryptocurrencies for any form of shares in BestMeta company or the BestMeta company s assets, including intellectual property. The tokens/credits holders are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights. BMT, Personalised Token Credit and Personalised Tokens are not securities in any jurisdiction. The tokens/credits do not provide their holders with any ownership or other interest in BestMeta company. Acquisition of the tokens/credits does not present an exchange of cryptocurrencies for any form of shares in BestMeta company or the BestMeta company s assets, including intellectual property. The tokens/credits holders are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights. BMT, Personalised Token Credit and Personalised Tokens do not represent a loan to the BestMeta company. The tokens/ credits do not provide their holders with any ownership or other interest in BestMeta company. Acquisition of the tokens/ credits does not present an exchange of cryptocurrencies for any form of shares in BestMeta company or the BestMeta company s assets, including intellectual property. The tokens/credits holders are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights. BMT, Personalised Token Credit and Personalised Tokens are not securities in any jurisdiction. This White Paper does not constitute a prospectus or offer document of any sort, is not intended to constitute an offer of securities or a solicitation for investment, does not pertain in any way to an initial public offering or a share/equity offering, and does not pertain in any way to an offering of securities in any jurisdiction. The tokens/ credits are not intended to be marketed, offered for sale, purchased, sold, or traded in any jurisdiction where they are prohibited by applicable laws or require further registration with any applicable governmental authorities.

55 55 BESTMETA LEGAL WHITE PAPER BMT, Personalised Token Credit and Personalised Tokens do not represent any other financial or investment instrument. In particular, the tokens/credits are not and shall in no case be understood, deemed, interpreted or construed as: (i) any form of financial derivatives; (ii) any commercial paper or negotiable instrument; (iii) any form of investment contract between the relevant holder and any other person; (iv) any commodity or asset that any person is obliged to redeem or purchase; (v) any note, debenture, warrant or other certificate that entitles the holder to interest, dividend or any kind of return from any person; (vi) the rights under the price difference (margin) contract or any other contract whose purpose or its intended purpose is to ensure profit or avoid losses; or (vii) structural units in the collective investment mechanism or in the institution of joint investment, including trusts and investment funds. BMT, Personalised Token Credit and Personalised Tokens are not currencies in any jurisdiction. The tokens/credits are not currencies issued by any central bank or national, supranational or quasi-national organization, nor is it backed by any hard assets or other credit. BMT, Personalised Token Credit and Personalised Tokens are non-refundable. Unless otherwise is provided by applicable legislation or strictly set out in the legally binding documentation on creation and distribution of the tokens/credits, BestMeta company is not obliged to provide tokens/ credits holders with a refund for any reason, and tokens/credits holders will not receive money or other compensation in lieu of the refund.