Genbby: Disruptive decentralized ecosystem in the gaming industry

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Archibald Dawson
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2 Genbby Disruptive decentralized ecosystem Abstract disruptive decentralized ecosystem The current esports centralized ecosystem is broken. It s entertainment model is mainly focused on professional gamer activities, benefiting only a minority in the gaming community. This generates two major limitations: prolonged stagnation and restrictions for most players to have a profitable gaming experience. Genbby is proposing an innovative and decentralized ecosystem with exponential technologies, that will break these barriers and will integrate how gamers compete, learn, train and socialize; all inside the same ecosystem. 2

Table of contents 5 Introduction 30 Business model 7 8 The

Innovative business model Components 9 The solution myth

virus 35 Proof of work in action 13 A new ecosystem on

The disruption 40 Market activation 16 Why exponential

41 Marketing strategy 20 Platform engines 42 Predictive

diagram 44 Roadmap 23 Participants on Genbby ecosystem 45

3 Table of contents 5 Introduction 30 Business model 7 8 The epidemic on esports Industry growth overview Innovative business model Components 9 The solution myth 34 Proof of work: Competitive platform 10 The contagious virus 35 Proof of work in action 13 A new ecosystem on esports 36 Components 14 Vision 39 Market acquisition 15 The disruption 40 Market activation 16 Why exponential technology? 41 Marketing strategy 20 Platform engines 42 Predictive analysis 21 General description 43 Conclusion 22 Global diagram 44 Roadmap 23 Participants on Genbby ecosystem 45 Token sale 24 Competitive platform 46 Budget allocation 25 Learning platform 47 Team 26 Training platform 48 Sources 27 Social platform

5 1 Genbby Disruptive decentralized ecosystem Introduction disruptive decentralized ecosystem The esports industry depends exclusively on video game creators as an obligatory thirdparty in the centralized entertainment model. While this model works well-enough for the most skilled members in the gamer community, there are still many barriers for the majority of players. For the average gamer, this hobby is not viable. Why? Because they can t generate income at any stage of their career. The biggest problems in the current model of gaming are pairing and level qualifiers. They are unbalanced and generate prolonged stagnation, creating toxic communities because of the unfairness of the matches. It s major flaw is the lack of adaptive analysis on the gamer s playing style. This information is vital for a fair game with the best conditions. Despite these flaws, the gaming industry has managed to have a solid growth trajectory in the last 5 years. This has resulted in a 56% of constant annual growth, which translates into $108.9 billion in 2017 alone. Around 2.3 billion people are active video game players. But the industry still relies heavily on the centralized entertainment model. Our value proposal is to expand this market even more with a new and better alternative. 5

6 Genbby Disruptive decentralized ecosystem Genbby is a decentralized disruptive ecosystem that is focused on competition, learning, training and socializing for the rapid evolution of the player. It differs from other models, because it is autonomous and it s operated by artificial intelligence engines that are composed of multi-agents with specific roles. They serve as a coach and a personal assistant for each type of platform. Another innovative addition is a payment system with blockchain technology and it s own cryptocurrency. As well as the option to bet on your skills and earn money with every match you win. This model will activate the gamer s hobby to be profitable at any stage of their trajectory uncovering a huge economic potential in the industry. This overview exposes the current state of the centralized esports ecosystem and its shortcomings. Despite these problems and limitations, the potential of the gaming community is undeniable. Genbby s proposal is to propel this growth even more with a better system that gives all players the same opportunities to profit and to play in a decentralized ecosystem with fair conditions. Our goal is to activate a space where this hobby can be profitable for anyone at any stage. 6

2.1 Genbby Disruptive decentralized ecosystem Industry growth overview The epidemic on esports The industry of esports has had a solid growth in the last 5 years.

8 2.1 Genbby Disruptive decentralized ecosystem Industry growth overview The epidemic on esports The industry of esports has had a solid growth in the last 5 years. It is projected that by 2020, the economic value will go from $108.9 billion to $128.5 billion. But the growth and market value is based on the centralized entertainment model, which only benefits 1% of all the gamers in the world. There are only about 4000 professional players compared to a market of 2.3 billion active gamers, and on average each gamer spends about $5.2 everyday on their hobby, but most of them don t have the opportunity to make a profit with it. 8

Genbby Disruptive decentralized ecosystem Now, if we can change this model and open more possibilities for players in a decentralized ecosystem based on hobby activation, the market value could also

9 Genbby Disruptive decentralized ecosystem Now, if we can change this model and open more possibilities for players in a decentralized ecosystem based on hobby activation, the market value could also grow exponentially. If we can motivate all gamers to play and profit with a fair competition system and get the participation of the majority of the community, then the value could reach to be worth as much as $1 trillion, and Genbby will be the leader in that transformation with great results for the company as well. 9

10 2.2 Genbby Disruptive decentralized ecosystem The solution myth The epidemic on esports The current model should benefit everyone involved. Casual players, professionals, newbies, teams, events, leagues and tournaments. It should give equal opportunities for everyone in the community, but unfortunately that s not the case. The centralized model is only focused on corporate brands, game creators, professional players and teams; which causes many limitations for the participation and interaction of the gaming community as a whole, and this has been the case for many years. 10

11 2.3 Genbby Disruptive decentralized ecosystem The contagious virus The epidemic on esports The lack of opportunities and the many barriers of the centralized ecosystem generate resignation on the players and it consequently causes a culture of hatred and resentment towards each other. Why? Because the players blame other players for their unbalanced teams and matches, as well as the unfair benefits from the professional gamers. These attitudes spread like a virus and damage the gaming culture, creating a toxic community, when in reality the blame is not on the players, but the current model itself. Many startups have tried to solve these problems using the same centralized model, replicating it with different parameters, without considering the core of the problems. Most notably the pairing system and the level qualifiers. As a result, the progress of the average gamer is stalled in the industry and does not give him the possibility to be financially rewarded for his achievements in the current model. 11

13 3.1 Genbby Disruptive decentralized ecosystem Vision A new ecosystem on Esports We propose a disruptive and decentralized ecosystem through exponential technology that exposes the maximum potential of the gaming industry and benefits the whole community. Our plan is to generate two radical changes: 1) What once was just your hobby, will now be monetized and rewarded according to your ability in competitive games. 2) You will have adaptive tools at your disposal based on your gaming needs and your rhythm of evolution as a player. 13

3.2 Genbby Disruptive decentralized ecosystem Disruption discovery A new ecosystem on Esports To really understand why the current ecosystem is lacking, we have studied the primary bases of what the

14 3.2 Genbby Disruptive decentralized ecosystem Disruption discovery A new ecosystem on Esports To really understand why the current ecosystem is lacking, we have studied the primary bases of what the gamer needs in his experience. We have discovered which are the factors of the problem, as well as its barriers. The esports industry was originally created to become a traditional media of entertainment. The result was that only 1% of gamers could receive any real benefits from it. 14

15 3.3 Genbby Disruptive decentralized ecosystem Why exponential technology? A new ecosystem on Esports Exponential technology is designed to create adaptive and evolutionary processes based on the needs of the gamer and their behavior in the competitive games ecosystem. Using exponential technology in the main engines of the system, we can accelerate the process of construction of scenarios in video games, and with a low operational cost. 15

17 4.1 Genbby Disruptive decentralized ecosystem General description Platform engines STATE OF THE ART Evolutive Artificial intelligence Autonomous engines Decentralized Scalable infrastructure The four pillars of our ecosystem are designed to provide intelligent solutions for the community at the level of competition, learning, training and socialization. Our aim is to transform our favorite pastime into a productive and efficient activity at any stage. 17

18 4.2 GLOBAL DIAGRAM Genbby Disruptive decentralized ecosystem 18

19 4.3 Genbby Disruptive decentralized ecosystem Participants on Genbby ecosystem Platform engines INFRASTRUCTURE OF INTERACTION IN TECHNOLOGY Evolutionary Artificial Intelligence Scalable infrastructure: Intelligent multi-agents are able to learn the behavior of players and provide the required solutions. Autonomous system: In addition to being autonomous, intelligent technology enables a continuous development without limitations, which achieves scalability in the software. This allows both the user and the developers to operate without any difficulty. Artificial intelligence is capable of replacing human intervention. It manages to create patterns and establishes autonomous codes for a more efficient work. 19

20 Genbby Disruptive decentralized ecosystem Payment system with blockchain: A simpler, faster and more reliable system. It is the best option to make your transactions while avoiding big commission fees and without the involvement of third parties. Global cryptocurrency: A simple and variable currency for the internal and external use of each player. We intend to make every user feel like they are contributing to the cost of the currency and earning great returns in the process with every investment. 20

21 Genbby Disruptive decentralized ecosystem INTERACTION OF THE PARTICIPANTS USER: Adoption of the network: Players looking for new and better alternatives in order to solve their needs in the esports industry. Developers: People who create and develop video games and want to benefit from the tools of the new ecosystem. Network effect interaction: Thanks to the interaction between each user, a more powerful and solid network of greater reach is created. Complete access to the entire ecosystem with multiple benefits. The system is adopted to create a unique experience for every user and developer. Activation of the network: Greater confidence in the model when the development of each player becomes sustainable by itself. This serves to generate a strong community and thus the player will share his experience with his social circle. 21

22 4.4 Genbby Disruptive decentralized ecosystem Competitive platform Platform engines All players have the option to bet on their own skills and also on other players if they choose to do so. To do this, a model was designed to fit a personalized analysis based on the playing style and the amount of interaction between each player. An adequate evaluation is sought between each match and user level. COMPONENTS MODES ENGINES: Algorithm that allows free access to each player. It implies that there is no need to program or to define a specific time for your matches. MATCHMAKING: Algorithm that allows to pair players in a balanced system. This is based on your playing style, your level and your role type, with the idea of balancing each team. REFEREE BOT: Agent that communicates with the video game via API. It s main function is to supervise every game in order to avoid any functionality problems. REPORTING SYSTEM: Independence between the reporting system and the game. It creates dynamism and more freedom in the use of the platform. RATING ALGORITHM: Sophisticated ELO qualifier that measures individual and group performance. P2P PAYMENT SYSTEM: Integral system with blockchain technology that allows low commissions, especially in micro transactions. 22

23 Genbby Disruptive decentralized ecosystem APPLICATION: SKILL BET : Each player can bet on his own skills. You can select the amount you want to bet, get paired with teammates and opponents of your same level and earn money with every match you win. Our mechanisms are capable of quantifying the gameplay of every player so that you can bet in a fair environment. GAMBLING BET: Players can also bet on the ability of others. If a gamer is still not sure of his ability to win a match, he can also bet on players that he considers to be great and earn money if they win. Various mechanisms are activated that can quantify the playability of others. 23

24 4.5 Genbby Disruptive decentralized ecosystem Learning platform Platform engines Each player has access to various intelligent multi-agents that are able to learn game patterns and perfect new plays. In addition, you can learn to play new video games, and the platform will analyze the behaviors and unstructured data of the player in order to assist him through the process at any stage of his career. COMPONENTS DEEP LEARNING: The data processing algorithms are adapted to each individual user according to the patterns and aggregated data of each game. This will allow a detailed learning of your movements, which will result in your improvement as a player. REINFORCEMENT LEARNING SYSTEM: This system allows a personalized search according to your training cycle that will allow you to learn in a fast and progressive way. TRAINING KNOWLEDGE: Self-learning tool that allows the players to develop their skills at their own pace and perseverance. INTELLIGENT ADAPTIVE PLANNER SYSTEM: Progressive performance according to every player with solutions adapted to each individual. SMART TRACKING SYSTEM: The system follows the evolutionary performance of the gamer adapting to the needs that may arise at any time. 24

Genbby Disruptive decentralized ecosystem APPLICATION: A.I. COACH : This custom agent has 2 objectives: 1) To be the best in your area of knowledge based on your level and the type of game you are playing.

25 Genbby Disruptive decentralized ecosystem APPLICATION: A.I. COACH : This custom agent has 2 objectives: 1) To be the best in your area of knowledge based on your level and the type of game you are playing. 2) To structure the entire knowledge process in order to generate the solutions that best suit the gamer. A.I. ASSISTANT: The AI Assistant aims to guide and provide the assistance that you need at all times. Aimed at your development as a gamer. 25

26 Genbby Disruptive decentralized ecosystem APLICATION: SENTINEL PROGRAM: The sentinel program has the ability to learn new and different video games from the Genbby ecosystem. It s purpose is to structure the changing data of each game and provide it to multiagents for a faster and more precise learning process with an optimal self-evaluation system if it is required. 26

27 4.6 Genbby Disruptive decentralized ecosystem Training platform Platform engines This platform allows each player to have access to a personalized agent who fulfills the role of being a personal trainer. It programs the training based on your development, managing to optimize the results according to the performance of the gamer. COMPONENTS REINFORCEMENT LEARNING: This system allows a personalized search according to your training cycle that will allow you to learn in a fast and progressive way. MATCHMAKING: This intelligent algorithm matches you with opponents of your same level, according to your playing style and role type. This tool will result in more balanced competitions with every game. DEEP LEARNING: The data processing algorithms are adapted to each player according to the patterns and aggregated data of each game, improving the development of the player with a deep learning system of his moves. INTELLIGENT ADAPTIVE PLANNER SYSTEM: This intelligent system plans solutions that are adapted to the player according to his performance. SMART TRACKING SYSTEM: This system adapts to the needs that arise at any time. 27

28 Genbby Disruptive decentralized ecosystem APPLICATION: A.I TRAINER: Custom agent that optimizes the results of each user. Dynamically designed with an adaptive response for every circumstance. 28

29 4.7 Genbby Disruptive decentralized ecosystem Social platform Platform engines Each member of the Genbby ecosystem has access to diverse communities, both virtual and physical. This platform also shows suggestions to the players according to their personality, based on a previous behavioral analysis. COMPONENTS RECOMMENDATION SYSTEM: Content is generated in relation to the preferences and interests of the user, allowing a better and more personalized experience. DYNAMIC ACTIVITY ALGORITHM: Using a filtering process of the activities of the user, the algorithm proposes dynamic activities in relation to their current and possible interests. GENBBY FRAMEWORK: It proposes to activate in-live interactions with dynamic activities such as tournaments, events, challenges and leagues in order to strengthen socialization among users. Generating a fluid online interaction between the players. Live examples: Uber framework for taxi drivers and user, Pokemon Go. DEEP LEARNING: The data processing algorithms are adapted to the user according to the patterns and aggregated data of each game, enabling a deep learning of the player s movements to improve his experience. INTERNAL ENVIRONMENT: It seeks to encourage partnerships in educational environments such as universities, institutes and schools; in order to increase the personal skills of the individual at a social and economic level through the use of video games. EXTERNAL ENVIRONMENT: It seeks to encourage their development in urban spaces, public or private, with the aim of generating social interaction through video games and provide benefits for the whole community. 29

Genbby Disruptive decentralized ecosystem APPLICATION: SOCIAL NETWORK: Space that allows online interaction in the network. It classifies users according to personality, interests and preferences.

30 Genbby Disruptive decentralized ecosystem APPLICATION: SOCIAL NETWORK: Space that allows online interaction in the network. It classifies users according to personality, interests and preferences. It seeks homogeneity within Genbby and provides content based on the type of preferences of the users. GENBBY BANG: Entertainment space that allows easy access and a higher quality experience while interacting with each other. It is proposed to increase the interest of various activities for all users. Live examples: Gym and bootcamp facilities 30

32 5.1 Genbby Disruptive decentralized ecosystem Innovative business model Business model INNOVATIVE BUSINESS MODEL Profit engine Creative monopoly Network effect Making this hobby profitable will generate exponential growth in both supply and market demand. The revenue will be decentralized because a collaborative economy will be activated, since there is a greater number of participants (players and developers) accessing the platforms. 32

33 BUSINESS MODEL Genbby Disruptive decentralized ecosystem 33

34 5.2 Genbby Disruptive decentralized ecosystem Components Business model Profit engine: network effect: By being able to cover all the needs of the ecosystem s participants, profitable models can be executed in various ways to maximize their profitability. Creative monopoly: Being able to explore new markets of niches offers a lot of potential and it could change certain rules of the gaming industry that only benefit some players, instead of the great majority. Being able to guide an industry without the need to have control over every little aspect of the process. This is accomplished thanks to the digital environment where everything takes place. Genbby does not need to intervene outside it s own ecosystem, serving as an intermediary between players. Live examples: Itunes, Uber, Alibaba 34

36 6.1 Genbby Disruptive decentralized ecosystem Proof of work in action Proof of work: competitive platform STATE OF DEVELOPMENT Intelligent app on action not a scam We differentiate ourselves from other startups that also propose solutions via blockchain, because our product is functional and our ideas have been tested. So far, phase 1 of the process has been completed and the competitive platform is its third version, already in operation. As a team we seek to realize the total operation of the ecosystem and fulfill the need for each player to profit with his hobby at any stage of his career. 36

37 6.2 Genbby Disruptive decentralized ecosystem Components Proof of work: competitive platform Matchmaking: Rating: Intelligent algorithm that matches you with opponents of your same level, according to your playing style and role type. This tool will result in more balanced competitions with every game. Sophisticated ELO qualifier that measures individual and group performance. Autonomous reporting: Modes engine: Algorithm that allows free access for each player. It implies that there is no need to program or define a specific time to play. The gamer can continue to play whenever he wants, since the reporting system adapts to his needs and does so automatically. 37

38 Genbby Disruptive decentralized ecosystem MAIN PAGE 38

39 Genbby Disruptive decentralized ecosystem LOBBY 39

40 Genbby Disruptive decentralized ecosystem PERFORMANCES METRICS 40

41 Genbby Disruptive decentralized ecosystem 41

43 7.1 Genbby Disruptive decentralized ecosystem Market Activation Market acquisition ACTIVATION Nike strategy Growth engine The 2.5% adoption activation We want the hobby to be profitable for all, so we can integrate the largest number of participants - who represent around 2.3 billion players - and not just some select few professionals. Thus, a change could happen in the market analysis that could reach as much as a trillion american dollars in two years, if our goal is achieved. 43

44 7.2 Genbby Disruptive decentralized ecosystem Marketing strategy Market acquisition Genbby not only seeks to sell products, but aspirations for all communities. We intend to be an emotional brand that satisfies all of its users. DISTINGUISHING FEATURES TECHNOLOGY ADVANTAGE: Adapt and evolve very quickly allows dynamism within the market and industry, as well as efficient solutions to any problem. INTELLIGENT ADAPTIVE APPS INTEGRATE IN ONE ECOSYSTEM: A single place where you the user can get everything he requires. No need to use third-party services. EASY TO USE: Our navigation is fast, intuitive and simple to use. BETTER ECONOMICS: Integrating a new business model where your gaming hobby can be profitable. GROWTH ENGINE: Viral growth for maximum expansion with creative concepts and low cost operating expenses. 44

45 Genbby Disruptive decentralized ecosystem REFERENCE PROGRAM INDIVIDUAL REFERENCE: Recommend a friend and/or acquaintance using your personalized code. They can bet on their skills or at random. Each reference allows you to earn a ticket for a value of $2. In a month, you can refer 16 times as maximum. COOPERATIVE REFERENCE: By referring 4 friends to form a team, you get a ticket to a tournament with a value of $2000, both for you and your referents. We want to promote cooperation between the teams. The maximum of a cooperative reference is 8 times per month. ACTIVATION PROGRAM: Recommendation of activities based on the economic and emotional state of the player in order to encourage and generate an habit for each player. We use gamification methodologies to maximize the satisfaction and deliver a fun experience along the way. 45

46 7.3 Genbby Disruptive decentralized ecosystem Predictive analysis Market acquisition The one-year goal is to activate 24 million players in the Genbby ecosystem and generate a profit of $873 million per month. 46

48 8.1 Conclusion We have proposed a new decentralized esports ecosystem, operated by artificial intelligence engines. Our goal is to be profitable for the majority of the gamers without the dependency of third parties. Genbby addresses the lack of adaptive analysis of the gamer s gameplay in the current matchmaking model, which generates unbalanced matches; and therefore, prolonged stagnation. The proposed model will motivate the gamer community because it will make their hobby profitable at any level (pros and amateurs alike), activating a hidden and huge potential market in the esports industry.

50 ROAD MAP Genbby Disruptive decentralized ecosystem 50

10.1 Genbby Disruptive decentralized ecosystem Phase 1 Token sale Start date: May 19, 2018 (13:00:00 UTC) End date: June 16, 2018 (13:00:00 UTC) Token supply in sales :

52 10.1 Genbby Disruptive decentralized ecosystem Phase 1 Token sale Start date: May 19, 2018 (13:00:00 UTC) End date: June 16, 2018 (13:00:00 UTC) Token supply in sales : 50,000,000 GG GG Token Value: $1 USD Minimum goal to start: $5M USD Currency accepted: BTC, BCH, ETH, LTC, XRP BONUS BONUS BONUS BONUS +20% +15% +10% +5% May 19 May 20 May 21 May 22 52

PHASE 1 Genbby Disruptive decentralized ecosystem NOTE: After the token sale is closed, 10% of the total token amount sold will be issued and reserved for Genbby core activities, and

53 PHASE 1 Genbby Disruptive decentralized ecosystem NOTE: After the token sale is closed, 10% of the total token amount sold will be issued and reserved for Genbby core activities, and 5% will be reserved for Genbby advisory board and partners. The Genbby tokens will be sent to the user s personal cryptocurrency wallet after the end of the Genbby Token Sale Phase #2. 53

54 10.2 Genbby Disruptive decentralized ecosystem Phase 2 Token sale Start date: Unknown End date: Unknown The total genbby tokens supply: 1 Billion Total token supply in sales: 200,000,000 (20%) Minimum goal to start: $250M USD Currency accepted: BTC, BCH, ETH, LTC, XRP 54

innovation. This strategy is called open innovation and it s greatest benefit is the model of rapid experimentation.

56 11 Genbby Disruptive decentralized ecosystem Budget Allocation In order to maintain a constant rhythm of innovation at a constant speed, taking into consideration the rapid changes from the industry, it is important to have an acceleration strategy towards innovation. This strategy is called open innovation and it s greatest benefit is the model of rapid experimentation. PHASES PHASE 1 $21.5M Competitive platform v5, blockchaing, R&D PHASE 2 $86M Training platform PHASE 3 $187M Learning platform PHASE 4 $239M Social platform 56

57 PHASE 1 Genbby Disruptive decentralized ecosystem 57

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63 Genbby Disruptive decentralized ecosystem billion-in-2020/ /?utm_content=bufferd139c&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer content=buffer9ef12&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer billion-in-2017-withmobile-taking-42/ Industry-Overview-2016.pdf Industry-Overview-2016.pdf 63

TABLE OF CONTENTS TABLE OF CONTENTS

Page 1 Page 1 of 13 TABLE OF CONTENTS TABLE OF CONTENTS 1. Introduction 5 1.1. esports Market Overview 5 1.2. Current esports events 7 1.3. DPLAY Tournaments Market Potential 8 2. esports Tournaments 9