Exploding Kittens, Smart Forks and the Future of Banking

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1 1. BE MEASURABLY -ST Exploding Kittens, Smart Forks and the Future of Banking Matt Davis gamefi

4 -ST

5 BEST PRACTICES BEST PRACTICES 2.2 million Twitter mentions

BEST PRACTICES BEST PRACTICES 2.2 million Twitter mentions $220 million raised 2.2 million Twitter mentions $220 million raised 2.4 Facebook videos BEST PRACTICES BEST PRACTICES 2.

6 BEST PRACTICES BEST PRACTICES 2.2 million Twitter mentions $220 million raised 2.2 million Twitter mentions $220 million raised 2.4 Facebook videos BEST PRACTICES BEST PRACTICES 2.2 million Twitter mentions $220 million raised 2.2 million Twitter mentions $220 million raised 2.4 Facebook videos 2.4 Facebook videos

7 ME TOO! ME TOO! ME TOO! ME TOO!

8 I F Y O U A I N T F I R S T, Y O U R E L A S T. Our Stuff Homogeneous Within Others Stuff Heterogeneous Between Our Stuff Others Stuff

9 BIGGEST

10 Butter SMALLEST SMALLEST Butter FASTEST STRANGEST

11 EASIEST SMARTEST Butter SMARTEST SMARTEST Butter Butter

12 MOST CONVENIENT MOST CONVENIENT MOST CONVENIENT OPPORTUNITY 48-month loan at 22.75% APR, costing him $1,000 a month. $49,000 on a Kia Optima that normally retails for about $25,000.

13 WHAT S YOUR CREDIT UNION S -ST? WHAT S YOUR CREDIT UNION S -ST? DO YOUR MEMBERS CARE? WHAT S YOUR CREDIT UNION S -ST? 2. OPTIMIZE FEEDBACK DO YOUR MEMBERS CARE? MEASURABLY -ST MUST ALSO BE MEANINGFULLY -ST

14 Mainframe Mini Personal Internet Mobile Wearable/ Computing Computing Computing Computing Computing Everywhere 1960s 1970s 1980s 1990s 2000s SMART CLOTHES Source:

15 HAPIFORK SMART DIAPERS FIGHTING CRIME SMART CONTACT LENSES

16 CLOSED FEEDBACK LOOP System Input Black Box Feedback Channel INTERNET OF THINGS

17 PEACOCK WALLET AMAZON DASH ARE YOU CLOSING YOUR FEEDBACK LOOPS? 3. HAVE FUN

18 THIS IS THE TITLE THIS IS THE SUB-TITLE FUN THIS IS THE TITLE THIS IS THE SUB-TITLE This Challenge is a bullet point. FUN Adapted from Marc LeBlanc, 8KindsOfFun.com Adapted from Marc LeBlanc, 8KindsOfFun.com

19 THIS IS THE TITLE FUN THIS IS THE TITLE FUN THIS IS THE SUB-TITLE Fantasy This Challenge is a bullet point. THIS IS THE SUB-TITLE Expression Fantasy This Challenge is a bullet point. Adapted from Marc LeBlanc, 8KindsOfFun.com Adapted from Marc LeBlanc, 8KindsOfFun.com THIS IS THE TITLE Narrative THIS IS THE SUB-TITLE Expression Fantasy This Challenge is a bullet point. FUN THIS IS THE TITLE THIS IS THE SUB-TITLE Expression Narrative Fantasy This Challenge is a bullet point. FUN Discovery Adapted from Marc LeBlanc, 8KindsOfFun.com Adapted from Marc LeBlanc, 8KindsOfFun.com

20 THIS IS THE TITLE Narrative THIS IS THE SUB-TITLE Expression Fantasy Discovery This Challenge is a bullet point. Submission FUN THIS IS THE TITLE Narrative THIS IS THE SUB-TITLE Expression Fantasy FUN Discovery This Challenge is a bullet point. Submission Sensation Adapted from Marc LeBlanc, 8KindsOfFun.com Adapted from Marc LeBlanc, 8KindsOfFun.com THIS IS THE TITLE Narrative THIS IS THE SUB-TITLE Expression Fantasy FUN Discovery This Challenge is a bullet point. Submission This is a Fellowship bullet point. Sensation Gamification Loop Win Conditions Leaderboards Badges Point System Challenges Status Adapted from Marc LeBlanc, 8KindsOfFun.com Adapted from Gabe Zichermann, Gamification Blog Social Network

21 KEEPING SCORE OBJECTIVES SEGA TOYLET UNCERTAIN OUTCOMES

22 CREATE SURPRISES QUESTS PROGRESS 44%

23 Vancouver 12/31-7:40PM San Francisco 12/31-4:00PM Omaha Chicago 12/30-12:00PM 12/30-8:10AM Denver 12/30-1:50PM Los Angeles 12/31-1:30PM Los Angeles 12/30-6:30PM Adapted from Krishnan Sarananthan Keynote at GSummit How Gamification Reshapes Consumer Marketing Adapted from Krishnan Sarananthan Keynote at GSummit How Gamification Reshapes Consumer Marketing

24 PLAY TO EARN Photograph by Marcin Wichary

25 RETHINK TRAINING RETHINK TRAINING RECOGNIZE ACHIEVEMENT RECOGNIZE ACHIEVEMENT

26 BE MEASURABLY (AND MEANINGFULLY) -ST" BE MEASURABLY (AND MEANINGFULLY) -ST" OPTIMIZE FEEDBACK BE MEASURABLY (AND MEANINGFULLY) -ST" OPTIMIZE FEEDBACK HAVE FUN

27 Thank You.

Gamification is the New galynakey September 2014

Gamification is the New galynakey September 2014 Gamification is the New Black @ galynakey September 2014 10,000 hours TL;DR 40 Minutes Gamification is FUN YOU can do it! Q: What is that you do? A: I write user documentation. Q: What s that? A: Erm