How Big Is Game Industry? Kompiuterinių žaidimų projektavimas ir kūrimas. Let's Learn How! Why Should Everyone Care? Player Psychology and Mo(va(on

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1 How Big Is Game Industry? Kompiuterinių žaidimų projektavimas ir kūrimas , global stats Sužaidybinimas ir žaidimų mechanikų taikymas ne žaidimuose Billion $ Žilvinas Ledas, 2018 m. 0 Video Game Revenue Mobile App Revenue Movie Box Office Sales Recorded Music Revenue Why Should Everyone Care? Games a1ract, engage and retain players. Does app/business need this, as well? Let's Learn How! Gamifica(on the use of game thinking and game mechanics to improve: user engagement; Return on Investment; data quality; <meliness, and; learning. We will be using player = customer/user 3 Short Overview Player Psychology and Mo(va(on Player psychology and mo<va<on. Player types. Seven primary elements to gamify something.

2 A Person is Basic elements to gamify something Seven basic elements: points, levels, leaderboards, collectables, challenges and quests, onboarding, and engagement loops. Points When you make numbers visible, you've enabled a game. social networking score, cash score, composite score, etc. Example: Orkut. You must track every move a player makes. Can be not public. A chance to design for outcomes. Point Types experience points (XP), earned directly via players' ac<ons used to track and reward certain ac<vi<es only gets up (reflects persistence and skill) redeemable points (credits, coins) earned directly via players' ac<ons used to track and reward certain ac<vi<es can go up and down player can cash in points to purchase goods or services currency ($, bucks) can go up and down purchased with real money to acquire (ojen exclusive) goods and services skill points (score, rank) earned via interac<ng with the game or system reflects mastery of the certain ac<vity or the game social points (social XP, reputa<on, ra<ngs) earned via the ac<ons of other players can be a proxy for quality/reputa<on/influence lets you track and reward socially valuable contribu<ons and ac<ons

3 Levels Indicate progress, sets pacing, gives status, rewards. Divide various tasks to more manageable pieces. Example: Donkey Kong The average length of this arcade game lasts less than one minute. Why? Leaderboards Purpose make comparisons. Two main types: Global leaderboards (can be sliced) showcase the most skilled and devoted players. Social leaderboards enable social ac<ons. Collectables What to collect: badges collec<ons decora<ons items Signal status. Marks comple<on of goals. Desire to collect. Aesthe<cs and visual appeal. Surprise. Challenges and Quests Guide and mo<vate. Create intrigue and structure. How? Ensure there is always a challenge to take. Quests can be coopera<ve!

4 Onboarding (1) The act of bringing a new player. Tutorial = newbie onboarding. Basic pa1ern of first <me player path: ac<on reward, ac<on, ac<on reward, join/register, invite friends. Onboarding (2) What should be accomplished in the first minutes: Slowly show the complexity of the system. Posi<vely reinforce the player. Remove opportuni<es to fail. Gather input to instantly personalize the experience and learn about the players. Engagement Loops (1) The way a player engages with the system. How he leaves it. What brings him back again. Recap Learn your player psychology and mo<va<on. Seven easy elements to gamify something: points, levels, leaderboards, collectables, challenges and quests, onboarding, and engagement loops. On the other hand, the best way is to start designing from the start with gamifica<on in mind.

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