ESPORTS BETTING DONE RIGHT

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Nathaniel Gordon
5 years ago
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1 ESPORTS BETTING DONE RIGHT

2 ABOUT LUCKBOX Luckbox s ambition is to be a global leader in esports betting, with player safety, product innovation, pioneering payment solutions and a thriving community as key features of the business. Luckbox will be built by esports fans for esports fans. It will be fully licensed, offering players peace of mind and giving Luckbox the opportunity to access markets globally. As well as a love of esports, the team behind Luckbox boasts decades of experience in the gambling sector, across all areas of operations. Integrity and trustworthiness are fundamental values for Luckbox - both for the product and during our ICO. While adopting technology and methods at the forefront of the industry, Luckbox will be built to be highly and rapidly scalable. Our pioneering dual token structure offers contributors the opportunity to share Luckbox s success as the business grows.

3 LUCKBOX IS Fully licensed, offering player peace of mind and global growth potential. Esports-centric and community driven, attracting a loyal and incentivised audience. Accepting cryptocurrencies, traditional currencies (FIAT) and in-game items (skins). Unique value proposition on a $47 billion growing market 3 / 14

4 OPPORTUNITY There is phenomenal growth in the esports sector but it is underserved when it comes to gambling platforms. Some existing platforms are operating without being properly regulated, while traditional bookmakers who are compliant have not fully embraced esports. Lack of compliance also prevents entry to app stores, meaning no access to players on mobile. Fatal lack of attraction Can play, can t pay Left behind Skin-deep issues Lots to learn Operators are failing to capitalise on relatively low customer acquisition and retention costs. Millions of players in regions such as China, Africa and Latin America are unable to deposit using fiat despite gambling being legal in many of the territories. Transactions using traditional methods are often expensive and slow. Many esports fans would chose to pay using in-game items (skins) but this is not widely available and largely unregulated. Several new platforms that have attempted to enter this space have lacked knowledge and experience in the gambling sector and understanding of compliance requirements. 4 / 14

5 SOLUTION Esports will be at the heart of Luckbox, making it more attractive than traditional operators. Unlike many current esports betting platforms, Luckbox will comply with the highest levels of regulation, offering player security and the opportunity to achieve a global reach. Compliance also allows access to app stores, to reach players on mobile and tablet. Crowd-pleasers Access all areas Quick-thinking Initiate items Been there, done it Luckbox will quickly build a thriving community of esports fans, who can bet, watch and engage with others, vastly aiding player acquisition and retention. Luckbox will accept a full spectrum of payment methods, including digital currency, which allows access to players in previously unavailable regions, including China, Africa and Latin America. The option to use digital currencies means lower fees and faster transactions, with greater security. Luckbox will accept in-game items as a deposit method in a fully regulated and fair environment. The core team at Luckbox benefits from vast experience in the igaming industry, working as executives, in senior product development roles and in regulation and licensing. 5 / 14

OPERATIONS & MARKETING TEAM Lars Lien CEO, co-founder Mike Stevens Co-founder Archie Watt CFO Lee Hills Licensing and Regulatory Affairs Decade of operations management experience in gambling,

Former PokerStars poker & game integrity manager.of operations A chartered accountant whose previous roles include head of egaming at KPMG, including working on IPOs of 888 and Party Gaming.

Obtained first ever regulated blockchain gambling licence.

6 OPERATIONS & MARKETING TEAM Lars Lien CEO, co-founder Mike Stevens Co-founder Archie Watt CFO Lee Hills Licensing and Regulatory Affairs Decade of operations management experience in gambling, digital currencies and gaming pioneers such as PokerStars, IGE/IMI Exchange, GosuGamers and Sony Online Entertainment. Professional poker player, crypto trader & investor. Former PokerStars poker & game integrity manager.of operations A chartered accountant whose previous roles include head of egaming at KPMG, including working on IPOs of 888 and Party Gaming. Eight-plus years multijurisdictional licensing services for egaming companies. Key advisor to licensed and non-licensed gaming companies globally. Obtained first ever regulated blockchain gambling licence. James McMath James McMath PR Experienced journalist, editor and press officer whose previous roles include working for BBC Sport, The Guardian, The Times and AFP. Nick Smith Marketing Manager Ten-plus years' experience in traditional business and esports. Co-founded Sensei Esports and formerly business development manager and talent acquisition manager at Timetric. Eric Biggs Eric Biggs Marketing Manager Decade of esports experience working with professional players, influencers, and tournament organisers. Created the Dailymotion Challenger Series, now known as the League of Legends Challenger Series. 6 / 14

PRODUCT TEAM Boris Mihov VP of Product Alexander Ivanov CTO Dimitar Pavlov VP of Development Ten years of design and product

Coding since elementary school, 10-plus years experience building systems / architecture / infrastructure / software, former CTO at

Talented and experienced software developer and systems engineer with extensive business practice acumen, having co-founded Black

Fredrik Strömberg Ognyan Kostadinov Constantin Angelov Product Manager Developer Product Designer Five years experience as business

7 PRODUCT TEAM Boris Mihov VP of Product Alexander Ivanov CTO Dimitar Pavlov VP of Development Ten years of design and product management experience, former chief product officer at GosuGamers. Coding since elementary school, 10-plus years experience building systems / architecture / infrastructure / software, former CTO at GosuGamers, experience building skin gambling transactional systems. Talented and experienced software developer and systems engineer with extensive business practice acumen, having co-founded Black Bear Solutions, a software development firm, in 2012 and served as CTO for five years prior to joining Luckbox. Fredrik Strömberg Ognyan Kostadinov Constantin Angelov Product Manager Developer Product Designer Five years experience as business consultant to the gaming industry. Four years at PokerStars in analyst and operational capacities. Background in theoretical philosophy. Full-stack developer with experience in designing, building and maintaining web applications, content management systems and enterprise (CRM) solutions for Boursorama - a leading online bank in France. Creative guru with more than six years of experience designing graphic user interfaces for web and mobile. Founder and lead designer of Lemun Digital. Previous experience with digital healthcare and esport startups. 7 / 14

ADVISORS Paul Redeye Chaloner Esports Legend David Sargeant IGaming Ideas Vadim Soloveychik Marketing Director Onur Bildik Google Steven Grove Sigwo Technologies One of the most recognisable and

Runs an igaming incubator helping startups to revenue.

8 ADVISORS Paul Redeye Chaloner Esports Legend David Sargeant IGaming Ideas Vadim Soloveychik Marketing Director Onur Bildik Google Steven Grove Sigwo Technologies One of the most recognisable and influential figures in esports, working as a host, presenter and commentator at the highest profile events across the world. Advising on esports strategy as well as working as a brand ambassador to raise Luckbox profile and engagement with fans. Sixteen years in the gaming industry, igaming innovation consultant, working with operators on innovation strategy, including Unibet, Ladbrokes and Betstars. Runs an igaming incubator helping startups to revenue. Former marketing director at PokerStars and Poker marketing director at Amaya, with extensive experience in marketing strategy, business management and customer insight in the gambling sector. Senior Business Development Manager at Google s Top Tier programme, advising large brands on digital transformation and marketing strategies. After making his mark at Ebay and PayPal, Onur helped launch AmazonPay in the UK. Founder and president of Sigwo Technologies LLC, a provider of blockchain solutions for several major companies. Steve is the founder of two multimillion-dollar cap crypto currencies - Darcus (DAR) and Mercury (MER). 8 / 14

9 Frank Pages Blue Magic Capital Serge Ravitch Blockchain Enterpreneur Serge Ravitch Cryptocurrency Expert Benjamin Christmann Blockchain Consultant Founder, CEO and fund manager of Blue Magic Capital, a digital asset investment company focused on the blockchain sector. Frank is a highly successful cryptocurrency trader and has reported annualised returns of more than 1,000% since Former product manager at PokerStars with eight years in the gaming industry. Co-designer of PokerStars Power Up, with experience in gamification and game design. Serge is also a very successful crypto trader and angel investor. Maurits is a professional ICO, Tokenomics and Crypto consultant. He has a Computer Science degree from the Technical University of Delft. After learning about Bitcoin in 2013 his technical background, passion for investing, economics and mathematics, got him interested into the inner workings and economic implications of cryptocurrencies and tokens. Benjamin studied information engineering and management at KIT, Germany. During his time as a student he built his own mining rig in 2011 and is a crypto enthusiast since then. In 2017 he quit his job as Data Analyst at Commerzbank to found his own company to advise ICOs and blockchain projects. 9 / 14

10 MARKET Counter-Strike: Global Offensive Tier 1 esport and the backbone of skin gambling Size of the esports audience +20.1% CAGR 589 million 9M CS:GO accounts active in the past 2 weeks 2.2M concurrent viewers of the the E-League CS:GO Major in M CS:GO unique accounts sold +19.6% YoY +36.6% YoY 385 million 323 million 235 million Occasional Enthusiasts 13% ROTW 18% North America Esports enthusiast by GEO location, projections 18% Europe 51% APAC 10 / 14

THE COMPETITION TRADITIONAL COMPETITION CRYPTO COMPETITION SKIN GAMBLING COMPETITION Legally compliant Able to transact real money some some Able to transact crypto some some Able to transact in-game

11 THE COMPETITION TRADITIONAL COMPETITION CRYPTO COMPETITION SKIN GAMBLING COMPETITION Legally compliant Able to transact real money some some Able to transact crypto some some Able to transact in-game items Access to app stores Access to compliant marketing channels some some some Modern approach to data science, decision theory and A.I. some Community-centric platform Full suite of player protections 11 / 14

12 PRODUCT FEATURES Esportsbook for games Including LoL, DOTA2, CS:GO and all major esports titles Support for grassroots esports Including coaching academy Advanced gamification systems Catered towards the esports audience Esports-centric casino Exclusive esports videos, interviews and analysis Payments via crypto, traditional currencies and in-game items (skins) Live streams of esports events with in-play betting Vibrant community where fans will interact Available on desktop, tablet and mobile 12 / 14

13 FINANCIAL PREDICTIONS ASSUMPTIONS Year 1 Year 2 Year 3 Quarterly Average Revenue Per User (ARPU) FINANCIALS Year 1 Year 2 Year 3 Gaming win (Gross Gaming Revenue) 14,854,401 70,373, ,248,712 Customer Lifetime Value Customer Acquisition Cost (CAC) 30 increasing to increasing to increasing to 90 New Real Money Users 73, , ,806 EXPENSES Year 1 Year 2 Year 3 Salaries, product development 2,902,773 4,730,475 5,282,950 Operations (ex-salaries) 1,433,000 1,505,000 1,523,000 Risk allocation 739,925 1,090,238 1,239,488 COMPARISONS Kindred 32Red (casino) Betfair Competitor quarterly ARPU Competitor CAC N/A COGS 10,131,843 43,592,351 77,470,796 User Acquisition 4,300,000 16,500,000 28,500,000 Player Retention 1,782,528 8,444,852 14,295,789 License fees 2,525,248 11,963,541 22,482,281 MARKET SHARE Year 1 Year 2 Year 3 Online Gambling 0.04% 0.18% 0.33% Esports Gambling 2.70% 10.05% 14.69% Skins Gambling 5.31% 17.95% 28.88% Payment processing & fraud 1,286,396 5,557,977 10,076,747 Gaming Duty 237,670 1,125,980 2,115,979 Total Expenses - 14,467,616-49,827,826-84,276,746 Bottom line contribution 386,785 20,545,943 47,971, / 14

14 TOKEN STRUCTURE $20m USD hardcap ERC20 token Luckbox s dual token structure enables contributors to share in the business s continued success, with the option to hold a profit-share token.* For more details on token structure, including terms please see the whitepaper. TOKEN A LuckCash (provisional name) Utility token available to purchase in the crowdsale Bought with Fiat, crypto and skins Reduces payment friction for players Entitles players to faster rewards Platform currency of choice Required for VIP Store Purchases TOKEN B LuckProfit (provisional name) Token B, LuckProfit: 20% profit share token* Available to accredited investors May be purchased using LuckCash tokens (1:1 ratio) Token must remain on platform while owned (staked) Profit share earnt pro-rata by time staked * Holders of LuckProfit tokens will be entitled to a share (on a pro-rata basis in accordance with the number of LuckProfit tokens they hold, and the time held) in 20% of the net profits generated by Real Time Games Holdings Limited (the Profit Share ). The Profit Share is a contractual right only. The LuckProfit token does not constitute a share in the share capital of RTGH and does not entitle holders of LuckProfit tokens to any voting, dividend or other participation rights in RTGH. 14 / 14

15 THANK YOU For more information, visit our website, where you ll find links to our Telegram and Discord channels. You can also always drop us an . The Luckbox team is always happy to answer any of your questions.

A decentralized poker room using blockchain technology

A decentralized poker room using blockchain technology BillPoker whitepaper Version 1.0.3 (27 October, 2017) This whitepaper comprises the single legal document presented to public by the Company in connection