ALETHENA TRANSPARENCY AS THE FUNDAMENTAL RIGHT OF VALUE DEMOCRATISATION. 23 March 2018

Transcription

1 ALETHENA TRANSPARENCY AS THE FUNDAMENTAL RIGHT OF VALUE DEMOCRATISATION 23 March 2018

2 «ICO Exit Scams after Listing Ryan Gosling as Graphic Designer»* INTRODUCTION * 1

3 «Cryptocurrency DOWN 22.5 per cent in one week amid regulation fears»* INTRODUCTION * 2

4 «Cryptocurrency DOWN 22.5 per cent in one week amid regulation fears»* INTRODUCTION * 3

5 We are a team of highly motivated and dynamic colleagues with the passion for innovation, broadly diversified skills, and the goal to redesign the future of capital markets Pascal Marco Caversaccio, Co-Founder & CEO M.Sc. UZH ETH in Quantitative Finance Blockchain enthusiast & early adopter Sound strategic & technical competencies Markus Hartmann, Co-Founder & President M.A. UZH in Banking & Finance Crypto enthusiast & early adopter Seasoned ICO investor Tim Glaus, Co-Founder & COO M.A. UZH in Banking & Finance Avid cryptocurrency & ICO trader Seasoned investment analyst Alexander Thoma, Co-Founder & CFO M.A. UZH in Banking & Finance Blockchain & cryptocurrency enthusiast In-depth firm analysis competencies THE CORE TEAM (1/2) 4

6 We are a team of highly motivated and dynamic colleagues with the passion for innovation, broadly diversified skills, and the goal to redesign the future of capital markets Benjamin Rickenbacher, CSO M.Sc. ETH in Mathematics Avid supporter of blockchain applications Strong technical & scientific background Dominik Schöni, Software Engineer (Technical Partner) M.Sc. UZH Software Systems Crypto enthusiast & early adopter Team member of Papers.ch Pascal Brun, UI/UX Designer (Technical Partner) Swiss Certified Computer Scientist Extensive crypto-related UX experience Team member of Papers.ch Niklaus Knecht, Visual Designer (Technical Partner) B.A. Zurich University of the Arts Seasoned visual designer in the crypto space Team member of Papers.ch THE CORE TEAM (2/2) 5

7 The strategic advisory board represents our external conglomerate of professional- and academic expertise fostering the successful final development of our platform Prof. Dr. Thorsten Hens, Strategic Advisor Professor of Financial Economics Co-Founder of Behavioural Finance Solutions Seasoned strategic advisor Prof. Dr. Urs Wälchli, Strategic Advisor Professor of Finance Strategic advisor at Thrive ICO Venture financing expert Luzius Meisser, Strategic Advisor Founder of Bitcoin Association Switzerland Board member of Bitcoin Suisse Founder of Meisser Economics Israel Serrano Ortiz, Strategic Advisor Senior Manager Accenture Spain Blockchain lead Spain, Portugal, Israel Technical blockchain expert THE STRATEGIC ADVISORS (1/2) 6 27 March 2018

8 The strategic advisory board represents our external conglomerate of professional- and academic expertise fostering the successful final development of our platform Pascal Forster, Strategic Advisor Board member of Crypto Finance AG Co-Founder of Crypto Finance Conference Seasoned startup investor THE STRATEGIC ADVISORS (2/2) 7 27 March 2018

9 Alethena explained in 100 seconds INTRODUCING ALETHENA 8

10 What are the key success factors of an ICO 01 Technical Challenges 02 Business Challenges 03 Legal Challenges 04 Governance Challenges RATING METHODOLOGY 9

11 Tezos Pre-ICO ICO September November December Overall Technology Business Legal Governance Appearance Current Overall Rating 7.0 (14 Dec 2017) Rating Chart Draft Evaluation Date 15 June 2017 Tezos Rating Synopsis Overall 8.1 The Tezos project has been in development for over three years and was entirely self-funded until September Their white paper can be traced back to September 2, 2014 that propagates a selfamending crypto-ledger. The USP of the project is their new governance rules for network stakeholders to approve protocol upgrades that are then automatically deployed on the network. In other words, they try to address to issue that first generation blockchains tend to Technology 6.8 Business 8.6 empower centralised core development teams or miners to formulate design choices. The project entails a strong founding development team, whose academic experience spans from philosophy to physics, mathematics and computer science, along with professional experience that includes positions at Goldman Sachs, Morgan Stanley, The Wall Street Journal, and Accenture. Moreover, the technical prototype has been already in development for some time and the Tezos foundation is presided by Johann Gevers, the founder of the Crypto Valley Association in Zug, Switzerland. Legal 9.3 Governance 7.5 Overall, the combination of the sound technical prototype, the Swiss-backed legal setup, and the proper independent governance setup of the Tezos foundation provide a decent foundation for the execution of a promising project. Documentation Official Website White Paper Position Paper Pitch Deck Appearance 7.8 Timeline Draft + - Status Quo Decent state of technical prototype Strong core team Sound Swiss-based legal setup Technology patented Independent governance structure of foundation High level of transparency in terms of project details Proper marketing activities ICO roadmap not very detailed Very few strategic parterships Website design lacks user experience No information about token issuance date Outlook Taking the first generation blockchain developments to the next level -> decentralisation of of protocol development Kathleen Breitman was working for R3 consortium -> potential connection here to be leveraged for industry co-operation Questionable Swiss foundation model Potential legal issues with the US government since the DLS Inc. the company owning the Tezos-related intellectual property is a US-based firm Communication Twitter Medium YouTube BitcoinTalk Telegram GitHub

12 How a rating agency comes into play Supply Side: Analysis and Rating Initial ICO Rating Post-ICO Rating Listing Alethena Demand Side: Investors Information Portal In-Depth Analyses Access Personalised Insights ALETHENA S ROLE 11

13 What makes Alethena unique Independent, objective, and neutral due diligence and rating methodology Pre- and post-ico coverage with regular updates Fair and transparent pricing Sophisticated and user-friendly portfolio management cockpit Swiss company and team UNIQUE SELLING PROPOSITION 12

14 1. Visit our website 2. Register for our newsletter 3. Join our Telegram community 4. Participate in our token sale ;-) Reminder: cryptocurrencies are still a new and hyper-volatile asset class and could drop to near-zero at any time. Don t put in more money than you can afford to lose. If you re trying to figure out where to store your life savings, traditional assets are still your safest bet. Vitalik Buterin (Ethereum Founder) NEXT STEPS Q&A 13

15 Financing trend by startup companies TOKENISED ASSETS (1/2) 14

16 Legal aspects Token Classes* Payment Token Utility Token Asset Token Dividend Process Mandatory Reserves Board of Directors General Assembly Dividend Proposal Online Assembly Dividend Distribution TOKENISED ASSETS (2/2) * 15

17 Generally speaking, a blockchain is only one of the many types of data structures that provide secure and valid achievement of distributed consensus Hashgraph Blockchain Bitcoin Distributed Ledger Technology Tangle (IOTA) DISTRIBUTED LEDGER TECHNOLOGY 16

18 What it is and how it does work BLOCKCHAIN TECHNOLOGY Source: 17