Noggin Competitive Analysis. Copyright 2016, Sensors & Software Copyright 2015, Sensors & Software

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Betty Miles
6 years ago
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2 Competitive Analysis why do it? Understand the market place & build our product knowledge Learn how we compare Help identify our unique selling points

collection functionality Grid collection usability Data results in-field

3 Tests performed Simple target comparison Shallow targets (utilities) Difficult target detection Difficult utility target (gas pipe) Grid collection functionality Grid collection usability Data results in-field Data quality & depth of penetration Geological features Positioning and GPS Accuracy

4 Systems under Test GSSI UtilityScan DF (Dual frequency) UtilityScan (270MHz and 400MHz) Mala IDS Ground Explorer (160 MHz) Opera Duo (250/700 MHz) US Radar Quantum Imager (triple frequency) Q5C (500 MHz) Sensors & Software N250 SmartCart N500 SmartCart

5 GSSI UtilityScan DF (Dual frequency) UtilityScan (270MHz and 400MHz)

GSSI Utility Scan DF Blended view mode Noise floor

intuitive GPR is always firing UtilityScan with SIR4000

SIR4000) large high resolution screen Different cart

options complex to use Grid collection limited sizes for

6 GSSI Utility Scan DF Blended view mode Noise floor indicator Removable handle Uses ToughBook Processing not intuitive GPR is always firing UtilityScan with SIR4000 Easy to switch antennas Single battery powers all (in SIR4000) large high resolution screen Different cart options (2 wheel, 3 wheel, 4 wheel) Many processing options complex to use Grid collection limited sizes for 3D module Toggle views of Grid data (depth slice) Can change depth slice thickness

7 GSSI Antenna Change

8 Mala Ground Explorer (160 MHz)

migration display limitation Gain function not optimized for shallow & deep targets

9 Mala Ground Explorer Easy to use, single Knob input Large, easy to see screen Antenna & controller had separate power buttons Easy grid setup but limited flexibility Depth slices migration display limitation Gain function not optimized for shallow & deep targets simultaneously NEW Wi-Fi option from antenna to controller Internal GPS Easily switch out antennas

10 IDS Opera Duo

11 IDS Dual frequency (250/700MHz) MapView with GoogleEarth Marker information Field reporting data & positioning Nice battery compartment Adjustable cart Spray paint controller Grid setup complicated & can t use GPS

12 US Radar Quantum Imager Q5C

13 US Radar Licensing options for pricing flexibility Triple frequency Easy grid setup but less flexibility Lots of processing (filtering, gain) Hot swappable batteries Uses ToughPad/rugged tablet Depth scale depends on collection settings

14 Sensors & Software Noggin 250 Noggin 500

15 Noggin Intuitive user interface Flexible grid collection Light-weight, foldable cart design Easy to apply gain options DynaQ auto-adjusted stacking Easily export data

16 Cart Comparison

17 System weights System Weight (lbs) GSSI Utility Scan 91 Mala Ground Explorer 90 IDS 87 Quantum Imager 68 Noggin 250 SmartCart 57 Noggin 500 SmartCart 50

18 Different frequencies Dual-frequency antennas Collect more data at once Difficult to know what to look at on the screen GSSI Blended US Radar IDS

19 Data Comparison Above: EKKO_Project software by Sensors & Software

20 On-screen MapView Examples LMX200 Opera Duo US Radar

21 Data Comparison Difficult pipe on road MALA 160MHz GSSI DF 300 MHz GSSI 270MHz Noggin 250 IDS 250 MHz

22 Data Comparison (in software) IDS Mala Noggin 250

23 How we use these findings Provides understanding of competitive landscape Assist with sales Contributes to product roadmap development

24 Key Learnings Our products are powerful, effective & simple Specifications & features can be deceiving Do not be afraid to demonstrate against other products Our competitive advantage lies in understanding the market & delivering simple easy to use solutions that meet customer s needs

Opera Duo. Opera Duo. GeoRadar Division. a first class underground survey

Opera Duo. Opera Duo. GeoRadar Division. a first class underground survey a first class underground survey Opera Duo Competitive advantages Designed around you A large, comfortable handle to make pushing an pulling easier, large wheels for better control and a balanced weight