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1 Radio-Info.com Monday, March 9, 2009 RSS Search X register login Home News Headlines Features Taylor on Radio-Info Taylor 2.0 Books Events People ion Message Boards Boards Registration Programming Ratings (Arbitron) Business In development Tech In development Resources Reader's Choice Links Our History Advertising Classifieds Spotlight Welcome letter R-I Feature Overview The Strategy Session Tom Taylor Register / Boards 1 of 10 3/9/09 1:21 PM

2 Breaking News < News > Ticker Smashing Pumpkin Billy Corgan testifies tomorrow in favor of a performance royalty Read the CRS special publication "Country Radio's Survival Guide" Winter trends for Salt Lake City, Las Vegas, Charlotte & more Ross on Radio: Keeping Your Station Moving On the Mic: Seth Godin highlights from the CRS Cowherd In, Tirico Out at ESPN/NYC: ion Cumulus Hands Out Executive Bonuses after Budget Cuts? Cincinnati: WNNF Stunts with "Renew 94.1" Syracuse: Cram Picks Up Nova 105 Out of Work? Tell the Industry You're Looking Smashing Pumpkin Billy Corgan testifies tomorrow in favor of a... Arbitron relocates its executive team from New York to Maryland More Close All News On the Mic The Local Radio Crisis By Jerry Del Colliano, Inside Music Media X Digg del.icio.us Facebook 2 of 10 3/9/09 1:21 PM

hello There is disturbing new research out that confirms what we have all feared that as consolidators move away from purely local radio, listeners become more dissatisfied.

3 hello There is disturbing new research out that confirms what we have all feared that as consolidators move away from purely local radio, listeners become more dissatisfied. I say disturbing because the study I am about to mention was taken before the recent move by radio consolidators to further blur the line between local personalities, shows and news and national syndication ( Repeater Radio ). Michael Saffran, one of our radio brethren and an adjunct professor at Rochester Institute of Technology conducted the research with 830 in-tab respondents in Binghamton, Buffalo, Dallas-Fort Worth, Ithaca, Middlesex-Somerset-Union (NJ) and Rochester. Keep in mind that over 50% of the sample was between years old presumably a group of available radio listeners not easily lured away by an ipod or smart phone. Almost 40 percent of those surveyed expressed their satisfaction with local radio programming as not at all or very little. Some 14.8% expressed satisfaction to a great extent. And remember, these are older available radio listeners. So let s cut to the chase. Read the entire story here: 3 of 10 3/9/09 1:21 PM

4 X Digg del.icio.us Facebook hello Jerry Del Colliano, Inside Music Media Related Content Breaking News On the Mic Features Authors Seth Godin highlights from the Country Radio Seminar These notes are courtesy of KMPS's Tony Thomas: Radio used Predictions for Radio's Next 5 Years Do you remember the scene in the 1951 classic A Christmas... The Death Of Radio. Stop it. 4 of 10 3/9/09 1:21 PM

5 I am really disgusted by the radio industry's latest bout of... The Problem with Ryan Seacrest "On-Air with Ryan Seacrest" is a microcosm of what's wrong with... Seeing Red An idea for [alternative] rock radio... CURRENTS and lots of... Radio is the new Macy's Turnabout is fair play. Consolidators have screwed employees out of... PPM 101: Everything you wanted to know but were afraid to ask, Part Two Sam Weaver is a radio talent coach, and veteran... PPM 101: Everything you wanted to know but were afraid to ask Sam Weaver is a radio talent coach, Predictions Coming True at Warp Speed In November, I posted two blog entries detailing my predictions for... 5 of 10 3/9/09 1:21 PM

6 The future of the Program Director's job "I don't want to send people to my station's website." So... Can a Website Pick the Hits? The website Pandora.com does a better job than many other computer... What Would Radio For Teens Sound Like? What would Top 40 sound like if its only mission were... R&B/Hip-Hop: Did It Take Justin To Bring TempoBack? There's not a lot of uptempo R&B product on R&B/Hip-Hop radio... What I Heard On My First HD Radio Edison's Sean Ross took nearly a year after the rollout of... Songs That Made A Difference In 2006 Think it's impossible for any record to galvanize pop culture in... First Listen: New York's Fresh For a few years, some programmers have been talking about the... Can Access For Indie Labels Be Governed? A story in this morning's Hollywood Reporter suggests that the FCC... The Most Intriguing Stations of 2006 Every winter, Edison Media Research VP of music and programming Sean... Broadcasters Try To Tackle The Webstream's Stopset Problems For the last several years, broadcasters have gone to great lengths... Why Some British Acts Are Finally Breaking Through. 6 of 10 3/9/09 1:21 PM

7 Most American programmers would be surprised at how the British music... Harve Alan Can Radio Be A Growth Industry Again? Larry Johnson A Once in a Lifetime Generation Format Dana Hall Executive Editor, Radio-Info.com PPM Comes To The Main Stage Jerry Del Colliano Inside Music Media Radio: Home of the Hits (And Misses) Fred Jacobs Crossroads Mike Henry Paragon Media Time For Radio To Make Lemonade J.P. Hannan Radio Industry: Too Much Supply Means Too Little Profit Sean Ross Edison Media Research 7 of 10 3/9/09 1:21 PM

8 Can a Website Pick the Hits? Jim Taszarek The end of Programming versus Sales Joel Raab Predictions for 2008: Radio begins to figure it out RI at a Glance 8 of 10 3/9/09 1:21 PM

9 CRS Special Radio-Info.com has published the CRS Country Radio Survival Guide. Read it here Industry Events Next up, the RAB 2009 in Orlando. Get info on this event, and other industry happenings On the Mic Industry consultant Mark Ramsey s Hear2.0 takes us the CRS and the words of Seth Godin Ross on Radio Edison Media s Sean Ross revisits programming in the PPM era Arbitron PPM Ratings 9 of 10 3/9/09 1:21 PM

THE REAL PANDORA STORY. Liz\Internet & Satellite Radio\Pandora\Radio and Pandora R LA

$THE REAL PANDORA STORY. Liz\Internet & Satellite Radio\Pandora\Radio and Pandora R LA$ THE REAL PANDORA STORY WHAT IS Pandora is a somewhat personalized internet playlist of songs. Users enter a favorite artist, track, comedian or genre, and Pandora will create a personalized station that