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1 Reputation Management Vol. 1 Title: Learn How To Manage Your Reputation Author: Iris Carter-Collins
2 Table Of Contents Learn How To Manage Your Reputation 1 To maintain a good reputation, you must learn when you should respond 2 Reputation Management Tips, Tricks And Hints 3 Make sure you know your rights 4 Repairing Your Reputation: Tips And Tricks 5 Use caution when sharing info on the Internet 6
3 Learn How To Manage Your Reputation Learn How To Manage Your Reputation A good reputation is essential to a profitable business. People often make their choices on which business to use by the reputation of the company. Customers know that they will get the best service if they use a company with a good reputation. You can put your company in that position. Read this article to learn about reputation management If your website does not rank on the first few pages of an Internet search, it may be time to invest in a company that specializes search engine optimization. This company will take each of the pages in your website and incorporate keywords throughout it using the latest in SEO practices. If you use social media sites, you need to be able to track the success of each post. There are several programs available online to help you track mentions of your business. These programs will also inform you of when a user shares your post with his friends and family members. Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you. Page 1
4 To maintain a good reputation, you must learn when you should respond To maintain a good reputation, you must learn when you should respond To maintain a good reputation, you must learn when you should respond. If a negative review of your business pops up, you must know what to do. If the complaint is legitimate, try responding privately and publicly to it. Try offering solutions like a refund. Try to avoid becoming angry or calling the review fake since it can make you look bad. Write articles on other sites for a better online business reputation. This can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible. Post moderation guidelines on each of your websites and social media sites. By posting guidelines, your visitors will know what is and what is not acceptable responses on your website and social media sites. If someone posts something that is not within the guidelines, remove the post and give an explanation of why the post was removed. If you make a public snafu, show the world that you are mature and apologize. Everyone makes mistakes, but it takes a big person to acknowledge that. If people see that you are truly apologetic for the wrongs you have done, it will make it more likely that they will work with you in the future. The way to business success is by building up a good business reputation. When people trust your business, they will recommend your company to their social circle. You will see more customers coming in. A good reputation is an essential part of a thriving business. Apply what you have learned in this article, and be a good manager of your company's reputation. Page 2
5 Reputation Management Tips, Tricks And Hints Reputation Management Tips, Tricks And Hints When you are running your business, your reputation is worth a lot. A few mistakes or unpleasant customers can really run havoc on your reputation online and in your town. Avoid this issue and keep your reputation in good standing with these simple and helpful reputation management tips and tricks. Be transparent. Some companies have been accused of removing complaints from their website. Don't be like them. Instead, quickly answer the complaints and state on your website how you will remedy the complaint. Once the complaint is resolved, ask your customer to post on your site that the complaint was resolved and how long it took to resolve the complaint. Try Googling yourself to see what type of information comes up about you. If there is a lot of negative feedback, you can use this to better yourself. In the event that you notice any discrepancies, you should do your best to correct them. You wouldn't want any misinformation to damage your reputation. Counteract any negative online content on your company by contacting its creator. If there is ever any negative content when you do a search of your company, try contacting the reviewer, blogger or whoever posted it as soon as possible. Ask them if there's anything you can do change their negative sentiment to a positive one. If they are unwilling to do so, write a comment(if possible) with your side of the story. Page 3
6 Make sure you know your rights When you see something negative in print about your company, it's natural to get angry at the person who wrote the comment, especially if what they commented on wasn't completely truthful. Respond calmly using facts to disprove their negative content. When people read both sides, they can judge things for themselves. Social media can sometimes seem like it gets out of hand if you're not looking. It can blow up in a good way, but the wrong people can gain access to the wrong things or put something out there that makes you look bad. So, you don't want the liberties of social media showing your business up. You should place a complaint form on your site and encourage customers to use them if they are not happy with your products and services. This will give them the idea that it is best to talk things out with you instead of leaving negative feedback all over the Web. Make sure that you try your best to address all of the issues that are presented to you. Make sure you know your rights Make sure you know your rights. You don't have let the reputation of your business go down due to a persistent fake reviewer. Familiarize yourself with the terms of service and policy of every site and learn what your legal recourse is. In cases of slander, defamation, or malicious intent, you might need to contact an attorney. As stated in the introduction, your reputation means a lot to your business and your future success. Repairing any issues as soon as they arise is the best way to keep your reputation in good standing. Remember the tips and tricks listed above to maintain a great reputation online and around town. Page 4
7 Repairing Your Reputation: Tips And Tricks Repairing Your Reputation: Tips And Tricks Often, new businesses fail for a variety of reasons. This relates less to reputation management than to a whole spectrum of business factors. Managing your business's reputation is something you must do, and you have to be sure you're working on things in the right way. Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out. When people take the time to say something about your business, it is important that you are courteous enough to respond. While you may be a very busy person, it shows your audience that you actually care about them and what they have to say. This is vital if you want to maintain a steady customer base. Page 5
8 Use caution when sharing info on the Internet Use caution when sharing info on the Internet Use caution when sharing info on the Internet. Anything online can be used at anytime. Even if you only have a small number of people visiting your social media sites, you still should be careful. Offer a guarantee on your service or product. This is what makes great customer service. You will lose part of your profits when an item is returned because you can no longer sell it as new. However, the policy is worth it since this will build your corporate reputation. The keys to good online reputation management are planning, careful monitoring of your social media sites and expert use of search engine optimization. These key activities will help you predict and avoid problems caused by disgruntled customers and trolls. Be sure to remove damaging comments that add nothing to your social media interactions and use keywords well to keep your best content at the top of search engine rankings. Survey your current customers. You may have customers that have suggestions that may help you build your company or improve your products. This can be done in several ways. You can send a survey to everyone on your mailing list or you can simply place a suggestion box in your business. Page 6
9 Get involved with your community. One of the best ways to bolster your company's reputation is to do charitable deeds in your community. By taking the time to give back to your community, you will receive good publicity and will also allow you a chance to talk with a lot of people that you otherwise would never get to talk to. If a mistake was made, don't hide it. Customers will realize. Rather than ignoring the issue, take responsibility for it and try to quickly correct the mistake. Usually, a customers can forgive you. You can increase the chances by offering something more for the error. Your business reputation is a crucial part of your success. Do not allow little things to become too large. Implement the tips found here to improve your business' reputation. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 7
10 THANK YOU We Welcome Your Feedback Feel Free to get in touch with us for any feedback or questions. Contact Us: Reputation and Social Agency Baltimore Ave. #409 - Laurel MD info@ reputationandsocialagency.com
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