RADIO LISTENING IN FINLAND Tennispalatsi Lena Brun

Transcription

1 RADIO LISTENING IN FINLAND 2018 Tennispalatsi Lena Brun

2 h:min Daily listening time is 2 hours 48 minutes 3:07 3:03 3:01 2:59 3:01 2:56 2: Total population, 9+ Source: Kansallinen Radiotutkimus, yearly summaries

3 (000) One million radio listeners on weekdays between 7:30 16:00 Quarter-hour audience on weekdays Source: Kansallinen Radiotutkimus, 2018 yearly summary

4 Listening locations in 2018 other 5 % Age under 45 Age over 45 1:22 min/day 3:47 min/day other 5 % in car 39 % at home 23 % at work 33 % in car 20 % at work 12 % at home 63 % Source: Kansallinen Radiotutkimus, 2018 yearly summary

5 With which device did you listen to radio during the week? 77 % 88 % 33 % 11 % 18 % 8 % 5 % 4 % Radio Smartphone Computer Tablet under 45y 45+ years Source: Kansallinen Radiotutkimus, 2018 yearly summary

6 Smartphone usage is growing Which device did you use for radio listening during the week? 48 % y y 45+ y /2015-2/ / / / /2016-2/ / / / /2017-2/ / / / 2018 Source: Kansallinen Radiotutkimus

7 Weekly radio reach is 92 % of the population (9+) 2018 Daily radio reach is 71 % of the population (9+) Source: Kansallinen Radiotutkimus, 2018 yearly summary

8 Weekly reach by radio station Total population % 32 % 24 % 23 % 16 % 15 % 12 % 11 % 10 % 9 % 8 % 8 % 8 % 7 % 7 % 6 % 6 % 5 % 4 % 2 % Source: Kansallinen Radiotutkimus, yearly summaries

9 Weekly reach for some local stations Radio Pori 23 % Radio Pooki 17 % Radio Mikkeli 13 % Radio Voima 13 % Radio SUN 8 % Radio Ramona 7 % Radio Auran Aallot 6 % Radio Helsinki 6 % Source: Regional reports for June-November 2018 and December 2017 November 2018

10 On a weekly basis commercial radio reaches 74 % of the Finnish population Weekly reach 77 % 84 % years years 55+ years Source: Kansallinen Radiotutkimus, 2018 yearly summary

11 SuomiRock 0,8 % Others 13,3 % Yle Radio 1 9,0 % Radio Suomipop 7,5 % YleX 3,3 % Listening share by channel 2018 Radio Rock 4,8 % Radio Nova 9,7 % Radio Nostalgia 2,5 % Kaikki +9 v. Yle Radio Suomi 30,6 % Radio City 1,6 % Radio Aalto 1,7 % NRJ 1,2 % Source: Kansallinen Radiotutkimus, 2018 yearly summary LOOP 1,0 % Kiss 1,2 % Iskelmä 3,5 % HitMix 1,3 % Helmiradio 1,2 % Yle Puhe 2,6 % Yle Vega 2,7 % Yle X3M 0,5 %

12 Radio Suomipop 19,1 % Radio Rock 13,7 % SuomiRock 1,8 % years: Commercial listening shares 2018 Radio Nova 20,8 % 25-54v Others 14,4 % Helmiradio 2,5 % HitMix 3,7 % Radio Nostalgia 3,1 % Radio City 4,5 % Radio Aalto 4,0 % LOOP 1,9 % NRJ 2,6 % Iskelmä 5,3 % Kiss 2,7 % Source: Kansalllinen Radiotutkimus, 2018 yearly summary

13 2018 listening shares by company Age under 45 Age over 45 1:22 min/day 3:47 min/day Others 9 % Yle 23 % Others 13 % Nelonen 9 % Nelonen 39 % Bauer 29 % Bauer 19 % Yle 59 % Source: Kansallinen Radiotutkimus, 2018 yearly summary

14 Age group 9-24 years: Daily listening time is 1 h 7 min Highest profile: LOOP: 44 % NRJ: 41 % Kiss: 35 % Highest reach: Radio Suomipop: Radio Nova: LOOP: Source: Kansallinen Radiotutkimus, 2018 yearly summary, calculation based on weekly listeners

15 Age group years: Daily listening time 2 h 8 min Highest profile: HitMix: 52 % Radio Rock: 50 % Radio City: 44 % Highest reach: Radio Suomipop: Radio Nova: Radio Rock: Source: Kansallinen Radiotutkimus, 2018 yearly summary, calculation based on weekly listeners

16 Age group 45+ : Daily listening time 3 h 47 min Highest profile: Yle Radio: 1 84 % Yle Radio Suomi: 81 % Yle Vega: 73 % Highest reach: Yle Radio Suomi: Yle Radio 1: Radio Nova: Source: Kansallinen Radiotutkimus, 2018 yearly summary, calculation based on weekly listeners

17 Listening to radio and other audio during Other audio = other music-, radio on demand- and audioservices h:min Other audio 0:19 0:18 0:19 0:23 0:26 0:33 0:37 18 % Radio 3:07 3:03 3:01 2:59 3:01 2:56 2:48 82 % Total population 9+ Source: Kansallinen Radiotutkimus, yearly summaries, measurement of other audio improved in 2017

18 Domestic radio services are used by a million Finns on a weekly basis Total population 9+ Weekly listeners Radio channels webpages/apps Source: Kansallinen Radiotutkimus: (average weekly users)

19 Radio content on demand Definition: Podcasts ja broadcast content on demand from eg following services: Radiot.fi, Yle Areena, Supla, RadioPlay. Weekly reach Finns, reach on an average day Average listening time (by listener) 1:41/day Source: Kansallinen Radiotutkimus, October-December 2018

20 RADIO IN FINLAND 2018 Highest rating at 8:00 o clock on weekdays: 1,2 million Finns listen to radio Daily listening time is 2 tuntia 48 minuuttia Weekly reach for commercial radio: 74 % of total population Listeners to radio: daily 71 % of the popuation weekly 92 % of the population Source: Kansallinen Radiotutkimus, 2018 yearly summary Finland has 100+ FM radiota Radio listening is complemented by listening to podcasts More choice with Radiot.fi, Areena, Supla ja RadioPlay radio services #TVvuosi2019 #TVvuosi2018

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