Regional radio listening in Norway Q3 2018
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1 Regional radio listening in Norway Q3 18
2 Background This overview describes the development of radio broadcasting at regional levels with updates figures from Q3 18. The Norwegian Media Authority has composed this overview based on data from Kantar Media. Kantar Media measures radio listening at regional and local levels with 45. yearly phone interviews (CATI*) in Forbruker & Media (F&M). The CATI-survey represents the official listening figures for norwegian local radio and national radio at a local level. (Source: Kantar Media) *CATI (Computer-Assisted Telephone Interviewing) Information is collected through phone interviews based on a fixed set of questions.
3 Definitions Daily coverage: The population share who have listened to a given radio service during an average day.
4 Overview of channels in the survey NRK P4 Group Bauer Media The Big Five NRK P1 NRK P2 NRK P3 P4 Radio Norge Other national/niche channels NRK Alltid Nyheter P5 Hits NRK mp3 P7 Klem NRK P1 Distrikt NRJ NRK Klassisk Kiss NRK P13 Radio Rock NRK P1+ Norsk Pop P6 Rock Radio Topp P8 Pop Radio Vinyl P9 Retro P24-7 MIX P1 Country Radio 1 Radio channels that are in the survey in 18.
5 Overview of channels in the survey Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Radio 3 Bodø Radio Metro Oppland Radio Lyngdal Radio Metro Oslo/Akershus 1 FM Molde Radio Metro Buskerud Radio Kvinesdal Ordentlig Radio Nea Radio Radio Randsfjord Radio Loland Radio Sandefjord Radio Trøndelag SolørRadioen Radio Nordsjø Radio Tønsberg Radio Ålesund TrysilRadioen Radio Sandnes The Beat (Oslo) ElverumsRadioen ØsterdalsRadioen Metro Sør Radio Rox HamarRadioen Radio Sørvest Jærradioen Radio Alta Radio Grenland Radio 3.16 Radio 12 Radio Bardufoss Radio Kongsvinger Radio Atlantic Ryfylkeradioen Radio 3.16 Radio Tromsø The Beat (Oslo) Channels that are in the survey in 18. The survey also contains other non-specified local channels and foreign radio. Channels are sorted geographically after the regions in the switchover plan. The origin of this sorting is the geographical affiliation of the channels FM-licence.
6 Region 1 Nordland Switchover date Radio groups in percentage daily coverage Yearly Quarterly ,6 58,2 64,6 54,8 62,5 62,8 44,4 52,7 64,8 55,4,3 61, 59,7 47,4 42,2 42,2 18,4 14,9 15,6 14,5 14,9 16,5 17,4 17, 16,3 11,3 11,6 12,6 11,6 13,3 14,3 9,5 8,4 7,6 1, 8,2 6,2 7,9 8,1 9, Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Radio Total NRK P4 Group Bauer Media Local radio Source: Kantar Media. F&M CATI. Phone interviews (CATI) of respondents/quarter and 2. respondents/year. All weekdays.
7 Region 1 Nordland Radio groups in percentage daily coverage selected quarters Switchover date ,8,359,7 55,4 58,7 42,2 42,2 46,1 42,5 31,9 29,2 24,1 14,9 16,517, 9,5 14,3 11,6 6,2 7,9 9,3 Radio Total NRK P4 Group Bauer Media Local radio The Big Five Niche channels Q3 16 Q3 17 Q3 18 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of respondents/quarter and 2. respondents/year. All weekdays.
8 Region 2 Trøndelag, Møre og Romsdal Radio groups in percentage daily coverage Yearly Quarterly Switchover date (NRK ) 66,3 53,7 63,8 51,2,1 63,4 63,2 5,3 5,5 57,5 61, 59,4,4 37,6,4 39,4 17,8 16,1 17,1 17,5 17,5 15,3 17,2 17,2 13,9 13,5 14,8 13,4 14,1 16,8 14,6 13,7 13,4 14,3 12,4 12,1 14,1 18,8 13,6 12, Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Radio Total NRK P4 Group Bauer Media Local radio Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 1.65 respondents/quarter and 6. respondents/year. All weekdays.
9 Region 2 Trøndelag, Møre og Romsdal Radio groups in percentage daily coverage - selected quarters Switchover date (NRK ) 63,2 59,4 57,5 5,5 54,5 37,6 39,4,7 37, 31,5 28,1 17,5 18,8 15,3 12,412,1 13,6 13,414,112,7,6 Radio Total NRK P4 Group Bauer Media Local radio The Big Five Niche channels Q3 16 Q3 17 Q3 18 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 1.65 respondents/quarter and 6. respondents/year. All weekdays.
10 Region 3 Telemark, Buskerud, Hedmark, Oppland 69,4 52,2 66,9 48,7 64,5,6 Radio groups in percentage daily coverage Yearly Quarterly ,2 66,4 47,9 47,1 61,1 Switchover date (NRK ) 62,7 62,7 39,2 37,7 38,1 26,4 23,8 23,6 25,5 22,9 21,4,8,1 16, 13,7* 16,7 13,2 14,1 14,2 13, 18,7 1,9 11,1 11,7** 11,3 12,5 11,8 12, 13, Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Radio Total NRK P4 Group Bauer Media Local radio * Channels P5, P7 og NRJ are only measured as local radio in two of three months in Q3-17 and not measured as local radio after Q3-17. ** Channels P5, P7 og NRJ was only measured some months during 17. The figure shows the yearly average for the remaining local radios. Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2.1 respondents/quarter and 8. respondents/year. All weekdays.
11 Region 3 Telemark, Buskerud, Hedmark, Oppland Radio groups in percentage daily coverage - selected quarters Switchover date (NRK ) 66,4 61,1 62,7 58,9 47,1 39,238,1 42,743,1 25,5 21,4,1 16,7 13,11,813,1 12,5 13,7*,6 28,93, Radio Total NRK P4 Group Bauer Media Local radio The Big Five Niche channels Q3 16 Q3 17 Q3 18 * Channels P5, P7 og NRJ are only measured as local radio in two of three months in Q3-17 and not measured as local radio after Q3-17. Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2.1 respondents/quarter and 8. respondents/year. All weekdays.
12 Region 4 Sogn og Fjordane, Hordaland, Rogaland, Agder-counties Radio groups in percentage daily coverage Yearly Quarterly Switchover date (NRK ) 66,8 51,8 64, 48,1 61,3 41,2 66,1 48,9 62,4 47,1 59,3,5 59,5 36,3 38,2 37,3 22,9 24,7 21,5 21,9 21,8 19,8 21,1 18,5 17,1 13,5 15,2 16, 14, 13,6 15,5 14,5 15,9 13,9 14,9 13,4 13,2 12,7 1,8 1, Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Radio Total NRK P4 Group Bauer Media Local radio Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2.9 respondents/quarter and 11.7 respondents/year. All weekdays.
13 Region 4 Sogn og Fjordane, Hordaland, Rogaland, Agder-counties Radio groups in percentage daily coverage - selected quarters Switchover date (NRK ) 62,4 59,359,5 53,1 47,1 36,337,3 24,7 19,8 21,1 16,15,5 13,4 13,6 12,7 1,1 44,8 41,1 19,4 31,2 28,6 Radio Total NRK P4 Group Bauer Media Local radio The Big Five Niche channels Q3 16 Q3 17 Q3 18 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2.9 respondents/quarter and 11.7 respondents/year. All weekdays.
14 Region 5 Østfold, Vestfold, Oslo, Akershus Radio groups in percentage daily coverage Yearly Quarterly Switchover date (NRK.9.17) 64,7 62,3,4 61,5 61,8 59,4 55,6 56, 46,6 43,4 42,8 43,2 38,9 39,8 32,6 33,2 26,7 24,7 25,4 23,5 24,7 24,4 18,4 18,8 14,2 14,3 11,5 13,3 14,7 1,5* 12,2 11,4 14,7 11,6 8,** 12,3 1,7 1,9 9,7 11, Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Radio Total NRK P4 Group Bauer Media Local radio * Channels P5, P7 og NRJ are only measured as local radio in two of three months in Q3-17 and not measured as local radio after Q3-17. ** Channels P5, P7 og NRJ was only measured some months during 17. The figure shows the yearly average for the remaining local radios. Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 3.55 respondents/quarter and 14. respondents/year. All weekdays.
15 Region 5 Østfold, Vestfold, Oslo, Akershus Radio groups in percentage daily coverage - selected quarters Switchover date (NRK.9.17) 61,8 59,4 56, 43,2 39,8 33,2 24,724,4 18,8 14,7 1,71,911,4 1,5* 11,4 51,8 46,4 36,3 19,9 31, 26,9 Radio Total NRK P4 Group Bauer Media Local radio The Big Five Niche channels Q3 16 Q3 17 Q3 18 * Channels P5, P7 og NRJ are only measured as local radio in two of three months in Q3-17 and not measured as local radio after Q3-17. Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 3.55 respondents/quarter and 14. respondents/year. All weekdays.
16 Region 6 Troms, Finnmark Radio groups in percentage daily coverage Yearly Quarterly Switchover date ,5 58,8 62,9 66,7 53,4 53,5 64,8 56,6 58,3 65,8 5,8 52,2 58,5 58,7 43,4 39,8 21, 18,8 17,3 15,5 17,4 13, 13,5 1,7 13,8 15, 14,5 11,1 12,1 11,7 1,2 1,7 1,1 9,3 7, 8,6 7,9 7,5 1,1 12, Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Radio Total NRK P4 Group Bauer Media Local radio Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 575 respondents/quarter and 2.3 respondents/year. All weekdays.
17 Region 6 Troms, Finnmark Radio groups in percentage daily coverage - selected quarters Switchover date ,8 58,3 58,7 5,852,2 51,8 53,5 39,8 21, 17,4 15, 1,7 1,7 12,1 7,9 7,5 14,5 41,9 23,2 31,4 28,5 Radio Total NRK P4 Group Bauer Media Local radio The Big Five Niche channels Q3 16 Q3 17 Q3 18 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 575 respondents/quarter and 2.3 respondents/year. All weekdays.
18 Listening figures all regions in total Radio groups in percentage daily coverage - Q1 and Q ,2 58,8 37,1 36,6,3 39,8 29,7 3,9 18,5 19,5 11,8 13,2 14,3 12,8 Radio Total NRK P4 Group Bauer Media Local radio The Big Five Niche channels Q1 18 Q3 18 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of respondents/quarter and 45.5 respondents/year. All weekdays.
19 Margins of error (Source: Kantar Media)
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