National Radio Channels. PPM measurement November 2017

Transcription

1 National Radio Channels PPM measurement November 17

2 Background This overview describes the development of radio broadcasting at national levels with updated figures from November 17. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of people using PPM equipment. These figures are reported weekly: (Source: Kantar Media) *PPM (Portable People Meter) Measuring device that measures the exposure or listening to given radio channels.

3 Definitions Coverage: The population share who have listened to a given radio service during an average day. Listening time: Daily time spent among listeners on a given radio service during an average day. Market share: Share of time spent on different radio channels/radio groups.

4 Radio channels in the PPM measurements NRK P4 Group Bauer Media The Big Five NRK P1 NRK P2 NRK P3 P4 Radio Norge Other national NRK Alltid Nyheter P8 Pop NRK mp3 Others P4 (i.a. P9 og P) NRK Sport NRJ NRK Klassisk Radio Soft NRK P13 Kiss NRK P1+ Radio Rock P5 Hits Norsk Pop P6 Rock Radio Topp 4 P7 Klem Radio Vinyl

5 Coverage

6 Coverage: Population share listening to national channels down 4,1 percentage points from 16 Development per year from 14 to 17 all national radio channels in percentage ,8 68,9 67, (Jan-Nov) 63,5

7 Coverage: 5,6 percentage points listening decrease from January to November Autumn months stable Per month 16/17 all national radio channels in percentage ,8 68,6 67,8 7,3 68,4 68,5 59,2 66,2 69,2 67,5 69,1 68, ,8 66,2 67,4 65,3 64,7 63,7 56,7 61,1 62,3 61,4 62,2 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 16 17

8 Coverage: New radio channels gains terrain against traditional radio channels ,5 14,3 The Big Five and other national in percentage year per month 16/17 53,5 27,6 61,8 62,7 62,5,5, 23,1 55,6 26,3,4 49,2 48,8 31,6 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

9 Coverage: P4 Group up from October NRK and Bauer Media down Historical development radio groups (percent coverage) year per month 16/ ,2 48,7 48,8 49,4 43,4 45,2 39,9 39, 23,9 25,5 26,2 27,4 27,2 25,7 24,9 26,8 18,2 14,8 15,5 14,8 14,6 15, 15,5 14,7 NRK P4 Group Bauer Media

10 Coverage: Status November ,7 16,2 8, National radio channels sorted after size (percentage) November 17 6,2 5,9 4,7 4,5 3,9 3,9 2,5 2,5 2,3 2,2 1,8 1,8 1,7 1,6 1,3 1,1 1,,9,7,7,7 NRK P1 P4 Radio Norge NRK P1+ NRK P3 P5 Hits NRK P2 NRK mp3 P7 Klem NRJ Radio Rock NRK P13 Radio Topp 4 P6 Rock P Country NRK Nyheter Radio Vinyl P8 Pop NRK Sport Norsk Pop P9 Retro Soft Kiss NRK Klassisk

11 Coverage: Top changes last month National channels sorted after size (percentage) October/November ,3 25,7 15,9 16, ,5 8, 6,6 6,2 6,3 5,9 4,4 4,7 4,7 4,5 4, 3,9 3,9 1,8 2,4 2,5 NRK P1 P4 Radio Norge NRK P1+ NRK P3 P5 Hits NRK P2 NRK mp3 P7 Klem NRJ Oct.17 Nov.17

12 Coverage 16 versus 17 YTD 4 The eight largest radio channels sorted after size (coverage in percentage) 16 versus 17 (Jan-Nov) 35 33,4 29, 25,8 17, ,9 9,8 11,6 8, 3,9 5,7 5,9 5,5 5,2 4,8 3,4 4,4 NRK P1 P4 Radio Norge NRK P3 NRK P1+ NRK P2 NRK mp3 P5 Hits (Jan-Nov)

13 Listening time

14 Listening time: Continuous decrease in minutes spent listening to radio channels Year all national radio channels in minutes of listening Jan-Nov

15 Listening time: Decrease compared to last year Stable development from August to November 82 Per month 16/17 all national radio channels in listening minutes Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 16 17

16 Listening time: Increase in listening to new radio channels, decrease in listening to traditional radio channels 79 The Big Five and other national in listening minutes for and per month 16/ The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

17 Listening time: Largest decrease in listening time for NRK P4 increases in November Historical development radio groups (listening minutes) for and per month 16/ NRK P4 Group Bauer Media

18 Listening time: Status November 17 The eight largest radio channels sorted after size (listening minutes) November NRK P1 P4 NRK P Radio Norge NRK P3 NRK P2 NRK mp3 P5 Hits

19 Listening time: 16 versus 17 YTD The eight largest radio channels sorted after size (listening minutes) 16 versus 17 (Jan-Nov) NRK P1 P4 NRK P1+ Radio Norge NRK P3 NRK P2 NRK mp3 P5 Hits (Jan-Nov)

20 Market share

21 Market share: Traditional channels versus new channels The Big Five and other national in percentage for and per month 16/17, 9, 8, 7, 6, 5, 4,,,,, 87,4,9 74,5 25,4 83,4 84,2 81,3 16,6 15,8 18,7 76,4 23,6 7,1 29,9 67,4 32,6 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

22 Market share: Radio groups in 17 Market share radio groups in percentage- national channels 17 YTD,6 23,2 66, NRK P4 Group Bauer Media

23 Market share: Radio groups Historical development ,1 66, 66,7 67,9 69,8 67,4 19,9 23,2 Historical development radio groups (percentage) year per month 16/17 22,7 22,8 63,1 21,7 22,4 23,8 26,2 12,2,6,6 9,3 8,4,2 13,1 11,6 6,8 NRK P4 Group Bauer Media

24 Local radio

25 Background Listening figures for local radio stations are found in the Forbruker & Media survey. This survey measures radio listening at regional and local level. The survey is made quarterly by Kantar Media and the method used is CATI*. The Forbruker & Media survey represents official listening figures for Norwegian local radios and for national channels locally. Listening figures for local radio Q3 17 were published by Kantar Media in October 17 ( gallup.no/globalassets/medier/radio/statusrapport-radio futsater-og-jortveit.pdf). The NMA refers to the Kantar Media survey for listening figures for local radio. In this context the NMA will present some of Kantar Media s main figures from Q3 in the NMA report. Figures for local radio Q4 17 will be presented in January 18. *CATI (Computer-Assisted Telephone Interviewing) Information is gathered through telephone interviews based on a fixed questionnaire.

26 Coverage: Listener figures in thousands #1 Source: Statusrapport for radiolytting Kvartal 17. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.

27 Coverage: Listener figures in thousands #2 Source: Statusrapport for radiolytting Kvartal 17. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.