Regional Radio Listening Throughout th Quarter 2017

Transcription

1 Regional Radio Listening Throughout 217 4th Quarter 217 1

2 Background This overview describes the development of radio broadcasting at regional levels with updated figures from. The Norwegian Media Authority has composed this overview based on data from Kantar Media. Kantar Media measures radio listening at regional and local levels with 45. yearly phone interviews (CATI*) in Forbruker & Media (F&M). The CATI survey represents the official listening figures for Norwegian local radio and national radio at a local level. (Source: Kantar Media) *CATI (Computer-Assisted Telephone Interviewing) Information is collected through phone interviews based on a fixed set of questions. 2

3 Definitions Daily coverage: The population share who listened to a given radio service during an average day. 3

4 Overview Over Channels in the Survey P4 Gruppen The Big Five P1 P2 P3 P4 Radio Norge Niche channels Alltid Nyheter P9 Retro mp3 P Country P1 (Region broadcasts) NRJ (national, Oslo, Bergen, Trondheim) Klassisk Kiss P13 Radio Rock P1+ Norsk Pop P5 Hits (national, Oslo, Bergen, Trondheim) Radio Topp 4 P6 Rock Radio Vinyl P7 Klem (national, Oslo, Trondheim) Radio Soft P8 Pop Radio channels that are in the survey in

5 Overview Over Channels in the Survey Region 1 Region 2 Region 3 Other channels Region 4 Region 5 Region 6 Radio Bodø SolørRadioen Radio Sørvest 1 FM Molde TrysilRadioen Ordentlig Radio (from ) Nea Radio ØsterdalsRadioen Radio Metro Oslo/Akershus Radio Trøndelag (from ) Jærradioen Radio Rox Radio Ålesund Radio 2 Radio Sandefjord ElverumsRadioen Radio Atlantic Ryfylkeradioen Radio Tønsberg HamarRadioen Radio Kvinesdal The Beat (Oslo) Radio Grenland Radio Loland (from 3..16) Radio Alta Radio Kongsvinger Radio Nordsjø Radio Bardufoss Radio Metro Buskerud Radio Sandnes Radio Tromsø Radio Metro Oppland Radio Sør Radio 3.16 (from ) Channels that are in the survey in 217. The survey also contains other non-specified local channels and foreign radio. Channels are sorted geographically after the regions in the switch-off plan. The origin of this sorting is the geographical affiliation of the channels FM-licence. 5

6 Region 1 Nordland FM switch-off Radio groups in percentage daily coverage years Q /17 64,6 68,6 62,5 62,8 64,7 52,7 54,1,3,1 58,2 5 54,8 4 42,2 42, 44,4 3 18,4 15,6 14,9 2 16,3 11,3 7,6 8,4 11,6, ,6 217 Q ,6,9 8,2 16,5 14,1 14,5 7,3 Q2 216 Q3 216 Q1 217 Q ,7 11, 7,9 8,6 Q3 217 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of respondents/quarter and 2.4 respondents/year. All weekdays. 6

7 Region 1 Nordland Radio groups in percentage daily coverage - vs. 64,7,1 55,5 54,1 5 42, 41,2 4 33, 3 23,5 2 14,1 15,7,9 11, 7,3 8,6 The Big Five Niche channels Source: Kantar Media. F&M CATI. Phone interviews (CATI) of respondents/quarter and 2.4 respondents/year. All weekdays. 7

8 Region 2 Trøndelag, Møre og Romsdal FM switch-off ( ) Radio groups in percentage daily coverage years Q /17,1 66,3 5 65,3 63,4 63,8 53,7 57,5 51,2 52,9 5,3 37,6 4 57,1 39, 4, ,8 16,1 17,1 17,2 13,9 13,7 14,6 13,5 17,5 14,8 16,1 14,4 13,6 14,3 13,4 15,3 14,7 12,1 14,1 12,6, Q1 216 Q2 216 Q3 216 Q1 217 Q2 217 Q3 217 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 1.65 respondents/quarter and 6. respondents/year. All weekdays. 8

9 Region 2 Trøndelag, Møre og Romsdal Radio groups in percentage daily coverage - vs. 65,3 57,1 56,6 52,9 5 39, 4 37,6 3, ,7 16,1 19,4 13,6,9 12,6 14,4 The Big Five Niche channels Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 1.65 respondents/quarter and 6. respondents/year. All weekdays. 9

10 Region 3 Telemark, Buskerud, Hedmark, Oppland FM switch-off ( ) Radio groups in percentage daily coverage years Q /17 61,1 69,4 66,9 5 52,2 48, ,8 66,2 64,5 51, 47,9 39,2 36,4 4,6 26,4 23,8 2 16, 13,2 23,6 22,9 21,7 14,1 11,1,9 11,7*** ,7* 11,8 9,9 11,3 Q ,4 11,9 14, ,5 Q2 216 Q3 216 Q1 217 Q2 217 Q ,2 15,3** 13,3 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2. respondents/quarter and 8.4 respondents/year. All weekdays. *Channels P5, P7 og NRJ are only measured as local radio in two of three months in Q **Channels P5, P7 og NRJ was not measured in Q *** Channels P5, P7 og NRJ was not measured in Q The figure shows the yearly average for the remaining local radios.

11 Region 3 Telemark, Buskerud, Hedmark, Oppland Radio groups in percentage daily coverage - vs. 67,8 63,5 59,5 51, 5 42,6 4 36,4 29,8 3 21,7 22,2 21,6 2 11,9 13,3 15,3* 9,9 The Big Five Niche channels Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2. respondents/quarter and 8.4 respondents/year. All weekdays. *Channels P5, P7 og NRJ was measured in Q4-216, but not measured in Q

12 FM switch-off ( ) Region 4 Sogn og Fjordane, Hordaland, Rogaland, Agder-counties Radio groups in percentage daily coverage years Q /17 64, 66,8 5 64,3 61,3 59,3 66,1 55,5 51,8 48,1 4 48,9 48,8 36,3 34,7 41,2 3 22,9 21,9 21,5 24,7 22,6 21,8 2 16, 17,1 13,5 13,9 15,9 14,,8 16,5 14,4 15,2 14,9 13,8 13,9,1, Q1 216 Q2 216 Q3 216 Q1 217 Q2 217 Q3 217 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2.9 respondents/quarter and 11. respondents/year. All weekdays. 12

13 Region 4 Sogn og Fjordane, Hordaland, Rogaland, Agder-counties Radio groups in percentage daily coverage - vs. 64,3 55,5 55,4 48, ,5 34,7 3 25,9 22,6 2 16,5 19,6 13,9 14,4 13,8,1 The Big Five Niche channels Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 2.9 respondents/quarter and 11. respondents/year. All weekdays 13

14 FM switch-off ( ) Region 5 Østfold, Vestfold, Oslo, Akershus Radio groups in percentage daily coverage years Q /17, 62,3, 5, 61,5,4 63,1 59,4 64,7 46,6 43,4 43,5 42,8 39,8 38,9 4, 3, 2, 58, 33,3 26,7 24,7 14,3 14,7, 14,2 11,6 25,4 11,5 8,*** 25,4 23,5 13,3 14,9 12,3,9 24,4,9,5* 25,6 12,8 8,9**, Q1 216 Q2 216 Q3 216 Q1 217 Q2 217 Q3 217 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 3.55 respondents/quarter and 14.2 respondents/year. All weekdays. 14 *Channels P5, P7 og NRJ are only measured as local radio in two of three months in Q **Channels P5, P7 og NRJ was not measured in Q *** Channels P5, P7 og NRJ was not measured in Q The figure shows the yearly average for the remaining local radios.

15 Region 5 Østfold, Vestfold, Oslo, Akershus Radio groups in percentage daily coverage - vs. 63,1 58, 51,7 5 43,5 42,8 4 33,3 3 28,6 25,4 25,6 2,4 2,9 12,8 14,9 8,9* The Big Five Niche channels Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 3.55 respondents/quarter and 14.2 respondents/year. All weekdays. *Channels P5, P7 og NRJ was measured in Q4-216, but not measured in Q

16 Region 6 Troms, Finnmark FM switch-off Radio groups in percentage daily coverage years Q /17 62,9 66,7 67,5 65,2 64,8 65,8 67,4 58,8 5 53,4 56,6 53,5 54,8 52,2 53, , 18,8 17,3 2 13,5 13, 13,8 12,1,1 11, ,3 7, ,2 13,7 15,,2 8,6 Q1 216,5 8,1 Q2 216 Q3 216 Q1 217 Q2 217 Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 575 respondents/quarter and 2.3 respondents/year. All weekdays. 11,9 7,5 7,4 Q

17 Region 6 Troms, Finnmark Radio groups in percentage daily coverage - vs. 8 65,2 67,4 56,4 54,8 53,3 53, 5 4 3,2 3 22,2 2 13,7 15,2,5 11,9 8,1 7,4 The Big Five Niche channels Source: Kantar Media. F&M CATI. Phone interviews (CATI) of 575 respondents/quarter and 2.3 respondents/year. All weekdays. 17

18 Local Radio: Listening Figures in Thousands 1/2 Source: Statusrapport 217. Knut-Arne Futsæter and Salve Jortveit. Kantar Media. 18

19 Local Radio: Listening Figures in Thousands 2/2 Source: Statusrapport 217. Knut-Arne Futsæter and Salve Jortveit. Kantar Media. 19