National Radio Channels. PPM measurement December 2017

Transcription

1 National Radio Channels PPM measurement December 2

2 Background This overview describes the development of radio broadcasting at national levels with updated figures from December 2. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of people using PPM equipment. These figures are reported weekly: (Source: Kantar Media) *PPM (Portable People Meter) Measuring device that measures the exposure or listening to given radio channels.

3 Definitions Coverage: The population share who have listened to a given radio service during an average day. Listening time: Daily time spent among listeners on a given radio service during an average day. Market share: Share of time spent on different radio channels/radio groups.

4 Radio channels in the PPM measurements NRK P4 Group Bauer Media The Big Five NRK P1 NRK P2 NRK P3 P4 Radio Norge Other national NRK Alltid Nyheter P8 Pop NRK mp3 NRJ NRK Sport Others P4 (i.a. P9 and P) NRK Klassisk Kiss NRK P13 Radio Rock NRK P1+ Norsk Pop P5 Hits Radio Topp 4 P6 Rock Radio Vinyl P7 Klem Others Bauer Media(Soft and Pop Up)

5 Coverage

6 Coverage: Population share listening to national channels down 4,4 percentage points from 2 Development per year from 214 to 2 all national radio channels in percentage ,8 68,9 67, ,2

7 Coverage: 8,9 percentage points listening decrease from December to December Per month 2/2 all national radio channels in percentage ,8 68,6 67,8 7,3 68,4 68,5 59,2 66,2 69,2 67,5 69,1 68, ,8 66,2 67,4 65,3 64,7 63,7 56,7 61,1 62,3 61,4 62,2 59,4 4 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2 2

8 Coverage: New radio channels almost equals traditional radio channels The Big Five and other national in percentage year per month 2/ ,5 61,7 52,2 61,8 62,8 6,2 54,1 48,8 42, ,3 21,3 28,4 2, Jan Feb Mar Apr May 21,3 Jun Jul Aug Sep Oct Nov 26,4 Dec Jan Feb Mar Apr May 27,5 Jun Jul Aug Sep Oct 31,6 Nov 36, Dec The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

9 Coverage: All groups down in December Historical development radio groups (percent coverage) year per month 2/ ,2 48,4 42,9 48,7 48,8 47,7 23,9 44,1 39, 37,4 26,9 25,6 26,2 28,3 28,4 26, 26,8 26,1 18,2 14,9 14,9 15,5 15,1 14,9 14,8 14,7 13, Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec NRK P4 Group Bauer Media

10 Coverage: Status December ,8 11,9,3 National radio channels sorted after size (percentage) December 2 6,5 5, 4,7 4,1 4,1 3,8 3,3 2,4 2, 1,9 1,8 1,6 1,6 1,5 1,5 1,4 1,2 1,,8,8,7,5 NRK P1 P4 P7 Klem NRK P1+ Radio Norge NRK P3 NRK P2 Bauer Pop Up P5 Hits NRK mp3 NRK P13 Radio Rock NRJ Radio Topp 4 P Country NRK Nyheter NRK Sport P6 Rock Radio Vinyl NRK Klassisk P8 Pop Norsk Pop Kiss P9 Retro Soft

11 Coverage: Top November vs. December National channels sorted after size (percentage) November/December ,7 24,8 2, ,9 3,9,3 6,2 6,5 8, 5,9 5, 4,7 4,5 4,1 4,1 4,7 3,8 3,9 3,3 NRK P1 P4 P7 Klem NRK P1+ Radio Norge NRK P3 NRK P2 Bauer Pop Up P5 Hits NRK mp3, Nov. Dec.

12 Coverage 2 versus 2 4 The eight largest radio channels sorted after size (coverage in percentage) 2 versus ,4 28, ,8, ,9 9,4 11,6 7,7 3,9 5,7 5,9 5,3 5,2 4,7 3,4 4,4 NRK P1 P4 Radio Norge NRK P3 NRK P1+ NRK P2 NRK mp3 P5 Hits 2 2

13 Listening time

14 Listening time: Continuous decrease in minutes spent listening to radio channels Year all national radio channels in minutes of listening

15 Listening time: minutes gone since December 2 Stable development from autumn 2 to autumn 2 82 Per month 2/2 all national radio channels in listening minutes Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2 2

16 Listening time: Increase in listening to new radio channels, decrease in listening to traditional radio channels 79 The Big Five and other national in listening minutes for and per month 2/ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 44 Dec The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

17 Listening time: Decrease in listening time continues for NRK P4 and Bauer stable in December Historical development radio groups (listening minutes) for and per month 2/ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec NRK P4 Group Bauer Media

18 Listening time: Status December 2 The eight largest radio channels sorted after size (listening minutes) December NRK P1 2 P4 NRK P1+ 15 P7 Klem Radio Norge NRK P2 P5 Hits NRK P3

19 Listening time: 2 versus The eight largest radio channels sorted after size (listening minutes) 2 versus NRK P1 P4 NRK P1+ Radio Norge NRK P3 NRK P2 NRK mp3 P5 Hits 2 2

20 Market share

21 Market share: Traditional channels versus new channels The Big Five and other national in percentage for and per month 2/2, 9, 8, 7, 87,4 82,5 73,3 83,4 83,6 77,5 74,5 67,4 59,4 6, 5, 4,, 2,,,,9,5 26, Jan,6,4 Feb Mar Apr May Jun Jul Aug Sep Oct Nov 22,5 Dec Jan Feb Mar Apr May 25,5 Jun Jul Aug Sep Oct 32,6 Nov 4,6 Dec The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

22 Market share: Radio groups in 2 Market share radio groups in percentage- national channels 2,9 23,5 65,6 NRK P4 Group Bauer Media

23 Market share: Radio groups Historical development ,1 19,9 Historical development radio groups (percentage) year 214- per month 2/2 67,9 65,6 66,7 22,5 23,5 12,2 9,7,9, Jan 67,6 65,7 66,6 6,8 6,7 22,7 23,2 24,4 23,9 26,2 27,3 Feb Mar Apr May 9,2 9,8 9,5 11,6 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 12, Dec NRK P4 Group Bauer Media

24 Local radio

25 Background Listening figures for local radio stations are found in the Forbruker & Media survey. This survey measures radio listening at regional and local level. The survey is made quarterly by Kantar Media and the method used is CATI*. The Forbruker & Media survey represents official listening figures for Norwegian local radios and for national channels locally. Listening figures for local radio Q3 2 were published by Kantar Media in October 2 ( gallup.no/globalassets/medier/radio/statusrapport-radio futsater-og-jortveit.pdf). The NMA refers to the Kantar Media survey for listening figures for local radio. In this context the NMA will present some of Kantar Media s main figures from Q3 in the NMA report. Figures for local radio Q4 2 will be presented later in January 218. *CATI (Computer-Assisted Telephone Interviewing) Information is gathered through telephone interviews based on a fixed questionnaire.

26 Coverage: Listener figures in thousands #1 Source: Statusrapport for radiolytting Kvartal 2. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.

27 Coverage: Listener figures in thousands #2 Source: Statusrapport for radiolytting Kvartal 2. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.