Amazing Results from Smartphone Food Photography

Transcription

1 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm Dayle Hayes, MS, RD Nutrition for the Future, Inc.

2 OBJECTIVES$ Describe(essen*als(of(Smartphone(food( photography((background,(ligh*ng,( contrast,(etc.)(in(school(se=ngs.( Discuss(food(photo(pi>alls(to(avoid(in( nos,(messiness,(yuck(factor,(etc.).( Op*mize(your(use(of(Smartphone(photos( in(mul*ple(social(media(channels.$

3 Dayle$Hayes,$MS,$RD$ Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri*on(( Consultant(to(agencies,(organiza*ons(&(districts(na*onwide( 2013(Montana(School(Nutri*on(Professional(of(the(Year((MT(SNA)( 2012(Silver(FAME(winner((SNA)( Facebook$ School$Meals$That$Rock$$$$ Pinterest$ SchoolMealsThatRock$ Blog$ SchoolMealsThatRock.org$

4 DISCLOSURE$ Board Member/Advisory Panel Kellogg s Breakfast Council American Association of School Administrators (AASA) Breakfast Advisory Council Consultant US Department of Agriculture and Team Nutrition Program Multiple state departments of education and agriculture Idaho Barley Commission Mushroom Council American Egg Board CLIF bar Chobani Yogurt Speaker s Bureau National Dairy Council and state/regional dairy councils National Cattlemen s Beef Association and state beef councils

5 Amazing Results from Smartphone Food Photography

6 PROMOTING YOUR PROGRAM

7 It s All About YOUR PHOTOS

8 Putting Your Smartphone to Work for YOU

9 School Meal Detractors

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12 School$Meals$That$Rock$

13 School$Meals$That$Rock$

14 @SchoolMealsRock$

15 One PHOTO is worth a 1,000 words & 10,000+ views

16 Almost perfect PHOTO FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$

17 What You Need to Take GREAT School Food Photos with Your Smartphone

18 What you need to start Quality food Smartphone Students/customers Permission

19 What you need to get better PRACTICE PRACTICE PRACTICE

20 SIX THINGS To Focus on Every Time You Take a School FOOD PHOTO

21 SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS

22 SIX THINGS 1. Background Check out what s there or make your own.

23 Background Issue = Pepsi Machine Always check what is in background. "To plant a garden is to believe in tomorrow." Audrey Hepburn FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$

24 Background Issue = Yellow Color Large areas of hot colors distract. FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$

25 Background Issue = Swirled Tray Almost no food looks good on this.

26 Great Background Tray Color Blue provides contrast for all foods. FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$

27 Cafeteria Background Also Good Make sure it is clean & uncluttered. FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$

28 Kitchen Background Also Good Make sure it is clean & uncluttered.

29 SIX THINGS 2. Quality High quality fresh & as hot/cold as possible.

30 Quality Issue = Too Many Packages Viewer may have negative perception.

31 Quality Issue = Wrinkled Tomatoes Food does not appear fresh.

32 Quality Issue = Food Safety Banana peel touches kiwi & grapes.

33 Excellent Quality & Good Tray Color Chicken looks just cooked.

34 Excellent Quality & Proper Prep Show fresh side of quantity cooking.

35 Excellent Quality & Background Single items also make good photos.

36 SIX THINGS 3. People Every detail is critical, so is permission.

37 People Issue = Food Safety Gloves? Hair? Watch? Jewelry?

38 People Issue = Food Safety Gloves? Lots of unrestrained hair?

39 People Issue = Photo Bomb Always have permission for kids.

40 Excellent of Staff & Clean Kitchen Food safety & background are great.

41 Touching Photo of Student & Tray Smile shows chewing issues for kids.

42 Way to Show Kids Without Faces Hands alone can be powerful image.

43 SIX THINGS 4. Lighting Fluorescent is difficult, natural light is better.

44 Lighting Issue = Washed Out Colors Spinach looks blah.

45 Lighting Issue = Packaging Glare Florescent light + plastic = glare

46 Lighting Issue = Packaging Glare If you can t read it, don t show it.

47 Natural Light from Skylight Food looks good even on pastel tray.

48 Natural Light from Window Carry tray or plate to natural light.

49 Natural Light from Window Carry tray or plate to natural light.

50 SIX THINGS 5. Contrast Go with bright primary colors in food & trays.

51 Contrast Issue = Pastel Trays Pink = unappetizing, Gravy = messy

52 Contrast Solution = Right Tray Use one tray just for photos.

53 Contrast Issue = Black Trays Too much black can be problematic.

54 Contrast Solution = Add Text Text breaks up black & adds detail.

55 Contrast Issue = White Styrofoam White food disappears into bowl.

56 Contrast Solution = Bright Foods Multiple trays create more contrast.

57 Contrast Solution = Use Collage Multiple photos create eye appeal.

58 SIX THINGS 6. FOCUS ALWAYS check your focus.

59 Lack of Focus = Ruins Great Photos If you can t read it, don t show it.

60 Lack of Focus = Ruins Great Photos If you can t see it, don t show it.

61 Lack of Focus = Ruins Great Photos If it is just fuzzy, don t show it.

62 Being In Focus = Great Photos It is OK for motion to be a bit blurry.

63 Being In Focus = Great Photos If you can read text, it s in focus.

64 Being In Focus = Great Photos If every detail is clear, it s in focus.

65 FOCUS Do you know how to FOCUS your camera or phone? Tap the screen on the area you want in focus!

66 FOCUS

67 SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS

68 What you need to start Quality food Smartphone Students/customers Permission

69 What you need to get better PRACTICE PRACTICE PRACTICE

70 Dayle$Hayes,$MS,$RD$ Facebook$ School$Meals$That$Rock$$$$ Pinterest$ SchoolMealsThatRock$ Blog$ SchoolMealsThatRock.org$ $