MARKETING RESOURCES PHOTOSHELTER GUIDE MARKETING

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1 MARKETING RESOURCES PHOTOSHELTER GUIDE W I S C O N S I N U N I O N MARKETING

2 MARKETING RESOURCES PHOTOSHELTER GUIDE TABLE OF CONTENTS Where Is It Located?... 3 Who Can Access?... 3 Account Set Up... 3 Search for Photos a Variety of Ways... 4 Keyword Search... 5 Photo Download... 6 The Lightbox Feature... 7 Usage Guidelines... 8 Additional Photo Resources... 8 WELCOME! Photoshelter is a digital photo management system implemented to improve access to the Wisconsin Union photo collection. This archive features select photos from Wisconsin Union events and location starting in 2010 through current. Photos are organized by year and then by general event or location of where the picture was taken. Each photo has multiple keywords tagged to aid the photosearch process. This photo archive is managed by the Wisconsin Union Marketing Department.

LET S GET STARTED! 1 Where Is It Located? wisconsinunion.photoshelter.com 2 Who Can Access? This is a public website and anyone can view these photos.

3 Account Set Up Members of the Union User Group will receive an email invitation. Use the invitation link to go to Photoshelter.

3 LET S GET STARTED! 1 Where Is It Located? wisconsinunion.photoshelter.com 2 Who Can Access? This is a public website and anyone can view these photos. The Union User group has permission to download large, medium and small jpgs. The Union User Group is comprised of Wisconsin Union permanent staff. 3 Account Set Up Members of the Union User Group will receive an invitation. Use the invitation link to go to Photoshelter. The address used for invitation is the address that should be used to create the account. Users will be asked to create a login when they first attempt to download a photo. User here 3

4 Search for Photos a Variety of Ways Photos in Photoshelter have been

Click on archive, then click on all galleries.

Alternatively, the keyword search function found on the homepage.

4 4 Search for Photos a Variety of Ways Photos in Photoshelter have been placed in galleries that are sorted by year. Click on archive, then click on all galleries. In these galleries photos are grouped by event or subject matter. Alternatively, the keyword search function found on the homepage. Click on archive, then click on search. Here criteria of choice can be entered. (See next page of this manual for more on keywords.) 4

5 5 Keyword Search Photos are tagged with keywords to help ease the search process. Basic criteria considered for keyword tags include objective data such as: date, location, committee/department, event name, descriptive actions and name of person, when applicable. Subjective descriptors, such as emotions, are not included. Here s a helpful list of most, but not all, keywords that have been tagged to photos. 5th Anniversary Global Connections Shannon Hall Wisconsin Union Alt Breaks Alternative Breaks Art Babcock Badger Bash band basketball boats bowling Bucky Catering CESO chair cheering Class of 1925 Gallery community crowd daily scoop der Rathskeller Dining Distinguished Lecture Series DLS exterior Farmers Market Fashion Show Festival Film Finals Frenzy food Fredric March Play Circle Graduates Graduation holiday Hoofers Housewarming Ice Cream Jazz Fest Lake Mendota Madison World Music Festival March Madness Mardi Gras Memorial Union Memorial Union Building Association MUBA MUR Music MWMF Outdoor UW paddling paint performance Performing Arts Performing Arts Committee PubCom Publications Revlery sailing Sett Rec Ski and Snowboard SNS SOAR Special Event stage stand-up paddleboard Storyteller Series Strada student life studying Sunburst Festival sunset Sunset Slam SUP TAD Terrace Terrace After Dark Terrace Chair Terrace Stage The Sett Theater Tudor Dinners Union South University of Wisconsin- Madison UW-Madison Varsity Hall Wheelhouse winter Winter Carnival Wisconsin Wisconsin Union Association Wisconsin Union Directorate Wisconsin Union Theater WUA WUD WUD Alt Breaks WUD Art WUD Cuisine WUD DLS WUD Film WUD GloCo WUD Music WUD PAC WUD Performing Arts Committee WUD PubCom yoga 5

6 6 Photo Download Click on photo of choice. Click on the download button. The download image pop up window will list various size options. Choose one of the following: Low Resolution px (with watermark) JPEG Large px JPEG Medium px JPEG Small px Photo will download to user computer. Please save image as needed. QUICK GUIDE: WHAT PHOTO SIZE TO USE Low Resolution 500 px (with copyright watermark) Best for use in mockups JPEG Small 600 px Best for web, , blogs and social media JPEG - Medium 1200 px JPEG - Large px Best for web, , blogs and social media Best for print sizes less than 8x10 Ok for web, , blogs and social media. JPEG - High Resolution Original Best for print such as kiosks, banners or other large scale media. 6

7 The Lightbox Feature The lightbox allows the storage of images that are of special interest.

The lightbox feature is a great option when researching images for a project.

Note: Lightboxes can be created without logging in, but all work will be lost once user leaves Photoshelter.

7 7 The Lightbox Feature The lightbox allows the storage of images that are of special interest. Any image can be added to the lightbox. Comments can be left on an individual image, or on the entire lightbox. The lightbox feature is a great option when researching images for a project. Users can easily share the lightbox with their colleagues. How to Use Lightbox Login before creating a lightbox. Note: Lightboxes can be created without logging in, but all work will be lost once user leaves Photoshelter. Lightboxes are a great way to collaborate with others when discussing a set of images. On photo of choice, click, Add to Lightbox. Click on lightbox to view lightboxes Add to an existing lightbox, or create a new one. Add comments, share and collaborate! 7

8 8 Usage Guidelines Photographs created by the Wisconsin Union are for the news and editorial needs of the university and external partners. News media may use any of the images in the online photo library for news or editorial content, both print and electronic, related to UW Madison and the Wisconsin Union. UW Madison departments, faculty, staff, students, and alumni may use any of the images in the library for noncommercial communication pieces about UW Madison and the Wisconsin Union. The images are not available for generic use unrelated to UW Madison and the Wisconsin Union. None of the images may be modified, altered, or used in any way that changes or misrepresents the photograph s content or overall context. 9 Additional Photo Resources University Communication photos uwmadison-photos.photoshelter.com UW-Madison Libraries Digital Collections (Archival) uwdc.library.wisc.edu/collections/uw/uwmadison/wisconsinunion/ Wisconsin Historical Society 8

Photography Brand Standards SEPTEMBER 2018

Photography Brand Standards SEPTEMBER 2018 Photography Brand Standards Photography is one of the most critical assets in a brand identity system. The three key attributes of Samford photos are beauty,