Augmented Reality, AR. 4 June 2014

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Tabitha Lambert
6 years ago
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1 Augmented Reality, AR 4 June 2014

2 Augmented Reality?

3 Augmented Reality? Augmented reality (AR) is the next new mass medium which will rapidly grow in the near future. AR mixes digital reality and the physical, real-world environment in a breath-taking way. With AR it is possible to display informative, entertaining or other virtual content in a physical reality. The AR application, which you need to download to your phone or tablet, starts when the camera reacts to a marker, a reference picture. The marker can be a printed QRcode, a logo, or even an object from the real environment. The digital content is added to the real world on your screen as if it would be there for real. Augmented Reality The 8th Mass Medium: Tomi Ahonen at TED

4 AR Products

5 Product placing AR

6 Product placing AR The aim is to help the viewer to make the buying decision. Augmented reality enhances product previews. AR can be used as an aid in selecting different products from a catalogue. Products can be luxury items, furniture, rims for car tires, watches, electronics, or anything what the viewer wants to see, try out and compare in the desired, real environment free of charge. The viewer can evaluate the 3D modelled products from every angle as the products would physically be there. Place IKEA furniture in your home with augmented reality Print advertising with augmented reality

7 Motion Picture AR

8 Motion Picture AR New advertising area. For entertainment purposes augmented reality can offer a really fun and memorable experience. The marker can be, for instance, a brand logo of any product. We can offer animated or recorded 3D modelled content to pop out from the marker in a fascinating way. The content can be a well-known character of the brand or a mascot which can advertise the product or communicate the desired message. The marker can be a ticket, receipt, magazine, poster, beverage can, any packaging of a product. Our goal is to make the animation so entertaining that the viewer would like to share this experience with the friends and family. We will make the advertisement so interesting that the viewer will want to keep it. Coca Cola Augmented Reality

9 Gaming AR

10 Gaming AR Augmented reality enables the development for new innovative games for mobile devices. Games can be just for entertainment. An augmented game board can be created anywhere and it can include coordinating or shooting an object. AR games can also be educational to help to understand the object better when it can be evaluated from every angle. We can integrate a social or role play dimension for the game. Games do not always have to take place in the physical room where you are. AR can make use of any possible virtual environment. Candy Flick AR Game

11 Advertising experience

12 Advertising experience Personal immersive experience. AR can be also used without smart devices. Place the marker to the store, fair, shopping mall, public space or wherever you like. To display augmented reality you need to have a preferably big screen and a camera which records the marker area. When viewers see the screen, they can experience any kind of AR experience we have created: gigantic products, natural size wild animals, fantasy creatures, persons from history or the present. And the viewer is in the middle of it, taking part in the experience in an unexpected way. This solution offers an instant wow effect and gets all the attention possible for viewers passing by. BBC Frozen Planet Augmented Reality

13 Enter Augmented Reality with Stereoscape Stereoscape delivers interactive digital solutions for high-impact customer experiences in retail showrooms, events and other out-of-home environments. We use the latest technologies of digital visualization, interactivity and augmented reality. We can offer a free augmented reality demo for your products. Visit our webpage to find more information of AR

14 Contact us Sorvaajankatu 11 A Helsinki

CONTENT RICH INTERACTIVE, AND IMMERSIVE EXPERIENCES, IN ADVERTISING, MARKETING, AND EDUCATION

CONTENT RICH INTERACTIVE, AND IMMERSIVE EXPERIENCES, IN ADVERTISING, MARKETING, AND EDUCATION USA 212.483.0043 info@uvph.com WORLDWIDE hello@appshaker.eu DIGITAL STORYTELLING BY HARNESSING FUTURE TECHNOLOGY,