BROADCAST AR OVERVIEW

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1 BROADCAST AR OVERVIEW

2 INDE INDE develops award-winning interactive and immersive products and experiences in advertising, entertainment and education. It develops using emerging technologies such as augmented reality, virtual reality, motion capture, computer vision and robotics to create products that change the way people interact with digital content. Since 2011 it has launched awardwinning systems in over 35 countries for clients such as AMEX, 20th Century Fox, National Geographic, Coca-Cola, Universal Studios, BBC Worldwide, GE, Guinness Book of World Records among many others. In-house intregration of technology, 3D content and worldwide delivery makes it unique in the industry.

3 ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC Arthur C. Clarke

4 BROADCAST AR PRODUCT Broadcast AR provides a barrier free, cinematic augmented reality experience on any screen - 24/7. It serves to place users inside 2D and 3D environments and is a unique experience tool with a proven track record in museums, entertainment and advertising spaces across the world. Broadcast AR can snapshot in camera in real time to allow users to pay for their snapshot with the chosen content creating a great R.O.I in multiple screen locations inside and outside of the venue. TECHNOLOGY INDE Broadcast AR DISTRIBUTION PLATFORM Local DEVELOPMENT Beginning from 4 weeks REFERENCES

5 INSTANT IMMERSION TOTAL EXPERIENCE FOR EVERYONE I N T E R A C T I V E, A U G M E N T E D R E A L I T Y 3 D E X P E R I E N C E O N A N Y S C R E E N, I N D O O R O R O U T D O O R S I G N A G E O R T E M P O R A R Y L E D / PLASMA SCREEN. B R O A D C A S T A R D I S P L AY S I N T E R A C T I V E, C I N E M A 3 D A N D A L P H A C H A N N E L VIDEO IN BOTH PRE- R E N D E R E D C A N N E D A N I M AT I O N S C E N E S O R L I V E R E N D E R E D L I V E 3 D O U T P U T T O G E N E R AT E G A M I F I E D EXPERIENCES. B R O A D C A S T A R I S A D A P TA B L E I N F O O T P R I N T T O A L L O W I N S TA L L AT I O N I N E V E N T A N D P U B L I C S PA C E S, R E TA I L E N V I R O N M E N T S, MUSEUMS AND MORE.

7 BROADCAST AR CONTENT PACKAGES Back to the Jurassic A cinematic augmented reality experience that allows to walk with the dinosaurs. Air, Land & Sea Meet a huge range of wildlife from african elephants to rhinos and more in this evergreen experience. Arctic Explorer Immerse yourself in the freezing arctic wilds and get up close and personal with polar bears, orcas and much more. Traveller The multi-award winning augmented reality experience that started it all. Featuring NASA astronauts and amazing natural world content. Ocean Adventure An augmented reality experience that lets users get up-close and personal with some of most magnificent creatures from the ocean.

8 BROADCAST AR LICENSED EXPERIENCES

9 BROADCAST AR - BACK TO THE JURASSIC Description A cinematic augmented reality experience that allows users to walk with the dinosaurs. Featured Animated Characters: Caulkicephalus, Neovenator Polacanthus, Iguanodon Valdosaurus, Pelorosaurus T-Rex with Raptors Diplodocus Scene Duration 5 minutes Soundscape Full ambient soundscape / natural VFX Availability Immediate

10 BROADCAST AR - AIR, LAND & SEA Description Meet a huge range of wildlife from arctic polar bears to rhinos and more in this evergreen experience. Featured Animated Characters: Animated water / Watering hole Astronaut Polar Bear 3 x Penguin Seal Rhino Elephant Giraffe Leopard Tropical Storm Dolphin Whale Scene Duration 5 minutes 35 seconds Soundscape Full ambient soundscape / natural VFX Availability Immediate

BROADCAST AR - ARCTIC EXPLORER Description Change description to: A cinematic augmented reality experience that immerses users in the freezing arctic wilds.

11 BROADCAST AR - ARCTIC EXPLORER Description Change description to: A cinematic augmented reality experience that immerses users in the freezing arctic wilds. Featured Animated Characters: Animated water / Arctic Ice scene 3 x Orca Whales (30sec.) 3 x Penguins (30sec.) Seal (30sec.) Polar Bear (30sec.) Scene Duration 2 minutes Soundscape Full ambient soundscape / natural VFX Availability Immediate

BROADCAST AR - TRAVELLER Description The multi-award winning augmented reality experience that started it all. Featuring NASA astronauts and amazing natural world content.

12 BROADCAST AR - TRAVELLER Description The multi-award winning augmented reality experience that started it all. Featuring NASA astronauts and amazing natural world content. Featured Animated Characters: Leopard (30 secs) Rhino (30 secs) Astronaut (30 secs) Dolphin (30 secs) Storm (30 secs) Dinosaur (30 secs) Scene Duration 3 minutes Soundscape Full ambient soundscape / natural VFX Availability Immediate

BROADCAST AR - OCEAN ADVENTURE Description An augmented reality experience that lets users get up-close and personal with some of most magnificent creatures from the ocean.

13 BROADCAST AR - OCEAN ADVENTURE Description An augmented reality experience that lets users get up-close and personal with some of most magnificent creatures from the ocean. Featured Animated Characters: Animated water effect Orca (30 secs) Walrus (30 secs) Penguin (30 secs) Dolphin (30 secs) Scene Duration 2 minutes Soundscape Full ambient soundscape / natural VFX Availability Immediate

14 SNAPSHARE INSTANT SNAPSHOTS

SNAPSHARE - ONE IN A MILLION SHOT These snapshots can be collected and paid for locally with immediate print on site. SnapShare offers a unique R.O.I opportunity in public and private spaces.

15 SNAPSHARE - ONE IN A MILLION SHOT These snapshots can be collected and paid for locally with immediate print on site. SnapShare offers a unique R.O.I opportunity in public and private spaces. All Broadcast AR experiences use our SnapShare platform to output HD jpg and video snapshots in camera, in real time, to give users a totally unique take-away from their visit.

16 TECHNICAL SPECIFICATION

Suggested sound power: 2x200W INTERACTION AREA PREFERENCES Natural light or average indoor shopping

17 AR KIT CONTENTS AR hardware Camera Custom made camera tripod Software Hardware accessories SOUND SYSTEM Sound system for stereo sound, depending on the environment. Suggested sound power: 2x200W INTERACTION AREA PREFERENCES Natural light or average indoor shopping mall/exhibition hall light is sufficient. If the conditions are not extra dark, no need to involve additional lighting equipment. Homogenous, non-shiny floor is an advantage.

18 13f / 4m 32 26f / 8m

19 INTERACTION AREA SCREEN REQUIREMENTS (LED, Plasma - Projection Screen on Request) LED screen: Screen size: 4m x 2.5m/13ft x 8ft or larger Resolution: 1280 x 720 pixels or higher Aspect Ratio: 16:9 Pixel size: 6mm or better Seamless plasma wall: Screen size: 4m x 2.5m/13ft x 8ft or larger Aspect Ratio: 16:9 Grid: 4x4 panels of 45 screens or bigger Narrow bezel OUTPUTS Image: VGA or HDMI output, High Definition Sound: stereo mini Jack or HDMI sound INPUTS Volts, Hz, 4 sockets of the following: C (CEE 7/17 Euro 2 pin) or C (CEE 7/16 Europlug) or E+F (CEE 7/7) or other standards with converter FAQ A space of 21sqf / 2m 2 is required in the area of the LED screen to place the AR equipment, with a small desk and chair. Once the LED screen is installed, it takes 2-4 hours to install and test it. It is necessary to have the LED technician present at the testing.

20 REFERENCES

21 KIRSTEN SALEH DIRECTOR, COBRAND ACQUISITION AMERICAN EXPRESS

22 NICKI PARKER CORPORATE COMMUNICATIONS WWF

23 LAURA TRIPTREE SENIOR MARKETING 20TH CENTURY FOX

24 JOAN O CONNOR HEAD OF BRAND PR COCA-COLA EUROPE

CONTENT RICH INTERACTIVE, AND IMMERSIVE EXPERIENCES, IN ADVERTISING, MARKETING, AND EDUCATION

CONTENT RICH INTERACTIVE, AND IMMERSIVE EXPERIENCES, IN ADVERTISING, MARKETING, AND EDUCATION USA 212.483.0043 info@uvph.com WORLDWIDE hello@appshaker.eu DIGITAL STORYTELLING BY HARNESSING FUTURE TECHNOLOGY,