Digital Signage from static and passive to dynamic and interactive

Transcription

1 Digital Signage from static and passive to dynamic and interactive , VTT, Espoo Johannes Peltola, Sari Järvinen, Satu-Marja Mäkelä, Tommi Keränen, Tatu Harviainen VTT Technical Research Centre of Finland

2 2 Digital Signage from static and passive to dynamic and interactive digital signage billboards public displays digital kiosks why? 1. customer experience 2. branding 3. ad revenue Times Square, New York Piccadilly Circus, London

3 3 FBI wanted posters digital billboards as wanted posters In an effort to apprehend former U.S. Marine Charles Alan Dyer, the Bureau posted wanted signs in about a dozen states in the South and Southeast other possible services: emergency alerts public safety education

4 4 Samsung Tocco Ultra Edition inch version of the Samsung phone users can try the phone s functionalities each interactive window tracks how many times someone walks past the display as well as how many times someone interacts with it

5 5 CocaCola Summer Love FaceLook Digital Signage Kiosk FaceLook digital signage kiosk integrates people's online experience with their real lives in an intuitive and easy way At any of the Coca Cola Summer Love 2011 event's venues, people could post experiences on their Facebook wall, just by looking at the FaceLook machine. The application recognized the person and posted an automatic comment, relevant to the attraction closest to where the machine was located According to Coca-Cola Israel and Publicis e-dologic, tens of thousands of people used the FaceLook machines to share the fun with their friends and by doing so spread the Coca-Cola message and multiplied the buzz and engagement of Coca-Cola's summer activities

6 6 Digital Signage where is the business?

7 7 Digital Signage where is the business?

8 8 Digital Signage what next? future technology trends smarter pervasive interaction with mobile devices audience recognition/ measurement social networking

9 9 What s next: Users take control Gestures Body Tracking/Gesture Recognition Demonstrator Track body movements and 3D hand gestures to recognize swipes, clicks, grabbing and dragging manipulate menus and other UI elements browse image libraries

10 10 What s next: Users take control Gestures Body Tracking/Gesture Recognition Demonstrator Detect multiple people simultaneously and accurately from depth image feed even when they are partially occluded

11 11 What s next: Users take control Gestures Body Tracking/Gesture Recognition Demonstrator Replace non-human background with other material, e.g. still images or video (or alternatively replace/augment detected people or palm with virtual avatars and objects)

12 12 What s next: Affective digital signage Digital signage that undesrtand human behaviour and acts according to it to make the message more interesting Kinect impact! Where is affectiveness? How? Gender differences Level of Interest Intentions Emotions Audio analysis Facial expressions Level of interaction Body language

13 13 VTT Digital Signage touchscreen without a touch Goal Make people stop and open up opportunities to discuss & sell Funny to watch & play around for a short while Concept Audience can see themselves on a large display On screen, VTT flyers on peoples hands turn into oversized funny mobile phones Text bubbles appear on top of peoples heads Audience can create visual distortions to the video image by directly manipulating the video image seen on the screen Mobile World Congress 2011

14 14 VTT Digital Signage touchscreen without a touch Setup Large scale display Video cameras pointing at the audience Multi-touch sensing device Software features Augmented reality: Image marker detection / tracking 3D Rendering Multi-touch input & handling Video image post processing cameras

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16 16 Mobile Extension of VTT s Digital Signage demo Goal Reason for people to take VTT flyers with them and demonstrate application even outside the congress venue Visually impressive 3D augmentation with image markers on mobile phones Concept Mobile demo show cases the technology seen on the large screen implemented on a mobile phone Software augments virtual 3D phones on the top of the same VTT flyers that is used by the Digital Signage Demo

17 17 Thank you for your attention! More information Team Leader, Principal Scientist Johannes Peltola References: Frost&Sullivan, World Digital Signage Systems Market, M69D- 70

18 18 VTT creates business from technology