BUILDING A DIGITAL ENTERPRISE HOW TO MONETIZE YOUR BUSINESS WITH DIGITAL TECHNOLOGIES? LESSONS FROM THE FRONT LINE FOR BUSINESS AND IT PRACTITIONERS

Transcription

1 BUILDING A DIGITAL ENTERPRISE HOW TO MONETIZE YOUR BUSINESS WITH DIGITAL TECHNOLOGIES? LESSONS FROM THE FRONT LINE FOR BUSINESS AND IT PRACTITIONERS Mark Skilton Digital Business, PA Consulting Professor of Practice, Information Systems Management, 1

2 Objectives Digital barometer showing the leadership, cultural and organizational challenges facing businesses and practitioners as they grapple with the digital economy paradigm shift. Examples of a Digital Business Model and its ramifications for the marketplace and the wider technological, economic and social ecosystem. - Hilton International, Coca Cola Enterprise, MasterCard Some concluding remarks will explore the challenges and opportunities that practitioners are looking for answers and direction for best practices in digital business. 2

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12 Summary DIGITAL ENGAGEMENT: The digital experience and opportunities that we can create. Engagement needs capabilities to happen DIGITAL CULTURE: The values, behaviours and leadership necessary for digital success. DIGITAL CAPABILITIES: What we need in business and technology to deliver the engagement. Those capabilities require the right culture to succeed 12

13 Digital Business Models 13

14 14 Smart Hospitality Digital Enterprise

15 15 The Evolving marketplace & Supply chain

16 Digital Finance Ecosystem disruption Digital Payments Experience 16

17 Evolving Practice 17

18 Evolution of technologically enabled (digital) spaces 18

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20 Towards Digital spaces 20

21 The Microsoft lab 2019 vision 5 minute Youtube video had over 160 innovations There is an explosion of systems and end points Speed and scale moving beyond human parameters 1 every 2 seconds 21

22 Towards building digital spaces 22

23 Convergence of digitization of physical and Virtual space and time 23

24 Transformation of Workplaces Workspaces by Digitization 24

25 From 2D to multi-dimensional Modeling ecosystems (evolution of computing sciences) Loci of Experience (Mobility) Augmented local environments macrostructures Web of Networks macroworld Realism Synthetic life Macro environments Spatial Awareness microworld Telemetry, nano 25

26 From 2D to multi-dimensional Modeling ecosystems (evolution of computing sciences) 26

27 From 2D to multi-dimensional Modeling ecosystems (evolution of computing sciences) 27

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29 From 2D to multi-dimensional Modeling ecosystems (evolution of computing sciences) 29

30 From 2D to multi-dimensional Modeling ecosystems (evolution of computing sciences) 30

31 Advanced technology Engineering Transformation 31

32 Advanced technology Engineering Transformation 32

33 Towards building digital spaces 33

34 Evolution of technologically enabled (digital) spaces 34

35 HAT is a cluster mediation Towards ecosystem mediations Source: adapted from Youngjin Yoo 2010, 2012, 2014, Henfridsson

36 Digital ecosystem clustering 36

37 Need for new ontology 37

38 Connected Automobile Ecosystem Car security Route Planning Passenger services In car Brands Retail services Entertainment Satellite & Telecoms Operators Location Parking Assist, Refuel, Charging Virtual Showrooms Accessory Manufacturers 38 Smart Traffic planning Driver assist, Vehicle to Vehicle communication

39 Smart Hotel Ecosystem Room facilities Connections and Transport Loyalty cards, services Travel and Booking services In room services Rooms & Facilities Reordering and Brands Room Cleaning Services Reception services Maintenance services 39

40 eretail 40

41 Data is a manifestation of markets.. 41

42 A manifestation of the Digital Economy 42