Industry Convergence in the Emerging Mobile Internet*
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1 Industry Convergence in the Emerging Mobile Internet* Timo Seppälä ETLA, The Research Institute of the Finnish Economy , Helsinki, Finland This research is a part of the ongoing collaboration of BRIE, the Berkeley Roundtable on the International Economy at the University of California at Berkeley, and ETLA.
2 Latest changes in global value/supply chains indicate that a new convergence will emerge, but not necessarily where we have expected it to emerge Burning the Ships Intellectual Property and the Transformation of Microsoft (2009) We too, are standing on a burning platform, and we must decide how we are going to change our behavior (2011)
3 my next paper, together with Brian Pon, and Martin Kenney, examines how recent trends in the smartphone industry may be expanding previous conceptions of the industry and its boundaries
4
5 Latest changes in global value/supply chains indicate that a new convergence will emerge, but not necessarily where we have expected it to emerge Empirics: How does the global value chain look like in modern ICT? How has firm s patenting changed over time? How does the new China s Patenting System look like?
6 Latest changes in global value/supply chains indicate that a new convergence will emerge, but not necessarily where we have expected it to emerge Empirics: How does the global value chain look like in modern ICT? Data & Content Cloud Carriers Operating Systems Applications *) Seppälä & Kenney, 2012
7 The Internet Value Chain/Stack: The Example of Data & Content Cloud Carriers Operating Systems Applications Websites Maps #1 Streetview Scholar #1 Patent #1 YouTube #1 Photo sharing #2 Book #? Translate #1 Search 40 Data Centers #1 #3 Interfaces Browser Chrome #3 User Smart Phone #1 User Pads #2 User PC User Smart TV #1 (Motorola) User Smart Other? Search 65% US #1 *) Seppälä & Kenney, 2012
8 Latest changes in global value/supply chains indicate that a new convergence will emerge, but not necessarily where we have expected it to emerge Empirics: How does the global value chain look like in modern ICT? How has firm s patenting changed over time? How does China s Patenting System look like?
9 How has firm s patenting changed over time? Number of Patent Applications * Apple Google Microsoft Computing Telecom Software Heuristics Design *) PATSTAT Version April, 2011; Seppälä & Martikainen, 2011
10 How has firm s patenting changed over time? Number of Patent Applications * Motorola Nokia Computing Telecom Software Heuristics 1 36 Design *) PATSTAT Version April, 2011; Seppälä & Martikainen, 2011
11 How has firm s patenting changed over time? Trends * Usability Design Patenting Service Design Patenting System Design Patenting *) Seppälä & Martikainen, 2011
12 Latest changes in global value/supply chains indicate that a new convergence will emerge, but not necessarily where we have expected it to emerge Empirics: How does the global value chain look like in modern ICT? How has firm s patenting changed over time? How does China s Patenting System look like?
13 China - National Patent Development Strategy ( ) Case Chint versus Schneider Schneider battled Chint in Western Europe to retard Chint s expansion in Europe Chint retaliated by gaining a domestic portfolio of patent right of its own of Schneider inventions -> The probability that expert scientists and engineers from Chinese outsourcing partners / joint venture partners may make improvements inventions to your inventions is today higher then it used to be.
14 China - National Patent Development Strategy ( ) Case Chint versus Schneider Lessons & Learned The fact that a production line may have operated for many years in Europe and/or Americas does not create a bar against a Chinese company independently developing same technology and gaining local patents. Make sure that you have a right to continue production and distribution of your products in China
15
16 How current strategies of the firms and global intellectual property (IP) litigation provides insight into the competitive landscape of emerging mobile internet? How the old mobile telecommunications incumbents and new entrants from computers and internet are vying for space in the new world of mobile internet?
17 The Relationship between Smartpho- ne user, Device Operating System, and Telecommunications System Seppälä, T. & Kenney, M. Building on Complementary Assets in a Unified TCP/IP World
18 IP Litigation: The World of Essential Patents meet The World of Platform Patents Android Litigation Apple vs. Samsung Nokia vs. Apple Other IP Litigation Seppälä, T. & Kenney, M. Competitive Dynamics, IP Litigation and Acquisitions: The Struggle for Positional Advantage in the Emerging Mobile Internet
19 IP Litigation: a sample of 234 Valuable Patents The essential patents related to mobile telecommunications continue to play an important role, but the technology platform-related patents are of increasing significance
20 IP Acquisitions: GoogleMotorola We find all IP Acquisitions complementary to prior IP portfolios of the firms Seppälä, T. & Kenney, M. Competitive Dynamics, IP Litigation and Acquisitions: The Struggle for Positional Advantage in the Emerging Mobile Internet
21 Observations #1/3 Google is disrupting all other ICT and many non-ict business models by treating Internet as the platfrom and delinking Value Creation from Value Capture In an Internet world competition is N-dimensional Inter-stack layer competition Feature-by-feature Operating systems Data center management Ecosystem recruitment Disruption on Internet can come from so many different places some of which cannot be predicted today Seppälä, T. & Kenney, M. Competitive Dynamics, IP Litigation and Acquisitions: The Struggle for Positional Advantage in the Emerging Mobile Internet Seppälä, T. & Kenney, M. Building on Complementary Assets in a Unified TCP/IP World
22 Observations #2/3 Apple, Google, and Microsoft all come from the world of platform creation so their patent strategies differ markedly from the old mobile telecommunications world of essential patents The two regimes of IP are formed inside one industry: 1) the world of essential patents (i.e., the old incumbents of mobile telecommunications), and 2) the world of platform patents (i.e., new entrants of mobile telecommunications). Seppälä, T. & Kenney, M. Competitive Dynamics, IP Litigation and Acquisitions: The Struggle for Positional Advantage in the Emerging Mobile Internet Seppälä, T. & Kenney, M. Building on Complementary Assets in a Unified TCP/IP World
23 Observations #3/3 IP litigation in smart devices has become global IP litigation game of operating system software is mainly played out in the US instead of Europe and China Seppälä, T. & Kenney, M. Competitive Dynamics, IP Litigation and Acquisitions: The Struggle for Positional Advantage in the Emerging Mobile Internet Seppälä, T. & Kenney, M. Building on Complementary Assets in a Unified TCP/IP World
24 Thank You! Comments, remarks & discussion are more than welcomed:
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