Augmented Reality From Science to Mass-Market Stefan Misslinger, metaio, Inc.

Transcription

1 Augmented Reality From Science to Mass-Market Stefan Misslinger, metaio, Inc.

2 Overview metaio company profile Augmented Reality Industrial AR solutions Marketing AR solutions Mobile AR Contact information 2

3 metaio company profile Established in 2003 by Thomas Alt and Peter Meier Headquarters: Munich, Germany Offices in: Burlingame, CA / Seoul, South Korea Employees: 49, Customers and Partners: 160+ Key focus areas: o o o Industry Marketing Mobile A fully independent Augmented Reality solutions company 3

4 Management metaio is fully owned by the founders: Peter Meier, CTO Dr. Thomas Alt, CEO 7 years experience in the field of AR 9 years of experience in the field of AR Inventor of national and international patents and patent applications Project-Leader and Manager at Volkswagen 4

5 Customers & Partners Toy company 5

6 Overview metaio company profile Augmented Reality Industrial AR solutions Marketing AR solutions Mobile AR Contact information 6

7 What is Augmented Reality (AR)? Reality Augmented Reality Virtual Reality Reality Virtuality continuum AR describes a combination of the two worlds: Reality & Virtual Reality AR allows to superimpose 3D-content into the real world AR should allow interaction with 3D-content at realtime AR is the ultimative interface between the physical and virtual world 7

8 How does AR work? Camera Live-Video with 3D Model Live-Video Rendering Of CAD-Model In Realtime Step 3: Rendering Step 2: Add CAD-Model Calculation of 6-DOF Camera-Pose Step 1: Tracking 8 8

9 Overview metaio company profile Augmented Reality Industrial AR solutions Marketing AR solutions Mobile AR Contact information 9

10 Factory planning with AR Problem: Solution: Result: Which investment is needed to build a new car in the current factory layout? Identification of potential problems already at the design-stage by checking for collision between 3D-car model and real factory environment (see pictures) Time and Cost savings, AR-visualization improves communication for management decision 10

11 Automotive Design Evaluation with AR Explore your 3D design in reality! 11

12 Service & Maintenance with AR 12

13 Prototyping with AR 13

14 AR Navigation metaio is developing Augmented Car Navigation systems with car OEM s metaio is involved in several research projects inside the automotive domain to identify applications, requirements and solutions for In-Car-Augmented Reality metaio is seeking future OEM integrators for the Unifeye Automotive product concept 14

15 Overview metaio company profile Augmented Reality Industrial AR solutions Marketing AR solutions Mobile AR Contact information 15

16 AR Furnishing Planner Photo of customer environment Products Products embedded in customer photo System configuration (example) + + Windows PC Digital camera Augmented Reality software 16

17 AR for Print Media 17

18 AR in advertising 18

19 Interactive POS terminals In-Store kiosk, that shows content of retail box in 3D 19

20 Overview metaio company profile Augmented Reality Industrial AR solutions Marketing AR solutions Mobile AR Contact information iliving 20

21 Mobile AR Animated character provides a museum tour Audio DNP Louvre Museum Lab, Japan 2D planar and 3D tracking Apr 08: First iteration using UMPCs Dec 08: Second iteration with Windows Mobile devices 21

22 Mobile AR SDK structure Content and configuration Marketing Campaign Standard Application High Level API Interactive Multiplayer Game Content and function calls Rendering SDK Tracking SDK Capture SDK e.g. your network code e.g. your own renderer Low level function calls 3: Your own technology platform / special applications 22

23 Future mobile AR applications 3D tracking on mobile devices Integration of GPS sensors Display geospatial information Outdoor AR gaming 23

24 Thank you! metaio, Inc. Stefan Misslinger 500 Airport Blvd. / stefan.misslinger@metaio.com Burlingame, CA Phone: +1 (650)