LEADERS FORUM 2017 PROGRAM*

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1 LEADERS FORUM 2017 PROGRAM* Welcome to the AMSRO Leaders Forum for 2017, a member only platform for innovative thinking that helps shape and direct AMSRO policy and initiatives for the year ahead. This year s theme: THE NEW NORMAL - EMBRACING TRANSFORMATION asks What is the new normal, where are the opportunities and how do we continue to adapt and reset market and social research for the future? Kath Blackham Juliet Bourke Stephen Jenke Andrew Maher Robert Mellor Michelle McQuaid Liz Moore Holly Ransom Lee Naylor Wednesday 29 March :00pm 7:30 - Late Bus transfer from The Langham Hotel to AMARU Restaurant LEADERS FORUM ARRIVAL DINNER Kindly sponsored by Q&A Market Research Services AMARU Restaurant 5/1121 High Street Armadale

2 Thursday 30 March 2017 THE LANGHAM HOTEL 1 Southgate Ave, Southbank 8:00 8:30am Registration LANGHAM HOTEL The Alto Room PRINCIPAL SPONSOR - SSI 8:45am Welcome address Lee Naylor AMSRO President 9:00-10:00am New Business Models Insights into the state of the market, diversity of thinking and leadership 10:00-10:30am State of the Nation - Industry Statistics Are we in need of a health check? 10:30-11am RICA Session - One Association Proposed Merger Update Q & A session Juliet Bourke Director, Diversity and Leadership Deloittes Stephen Jenke Former AMSRO Founder and Secretary Lee Naylor and Liz Moore AMSRO and AMSRS Presidents 11:00-11:30am MORNING TEA The Alto Room :15pm State of the Economy Current market developments and the outlook for global and Australian economy 12:15-12:45pm Industrial Relations Update New Industry Agreement summary 12:45-1:00pm AMSRO Industry update Year in Review and next steps Robert Mellor Managing Director, BIS Oxford Economics Andrew Maher (AMSRO legal) Partner, CIE Legal Sarah Campbell l Lee Naylor AMSRO ED l President 1:00 2:00pm LUNCH The Alto Room 2:00 2:45pm Innovation and Technology Trends and opportunities across the digital platform 2:45-3:30pm Thriving in the Workplace The value Grit and Resilience in a time of disruption Kath Blackham Managing Director, Deepend Group Michelle McQuaid 3:30 4:00pm AFTERNOON TEA The Alto Room 4:00 5:00pm The March of the Millennial Generation and What it Means for Business Examines the key intergenerational trends impacting on business and what this new dynamic means for how we engage, work and lead. 5.00pm Sarah Campbell Executive Director AMSRO Holly Ransom CEO Emergent LEADERS FORUM CLOSE 5:15-6:30pm WINE TASTING AND CANAPES with Alto Deck Yvonne Wallis Kindly sponsored by Samplepages 6:30-7:00pm Break Dress for dinner 7:00pm Bus transfer from The Langham Hotel to ESP 7:30 - Late OFFICIAL LEADERS FORUM DINNER Kindly sponsored by Dapresy *Please note Program subject to late change Estelle by Scott Pickett (ESP) High Street Northcote

3 A TASTE OF OUR GUEST SPEAKERS KATH BLACKHAM l DIRECTOR DEEPEND GROUP Driving business transformation through digital innovation. We live in a connected world where technology and disruption are the norm and change is the new constant. Businesses need to embrace 'change thinking to adapt and thrive, forging innovation at the intersection of culture, technology and brands. Direct from the SXSW Conference (Austin,Texas) Kath presents the very latest on digital innovation and technology. Kath reviews the current market and uncovers what the (broader) digital agencies are doing and how market research can collaborate on digital platforms to create new business opportunities. JULIET BOURKE l PARTNER DELOITTE AUSTRALIA Unpacking the New Normal... Juliet leads Deloitte Australia's Diversity and Inclusion Consulting practice and co-leads the Leadership practice. With over 25 years' experience in human capital, management and law, Juliet explores the shifts across markets, the emerging models, upcoming trends and what that means for workplace performance in the research space. Juliet will also focus on how to draw insights under pressure using diversity of thinking and inclusive leadership to add value. ROBERT MELLOR I MANAGING DIRECTOR, BIS OXFORD ECONOMICS State of the Economy Robert joined BIS Shrapnel (now BIS Oxford Economics) in 1984, was appointed a Director of the company in 1987 and Managing Director in July Robert is regarded as Australia's leading forecaster on the building and residential markets. His views and comments are regularly sought by the national media. Many of Australia's leading builders and building material manufacturers consult with Robert in preparing their annual budget plans. MICHELLE McQUAID l MICHELLE McQUAID CONSULTING Thriving in the Workplace. The value of Grit and Resilience in a time of disruption. Michelle McQuaid is a best-selling author, workplace wellbeing teacher and playful change activator. With more than a decade of senior leadership experience in large organisations around the world, she s passionate about translating cutting-edge research from positive psychology and neuroscience, into practical strategies for health, happiness, and business success. HOLLY RANSOM l CEO EMERGENT The March of the Millennial Generation and What It Means For Business. Named one of Australia s 100 most influential women, Holly Ransom is the CEO of Emergent, a company specialising in the development of high performing intergenerational workforces, leadership and social outcomes. In 2015, Millennials became the largest generation in the workforce and by 2025 they'll comprise almost three quarters of it. Holly examines the key intergenerational trends impacting on business and what this new dynamic means for how we engage, work and lead. A TASTE OF OUR INDUSTRY SPEAKERS STEPHEN JENKE l STEPHEN JENKE CONSULTING Stephen has been in research for over 40 years and has worked across Media, Market and Social Research in Australia, the UK, and Asia. In 2010, Stephen took up a Corporate Role with Kantar as Worldwide Head of Data Collection working on Global Operations Strategy, WPP procurement and Global Key Accounts based from Asia. In July 2014, Stephen left Kantar and returned to Australia where he is now a consultant in Research and Management. ANDREW MAHER l CIE LEGAL A founding Partner of CIE Legal and long-term legal advisor to the Industry, Andrew advises both domestic and global clients on all aspects of Australian workplace relations, including; employment, restructuring and redundancy, equal opportunity and anti-discrimination, harassment and bullying issues, union disputes, Industrial Awards and statutory employment obligations, transmission of business, business protection/restraint of trade and employee confidentiality obligations.

4 LIZ MOORE l PRESIDENT AMSRS & DIRECTOR OF RESEARCH, INSIGHTS AND ANALYTICS, TELSTRA Liz is senior professional marketer, specialising in the use of Customer Insights to drive business profitability. She joined Telstra Corporation in September 2011 as Director of Research, Insights and Analytics where she runs the functions of market research, competitive intelligence and customer and product analytics with the goal of driving customer centricity into business decisions and turning the data assets of the business into profit and customer advocacy. LEE NAYLOR l PRESIDENT AMSRO AND MANAGING DIRECTOR, THE LEADING EDGE Lee is Managing Director at The Leading Edge and has spent over 20 years working with global blue chip clients in Financial Services, FMCG, Information Technology and Retail. Prior to his role at The Leading Edge, Lee was Executive Director, Consumer Research and BASES for Australia at Nielsen. He also spent 12 years with Research International in the UK, USA and Australia. NETWORKING EVENTS ARRIVAL DINNER AMARU Wednesday 29 March To celebrate the start of what promises to be a taste sensation like no other, don t miss our exclusive Wednesday night arrival dinner with ex-vue de Monde Chef, Clinton McIver. WINE TASTING on the ALTO DECK Thursday 30 March A do-not-miss feature of the Leaders Forum for over 15 years, former AMSRO president and long-time industry supporter, Yvonne Wallis is the mastermind behind the infamous Leaders Forum Wine appreciation events. She brings a wealth of expertise and extraordinary wines to the tasting table from her extensive personal cellar, which contains over 12,000 wines from all over the world. Well known amongst Australia s restaurant community, Yvonne is the Chairman of the Asia Pacific Zone of the International Wine & Food Society (IWFS), the oldest independent gastronomic society in the world. She regularly runs wine and food events for IWFS as well as events for a specialist Burgundy and Champagne Club, the Cellar Club and away from the cellar is also the Chairman of Wallis Consulting Group, an entirely Australian owned and managed Market Research company. Just voted No 1 in the Sunday Herald Sun s Delicious.100 People s Choice awards and No 9 by the Experts Choice, AMARU s 'sensory' menu is a progression of nine to 14 small dishes reflective of contemporary Australian cuisine. With a focus on Australian ingredients and low-miles produce, diners' imaginations are evoked by careful technique and attention to flavour and texture. Awarded one-hat in the 2017 Good Food Guide, this exclusive space is the ideal venue for mingling with the MSR industry decision makers. Wines matched by leading International Food and Wine expert, Yvonne Wallis. NUMBERS ARE LIMITED SO BOOK EARLY.

5 OFFICIAL DINNER ESTELLE BY SCOTT PICKETT (ESP) Thursday 30 March Possibly the last AMSRO Leaders Forum official dinner Awarded a hat upon opening and two hats in the 2017 Good Food Guide, ESP continues to receive rave reviews. A high-end dining experience delivered in a bespoke setting designed by Scott himself, AMSRO members will be treated to a tasting menu that Scott has drawn influences from his entire career to create. Having won the Salon Culinaire award at the young age of 18, Scott was dubbed one to watch by Judge, Bruno Cerdan. He has certainly proven this true over the years and AMSRO Leaders will have the opportunity to hear from the chef himself on the night during this exclusive dining experience. Coupled with more exquisite wines from our very own wine guru Yvonne Wallis, the Official dinner is the culinary highlight of the 2017 Leaders Forum, if not the year! LIMITED PLACES AVAILABLE REGISTER YOUR PLACE AT THE TABLE TODAY! With thanks to our Sponsors: Principal Sponsor Silver Sponsors Social Event Sponsors: Wine Tasting Sponsor Arrival Dinner Sponsor Official Dinner Sponsor

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