THE TELEGRAPH SHE AWARDS LEADERSHIP The Telegraph Salutes Woman Power with regional connect

Transcription

1 THE TELEGRAPH SHE AWARDS LEADERSHIP 2016 The Telegraph Salutes Woman Power with regional connect

2 CONCEPT India has been a patriarchal society since time immemorial. But as our economy continues to grow, we have seen women breaking the shackles of the society and achieving great heights in all spheres of life The number of women achievers is increasing exponentially and each and every name motivates multiple other women to rise The Telegraph as a brand wanted to act as a catalyst and recognise efforts of women achievers and thereby become a platform to inspire many others Thus the concept of SHE AWARDS was born

3 NOMINATIONS The awards were spread out across categories covering all walks of life The categories were as follows: SOCIAL WORK EDUCATION ENTREPRENEURSHIP ARTS CORPORATE LIFETIME ACHIEVEMENT AWARD HALL OF FAME A Telegraph editorial team moderated Jury carried out the shortlisting process and chose the winners

4 JURY The Jury consisted of following members: Rituparna Sengupta, leading regional movie actress Rupali Basu, President and Chief Executive Officer, Apollo Gleneagles Hospitals (a women achiever herself) Craig Haul, Consulate General of The United States in Kolkata Naresh Kumar, an Arjuna Awardee for Lawn Tennis, a former Indian tennis player and Indian lawn tennis team captain.

5 SOCIAL: Anoyara Khatun EDUCATION: Malabika Sarkar Professor Malabika Sarkar is now Principal Advisor (Academic) at Ashoka University, Sonepat, Haryana. She has a BA from Presidency College and a second BA from Cambridge University. She was Vice-Chancellor of Presidency University, Calcutta, from October 2011 to May 2014 The 20-year-old from Chhoto Askara, a tiny village that is part of Bengal s most trafficking-prone belt, was trafficked at 12, escaped from bondage a year later and has turned into a crusader against trafficking and child marriage. At the age of 13, Anoyara led an army of children across a canal at midnight, caught a trafficker and saved a family on the verge of losing their teenage daughter to a trafficking ploy in the name of marriage. ENTREPRENEURSHIP: Sharbari Datta Unlike most in the fashion fraternity, Sharbari Datta started her career in design rather late. She had the courage to think beyond convention and hence her very first exhibition in 1991 boasted of bright colours for men.

6 ENTREPRENEURSHIP :Lovey Burman Armed with a degree in chemistry from Presidency College and love for the perfect cake, Lovey started bakery lessons in her garage more than three decades ago. Her backyard business soon turned into Kookie Jar and brought her the title of Calcutta s confectionary queen. ARTS : Tanusree Shankar ENTREPRENEURSHIP: Priya Paul Priya Paul is a director of Apeejay Surrendra Group and chairperson of Apeejay Surrendra Park Hotels. She holds a BA in economics from Wellesley College, US, and has completed the owner-president management programme at Harvard Business School. Tanusree Shankar is the artistic director of the Tanusree Shankar Dance Company. Based on the style, pioneered by the legendary dancer Uday Shankar, Tanusree has developed a new kind of choreography. The dances are rich in Indian traditions and modern in presentation

7 CORPORATE NOMINEES: Smita Pandit Chakraborty A result-oriented professional with more than 23 years of experience in different companies, Chakraborty is currently associated with Continental Corporation of Germany as Managing Director of its group company in India known as Phoenix Conveyor Belt India (P) Ltd. Raji Ramaswamy Raji Ramaswamy is senior vice-president and managing partner at J. Walter Thompson Calcutta. With over 20 years of experience behind her in marketing and brand management, Raji currently heads JWT Calcutta Madhumita Basu Madhumita Basu is the chief of sales and marketing and member of country executive council of Lafarge India. After a Masters in management sciences from the University of Mumbai, Basu joined Exide Industries in 1985 as a management trainee. Over the next 31 years, she has steadily climbed the corporate ladder.

8 LIFETIME ACHIEVEMENT AWARD: Anamika Khanna Anamika Khanna s design label was born around 20 years ago and over these last two decades her contributions to Indian fashion has been invaluable. From bespoke bridals to avant garde signature silhouettes, the Anamika Khanna school of style is something every fashionista of the country swears by. She has secured her name on every list that matters in the fashion fraternity from the fave designer list to the best-dressed list. HALL OF FAME : Sister Cyril Sister Cyril landed in Calcutta from Ireland in October 1956 and stayed on, travelling to a few other cities in the country in between, before being assigned to Loreto House in Calcutta in In 1979 she was transferred to Loreto Day School, Sealdah, where she started the Rainbow Project in 1983, educating children from the streets.

9 PROMOTION Each and every element of the event was prepared/conducted to augment the Women Empowerment concept Trophy Design: The trophy was specially designed by artist Narayan Sinha. It depicted the power of women as Mother Nature. The design showed how a woman conceives, creates and carries whole world Stage Design: The stage was also custom designed by artist Narayan Sinha to augment the whole concept of women empowerment

10 PROMOTION The event was promoted extensively through print, radio, Television and social media We had ensured that we reach out to the population of East India and promote women empowerment by making them aware of these female achievers Print Radio Social Media Televisi on

11 PROMOTION: PRINT ADS

12 PROMOTION: RADIO AND TELEVISION The event was promoted extensively through a radio channel in the city (91.9 Friends FM) and through regional news television channel with the highest reach (ABP Ananda) Radio Announcement Television AV

13 AWARD NIGHT The award night was hosted by Swastika Mukherjee, a leading regional movie actress

14 BRAND CONNECT Through the strength of our newspaper we took the stories of the winners to our readers The event was covered in great detail by The Telegraph Editorial team Every winner profile was published as full page articles in our newspaper This coverage was an insight to these winners achievements thereby inspiring a million others We believe it had a striking and a long-lasting impact on general population at large Such small steps towards Women Empowerment will lead to great change

15 FULL PAGE PROFILES OF WINNERS

16 FULL PAGE PROFILES OF WINNERS

17 FULL PAGE PROFILES OF WINNERS

18 AWARD NIGHT COVERAGE

19 AWARD NIGHT COVERAGE

20 BUSINESS IMPACT The event had sponsors on-board who wished to work towards Women Empowerment themselves The total revenue for the event was 2.5 million INR We made a profit of 30% on the revenue