GIVEMESPORT & BREAKING DATA. Creating the world's most advanced Artificial Intelligence sports news publishing platform

Transcription

1 GIVEMESPORT & BREAKING DATA Creating the world's most advanced Artificial Intelligence sports news publishing platform

2 Transaction Highlights Breaking Data Corp. ( Breaking Data or BKD ) to acquire Sports News Media Holdings Limited ( SNM ), owner of GIVEMESPORT.com and its related businesses ( GIVEMESPORTS") Massive Scale & Reach in Sport + Social Media Leader in Artificial Intelligence & Sport Creation of a artificial intelligence based next generation sport media business that offers significant potential for growth Creating the world s most advanced artificial intelligence sports news publishing platform 2

3 Market Position Global, UK and Facebook market position A TOP 10 GLOBAL SPORTS WEBSITE A TOP 600 GLOBAL WEBSITE Top 15 global commercial sports websites (June 17) (Source: Alexa.com, by 1 month Alexa traffic ranking) Rank Name Global rank THE NUMBER 2 UK SPORTS WEBSITE A TOP 30 UK WEBSITE Top 10 UK sports websites (June 2017) (Source: Alexa., * management estimate) Rank Name UK rank THE LEADING FACEBOOK SPORTS PUBLISHER GLOBALLY Top Facebook sports publishers (June 2017) (Source: Facebook, single page, million fans) Fans, millions 1 Yahoo Sports 6 2 ESPN ESPN Cricinfo 315 Top 3 GIVEMESPORT 4 CricBuzz GIVEMESPORT BBC Sport 21* 2 GIVEMESPORT 30 3 Sport Bible 38 GIVEMESPORT ESPN 18.2M 26.1M 5 NFL NBA Sky Sports 98 Goal.com 16.3M 7 SportBible Premier League Goal GIVEMESPORT Goal.com 522 BBC Sport 12.9M 10 Live Score Bleacher Report CBS Sports ESPN Bleacher Report 1,008 Sky Sports 11.7M 13 NHL Racing Post 1,154 CBS Sports 3.6M 14 NHL Premier League 1, Sporting Life 1,219 Current Pro Forma 3

4 Competitive Landscape and Market Position GIVEMESPORT to become the leading next generation sports news publishing platform Provides quick reaction and opinion on trending sports news stories Blend of engaging written word and video content produced in a way that is appealing to the millennial generation Offers fully automated real-time alerts for sport news Next Generation GIVEMESPORT Results & News Goal.com Opinion & Features Traditional Next generation sports news publisher focusing on providing opinionated reaction to trending sports news stories 4

5 Website Audience Size Audience growth (FY12-FY18*, annual average monthly) (Source: Google Analytics, * Up to 30 th June 2017) FY12 FY13 FY14 FY15 FY16 FY17 FY18 Monthly Visits (m) Unique users (m) 5

6 Why the combination makes sense Creation of the world's most advanced sports publishing platform The opportunity to create an international next-generation sports media brand 5

7 GIVEMESPORT Business Overview A Leading Sports Publisher - Creates and publishes sports content around the clock, with contributors across all continents Editorial Video Branded Documentary Sizeable User Base - International audience of over 40 million monthly visits to GIVEMESPORTS.com - Reaches 140+ million on Facebook - GIVEMESPORT is one of the world s largest online sports publishers A Focus on Millennial Readers - Produce authentic and engaging written and video content for the millennial audience targeted age demographic 7

8 GIVEMESPORT Business Overview (cont d) Endorsed by Premium Brands - High profile advertisers - The NBA recently chose GIVEMESPORT as its exclusive partner in the UK - The NFL is co-producing a exclusive Facebook Guinness World record Series with GIVEMESPORT - McLaren have partnered with GIVEMSPORT for their esports competition Worlds Fastest Gamer Optimized for Social Media - Editorial and technology is built for social media platforms - Ensuring content reaches its intended target audience Cutting-edge Technology - Highly configurable systems enable optimal creation, distribution and viewability of content Huge Growth Potential - Management s vision is for GIVEMESPORT to be the number one next-generation sports publisher globally 8

9 Breaking Data Highlights World-class technology for entity detection, classification, disambiguation, content analysis and spam detection Applied to real-time social media streams in order to detect events Technology is utilized in BREAKINGSPORTS mobile applications as well as by licensed clients WHAT IS DIFFERENT about BREAKINGSPORTS App Timing - Fastest alerts because there is no human involvement Revenue - getting news fast is critical to fantasy and betting companies Technology - Semantic search, NLP, machine learning, deep learning Mobile - We are mobile first and notification orientate BREAKINGSPORTS App World s first fully automated real-time alerts platform for sport news Available on ios and Android app stores Provides scoring and real-time artificial intelligence powered news alerts for: 9

10 Comparable s Valuation (in US$mm) Companies Sales Valuation Valuation / Sales As of Huff Post $600 $ x 2011 Buzzfeed $170 $1, x 2015 Vox $60 $1, x 2016 Vice $1,000 $4, x 2016 Bleecher Report $16 $ x 2016 Business Insider $50 $ x 2015 Players Tribune N/A $100-$200 N/A 2017 Average Total 8.9x Excluding High and Low 8.7x GIVEMESPORT 1 (ex FB videos) C$38 C$ x 2017 GIVEMESPORT 1 (w/ FB videos) C$54 C$ x 2017 Source: Based on public information. Valuation based on takeout or last financing round 1 Based on 2019/20 revenue shown 12

11 Management Experienced and driven Nick Thain Chief Executive Officer & Director Jae Chalfin Chief Commercial Officer & Director Marvin Igelman Vice Chairman David Berman Chief Financial Officer Alex Zivkovic Chief Technology Officer Nick Thain has been the Chief Executive Officer of SNM since February Prior to which, Marketing Director, Online for IPT Limited.. Nick has been involved with a range of start-ups, design, music and data, the most prominent being IPT, an AIM listed company with a market capitalisation of 200+ million. Nick has used his marketing and technology background, coupled with a deep understanding of social media, to help grow SNM into a leading sports publisher. Mr. Thain had a Bachelor of Science from Westminster University. Jae Chalfin is a Founder and has been a director of SNM since April Having a passion and interest in the mobile-web disruption seen in media, Jae founded SNM to explore new ways to connect to the elusive sports fan in digital and mobile communication. Jae s role is as the visionary with a focus on activities relating to marketing, sales, product development to drive business growth business development, commercial partnerships and creative. Jae graduate with a bachelor of arts degree in Business and Economics from the University of Warwick (including a semester at Harvard University). Marvin Igelman ventured into the technology field in 1996 and successfully founded Brandera Inc., a publicly traded company, where he served as its President and CEO operating Portfolios.com, a leading online business-to-business site for the Graphic Arts and creative community. Following the 2002 sale of Portfolios.com, Mr. Igelman served as a business development consultant for numerous technology companies, and established a number of other successful ventures including funding and serving as CEO of Unomobi Inc., a mobile advertising and messaging platform that was acquired in 2010 by Poynt Corporation. Mr. Igelman joined the Poynt Corporation executive team and board of directors, serving as its Chief Strategy Officer until June Mr. Igelman also serves on the board of directors of Catasys Inc. Mr. Igelman graduated from Osgoode Hall Law School in 1986, becoming a member of the Law Society of Upper Canada in Since graduating from York University's Schulich School of Business in 1983 with an Honours Bachelor of Business Administration degree, major in Finance, David has worked as a financial consultant and chief financial officer for both private and TSX Venture public companies for the past 17 years. He brings and extensive scope of experience, knowledge and expertise in several technology fields that include online image technology, portal development, wireless and mobile applications and carrier grade mobile solutions, compliance technology, sales and marketing online solutions and recurring & licensing internet service models. Alex brings a special combination of advanced technology and hands-on management experience in the development of advanced intelligent software applications. As founding partner and CEO of Intellimerce Inc., Alex directed the design, development and deployment of custom software solutions in various fields for international clients such as Dun & Bradstreet Canada, LMI and Marsh & McLennan. Alex was the visionary behind open source business intelligence tools that are currently used by thousands of developers worldwide and by various fortune 500 companies and sits on the XML/A council with Microsoft, SAS and Hyperion. He holds a Bachelors of Science in Engineering and a Masters in Process Control & Automation for work in artificial intelligence. 13

12 Management Experienced and driven Roger Rai Director Matthew Elek Director Roger Mitchell Director Ben Nicholas Director Mr. Rai is the Managing Director of E.S. Rogers Enterprises. In his capacity as Managing Director, Roger advises Edward Rogers, the representative controlling shareholder of Rogers Communications, on business development, revenue development, talent development and sports. Roger is also the President of R3 Concepts INc., a company that acts as a basis for investments he makes and consulting services he provides. Prior to which, Roger was the Vice President, Business Development, Keek Inc. (TSXV:KEK). In his role at Keek, he oversaw and advised on many corporate issues which range from operational to board/corporate governance affairs. He is currently an advisor to Chobani, Inc., a retail food services company, and is the founder and on the board of the ONEXONE foundation, a charitable organization focused on global child welfare. Mr. Rai holds a Bachelor of Arts from the University of Western Ontario. Having helped set up Vice s European business in 2002, Matt Elek is currently the CEO for Vice UK ltd., and responsible for operations across Europe, Middle East and Africa. As head of Vice's business in EMEA, Matt oversees a network of 40+ companies spread across 60+ territories with over 1000 full time regional staff, multiple media streams and hundreds of millions in turnover. Vice's regional footprint includes a robust digital business, an extensive television footprint, print, agency services and other media offerings in 12 languages, reaching hundreds of millions of consumers each month. Roger is a chartered accountant and investment banker. He has worked with PWC and James Capel and held senior finance roles with WPP and EMI. He has 20 years of experience in sports and was the founding Chief Executive of the Scottish Premier League and a member of UEFA's Professional Football Committee. He continues to assist clubs and federations as an advisor. He has led two initial public offerings on the AIM and in recent years, Roger has applied his keen interest in technology, data and media, investing in, and advising early stage tech companies in tech and sports. Ben Nicholas is head of UK Media and Global Digital Sales for IMG Media. In this role, he combines rights acquisitions, sales and client and broadcast relationships in the UK market along with devising and implementing IMG Media s overall content strategy in the digital space on a global basis. In his role within the UK, Ben oversees all media rights related commercial activities concerning major clients such as the Rugby World Cup, Scottish FA US Open tennis, Tennis Masters Series, European Tour, R&A, Moto GP, Diamond League Athletics, and the NHL. His main business focus is the sale of rights for the above clients in the UK market and their ongoing representation around the globe. Greg D alba Director Greg D'Alba is currently the Co- founder & CEO of VIDL NEWS LLC, a start-up artificial intelligence news venture focused on real-time personalized news intelligence and reporting. Previously he served as President of Global Partnerships at WME / IMG, a global leader in sports, events, media and fashion, operating in more than 30 countries (img.com). In his leadership role, D'Alba oversaw all brand partnerships and managed the company's global sales and marketing strategies. Prior to joining WME / IMG in 2014, Mr. D'Alba was the President and Chief Operating Officer of CNN, overseeing all ad sales, marketing, and business operations for the CNN portfolio of networks worldwide. 14

13 Contact Nick Thain Head Office 64 Jardin Drive, 2A Concord, ON L4K 3P3 15