Looking Ahead in 2018: Trends in Fundraising. Presented by Scott Decksheimer,

Transcription

1 Looking Ahead in 2018: Trends in Fundraising Presented by Scott Decksheimer, 1

2 Macro Trends Demographics, Machine Learning and Automation Demographics 2

3 Demographics Canadian Population by Age (2016 Census, StatsCanada) Demographics Canadian Population Trends by Age and Sex, 2016 Census, StatsCanada 3

4 Demographics Boomers GenX Millennials Canada Post, Mining Millenial Gold, 2018 Demographics Source: Statistics Canada, Medium Projection

5 People are living longer, more expensive lives, often without much of a safety net. As a result, record numbers of Americans older than 65 are working now nearly 1 in 5. That proportion has risen steadily over the past decade, and at a far faster rate than any other age group. Today, 9 million senior citizens work, compared with 4 million in The New Reality of Old Age in America, Washington Post, September 2017 Machine Learning & Automation 5

6 A lot of the future of search is going to be about pictures rather than words - Ben Silberman, Pinterest Founder / CEO, 4/17 Machine Learning & Automation Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers 6

7 Machine Learning & Automation Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers Machine Learning & Automation 7

8 Machine Learning & Automation Machine Learning & Automation 8

9 Macro Trends Summary Millennials Will soon be the largest demographic in Canada. Seniors The largest demographic in Canada but it is not all roses Machine Learning Voice, video and imagery are the future of marketing and communication; artificial intelligence will increasingly play a role in our lives including a growing role in fundraising. Automation The rise of automation will see old revenue streams disappear; at the same time, new ones will emerge. Fundraising Trends: Giving Who? Where? How? 9

10 Canada s Charitable Sector Source: ImagineCanda Did you know? Smaller provinces have a higher number of organizations relative to their populations Giving In Canada 30 Years of Giving in Canada, Rideau Hall Foundation and Imagine Canada,

11 Giving Giving in Canada (2015, StatsCanada) Giving What Canadian Donors Want, AFP Foundation for Philanthropy Canada and Ipsos,

12 Who? The biggest shift in the past 20 years is that the prime movers in philanthropy are no longer legacy foundations, as was true during the second half of the 20th century. [...] Today, the most important players in philanthropy are living donors. What s Different About the New Philanthropists (If Anything)?, Inside Philanthropy, April

13 Who? Boomers Millennials Bill Gates (61), Melinda Gates (53) Mark Zuckerberg (33), Priscilla Chan (32) Who? What Canadian Donors Want, AFP Foundation for Philanthropy Canada and Ipsos,

14 Who? What Canadian Donors Want, AFP Foundation for Philanthropy Canada and Ipsos, 2018 Where? 14

15 Where? Canada Giving 2017, Charities Aid Foundation, 2017 Where? What Canadian Donors Want, AFP Foundation for Philanthropy Canada and Ipsos,

16 How? How? Canada Giving 2017, Charities Aid Foundation,

17 How? 8 Digital Fundraising Trends in Philanthropy, Paul Nazareth, Canada Helps, 2016 Fundraising Trends Summary Who? Baby boomers still the largest givers but millennials are catching up fast. Where? Giving to religious causes is still largest fraction of giving this is dropping; impact investing and effective altruism are on the rise. How? Online giving is on the rise but there are risks, marketing is increasingly ineffective in contrast to social media, which is the preferred method of being marketed to by millennials. 17

18 Comunications Trends: Online, Mobile, and Social Getting Your Message Out Online, Mobile, and Social 18

19 Online, Mobile, and Social Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers The internet is our new television, is our new radio, is our new book. - Review of KPCB s 2017 Internet & Tech Trends, Sean Everett, May

20 Online, Mobile, and Social Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers Online, Mobile, and Social 8 Digital Fundraising Trends in Philanthropy, Paul Nazareth, Canada Helps,

21 Online, Mobile, and Social 2017 Charitable Giving Report, Blackbaud, 2017 Online, Mobile, and Social Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers 21

22 Online, Mobile, and Social Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers Getting Your Message Out 22

23 Getting Your Message Out There What Canadian Donors Want, AFP Foundation for Philanthropy Canada and Ipsos, 2018 Getting Your Message Out There Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers 23

24 Getting Your Message Out There Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers Communication Trends Summary Online Society is living much of their lives online; if you are not there (social media, video, podcasts ), you are not engaging with your donors. Mobile Increasingly, society s online life is being lived via a mobile device; communications need to be designed for mobile first. Social The Internet and, specifically, social media platforms like Facebook are the fastest growing advertising platforms; marketing and campaigns need to be designed for digital platforms first. 24

25 Context Context Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers 25

26 Acknowledgments 2017 Internet Trends Report, Mary Meeker, Kleiner Perkins Caufield & Byers 8 Digital Fundraising Trends in Philanthropy, Paul Nazareth, Canada Helps, 2016 StatsCanada Imagine Canada U.S. Census Bureau Pew Research Centre 30 Years of Giving in Canada, Rideau Hall Foundation and Imagine Canada, 2018 Acknowledgments Inside Philanthropy Magazine The Real Story of Automation Beginning with One Simple Chart, Medium, 2017 You Will Lose Your Job To a Robot and Sooner Than You Think, Medium, 2017 What Canadian Donors Want, AFP Foundation for Philanthropy Canada and Ipsos, 2018 Canada Giving 2017, Charities Aid Foundation, Charitable Giving Report, Blackbaud,

27 Questions? Thank You! 27