MGMT XXX -- Lessons from Israeli Innovation. A Wharton International Program Offering 0.5 c.u. Posting Version 2 As of September 11, 2012
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1 MGMT XXX -- Lessons from Israeli Innovation A Wharton International Program Offering 0.5 c.u. Posting Version 2 As of September 11, 2012 Faculty: Local partner: Location: Dates: Professor David Hsu (Management, Wharton School) Professor Stephen Sammut (Health Care Management and Wharton Entrepreneurial Programs) Professor David Zvilichovsky, Recanati School, Tel Aviv University Recanati School of Business, Tel Aviv University Tel Aviv, Israel Sunday, December 30 (9:00 AM to 6:30 PM) Monday, December 31 (9:00 AM to 6:00 PM) Tuesday, January 1 (11:00 AM to 5:30 PM) Wednesday, January 2, (8:30 AM to 5:30 PM) Course Theme: Individuals and organizations originate, survive, adopt, improve, grow and sustain themselves through innovation in many guises. The cliché, necessity is the mother of invention rings true, but it presumes that individuals and organizations know necessity when they see it. Innovators see gaps, inefficiencies, failures, wastes and lost opportunities (for feeding the body as well as the soul), but are committed to finding solutions through the creation and application of something new or the synthesis and integration of what is already known. And then experiment. And then commercialize. And then experiment again. The State of Israel is itself the product of innovation in the face of relentless necessity. Israel is a peculiar mix of scarce physical and natural resources, limited financial reach, and a diverse population disproportionately over-represented across the full range of scientific and artistic talents. Israelis have found ways to innovate in response to necessity across all social and commercial dimensions not just high technology. Finance, media, agriculture, food, wine, healthcare, education, disaster response, military and security strategies are all arenas of innovation; peace will require innovation. The demographics, history and geo-political dynamics of Israel are unique, but there are numerous lessons from the Israeli experience of innovation that can be applied to regional economic growth, human resource development, effective use of capital, management of technological resources, and fostering an innovative culture and organization. Necessity and Experimentation: Lessons from Israeli Innovation
2 Course Objectives: Participants in this course will take-away: 1. A working knowledge of the principles of innovation management, particularly in Israel. 2. How Israeli entrepreneurs and venture capitalists identify opportunities, capture potential solutions and build new enterprises 3. Approaches to applying the Israeli experience to other countries, regions and companies The course format will include readings (to be completed before the start of the course), lectures, guest speakers and panels, interactive case discussions, and company visits. Team Formation Enrollment is expected to include MBA and EMBA students from Wharton and Recanati, and Undergraduate students from Wharton. Learning and project teams will be structured to take full advantage of the diversity and the final group paper will be designed accordingly. Grading criteria: 20% for participation in class and site visits. Students are expected to attend all classes and all company/site visits and show evidence that they have prepared for the session, read the assigned material and are fully engaged in the exchange of ideas. 10% for contributions to the course blog during the course itself and the weeks that follow. Course blogging is a mechanism for the extension of class discussion time and the sharing of reflections on the lectures, materials and discoveries made during project development, identification of good books, articles and the like, or other inspirations. Blog contributions should be thoughtful and thorough. Responses or comments to another student s blog entries can be as valuable as the original thought itself. This is an opportunity for a rich exchange of ideas during and after the course. 70% final group project. The goal of the group project is to analyze an innovative, publicly traded Israeli company to better understand both how the company got to where it is today and how as an organization it might proceed to create and capture further value in the future. Specifically, students will probe the question How has the Israeli context influenced the start, growth and prospects of the company? Moreover, as an Israeli-based company how does the company conduct its business internationally? Probe how the company benefits from being Israeli today? What are the expectations going forward? Most importantly, what recommendations can be made for growing the business? Necessity and Experimentation: Lessons from Israeli Innovation
3 Examples of companies that can be studied are: Better Place, Checkpoint Software, Comverse Infosys, EZchip Semiconductor, Given Imaging, Melanox, Netafim, NICE Systems, Perrigo, Teva, and Vocal Tec. Students are free to propose others. The deadline for the group project is Thursday, February 14, Grading will be done according to the Wharton letter grade framework; however, Recanati students will be issued the numerical grade equivalent. Texts and Materials Required Reading: Note: Study Questions will be posted on the course website Required Books (these will NOT be available in the Bookstore) Senor, Dan and Singer, Saul. Start-up Nation: The Story of Israel s Economic Miracle. Twelve, New York, Make every attempt to read this book before the start of the course. It will provide a solid context and important historical insight. These article/book chapters will be available on study.net for Wharton Students. Recanati will provide for Recanati students. Articles must be read before the course begins: Types of Innovation Excerpted from the Innovator s Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation, Harvard Business School Publishing, Case Studies must be read prior to the first day of class Speeding Ahead to a Better Place, HBS Case Available on study.net for Wharton Students; Recanati will provide for Recanati students. Teva Pharmaceutical Industries, Ltd. HBS Case Available on study.net for Wharton Students; Recanati will provide for Recanati students. Suggested reading Students unfamiliar with the basics of Modern Israeli history are encouraged to read on their own. The Wikipedia Article on the State of Israel is comprehensive but may not be totally objective (as is often true of Wikipedia), but it will provide a basic understanding of events. Necessity and Experimentation: Lessons from Israeli Innovation
4 RECANATI Wharton Course: Lessons from Israeli Innovation MGMT 899-XXX Daily Structure Draft Speaker Version 1.0 to AS OF September 8, 2012 SCHEDULE IS SUBJECT TO CHANGE Day, Time, Location Session Title and Faculty Description, Preparation and Deliverable Saturday, December 29 6:00 PM Location: TBD Possible Welcoming Reception (attendance optional) Day 1 Session 1: 8:30 AM to 9:00 AM Session 2: 9:00 AM to 10:30 AM Introduction to the course Stephen M. Sammut Instructor Greeting Student introductions Lecture: The Israeli Environment: The What and Why of Israeli Innovation Professor David Zvilichovsky This session will allow students from Wharton and RECANATI to introduce themselves briefly. The lecture will provide an overview of the Israeli innovation landscape and the factors that have shaped its development, progress and prospects. Readings to be assigned. Session 3: 11:00 AM to Noon Break Panel Discussion on Israeli Innovation Moderated by Professor David Zvilichovsky Two others The panel will address: -- The Israeli science & technology backdrop -- Areas of excellence -- Entrepreneurial culture: the pros and cons -- Technology translation: a look at products derived from defense and intelligence operations Necessity and Experimentation: Lessons from Israeli Innovation
5 as well as describe some of his own innovation in computer architecture. Session 4: 1:15 AM to 2:30 PM Session 4: 1:45 PM to 3:15 PM Session 4: 3:45 PM to 5:15 PM Noon to 1:15 PM Lunch The Foundations of Innovation Management Discussion of readings with special emphasis on: --The innovative enterprise --Internal and External Networks --Capturing innovations and inventions Lecture by: Stephen M. Sammut 12:30 to 1:45 PM Lunch Project Teams to Meet Moderated discussion of: Dan Senor Dan and Saul Singer. Start-up Nation: The Story of Israel s Economic Miracle Lecture by: Stephen M. Sammut Break 3:15 PM to 3:45 PM Project Discussion: Introduction to Companies and Team Formations The instructor will provide a brief lecture on the architecture of innovation, the drivers and the role of networks. Students should consult the syllabus for the course pre-readings and must read prior to the commencement of the course. Sunday Evening Social Hour Necessity and Experimentation: Lessons from Israeli Innovation
6 Day 2 Monday, December 31, 2012 Company visit 1 To be announced Monday, December 31, 2012 Company visit 2 To be announced Monday, December 31, 2012 Company visit 3 To be announced Day 3 Tuesday, January 1, 2012 Part 1 11:00 to 12:30 PM Part 2 12:30 PM to 1:30 PM Tuesday, January 1, :30 PM to 2:45 PM Venture Capital Panel Part 1: Panel Discussion Moderated by Professor Sammut Part 2: Lunch breakouts with speakers Speaker: Dr. Aharon Schwartz Vice President Innovative Ventures Israeli venture capitalists are in the same business as VCs throughout the rest of the world they are in business to optimize returns for their own investors. Israel, however, presents VCs with a richness of opportunities as well as a set of unique challenges in selecting opportunities, structuring the most practical deal, and working with management in bringing the company to a successful exit. This panel of prominent Israeli VCs will describe their programs and strategies, how they manage innovative entrepreneurs, deal with adversity, and develop companies. Students will have an opportunity to meet with the VCs in a luncheon breakout session. Necessity and Experimentation: Lessons from Israeli Innovation
7 Teva Pharmaceuticals To be confirmed 2:45 PM to 3:45 PM Extended Break Project Teams to Meet Tuesday, January 1, :45 PM to 6:30 PM Entrepreneurial panel Moderated by Professor David Zvilichovsky A panel of accomplished entrepreneurs representing the pharmaceutical and life sciences industries, information technology, medical devices, and clean tech will be assembled for a round-table discussion of special issues confronting Israeli entrepreneurs. 9:00 AM to 10:30 AM 10:45 AM to 12:00 PM Speaker: Social Event 6:30 to 8:00 PM Yoav Samet Chairman of Cisco Israel Invited to be confirmed Lecture: Professor David Hsu Break 10:30 AM to 10:45 AM Organizing for Innovation, 12:00 to 1:15 PM Necessity and Experimentation: Lessons from Israeli Innovation
8 Lunch Project Teams to Meet 1:15 PM to 2:30 PM Session topic to be determined Professor Shlomo Maital Technion Global Innovation Management 2:45 PM to 4:00 PM To be invited 2:30 PM to 2:45 PM Brief Break Case Discussion: Teva Pharmaceutical Industries Professor David Hsu How did Teva succeed in Israel? As the CEO of Teva, which markets would you concentrate on developing going forward? Where is Teva vulnerable going forward, and how do you address those areas? Course summation and discussion 4:00 PM to 5 PM Location: 5:00 PM Course Adjournment A one-page project description of due by 5:00 PM Eastern Time Thursday, January 17, 2013 via to instructors Final deliverable due 5:00 PM Eastern Time Thursday, February 14, 2013 via to instructors Necessity and Experimentation: Lessons from Israeli Innovation
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