Welcome to the US East Coast Activity 2013

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1 Welcome to the US East Coast Activity 2013 Fast track to internationalization This year s activity takes us to the US East Coast, to the financial center of the world as well to the vibrant New England Venture Capital market. This is a unique opportunity to create working business relationships and gather knowledge about the US markets. Focus on start-up companies and international networking By showing a strong commitment from the Nordic region and present a combination of start-up companies and representatives from the leading Nordic early stage investors we are confident to lay the foundation for future business. During the visit selected promising Nordic start-ups will pitch to the venture capital community to create awareness about the Nordic start-up scene. Participating start-up companies Participating start-up companies will have started or are considering starting operations involving the US. The start-up companies will have a similar focus to create a homogeneous group to enable easy interaction with the US counterparts. The criteria for the attending companies are quality start-ups in the fields of: Internet/Media, Mobile/enabling technologies for mobile communication, Gaming and Man-machine interaction. The members of the Nordic-to-Global Initiative behind the US activity will select the participating start-up companies. New York the financial center of the world New York city is the leading center of banking, finance and communication in the US. As perhaps the entrepreneurial capital of the world from finance and fashion to marketing and media New York City has staked out a significant presence in this new entrepreneurial economy. The delegation will visit NASDAQ, meet with VCs, an investment bank, an incubator and entrepreneurs to get an overview of US and global trends and developments. Boston world class academia and premiere Venture Capital firms Boston is the home of the world renowned universities Harvard and MIT. The Boston area is also one of the main centers of the US Venture Capital industry. During the visit the delegation will have meetings with leading VCs, academia, an incubator as well as advisors. New York & Boston, 4 9 November 2013

2 Preliminary program not all speakers contacted MONDAY, NOVEMBER 4 Afternoon Arrival from Europe Afternoon Check in at the Paramount Hotel The Paramount Hotel 235 W 46th St. New York, NY Phone: :00 Meetings at the Paramount Hotel Conference centre 18:00 Welcome, general information about the program for the week, including light meal Erik Johansson, Managing Partner, Nordic Investment Solutions Carl-Peter Mattsson, Managing Partner, Nordic Investment Solutions 18:15 Introduction to US business life and to US Nordic business relations 19:00 Optional short walk to the Top of the Rock the observation deck at Rockerfeller Centre 30 Rockerfeller Plaza 21:00 End of program for the day Tuesday November 5 08:30 Bus pick-up and transportation to one of the leading Coworking places General Assembly 902 Broadway, 4th Floor 09:00 Meetings at General Assembly 09:00 General Assembly an urban campus for entrepreneurs brad Hargreaves, Co-founder, General Assembly 09:45 Start-up company presentation the benefits of shared Coworking place 10:15 New York the hub of the US Media market Are Traasdahl, Founder & CEO, TapAd 11:00 Lunch 12:00 Meeting with Union Square Ventures brad Burnham, Managing Partner 12:45 Nordic start-up presentations 14:45 Meeting with Bessemer Venture Partners Brian Feinstein, Partner 15:30 Bus pick-up and transportation to Venrock 530 Fifth Avenue, 22nd Floor 16:00 Meeting with Venrock david Pakman, Partner 17:30 Bus pick-up and transportation to Restaurant red Rooster (including sightseeing) 310 Lennox Avenue, Harlem 18:45 Intersection of Food, Business, Diversity, and Philanthropy Marcus Samuelsson, an award-winning chef, restaurateur, cookbook author, philanthropist and food activist. 19:30 Dinner at the Red Rooster

3 I N E W YORK & BO S TO N 4 9 November 2013 N o r d i c - t o - G l o b a l Wednesday November 6 08:30 Short walk to NASDAQ OMX 4 Times Sq Phone: (646) :00 View Opening Bell Ceremony NASDAQ OMX 09:30 Short walk to SEB 245 Park Avenue, 33rd Floor 10:00 Meetings at SEB 10:00 NASDAQ OMX Requirements and process for listing Adam Kostyál, Senior Vice President, NASDAQ OMX Group 10:30 11:00 11:30 NASDAQ Private Market Pre IPO Market Robert Malin, Associate Vice President, Founding Member, NASDAQ Private Market How analysts view and analyse small tech companies on NASDAQ, Morgan Stanley Prerequisites and obstacles from a US VC investor or buyer perspective Alec Dafferner, Partner, GP Bullhound In i t i a t i v e 12:00 Lunch 12:45 Experience sharing between GP Bullhound and the Nordic start-up companies Brief elevator pitches and feedback 14:30 Nordic opportunities in the US Frederick Johansson, President and General Manager, SEB US 15:00 Update on the financial markets, SEB 15:30 Short walk back to the hotel 16:00 Bus pick-up and departure for Penn (Pennsylvania) Train Station 8th Avenue & 31st Street 17:00 Departure for Boston (including dinner) 2171 Acala Express Train, New York Boston 20:38 Arriving, Boston Bus pick-up and transportation to the W Boston W Boston 100 Stuart Street Boston, Massachusetts Phone: (617)

4 Thursday November 7 08:30 Bus pick-up and transportation to Harvard business School 09:00 Nordic perspective on Harvard Business School and short tour of campus Teddie Wardi, Entrepreneur and MBA Candidate Class of 2014, Harvard Business School 10:30 Bus pick-up and transportation to Foley Hoag Seaport West, 155 Seaport Boulevard Meeting with Foley Hoag (including lunch) How to do business in the US John D. Patterson, Jr., Partner and Michelle B. Limaj, Associate at the law firm Foley Hoag 13:00 Bus pick-up and transportation to Dogpatch lab 101 Main St. Kendall Sq. Cambridge 13:30 Meetings at Dogpatch Lab 13:30 Meeting with Dogpatch Lab The community of choice for extraordinary entrepreneurs 14:00 Meeting with Polaris Venture Partners Dave Barrett, General Partner Friday November 8 08:30 Meetings at W Boston conference centre 08:30 Meeting with Christopher Ahlberg, CEO and Co-founder Recorded Future 09:15 Meeting with XX Ventures 10:00 Nordic start-up presentations 12:00 Meeting with General Catalyst David Fialkow, Managing Director 13:00 Lunch and Summary up 14:30 End of official program time for sightseeing and shopping Evening Return flight to Europe Saturday November 9 Noon Arrival in the Nordics 14:30 Nordic start-up presentations 16:30 Meeting with XX Ventures 17:15 Bus pick-up and organized sightseeing in and around Boston 18:30 Arrival to the Restaurant Capital Grille 359 Newbury Street 19:00 Dinner at the Capital Grille Keynote speaker to be confirmed

5 The Nordic-to-Global Initiative Internationalization of young Nordic innovative companies The Nordic-to-Global Initiative is aimed at providing a fast track to internationalization to Nordic innovative companies by offering support, relations and insights and is organized by Nordic Innovation an institution under the Nordic Council of Ministers. The international activities, such as the US East Coast Activity 2013, is one of five tracks within the broad Nordic initiative to jointly develop the Nordic early stage market. Members of the initiative are the leading Nordic public early stage investors. These state-owned investors make up a dominant portion of the Nordic early stage market and annually finance and invest in hundreds of exciting new companies in the coming generations of Nordic start-ups: Almi, Sweden, Finnvera, Finland, Innovation Norway, Coordinator for the overall initiative, as well as for the US East Coast Activity 2013, is the independent Nordic private equity advisory firm, Nordic Investment Solutions (NIS). NIS is among other assignments also the Executive Management for the Nordic Venture Network (NVN), the club for the 11 leading technology VCs in the Nordic region. For more information please contact: Carl-Peter Mattsson Managing Partner Nordic Investment Solutions carl-peter@nordicinvestment.se Tel Erik Johansson Managing Partner Nordic Investment Solutions erik@nordicinvestment.se Tel Members of the initiative: Coordinator:

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