Three Of The Biggest Mistakes People Make In Public Speaking

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Success Coaching 7025 CR46A Suite 1071 #344 Lake Mary, FL

1 Three Of The Biggest Mistakes People Make In Public Speaking Annetta Wilson Annetta Wilson Media Training & Success Coaching 7025 CR46A Suite 1071 #344 Lake Mary, FL T: (407) E: W:

2 Note to All You Brilliant People Who Are Receiving My Special Report: Just in case you thought about putting this aside to read When I have time, trust me when I tell you that THIS is the time. At the end of this report, I m offering you a chance to learn how to do something I ll bet no one else you know can do! AND I m offering it at a cost below what I m offering it to any of my current clients! But that s not even the most exciting part. The exciting part is what you ll learn when you. I don t think I ll say any more right now. Enjoy the report I m sure you ll find it invaluable and then learn how you can be one of only 5 people to benefit from this special offer this month. Yes! 5 people! This offer is only available to the first 5 people sign up this month. You ll never regret being one of those people. Now, enjoy discovering: Three of the Biggest Mistakes People Make In Public Speaking Congratulations on getting your free report from YourCoachForSuccess.com! You re getting a head start on making your speeches and presentations sizzle! This report will help you recognize and eliminate some of the mistakes that can sabotage you when you re in front of an audience, a camera, or one important person. Basically, I m going to help you not bore people into a stupor! FIRST, WHY YOU SHOULD LISTEN TO ME I ve made every one of the mistakes I m going to help you avoid. As you can imagine, after three decades in the broadcast industry (television and radio), I ve made my share of goofs. Many of them happened on live television! I ve conducted well over one thousand interviews in my work as a reporter, news anchor and talk show host (over one five-year period, we counted over 700 interview segments!). 1

3 I ve also watched countless numbers of people make costly mistakes. My goofs (and theirs) are your gain! I ve met and interviewed incredible people who had wonderful ideas, great stories to tell and important information to share. But, because they couldn t present their information in a powerful, persuasive way, they bombed. They d usually talk my ear off BEFORE the cameras started rolling or before they had to make a presentation. But, when show time rolled around, they froze! Why? It wasn t because they didn t know the subject matter. Most of them were experts in their fields. It wasn t because they were in a room full of strangers. Some of them were on a first-name basis with many of the people in the audience. It wasn t even because I was interviewing them. Quite often, I calmed them down by doing something totally outrageous (more about that later)! Most of the time, it was because they fell victim to the one fear that makes most people break into a cold sweat: public speaking! In fact, some surveys show that the fear of speaking in public ranks higher than the fear of dying! No one wins when great information gets lost in a not-so-great presentation. Some people actually get physically ill when they have to speak in public. There ARE tricks and tips that can help you through it, and I know what they are! That s part of the reason that I became a media trainer and presentation coach. I knew that if your nerves were rattled and your heart was racing, it would be all but impossible to make a great presentation. I spend a lot of time helping people deal with those scary feelings. So, in a very real sense, training and coaching found me! 2

4 As a talk show host, I usually met with guests before the interview. It was customary to go over things like the length of the interview, the topic and where the cameras were placed. Invariably, I d end up spending the majority of the time helping them get comfortable with the idea of being interviewed. We d spend surprisingly little time going over the subject matter! The same thing happened when I found myself in a room with someone who was terrified by the very idea of speaking in public. When the subject of my work came up in conversation, they all wanted to know the same thing: How do you stay calm when everyone is staring at you? The clue to mistake number one is hidden in that question: Assuming that your audience is hostile and wants to see you fall flat on your face! Most of the time, your audience s presence is confirmation that what you have to share is valuable to them. Yet, we often have a tendency to believe that we re facing an audience of hungry wolves waiting to devour us! The truth is that the vast majority of the people in the audience are there because they WANT to be there. Of course, there are those command performances when they have no choice. Usually it s because the boss says so, it s the only way to get a grade, certification or get out of a ticket etc. Even on those occasions, the information in this report can give you an edge. The bottom line is that what you have to say has value. How do you treat something valuable? Respectfully. Very few audiences walk into a room with a carefully crafted plan to heckle the speaker! Most audiences will be respectful to you, even when a few may disagree with what you re saying! 3

5 Why? It would be more embarrassing to THEM to draw attention to themselves. Especially if no one else in the room shares their opinion. The important thing to remember is that BEFORE you open your mouth, get into the mental frame of mind that you re in a room of supportive people. Now that you ve got their attention, avoid mistake number two: Being boring! We ve all been in that meeting. You know the one. The speaker drones on and on and on and you re trying everything you can to keep your eyes open. You re bored to death! Few things are more painful to endure than being part of a captive audience forced to listen to the verbal equivalent of watching paint dry! If you re not passionate and excited about your topic, why in the world should anyone else be? The audience doesn t know you re nervous. The audience doesn t know whether this is the first or fifty-first time you ve given this speech or presentation. The audience really doesn t care about either of those! The audience simply wants to stay awake and leave with information that can be useful. (That s a clue, by the way, to mistake number three but we ll get to that in a minute) Unless you re Ben Stein, and you ve made boring your key to a gold mine, you MUST keep your audience s attention. Think excitement doesn t keep you mesmerized? Just try to ignore someone who has good news to share. They re practically bursting at the seams! They have your complete attention. It doesn t matter that you don t know the source of their excitement. You can t help but become enraptured by their joy. Children have a wonderful way of making us do this almost instinctively. Model what they do! 4

6 I m not saying that you have to jump up and down or scream like a cheerleader (BUT, if that works for what you re talking about, feel free!). What I AM saying is that the shortest presentation in the world, delivered with passion, can totally captivate your audience. Conversely, you can deliver a long, monotone, dry speech or presentation with all the data in the world, and bore everyone to tears! All your audience will remember is how hard it was to stay awake! Your audience will take its cue from you. If you re boring, they ll be bored. If you re excited, they ll be right there with you. Isn t what you have to say worth expending a little upbeat energy? You know you re facing a friendly crowd. You re excited about your topic. You re still a nervous wreck. Why? Probably because you re making mistake number three: Forgetting that you re there for the audience! Earlier in this report, I promised to tell you the outrageous thing I would do to help a really nervous guest calm down before I interviewed them. Would I hold their hand and reassure them that it would be okay? No. Would I remind them that we re just having a conversation? No. I d make a funny face, cross my eyes, or stick my tongue out at them! Yes, this seasoned professional journalist would become a silly kid in order to help a guest relax (I d usually do it just seconds before the cameras started rolling). And it worked almost every time! 5

7 Why? Because, for a split second, their focus was not on their nervous jitters! They were usually so taken aback that they ended up forgetting to be scared. That s a big key to making a speech or presentation that sizzles: take the focus off yourself. Easier said than done, right? Well, ask yourself why you re there in the first place. You re there because you have valuable information to give the audience. You re there for THEM! It s the same principle that makes you feel so good when you volunteer, help someone in need or spend time with people you care about. You re GIVING! It s no different when you re in front of an audience. You re there to enlighten, educate, and in some cases, entertain. It s all about the other people in the room. What can you say to change their lives? What can you help them do that they couldn t do before? What can you explain that had been a source of confusion? What is it that they can only get from you? All of these questions focus on the audience and what s in it for them? Yet, the first thing we usually do before we face an audience is worry about how we re going to be judged and critiqued. Imagine how much more powerful you will be as a speaker when your focus is only on what you can give to your audience! When you re connecting with your audience, when you understand that they are there to support you and when you understand that your primary purpose is to give, you re well on your way to communicating with power. 6

8 Of course, there are as many missteps as there are speakers who make them. However, ignoring any of the three basic mistakes mentioned in this report can turn the most well crafted speech or presentation into a nightmare. Place yourself firmly in expert territory, dramatically change peoples lives and make more money! Give yourself the gift of becoming a more powerful presenter! Do you want to know how to be even more powerful? Of course you do! Give me 15 minutes and I ll show you how to talk about any subject in the world and look like an expert on any topic, especially your own. You think I m kidding? I m serious! And I CAN do it. Click Here to Learn more NOW! Remember, as I said at the beginning of the report, this offer is limited to the first 5 people who sign up each month Annetta Wilson Annetta Wilson is a Certified Professional Behavioral Analyst, a Certified Trainer and President of Annetta Wilson Media Training & Success Coaching. She is a business strategist specializing media training, presentation and communication skills coaching. Ms. Wilson is a talent coach for on-air journalists at CNN, a Premier Coach for Ewomen Network, the largest online networking community for businesswomen in North America and has coached for Walt Disney World s Ambassador Program. She was national emcee for Office Depot s Success Strategies Conference for Businesswomen in six major U. S. cities. An award-winning journalist, Annetta worked in the broadcast industry for three decades as a television news anchor, reporter, producer, talk show host and writer. She is one of only nine coaches profiled in Coaching For Success (Insight Publishing), and is a contributing author to the book Inspiration to Realization: Real Women Reveal Proven Strategies for Personal, Business, Financial and Spiritual Fulfillment, Volume III (Love Your Life Publishing). Annetta is a member of the International Association of Coaching. 7

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