3/27/ Simple Steps to a High-Impact Personal Brand. Have you ever meet someone you will never forget?

Transcription

1 Welcome to the webinar Hosted by Stefan Breet Stripe Changer Welcome to the webinar Presented by Catherine Byers Breet Chief Stripe Changer Job Search & Career Coaching Online Job Search & Career Coaching Online 3 Simple Steps to a High-Impact Personal Brand Your brand. Your reputation. Too precious to leave to chance! Presented by: Catherine Byers Breet Have you ever meet someone you will never forget? Copyright ARBEZ All rights reserved. Her name was Dee. Have you ever meet someone you will never forget? Steve 1

2 I m a heart-attack preventer. Anita Let s chat! Do you have an unforgettable personal brand? I protect people s dreams. Agenda What personal brand really means Does it matter? (Should you care?) 2 things EVERYONE wants to know about you (but will never ask) 3 simple steps to a high-impact brand 7 Deadly social media mistakes to avoid What personal brand really means 2

3 Regardless of age, regardless of position, regardless of the business your most important job is to be head marketer for the brand called You. Tom Peters Article in FastCompany The Brand Called You Personal brand = Reputation. A personal brand is 1. Your reputation. 2. Your track record of demonstrated success (excellence) 3. Your key brand promise: the one thing people know they can count on you to deliver - every time. 4. What people will say about you when I ask them Hey do you know (your name)? 5. A good answer to the question So, what do you do? Does it matter? Should you care? Being good at what you do is important. Being KNOWN for that is priceless! 3

4 I once was a rookie recruiter. My client: I need a quality manager WITH automated testing experience. NO EXCEPTIONS. His name was Joe. It took me 16 hours to find him but he was PERFECT for the job! He didn t get it. Someone else WITHOUT AUTOMATED TESTING did. Because he came in BY REFERRAL. BY REPUTATION. I finally understood. And I worked hard on building a strong reputation. CEO to me: Here s your competition. They are both more qualified. And cheaper. MUCH cheaper. In business today, your reputation is the only accepted currency. - William Arruda (The personal branding guru) 4

5 2 Things EVERYONE wants to know about you (but will never ask) 1. Who are you? 2. Why should I care? Said another way Where do you come from? Do we have anything in common? What do you do for a living? How can I help you? How can you help me? Is there any reason for me to get to know you better? People are looking for warmth (trustworthiness) and competence IN THAT ORDER! 1. Can I trust you? 2. Can I respect you? - Amy Cuddy Harvard psychologist, TEDTalker, creator of the Power Pose & author of Presence and Dein Körper spricht für dich (Your body speaks for you) 3 simple steps Know Name Practice 3 Simple Steps to a High-Impact Personal Brand Know what makes you great Name your key brand promise Practice talking about it in really simple terms 5

6 1. KNOW WHAT MAKES YOU GREAT Hmmmmm. Values, passion, talent + gifts. What you do. What you deliver. What makes you stand out. Who, me?! I don t know! Nothing! How to figure out what makes you stand out 1. Name the main thing you do for work 2. Figure out why you do it (Passion! Purpose!) 3. Name the main business problem you solve 4. Name 3 of your proudest career achievements (your track record of success) 5. Ask 5 other people what makes you great at what you do 6. List your strongest skills & attributes Some great personal brands I love dirty houses! (House cleaner) I m a dream home hunter. (Realtor) I m a lawsuit preventer. (Compliance) I get ice cream to your table cold & fresh. (Supply chain distribution manager) 6

7 HOMEWORK 3/27/2018 Stand out from the herd! WORKBOOK: How to figure out what makes you great Download now 2. NAME YOUR KEY BRAND PROMISE What is the ONE THING people can always count on you to deliver? What do you deliver at work? 1. What's one thing you do really, really well? 2. What's one thing we can always count on you to deliver? 3. How does that translate into a benefit to the business? Name your key brand promise 1. What's one thing you do really, really well? 2. What's one thing we can always count on you to deliver? 3. How does that translate into a benefit to the business? Your purpose is what you say it is. Your mission is the mission you give yourself. Your life will be what you create it as, and no one will stand in judgment of it, now or ever. - Neal Donald Walsch 3. PRACTICE! Talk to people! Try it out! 7

8 7 deadly social media mistakes* 7 Deadly Social Media Mistakes you Need to Avoid 1. Mention illegal drugs 83% 2. Sexual posts 70% 3. Poor spelling & grammar 66% 4. Profanity 63% 5. Gun posts 50% 6. Alcohol 44% 7. Politics 16% *JobVite recruiter nation survey Additional Brand Resources Help Beyond Today Tom Peter s 1997 article The Brand Called You in Fast Company Career Distinction: Stand Out by Building Your Brand (Arruda & Dixson) personal brand assessment Personal assessments (StrengthsFinder, etc.) modules, 50+ videos, webinars, templates, checklists & more! Consulting Personal branding Networking LinkedIn Interviewing Money matters 8

9 Questions? SURVEY! Your voice matters! Please tell us what you think. Thanks for coming! We hope to see you again soon. 9