5 STEPS TO. If you ve been running an online business, then you know how frustrating it can be to generate new leads.

Transcription

1 5 STEPS TO If you ve been running an online business, then you know how frustrating it can be to generate new leads. Despite your best efforts, it just seems to be inching along while others are growing their business with seemingly little effort. What s the deal? You watch other people s businesses take off as they attract their dream clients, and you wonder if that could ever happen to you. Not to mention, you ve got stellar ideas for products and services that you know your prospects would love to buy. If only you had a way to reach out to them... Yeah, I get it. And I ve been there. Now, I attract my dream clients and I actually enjoy my work. Copyright 2017 by Sarit Lotem

2 Table of contents A note from Sarit 3 Who This cheat sheet is for 4-6 The One Page Cheat Sheet 7 Color Scheme & Branding 8-11 A Strong Call To Action A Smart Funnel To Wrap Things Up 22

3 THE NICHE LIFE DOWN COACH S YOUR ONE SPECIFIC PAGE WEBSITE TARGET MARKET CHEAT SHEET & MAKE SURE IT'S PROFITABLE As a business owner, you have probably heard that you need to niche down your target market. But what does that really mean and how do you do it effectively so you do not just end up with your specific target market, but you also make sure that there is enough money to generate in this market? Why is it important? Most people's approach when it comes to their online business and presence is to just create a website or a program and then try to find clients or prospects that would relate to their website. That s just backward. Hope is not a strategy when it comes to business. You need to first understand your target market, and then build your website and offers around it. This will save you time, money, frustration, and energy. Why I wrote this Cheat Sheet Simple. Because, in my fifteen years of helping thousands of small business owners, I've realized that when it comes to upscaling my clients' businesses online, there are just too many options to consume the information including marketing books, websites, blogs, seminars, special events, and training. Most of the options are either too technical (making them inconvenient), too basic (making them ineffective), or too outdated (making them useless). Now, more than ever, small business owners need a simple, easyto-understand roadmap for effective online marketing. 3

4 Who this cheat sheet is for This cheat sheet is for you if you are a life coach or a therapist who: Already have a business or an idea Are looking to upscale their business online Wants to reach out to a new target market Spent money on web design and are not seeing the results you were hoping for Have some understanding about online marketing but are not sure how to apply it to your business Knows that you need some kind of successful marketing funnel in place that produces qualified leads Wants to automate your business and generate passive income while you work on more important things If any or all of the above scenarios describe you, and you re looking for a simple, proven, and easy-to-follow framework to increase your online visibility, get more traffic to your site, become the authority leader in your niche, and grow your business, then this cheat sheet is for you. 4

5 Research shows that on average, visitors spend less than 5 seconds on one s website before they decide to stay longer and consume the information the website has to offer or to move on to another website in order to get the information they were looking for. In those 5 seconds, you need to: 1. Position yourself as the expert in your field. 2. Give as much information as you can to your prospects. 3. Have your visitors know how to take action on your homepage, whether you want them to contact you, read your information, fill out a form, or buy from you. My goal for this cheat sheet is to share with you three things that, from my 10+ years of experience, are proven to be the most significant when it comes to upscaling your business and generating 2-10 times more clients. My promise to you is that if you implement my suggestions and practices, you will see a huge spike in your site's engagement and conversion. In the next page, I'm sharing with you the "One Page Cheat Sheet", where I point out the elements that we are going to cover and in the following pages, I will break them down for you, step-bystep, so you can take action and implement my tips immediately onto your website. 5

6 To make this cheat sheet even more relevant to your specific business, I'm sharing examples from my clients who are in the same field as you are. This will make it easy to envision how my suggestions can work for your business as well and get you the same results as they got. Please note that these three topics are extremely important in your path to success. However, there are a couple more steps that need to be taken in order to be truly fully-booked and have a business that allows you to exclusively focus on what you were born to do. If you would like to learn more about the full framework, I invite you to reach out to me at Sarit@LotemDesign.com Now let's get started! 85% of online business owners NEVER see the results that they want from their business. Don t let it happen to you. 6

7 The Life Coach's One Page Cheat Sheet Color scheme & branding Color scheme & branding Funnel entrance Strong Call To Action Strong Call To Action Strong Call To Action Color scheme & branding 7

8 1. COLOR SCHEME & BRANDING The biggest issue I see when business owners decide to rebrand their business is confusion. In many cases, the color scheme was chosen based on the site owner's personal taste and has nothing to do with the type of business or the business plan. The result: Their site's visitors don't feel empowered or understood by the site so they navigate away to the competitor's site. Let's avoid that. Answer the following questions to figure out wich color scheme is the most effective for your site and business: 1. What do you want to be known for? Think about the quality of your services Basic services Exclusive services 8

9 2. Where does your ideal client shop and what kind of services are they accustomed to? Do they shop at JC Penny or at Sacks Fifth Avenue? They don't care about brand names They shop in luxury stores 3. What feelings do you want to evoke in your prospects when they visit your site? Strength Relaxation Power Warmth Profitability Elegance Enthusiasm Professionalism Intelligence Energy Trust Confidence 9

10 Now let's put this knowledge together. If you aim to be known for and provide high-end services, your might want to add black, gold, and dark gray to your color scheme and brand. Here are some examples: Your next step is to add a color (or two) that will enforce the feelings that you would like to evoke. Strength Relaxation Power Warmth Profitability Elegance Enthusiasm Professionalism Intelligence Energy Trust Confidence 10

11 A case study When Dona Rutowitz, a life coach who works with women who are going through a divorce, came to me, her number one complaint was that her website did not reflect her message which should be welcoming and warm. She is working with women who are going through the divorce process and her goal is to create a place where they feel at home. As you can see in Dona's new website, we completely changed the color scheme from purple, which evokes power and elegance, to burgundy and green for warmth, affection, and relaxation. 11

12 A Strong Call To Action Your website's copy plays a crucial role in whether a visitor is converted to a customer, or if they leave for your competitor. If you want to make sure web visitors stick around for more, keep your copy short, concise, and to the point. Get the point across quickly, don t waste their time. And most importantly, include a call-to-action on every page. A call-to-action is simply an instruction that will guide your site's visitors on what to do next or how to take the next step with you. The difference between a mediocre CTA and a rockstar CTA is that the Rockstar CTA style will be cohesive with the site's design and overall look. Some examples of a CTA: Call us/schedule a call Fill out the form Download the report Click here to read more about us See more of our work here Join us Claim your free trial Click here to get started Find out more 12

13 Where should you position the CTA and how many should you have? I see expert sometimes recommend to put the CTA above the fold, meaning at the top of your website, so it's the first thing that your site's visitors see. Sometimes they recommend to put it at the bottom of your page. The idea is that if your prospects read everything on your page and made it to the bottom of the page, then they are more likely to take action with you. In my opinion, what's important is that your CTA is visible. I've experimented with different locations and I can't say that the position was significant. What made it successful is the fact that it was relevant to the page; a natural next step to the page's content. As to how many CTAs you should add on one page, it depends on the action you want your prospects to take. What separates the mediocre website from the rockstar website is that the rockstar website has a plan or map of where each page leads to another page through different actions. For example, the home page CTA will lead to a 'Learn More' page where you establish your expertise and evoke trust and confidence in your prospect's mind. The next CTA on the 'Learn More' page will be 'Schedule a Call'. Nice and easy. 13

14 Here's how we implemented a strong Call-To-Action on Dona's site 14

15 Let's zoom in: The first CTA is above the fold. Here, Dona is offering a free ebook and is simply asking her prospects to register for a free copy. The CTA is "Send Me The E-Book" The second CTA is to get Dona's visitors to self-select themselves and to gently direct them to the next step. We did it by asking a simple question: 'Which option feels best for you?" and by showing them three options to choose from. The CTA for each one is "Read more" 15

16 The third and final CTA is to get Dona's prospects to schedule a call with her. We positioned it at the bottom of the page. The idea is to give Dona's prospects who did not hire her services yet but are thinking about it easy access to her. The CTA is "Schedule your complimentary call with Dona" 16

17 A Smart Funnel A sales funnel is a holy grail when it comes to building your list. A good sales funnel will attract and convert the right people; the prospects that you will really enjoy helping. In return, they will appreciate your knowledge and time. And that s what we truly want. Right? To work with people that can benefit from our gifts and from what we have to offer. Opt-in for a free gift/newsletter Position yourself and build trust Pitch your services A sales funnel is also one of the best ways to position yourself as an expert in your field and to build your list. It will give you a chance to interact with your prospects and to position your expertise. It's the "ideal" process to convert your prospects to leads, from leads to customers, and from customers to repeat buyers. Since so many websites and experts are offering some type of freebie as the funnel entry point, your job is to make sure that your offer is outstanding and should help your prospects with something they really struggle with. 17

18 Some offer options include: An E-Book A checklist A cheat sheet A free webinar A CD A sample of your product An MP3 or recording A newsletter An assessment A training series A consultation A strategy call A book A slideshow presentation Here's how the process works: First, your prospects are visiting your site. They either come from searching for your services online or via social media links. The second step is to capture their interest by offering a free irresistible gift. To figure out what gift to offer, you can: 1. Ask your prospects and clients. This step is crucial. Without really understanding what your prospects are struggling with and what their pain points are, this funnel will not work and as a result, your expertise and positioning will not take place. 18

19 2. Utilize Amazon. I always recommend my clients, in addition to asking their clients, to look on Amazon for the best selling books in their niche. The next step is to go over all the comments and to look for common concerns and issues that the author helped them solve. This process will eliminate the guess work and will give you a pretty good understanding of what your prospects are looking for and how to use it for your funnel's entrance point. The third step is to your list with more relevant information. This is where you build the trust and nurture the relationship with your prospects. The fourth and final step is to offer your products and services based on the responses you've received so far. Since you've already established your expertise, the chances that your prospects will buy from you or hire your services are much higher. In some cases, my prospects approach me after just four s and in others, after a year of receiving s from me. The idea is that once they perceive you as a rockstar and as an expert, they will contact you when they are ready for or are in need of your services. 19

20 Here's how we implemented a funnel in Dona's site: Dona's offer is a free book called "Whispers of Love". We created an opt-in form as the entry point. In her next seven s, Dona shares words of love and empowerment to her subscribers. Her s really create a sense of home and a safe place for her readers. Her pitch only comes on her eighth . One more example: Tarek Bibi is a life coach who guides healers and light workers on a path to infinite prosperity. From Tarek's experience and from our research, we knew that Tarek's prospects will be interested in a free Money Clearing Guide. We created a pop-up opt-in form for the funnel entrance which, one it's filled out, will lead to a "Thank You" page with a link to the free guide. 20

21 Two days later, Tarek's subscribers will start receiving a series of four s with more relevant information and case studies to establish Tarek's authority and knowledge. In the fifth , Tarek will finally pitch one of his services. For the first pitch, a good idea is to offer something small, under $ It's much easier for people to justify a big buy after they first make a small investment and were happy with its result. This will also give them the opportunity to get to know and trust you and the sale at this point is much easier. After you get people to buy, you need to keep them happy. And a WOW experience will help you do just that. According to a Harvard Business School study, increasing customer retention rates by 5% increases profits by 25% to 95%. So if you keep them as customers, you re keeping the sales, and are increasing the chance of selling additional products and services in the future. How do you do it? You must ensure that they love your products, and you also must anticipate the problems they will encounter so you can solve it for them. You can also do it by asking them or by going back to your research on Amazon and offering help with the second and third most popular problems. 21

22 To Wrap Things Up The fact is that on average, new visitors will stay on your site for only five seconds before they decide to stay and consume your content or move on to your competitor's site. When you know how to attract your ideal client, create a sales funnel, and get them to take the next step with you, you can generate customers on demand. It allows you to focus on doing the work you love doing instead of wasting all your time selling. And it s broken down into 3 simple phases: Phase 1: The color scheme and branding Phase 2: The Strong Call-To-Action Phase 3: The Smart Funnel 22

23 THE LIFE COACH S ONE PAGE WEBSITE CHEAT SHEET If you want to know how to apply the strategies I cover in this cheat sheet onto your business, get onto my calendar and I will walk you through how to apply it to your situation right now. Schedule A Call Sarit Lotem is a web strategist, speaker, and author. She is the founder and CEO of LotemDesign.com and the author of the Amazon bestselling book Get More Client Online - How To Leverage Your Business And Generate New Clients. With more than 10 years of experience, Sarit Lotem is a highly sought after subject expert on the topic of online success for small business owners. Her vision and articles are often shared on dozens of business magazines such as the Huffington Post, Forbes, Business.com, the Chicago Tribune, Simply Women, and Ellevate: Global Women Networking. 23