Business Growth Acceleration
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1 Improving Your Findability, Unique ability, and Profitability Ford Saeks Los Angeles, CA April 7, 2017 What Does It Look Like For YOU? Re think Re frame Re focus MMXVII Ford Saeks, Prime Concepts Group Inc
2 Challenges Buyer Behaviors More Informed / Choices Less Brand Loyalty Always Someone Cheaper Generational Differences Wearing Multiple Hats Finding & Retaining Talent MMXVII Ford Saeks, Prime Concepts Group Inc
3 Conditioning? B.S. It s not what you know it s what you do! MMXVII Ford Saeks, Prime Concepts Group Inc
4 Your Business Will Grow Only as Fast as You do! Fordify.TV Prioritize If You re Asking the Wrong Question Then the Answer Doesn t Matter? Wants and Needs? Website, Value for Social money? Media and Reviews? Quality Quality of Sales and Products & Customer Services? Service? Net Promoter Score 1 to 10? On a scale of 0 to 10, how likely are you to recommend Screenmobile to a friend or a colleague? Your Logo MMXVII Ford Saeks, Prime Concepts Group Inc
5 What s Important to Your Prospects? Reach and Attract Your Targeted Customers Message why If You Can t Explain it Simply, You Don t Understand it Well Enough! Market who Method how BENEFITS Ask Which Means? MMXVII Ford Saeks, Prime Concepts Group Inc
6 Are You Targeting Your Sales Approach? Dominant Get it Done Steady Get a Long Influential Have Fun, Socialize Conscientious Get it Right Sales Processes & Funnels MMXVII Ford Saeks, Prime Concepts Group Inc
7 List Building Targeting Respond to Inquiries Fast! Answer the phone! Follow up on Referrals Engage Your Database Call Back Leads Fast First Impressions Count Web Form Inquires Sent Directly to Your Cell Phone as a Text Message Send Your Forms via to Text Message Just substitute a 10 digit cell number for 'number' for each carrier: AT&T: number@txt.att.net T Mobile: number@tmomail.net) Verizon: number@vtext.com (text only), number@vzwpix (text + photo) Sprint: number@messaging.sprintpcs.com or number@pm.sprint.com Virgin Mobile: number@vmobl.com PrimeConcepts.com/resources Easy Video Word-of-Mouth POWER! MMXVII Ford Saeks, Prime Concepts Group Inc
8 Don t keep us (Your Business) a Secret! Encourage Referrals If you were referred to us, please let us know who we should thank. I m never too busy to see if I can help any of your friends, family or colleagues with their needs Encourage Referrals Your Outgoing Voice Mail Message: Please leave a message at the tone and if you were referred to us, please let us know who we need to thank Make a List of Key Influencers! MMXVII Ford Saeks, Prime Concepts Group Inc
9 93% of all buying decisions start with an online search Keywords Drive Traffic! What Does Your Digital Footprint Look Like Online? MMXVII Ford Saeks, Prime Concepts Group Inc
10 Update Your Website! Create it Borrow it Buy it 57 Reviews MMXVII Ford Saeks, Prime Concepts Group Inc
11 Imagine You re Mystery Shop the Prospect Use Photos Audio & Video Specific as Possible Add to Your Site & Social Media Capture from Yelp & Google irig Mic MMXVII Ford Saeks, Prime Concepts Group Inc
12 Social Media Sites are Just Databases Fish Where the Fish Are LIVE VIDEO BROADCAST! Be Consistent and Attract more followers. Promote your broadcast in advance Make sure you have the bandwidth speed Write a compelling headline Say hello to commenters and respond Engage Your Viewers ask them to follow, subscribe Go longer to allow more people to join Building Influence Use Your Cell Phone and Take Videos! Post direct to both YouTube & Facebook MMXVII Ford Saeks, Prime Concepts Group Inc
13 Tips for Video Marketing Success VIDEO SCENES Testimonials / success stories Marketing & advertising Digital brochure / demos How to videos Promos or specials Man in the street interviews videos News & reviews Video sales letters Training videos Vlog Zoom Conferences 1. Problem Question? (Teaser & Intriguing) 2. Logo Sting 3 to 8 seconds (Branding Your Show) 3. Short intro with name and short credibility sentence 4. CONTENT solution or tip 5. Specific CTA with Engagement 6. Advanced: Bloopers/ other videos Video Publishing & Optimization How to Optimize YouTube Videos Identify your keywords YouTube suggest / Google Suggest Keyword rich titles Descriptions Tags Thumbnails Annotations Cards End Screens MMXVII Ford Saeks, Prime Concepts Group Inc
14 Targeted Campaigns Remarketing & Retargeting Advertise special deals that are only available to Facebook fans. Target demographics: age, gender, location, and whether or not the people are connected to your business. one thing will start doing? one thing will stop doing? List one thing will continue doing? On demand Virtual Training 24/7 Claim Your Free Course Today at: BusinessGrowthVT.com ACTION STEPS? MMXVII Ford Saeks, Prime Concepts Group Inc
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