10 Blogging Habits that Kill the Competition

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Camron Strickland
5 years ago
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1 10 Blogging Habits that Kill the Competition Kimberly Gauthier Raw Feeder Dog Nutriton Blogger Crazy Dog Lady

2 I m Kimberly Dog Nutrition Blogger Crazy Dog Mom Raw Feeder Media Darling (in my head) Accountant By Day

3 What Brands Care About Unique Monthly Visitors Reader Demographics Following on Social Media Subscribers Social Proof (Trust)

4 Unique Monthly Visitors Keep the Tail Wagging Traffic Increases Year over Year Analytics July 2013 July 2014 July 2015 July 2016 Unique Visitors 14,754 22, % increase 87, % increase 128, % increase (Users) Bounce Rate 4.22% 80.07% 5.68% 19.00%

Reader Demographics Who They Are, Where They Live, Blah Blah Blah Most of My Followers are Women: 92% Women - 35-64 Years of Age 8% Men - 35-54 Years of

5 Reader Demographics Who They Are, Where They Live, Blah Blah Blah Most of My Followers are Women: 92% Women Years of Age 8% Men Years of Age My Followers are Primarily From: United States* UK Canada Australia *Chicago, Houston, Los Angeles, Philadelphia, Denver, New York, Seattle, Portland

6 Following on Social Media Keep the Tail Wagging Follower Count Facebook 14,713 Twitter 1,137 Instagram 1,419 Pinterest 4,118 Subscribers 6,218

7 Social Proof I Designed this T-Shirt for Fun Shared on Social Media #1 Pet Nutrition Blogger in the World

8 Social Proof Branding Isn t Only Online

9 10 Blogging Habits that Kill the Competition

10 1. Passion Let your freak flag fly! Passion draws people to you. Passion will help you find your tribe. Passion will help you sell more products. I spent $150 in a pet store; I didn t get what I planned.

11 2. Niche-Out! Narrow your blog s focus to become an expert or authority in your niche. A niche helps others find you: customers, reporters, and potential partners.

12 Rodrigo Skin Rashes Food and Environmental Allergies Excessive Paw Licking Anxiety Unwanted Behavior Chronic Ear Infections Digestive Issues Joint Issues at 2 Years Old

13 My Raw Fed Poster Dog Does this look like a dog with joint issues?

14 Unique Monthly Visitors Narrowed my niche April Keep the Tail Wagging Traffic Increases Year over Year 2014 Analytics July 2013 July 2014 July 2015 July 2016 Unique Visitors (Users) 14,754 22, % increase 87, % increase 128, % increase Bounce Rate 4.22% 80.07% 5.68% 19%

15 4. Learn Basic SEO Clarifies your blog s purpose; tells Google and visitors what your blog is about Helps people (customers, influencers, etc.) find your blog Makes your blog useful to Don t forget your handout! visitors Helps your blog rank higher in Google search results

16 Simple SEO in the Header H1 header with keyword raw feeding. Keyword raw feeding is in the first sentence.

17 Simple SEO in the Body Keyword raw feeding is in Alt Tag and Description of image. H2 header with keyword raw feeding. Related keywords are sprinkled throughout the post naturally.

18 5. Content Marketing Everything you post on social media impacts your personal brand. How do you want to be known? ~ Lisa Horn aka The Publicity Gal

19 10 Ways to Market Your Content 1. Social Media Shares (don t be afraid to ask people to share your content) 2. Guest Posting 3. Create an EBook 4. Create a Graphic 5. Find Your Most Visited Posts and Link to Newer Content on Your Blog 6. Related Posts Plugin 7. Launch a YouTube Channel 8. Expand on a Topic in a Webinar (Zoom is a free, easy platform) 9. Create a Slideshare Presentation 10.Create an Image-Video with Spark.Abode.com or a Slideshow on Facebook

20 My Books

21 My Graphics

22 My Graphics

23 6. Begin Building Your Brand Get Your Name Out There! Work with a professional logo designer in your industry. Land interviews and mentions through HelpAReporter.com Write guest posts. Submit speaking proposals.

24 Branding Responded to a Query on HelpAReporter.com Responded to a Query on HelpAReporter.com Wrote a Letter to the Editor in Response to an Article in a prior issue. Responded to a Query on HelpAReporter.com An interview with reporter Dan Cassuto about raw feeding for dogs.

25 Don t Skimp on Your Branding Work with a professional. Swap services to save money. Look for website/blogging specials on Black Friday weekend. Hire a student, friend, family member, or hobbyiest for headshots.

26 Keep the Tail Wagging s Branding Worked wth Paws for Design Found Discount on VistaPrint My Brother- In-Law is a Photographer

27 7. Build Your Mailing List The Money is in the List Choose an easy to use platform like MailChimp. Start by sending out your RSS feed. Use your service to promote special events, giveaways, affiliate deals, and announcements.

It s not what you say, it s how you say it. ~ My mom Go beyond an occasional email and build a community with your subscribers.

28 It s not what you say, it s how you say it. ~ My mom Go beyond an occasional and build a community with your subscribers. Personal interaction builds loyalty. Add a phone number to your site and/or signature. Add your to your contact page just in case the contact form isn t working.

29 Promoting The Mountain T-Shirts Promoting a Webinar

Write original content or syndicate existing content.

30 8. Guest Blogging Better Organization and Time Management Become a regular contributor on another blog. Write original content or syndicate existing content. Link back to your best articles using keywords in the guest post as your anchor. Request an author s bio with a link to your blog and a product (ebook, webinar, etc).

9. Ask for Feedback You re Building a Community, Ask for Their Thoughts Survey Monkey (free up to 100 responses) Google Docs Survey (free) Use Polls or Status Updates on Social

32 9. Ask for Feedback You re Building a Community, Ask for Their Thoughts Survey Monkey (free up to 100 responses) Google Docs Survey (free) Use Polls or Status Updates on Social Media A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has. ~ Margaret Mead Touch Base in a Blog Post Respond to All s and Comments

33 My Google Docs Survey for New Subscribers is Full of Information

34 And Make Connections Become the person who comes to mind when someone asks about. Local pet stores Local pet photographers Local pet trainers Local rescue events Local pet bloggers Local veterinarians Local nutritionists Pet expos Blogging conferences

35 10. Never Stop Learning Either write something worth reading or do something worth writing. ~ Benjamin Franklin Podcasts Ebooks Webinars Conferences Best Podcast on blogging is ProBlogger WordPress MeetUps Grab Coffee with Friends

36 Bring On the Questions Kimberly Gauthier, Dog Nutrition Blogger for KeepTheTailWagging.com

TIPS TO START A BLOG THE PRINTABLE

TIPS TO START A BLOG THE PRINTABLE 101 TIPS TO START A successful BLOG THE COPYRIGHTED RT INDUSTRIES INC. You don t need to do everything - just those relevant to you now! Optimizing your website & User experience Don t just give information.