The Six-Figure (and beyond) Blueprint for Women

Transcription

1 The Six-Figure (and beyond) Blueprint for Women Ten Steps to get from struggle to a clear direction, consistent clients, and the money to live your dreams. 1 R evenue Breakthrough, Copyright 2010

2 Hi, I m Monica Shah. I teach entrepreneurs how to turn the work they love into a profitable, sustainable business. I walk women through a step- by- step process of building, growing and expanding their businesses to six figures and beyond. The following report is based on my experiences as a business owner, business professor, and business consultant. This report will show you how to create a six-figure (and beyond) business that will feed your bank account and your soul, while still honoring and respecting who you are as a woman. Let me start by telling you a little about myself. I started my career in the corporate world as a strategy consultant. I helped businesses solve problems, become more profitable, improve their operations and/or get more clients online. I then went on to get my MBA from the Kellogg School of Management where I focused on entrepreneurship and marketing. After I left Kellogg, I joined L Oreal Paris as a marketing manager. When I left my corporate career to start my first company a health coaching business I quickly discovered that making money in your own business is way different than working for someone else. I read everything she could about sales, marketing, and what it takes to be a successful entrepreneur. I applied what I learned and filled my business within a year of starting. My friends and colleagues saw what I was achieving, and started asking me for advice about building their businesses. I began to understand that some women get to a point in their lives when they want to make a different contribution in the world. They don t want to be told what they can contribute; they don t want to be controlled in a job setting. They want to decide what impact they re going to create on the world, and they want to run their own show. But sometimes, they get stymied in the process due to a lack of knowledge and confidence about exactly what to do next. I started Revenue Breakthrough to help other women business owners get the skills they need to double their income in 12 months or less. I now show women entrepreneurs how to create a profitable, sustainable business that s designed around their ideal lifestyle whether it s time off with their families, travel, or simply living more and working less. Last year I wrote my first book, Getting Rich: You re Doing It Backwards. In it, I reflect on my own journey to building a million dollar company to dispel the most common myths that business owners have about money, and about growing and sustaining a profitable business. It is frustrating to watch talented service professionals whom I know could serve so many people lose their sparkle and their confidence because they can t figure out the business skills they need to elevate their business success. As a result, they start to lose confidence in every area of their lives because they feel like they have failed in their businesses. She knows she wants to be a chiropractor, a nutritionist, a coach, a consultant or open up another kind of business - but she just can t seem to figure out how to make it work. They can t figure out how to attract enough clients or what project to do next, and they end up having to walk away from their dreams. 2 R evenue Breakthrough, Copyright 2010

3 The entrepreneurial skill set is one that isn t really taught anywhere. For many entrepreneurs, it s like jumping into a pool of cold water and then learning how to swim FAST. But the key is that it can all be learned. So that s what I m going to show you here in the Six Figure Blueprint, the step by step plan to help you build a more profitable business. If you are a woman who s been in business for a number of years and are thinking, well what is the bigger picture? What is the plan? How do I get to the next level? This report is definitely for you. This is especially for you if you re a woman who has been in business for multiple years, but you just keep hitting walls. The plan will help you figure out what s holding you back and where you need to go in the future. If you are a woman who is still corporate and you re thinking gosh I d like to start a business then this report will also give you a step by step plan. You may also want to check out my other free e-book: The Corporate Escape Plan. That book will give you a step-by-step plan to make the leap from corporate to entrepreneurship (you can check that out at How To Use The Blueprint: 1. Read the chart below and step 1. Don t worry about getting every detail. This will give you an overview of the different phases of business. 2. Continue reading steps You ll find the details in each step helpful. 3. Go back and identify where steps 2-10 fit in the chart. 4. Determine what phase of business you are in now and make a list of tasks to help you take your business to the next phase or make more money in the current one. 5. Use the teleseminars and coaching in the Quick Cash Mastery Program to give you the details you need to excel at each level. Step 1: The Service Business Model Understand Where You Are Now and Where You d Like to Be. Below you ll find the Revenue Breakthrough Service Business Model the four phases of creating a service business. This will give you a game plan to understand where you are now and where you would like to go in the future. Keep in mind that this is just a model. By definition it makes sense for some people and it doesn t for others. There will be some people who speed through every phase. Others will stay in Phase 1 or Phase 2 for their whole career. In other cases, the tasks for Phase 1 will actually be done in Phase 2. There is no right or wrong path. The purpose of the model is to give you an anchor something to use as a reference. Then you can create your path in a way that works for you. 3 R evenue Breakthrough, Copyright 2010

4 The Revenue Breakthrough Service Business Model Phase 1: Discovery - Finding Your Passion Discover what you are passionate about doing Discover your strengths and weaknesses as a business owner Do your training or go to school for your new business (if necessary) Work with your first clients Begin to understand the type of clients you like working with (or pick an ideal market group) Build a basic website - see STEP 3 - "build a basic website" (you may choose to wait until phase 2 to build a website) Determine a basic name, brand and identity for your business (can be temporary) Get clear on how to schedule your day as an entrepreneur and learn time management if you need to Work on any mindset beliefs that are getting in your way - see STEP 6 - "getting out of your own way" Implement planning days - see STEP 8 Phase 2: Client Attraction Part 1 - Filling Your Practice Refine Your Ideal Market Group or Niche - see STEP 2 - "find your sweet spot " Begin to learn the business, sales and marketing skills you need to succeed for your path Learn how to set boundaries around time and expectations with clients Create materials - handouts, templates, scripts, agreements, etc for your clients. Continue to learn your trade or skillset with each new incoming client - brushing up on learning when necessary Build or refine your website - see STEP 3 - "build a basic website" Add an opt-in box to your website - see STEP 4 Create a great free gift in exchange for addresses - see STEP 5 Work on any mindset beliefs that are getting in your way - see STEP 6 - "getting out of your own way Set up consistent marketing and sales activities each week to attract clients - see STEP 7 Implement planning days - see STEP 8 Phase 3: Client Attraction Part 2 - Maintaining Your Practice Focus on sales and marketing systems to keep your practice full - see STEP 7 Build your list of newsletter subcribers by adding names from workshops and networking events and joint ventures Begin to add new programs - groups, single days etc Raise your prices Phase 4: Empire Building - Creating Products and Live Events Create multiple streams of income - see STEP 9 Continue building your list Continue doing your sales ane marketing systems - see STEP 7 Get very good at testing everything you do - see STEP 10 4 R evenue Breakthrough, Copyright 2010

5 Step 1 (cont.) Explanation of the Phases Phase 1: Discovery In the discovery phase you re deciding what you like to do. You re discovering that suddenly you can move from being a dancer, teacher or corporate professional to do work that you are more passionate about and still make money. I remember when I was in the discovery phase, I was working as a marketing manger. It was a great job and I was really enjoying it, but I wasn t making the right impact in the world for me. When I started to do business coaching, all of a sudden I realized I was really good and people were willing to pay me to help them strategize to build their businesses and it was something that I loved. In the discovery phase you re not super interested in having tons of clients or making a ton of money - you re just enjoying what you re doing, you re happy to do it and it brings you joy. Some people stay in discovery a long time. I ve met a lot of business owners who have part time jobs and run a service business on the side, just because they love it. The kinds of things you re doing in discovery are: determining what you like to do, determining who you like to work with, determining how much you can charge, getting used to working with clients, learning how to schedule your time, and brushing up on your skills for various clients. Phase 2: Client Attraction Going Up the Mountain - Filling Your Practice You know you ve entered client attraction when you hear one of the following voices in your head: Oh no, now I ve been doing this thing that I love for a long time, but I m suddenly realizing that I may have to contribute to my children s college educations or Hey, how am I going to make enough money to have some money in retirement or Hey, I m not putting any savings away, how do I figure this out so I can actually make a real living on it or Hey, I love what I do but I m a little bit tired of not being able to go into my favorite store and buy my favorite outfits or give myself a trip every now and then because I feel like I m being a martyr for this business 5 R evenue Breakthrough, Copyright 2010

6 In this phase you may start to realize, Ok, I need to get some business knowledge and a deeper understanding of marketing. I want to translate what I love into creating income that not only pays for my present, but also pays for fun activities, and for my future. It s in this phase you may begin to rebuild your website. You may also refine your target market. You may want to start building your newsletter list and sending out regular newsletter or posting on a blog. You also may decide to change your programs and/or create new offerings. In this phase you are really working to fill your practice and meet your revenue goals. So the most important tasks are learning how to attract clients and grow your business. In this phase, it may feel like you are going up a mountain. You are learning so much during that period. You re learning how to do your actual practice or your trade. For example, if you are a massage therapist you re still learning how to treat the parts of the body. If you re an acupuncturist you re learning how to treat different conditions. If you re a coach, you are learning how to coach different individuals. On top of learning about your trade, you re also learning about how to build a business. You re learning about marketing and sales activities. You re also creating systems for your business. It definitely can seem overwhelming, but I encourage you to persist through it. There are ways to make it easier namely by learning alongside a mentor. That is why I created the Quick Cash Mastery program to make this process easier. You re learning a brand new skill it s like jumping in the water and learning how to free style. It s hard and you flutter and you end up flailing in the water for a little while and that s ok. It does get easier. Phase 3: Client Attraction Going Down the Mountain Maintaining Your Practice It gets easier once you reach the top of that mountain - whatever that is for you - having 10 or 12 clients or filling your groups. Referrals start to get easier and you don t have to work so hard to attract clients. Also, you are becoming better and better at what you do and you can start to raise your rates (if you haven t already done so). In this phase you re learning things like managing clients and setting boundaries and expectations. You re implementing marketing and business systems to maintain a full practice. You may also be giving larger workshops and creating partnerships so you can get in front of new faces. Also at this point you re now really focusing on building your list in preparation for the next phase of building your business 6 R evenue Breakthrough, Copyright 2010

7 This phase should be easier because you re going down the mountain. You have money coming in and you are more confident about what you do as a service professional. Phase 4: Empire Building In this phase you may be ready to leverage your time in a better way so that you can create income without spending your time with each and every client. In Empire building you re going to be doing things like launching products such as e- books, videos, and audios. You may also hire other professionals to work with or under you. For example, if you re a copywriter you might hire a junior copywriter so you can take on more business. You may also be doing larger live events at this point with 50+ people in the room. You may also be invited to speak at larger events. You re getting more known in your field as an expert and you re being invited to speak at other events and teleseminars. Some of you may be wondering do I have to do it in this order, can t I start at phase 2 or can I launch a product in the beginning? Absolutely, this isn t some sort of strict set path where you have to go from discovery to empire building. There are a lot of people that jump in in-between. The only caveat is it depends on your financial situation. If you are a business owner who needs revenue right away, the quickest way to bring in revenue is to go get clients immediately. If you don t need revenue right away, you may decide that the best thing for you is to write a book or to create a product. But you have to sell lots of books at $29.95 to make a living. Another reason to wait to jump into empire building is that it s just easier to create a product or have more confidence standing in front of a room when you are comfortable with your subject matter. Experience can help you tackle this. Take a minute and write down where you are in this model. Then take a moment and give yourself permission to be anywhere in it. I have a lot of clients that want to stay in client attraction phase 2. They re not necessarily interested in launching products and doing live events. That is perfectly fine. I have some clients that are interested in staying in discovery. So wherever you are is completely ok, give yourself permission to stay there. 7 R evenue Breakthrough, Copyright 2010

8 Step 2: Make Sure You ve Found Your Sweet Spot Whether you are new in business or have been in business for ten years you need to make sure you are working in your sweet spot. You know you are in your sweet spot when you love what you are doing, your clients are willing to pay you for it, and you feel totally aligned with your work. To find your sweet spot, you need to do some self-exploration to determine: 1. What do I love doing? What would I want to talk about, research or do for hours on end? Is it different from what I am doing now? Do I need to make a change? 2. What wake up in the morning problem do I solve? 3. What types of clients would pay me handsomely for solving this problem for them? 4. Can I easily find enough of these clients to make the money I desire? 1. So let s start with question one, do you love what you are doing? As women, we often want our businesses to reflect what is going on internally. As we change, our business interests change. The problem is that many women resist this change and end up working very hard at a business they just aren t into anymore. This mis-alignment makes building your business seem like hard work. Take a moment to evaluate. Is there a particular area of your business that lights you up? Is it time to focus on that area and let some of the other parts go? I can tell you one thing for certain the most successful service business owners out there are totally aligned with what they are teaching. You can see it in everything they do and write and it is that integrity that is super client attractive. 2. Let s move to question two. The fastest way to ensure that someone will want to work with you is to solve what I like to call their wake up in the morning problem. These are the most pressing needs, the ones that people wake up in the morning having: I need to lose weight I need to find more time I have too much to do I don t have time to do the things I want to do I want a boyfriend (or girlfriend) I m tired of being alone I need more money Here s the thing people are most willing to pay for their wake up in the morning problems. What you actually do to solve that problem is secondary. For example, you could be a hypnotherapist, dietician or therapist and still help people lose weight. But as 8 R evenue Breakthrough, Copyright 2010

9 long as you are helping people lose weight they are going to be willing to pay you for your services. 3. Next, determine which group of people you want to solve that problem for. Now this decision can happen in many ways. You may choose a group that you already have access too. If you are dancer, you may choose to work with dancers. If you worked in the insurance industry, you may choose to work with insurance agents. Or you may also choose a group that you have easy access to. Perhaps your parents are doctors who work with cancer patients. You may choose to work with cancer patients. Or perhaps you grew up around restaurant owners. You may choose to work with people in the food industry. 4. This question is an important one. Are you going to be able to find the people who are willingly able to pay you? The mistake I see some business owners making is choosing a group that they can t actually find. For example, I had one young dancer who wanted to work with boat owners because she liked being on the water. The problem was that she had no connections with boat owners. This didn t make it impossible for her it just took her a lot longer to find them. In the end, she ended up working with dancers for a while until she could cement some connections with boat owners. You can also turn this question on its head and ask what is your advantage? Who do you know that you can access to build your business? What is your secret weapon that no one else possesses? For example, one of my clients is a life coach and a model. She rapidly built a business coaching models. Just a quick note before we move on finding your sweet spot can take months or even years. So don t get stuck at this step. The best way to handle it is to date different groups and sweet spots for a while you re not married to any one area. Then at some point, a particular sweet spot will begin to feel good and you can stay with that one. Step 3: Build an Easy-To-Change and Interactive Website Step 2 is to build a great website or refine your current one. There are 2 important aspects to include in your website: making it easy to change and interactive. 1. You want to make sure that you can change the content. As you re taking your business to the next level you want the flexibility to change your website. I ve seen way too many business owners spend months and months on their website, only to get out in front of clients and realize that they want to change all the content. You may change your target market, your programs, your tagline, your story all of this will evolve as you and your business evolve. One of the best ways to have that flexibility is to use a basic Wordpress website. Wordpress websites used to be used solely for blogs, but now you can add 9 R evenue Breakthrough, Copyright 2010

10 additional pages to them. The beauty of the Wordpress website is that you can literally change every part of the website as often as you need to. That gives you the flexibility to move quickly as you are building and growing your business. 2. Also make sure that you also build a website that s interactive with your clients. If your website is primarily a brochure website there is no real reason for your clients to come back to your website after the first visit. I suggest you build a website that is interactive it actually involves your clients and encourages them to come back and visit. The best way to do that is with a blog. When you write a blog post, you send out an to your list letting them know about your post. Your readers click through to read your blog and they also have a chance to peruse other articles, events and programs that are on your site. This is a great way to increase product and program sales as well as create a close relationship with your target market. Step 4: Put up an opt-in box on your site to Build Your List It is important to collect people s names and addresses when they come to your website. This allows you to be able to get to know your leads and interact with them through s, newsletters and blog posts. This connection is what will lead to sales down the road. To begin collecting names and addresses, put an opt-in box on your site. There is newsletter software that creates the opt-in box and stores the addresses and names for you. Some of the software companies are: 1Shoppingcart, Constant Contact, Emma, and AWeber. I suggest 1shopping cart, because it has a shopping cart and an affiliate system that you may want to use later as you grow your business. If you go to you ll see a link to get it set up. Step 5: Offer an Amazing Free Gift in Exchange for Names and Addresses Offer people a free gift in exchange for giving you their name and address. The mistake that most people make when they offer a free gift is they give people a sub-par free gift. They don t give their clients something that they can actually use right away - a gift or report that will make an immediate difference in their lives. Your gift should contain some of your best material so that they can take that advice, put it into practice, and want to learn more from you. When people are done with your free report, you want them to say: oh, this is really great information, I m going to take this advice and go do it immediately, and then I m going to see what else this person has to say. 10 R evenue Breakthrough, Copyright 2010

11 Also remember that testing is important. If you notice that hundreds of people are coming to your page and none of them are signing up for your free gift, then you may want to change the name or the content. You may also want to test where you put the opt-in box on your homepage. A lot of people put it up front on the right of the page; some people put it down at the bottom of the homepage. You may want to play with a different spot to see what has the best opt in rate for you. Step 6: Getting Out of Your Own Way Stay with me here because there is lot of good stuff. The next step is to get out of your own way. Many business owners that I work with are throwing up their own obstacles and that s what s getting in their way to moving forward. Do any of these situations sounds familiar: You ve been thinking that you re working on your business but you notice every night that you re not getting much done from your to-do list. You have a list of potential leads to contact. But every time you pick up the phone, your stomach starts to churn and you immediately put the phone down. You ve been working on the same word document for weeks, but you just keep perfecting it, re-writing and re-writing. You just can t seem to finish it and push it forward. You ve had a pit in your stomach lately. Every time you sit down to work on your business, you start to feel a bit sick. Therefore you decide to re-organize your drawers or do the dishes instead. You ve been avoiding things on your to do list that you know are going to push you forward. You seem to be caught up in checking your s and surfing the web and the items on your list just aren t getting done. If any of these situations appear familiar, most likely you re dealing with mindset issues. You ve got fear and other limiting beliefs that are getting in your way. I would say 80% of being successful in business is getting out of your own way and readjusting your mindset, your beliefs and the patterns that are holding you back. So where do you start? First, realize that every entrepreneur struggles through fear and anxiety it s a sign that you are growing. You see fear is a protective mechanism. It makes you aware that you are not in a comfortable, safe place. Back in the day when we used to be chased by tigers fear saved our lives day in and day out. As entrepreneurs, we are constantly pushing ourselves past our safe and comfortable zones and fear is a natural by-product. 11 R evenue Breakthrough, Copyright 2010

12 There is a cycle of comfort and discomfort in business. Every time you want to expand and grow you ll feel the discomfort of doing things you don t know how to do facing your edges. Then you ll push through to a comfortable place for a while. And next, you ll face another growth spurt that may be uncomfortable. So step one is to trust the process if you are getting in your own way, it s probably because you are growing and facing something mighty uncomfortable for you. Step two is to link the task that scares you to a big goal for your business. For example, writing this e-book right now is bringing up a lot of fear for me. What if you (the reader) don t like it? What if it s too complicated? Too dense? I could choose to focus on that possible outcome that no one will read this report and it will all be for waste. And if I focused there, then I would never finish the book. So instead I link this report to my bigger goals my hope that you ll read this report use it to shift your business and continue to get support in Quick Cash Mastery and some of my other programs. And then you ll grow a mighty fine business that supports your dream lifestyle. That is what keeps me moving forward through my own fears and insecurity. Step 3 is to look beneath the surface and do some work on changing your overall belief system. But don t focus on what you need to change about yourself. Instead, focus on what the new beliefs are that you would like to add to your being. In order to retrain your thought processes you need to study your desired belief systems daily. I recommend that you create a daily ritual where you are constantly enriching yourself with new belief systems in your weakest areas. Let s say you have some money issues, pick one of your favorite money gurus that s written a great book like Barbara Stanney or T. Hart Eckert. Read a chapter every morning. You would do the same for any topic that you want to focus on and change in your life from business to love and relationships. Every morning you re retraining your mind to think differently. The key here is consistency, just like exercise, you can also retrain your mind. When I began my success ritual, I went for a walk in Central Park every morning while listening to a recording on money and abundance. Within a year, I had doubled my income, cleared my debt and changed my relationship with money. I still do this every morning. I create personal enrichment time where I read or listen to an mp3 or write in my journal about some aspect that I m currently working on in my personal growth. It is an amazing process, and I ve watched my life and my business transform before my eyes because of it. 12 R evenue Breakthrough, Copyright 2010

13 Step 7: Implement Marketing Systems Now we re getting to the nitty, gritty. What do you actually have to do each week and each month to build your business? Honestly, I m glad to say to you that there s no silver bullet. No matter how many coaches tell that you can make lots of money overnight it s simply not true. Consistent and sustained business success requires marketing and sales systems that you implement every week. It s like planting seeds. You plant them, water them, feed them and then they grow. But it takes time and it takes consistent care. Your business is the same way. A lot of entrepreneurs are overwhelmed by the concepts of marketing and sales. But honestly, it s all very simple. Marketing is connecting with your leads through s, articles, blog posts, letters, workshops etc. You are building a relationship with them by using various channels of information. You are giving them helpful information that they can use to solve their problems and you are becoming an expert in their eyes. You are building trust, expertise, and dependability. A sale is providing a solution to your leads for the problem that they dearly want solved. Your job is to understand your client s problem as clearly as possible and provide her with the best possible solution she can find most likely, hiring you. Here are some of the marketing channels you can use each week to connect with your clients: Newsletters or Blog Posts Videos Audios Teleseminars Workshops Letters/Promotions Sent through the mail Social Media Radio and TV Shows Articles in Newspapers, magazines and all over the Internet Mentions in Major Media (PR) So the key here is to create systems in place that you do each week or each month. For example, you might decide that every Monday you send a newsletter. Every third week of the month you plan a workshop. Every month you send a snail mail promotion. Every day you post on Twitter and FaceBook. These are your marketing systems. 13 R evenue Breakthrough, Copyright 2010

14 You may also decide that your sales system is setting up between one and three meetings a week with referral partners and joint venture partners in order to add more people to your marketing pipeline. You organize your schedule accordingly. Mondays are writing days, Tuesdays Thursdays are client days and Fridays are meeting days. You see, now you have systems in place and as long as you do them weekly, you ll see your business start to grow and flourish. I realize that there are so many details here that I can t cover. How do you do a clientattractive workshop? What do you put in a newsletter? I can t cover all of this without making this book 200 pages long! But please stay tuned as all of these questions are answered in my Money Club program ( Step 8: Planning The problem with serving clients is that when you are doing client work it s hard to focus on anything else. That is why so many business owners don t get bigger programs planned, finish their books, or organize their marketing and business systems. They just don t have time because they are too busy working with clients. I ve learned that it s very hard during your client weeks to think strategically and look at the long-term view of your business. That is why I created planning days, 3-5 days a month where I could plan out the long-term picture of my business. I schedule seeing my clients during the first 3 weeks of the month. Then I take anywhere from 3-5 days each month and use those to plan out the next 3 months of my business. In the beginning of the year, I take about two weeks to plan out the entire year for my business. Ask yourself the following questions: What teleseminars am I going to hold? Who can I contact to do partnerships with? Where can I do workshops? What is my calendar going to look like? When do I take vacations? It is also during those planning days or weeks that you can really get a lot of work done on bigger projects like re-writing a website, writing a special report or starting a book. You can also use this time to write sales letters, s, and promotional materials for your upcoming events. If you use this time wisely, you ll always be ahead of the game and will be able to rest appropriately during client weeks. Step 9: Create Multiple Income Streams 14 R evenue Breakthrough, Copyright 2010

15 This step is an important aspect of the empire-building phase in your business. Here you begin to think about bringing in money from other projects besides the service you provide. For example, you could create CD s, videos, books or reports that your clients could purchase. For example, I know a chiropractor who has a line of CDs in her office that describe different stress relief and meditation techniques. He suggests them to his clients during his treatment protocol and they provide an extra source of revenue. I know an acupuncturist who sells a line of herbal remedies that is another source of revenue for her. You could also begin to offer larger group programs that leverage your time and earn more money per hour. I worked with a client, a massage therapist, who has taken his technique for partner massage and created a group program where partners can come in and do a weekend workshop on partner massage. Another stream of income could also be creating larger workshops and group events. Now that your list has grown, you may be able to hold an event that can both earn you money and be a perfect way to get your message out. Again, this section is a whole course in and of itself. We have a live 2-day workshop called the Revenue Breakthrough Intensive, where a small group of business owners meet with me. You ll get the chance to present your biggest business challenge and get personal feedback and coaching from me plus exclusive training in the business skills you need to reach your goals. If you d like to learn more about this course, please me at support@revenuebreakthrough.com. Step 10: Testing Here s the thing I can tell you for certain there are programs, products and services that you are going to launch that no one will buy. It happens to all of us. But there are ways to prevent you spending lots of hours working on a product flop. Here is where testing and tracking are useful. One way to test interest on a topic is to hold a free teleseminar on that topic. If you the appropriate marketing and lots of people sign up, there is interest. Just remember not to mark the topic off if you didn t do enough marketing. Another way to test is to conduct marketing research. You could do focus groups with people where you get 4, 10, 20, 50 people on the line and you ask them opinions about your topic and what interests them. You could also do surveys asking what people want. I test every concept I offer before I spend a lot of time creating it. I learned this the hard way after spending six months creating a product that didn t sell so well. 15 R evenue Breakthrough, Copyright 2010

16 Let s go over the whole process Step 1: You want to understand what part what phase of the service business model you are in and where you would like to go. o Phase 1: Discovery o Phase 2: Client Attraction Part One Filling Your Practice o Phase 3: Client attraction Part Two Maintaining a Full Practice o Phase 4: Empire Building Launching Products and Events Step 2: Get in Alignment: to find your sweet spot to really make sure that you are solving a problem with the right group of people and you are doing what you love. Step 3: Build a website that does 2 things: o It allows you to change it easily o It allows interaction between you and your potential clients Step 4: Create an opt-in-box to collect names and addresses Step 5: Create an amazing free gift that encourages people to put their name and address in your opt-in box Step 6: Get out of your own way. Work on your mindset so that you re not stopping yourself from business or success Step 7: Implement marketing and sales systems so you know exactly what to do every week to bring in new clients. Step 8: Implement Planning Days Spend 3-5 days each month working on the big picture in your business, planning your events, workshops etc. Step 9: Creating multiple streams of income, such as products, larger events, affiliate promotions etc. You may want to wait a bit for this step, until you ve mastered some of the other steps. Step 10: Test and track your promotions, products and services to determine what is working. It is my sincerest hope that this blueprint has given you some clarity and a few golden nuggets to take your business to the next level. I know that many of you may be thinking gosh there s so much information here and there s so many details I don t know about. I wish I could give you every detail, but I think it would wear you out and I know it 16 R evenue Breakthrough, Copyright 2010

17 would wear me out. It is much better to learn each step slowly, digest it and move forward. Our Quick Cash Mastery program is a 4 session training to help you hit the ground running. Inside, you ll find everything you need to generate $3,000 in the next 60 days. Get clear about what you do. Ask people for business with confidence. Attract business online. It s all there and I ll walk you through what you need to know, step by step. You can read the full details and curriculum overview by clicking here: If you have any questions, you can reach me at support@revenuebreakthrough.com and the phone number is Thanks so much and I wish you the best of luck with your business. 17 R evenue Breakthrough, Copyright 2010