10 Things Everyone Needs to Know About Mystery Shopping
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- Collin Whitehead
- 5 years ago
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Transcription
1
2 10 Things Everyone Needs to Know About Mystery Shopping
3 1. Set yourself up for success
4 Pick your partners Start your business Create your brand 1. GfK 2. The other guys SHOP!
5
6 Your Brand Your BRAND is your promise: It tells MSP s what they can expect from YOU Every interaction matters Branding helps you differentiate what YOU bring to the table from your competitors (look at your neighbor ) YOU are your Brand Ambassador. YOU control your reputation. YOU are your brand.
7 2. Protect your Brand
8 Damage your Brand You are either very bad at reading or you are just ignorant. My guess is you re a F@#$& idiot in front of a computer screen. I DID get my drug test, and I ed you when I finally got the letter or as I found out an you had all along and could have copied it to me, but NO, you claim you know nothing about it. It would appear since you completely lied saying there was nothing you could do but give me the companies phone number was FALSE. Liar. I DID WHAT I WAS TOLD!!!!!! I ed both you and [scheduler name] telling what transpired and asking for your assistance. I even told you in that it wouldn't take more that 30 seconds of your time as you just call the number you gave me and extend the date for however long you do this. YOU did not help me even though Diana, you were the one who said to , and she/you would be there to assist. Where were you??? Not working with me. Not being honest but being a f@#$& ignoramus and costing me money. I now demand $25 for every hour I wasted. Send my check via express mail overnight for $ or I will contact EVERY PERSON I KNOW (and I have many contacts) and let them know what a B*%$! You are.
9 Hi, Protect your Brand Once again my score has been changed since you made the changes and included a hero's citation along with a 10 rating. I've been a mystery shopper for over 15 years and I value the partnership we have experienced to-date. If I am doing something incorrectly, I would appreciate the opportunity to repair before lowering my overall score. I'm an independent contractor with several exclusive companies and I choose to work with your company due to the quick turnaround in pay. I would love to continue to conduct superior work for your company; however, I require feedback that allows me to align with your goals in order to be successful.
10 Shopper Ranking Completing your assignments 100% Responsiveness Participation in focus groups Participation in the shopper community and industry associations (MSPA) Protect your Brand
11 Experience #1 Experience #2 My Belief
12 3. Connect
13
14 The Old Fashioned Way Texting Shopper support
15 4. Use right tool for the job
16 Protect your Brand
17 5. Read. The. Guidelines.
18 Shopper Guidelines provide all details of each assignment. Objectives Prep work Technology Timing Interaction/purchase requirements It is critical that you read the entire document. Even if you completed the same shop last month.
19 6. Stay the Course
20 Protect your Brand Be discreet Know your must haves Clear pictures & staff names (if required) All aspects of the assignment should be completed.
21 7. Grammar matters
22 DO NOT YELL YOUR ANSWERS! Leverage technology Spell check Use a Thesaurus Google examples of a descriptive narrative Review your narratives before submitting Phone a friend Protect your Brand
23 8. Communicate
24 Your first shop gets rejected Your report did not save when you entered it.
25 The The Impact Impact of your of your next next move move is is critical Protect your Brand
26 CHOICES Do nothing Flake Fight Communicate
27 Do nothing Flake Temporary fix Are you learning anything? Is the MSP? Temporary fix Damage to your brand
28 Fight
29 Communicate Talk to us Long term resolution we learn from each other Take the time to call and be patient Avoid the angry mob PROTECT your BRAND We are in the business of FEEDBACK
30 9. Go out on a Limb
31 First Dibs Get assigned shops before they go on the job board. Word of Mouth You are not the only ones to communicate with each other Special Projects Companies have attractive shops they purposely save for shoppers who represent themselves in a professional manner. Increased Opportunities Yes. It happens. Schedule, edit, recruit etc. Don t be afraid to take some of the less attractive assignments.
32 10. Your Feedback Matters
33 The data you collect is used to make business decisions. MSP s compile the results of a program and provide insights and trends to the company s you helped shop. Your feedback makes a difference! Recruiting
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