Getting Back on Track with Your Business

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Harry Hector Ford
5 years ago
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1 Getting Back on Track with Your Business Success is not final; failure is not fatal: it is the courage to continue that counts. -Winston Churchill Do you ever wonder why we have bad days, good days and great days? *Bad days You wake up one gloomy cold morning and lie there in your bed thinking. What s gone wrong? Where are all of my prospects? Where did my clients go? What have I done Wrong? Have I offended my clients? How can I improve my business so I can generate more cash flow? How can I attract more clients? Questions and more questions. We beat ourselves up when we should be taking action. We blame things, the system, other people, and we find all sorts of excuses. We all go through this stage and we need to remember that life has its ups and downs. Nothing goes all of the time smoothly. Life goes in cycles and we need to understand this and move on. *Good Days

Getting back on track There is no such thing as a smooth ride, or if there is, it is only temporary. We tend to relax when everything is going well and therein lies the problem.

By marketing every day, you will have a more consistent client/prospect flow, your peaks and hollows will be less pronounced.

2 Getting back on track There is no such thing as a smooth ride, or if there is, it is only temporary. We tend to relax when everything is going well and therein lies the problem. We need to take action every day. By marketing your business continuously your business will flow a lot better. By marketing every day, you will have a more consistent client/prospect flow, your peaks and hollows will be less pronounced. Sure you will still have bad days where nothing seems to go right, but by being consistent your marketing plan will flow much smoother. *Great days When nothing seems to work for you So how do you do that? When all else fails and you can t seem to get your marketing plan back on track, you need to go back to a time when it was working (A good example is when your computer crashes, you then need to take it back to when it was operating properly). You need to keep a marketing diary or a reliable system so as to keep track of your progress. What I mean is, you need to keep track on the marketing systems you are using and pay special attention to the systems that are working for you. So when your prospecting funnel stops working, you have a record of what worked at an earlier date, and you can go back to using that system. All of a sudden you are back on track. Prospects are starting to show interest in what you have to offer. Clients are getting back in touch. It is as though someone has thrown a switch, suddenly you are having a great day. Action is the foundational key to all success. - Pablo Picasso

Also, we have probably been to a seminar or listened to an enthusiastic trainer, or read a promising inspiring marketing course.

3 Why we are not consistent in our marketing plan When we start our marketing plan we are excited. For this reason, our excitement will probably get us over most of our fear when approaching prospects or clients. Also, we have probably been to a seminar or listened to an enthusiastic trainer, or read a promising inspiring marketing course. It is at this stage we need a few small successes to keep ourselves motivated. However, being that we are human, we have this weakness whereas when things are going well we tend to take our foot off the accelerator. This causes the peaks and hollows often referred to as swings and roundabouts. It is at this stage we need to revert back to when things were working well for us and continue down this path. Increasing cash flow by being more focussed on our marketing There is no doubt that competition is getting tougher day by day. The world is changing at a rapid pace so we need to try and keep up. We need to follow what is working in today s marketplace and embrace these changes. We need to focus on our marketing efforts and not let up. The thing is, cash flow is the name of the game, so we need to bring in new blood consistently to keep our cash flow going. Our clients drop off for different reasons, so we need to top up our client funnel continually. We need to look after our existing clients better than ever as these people are our bread and butter clients. Being consistent and doing more of what works, is the best way for your business to move forwards in today s competitive marketplace. Remember: no cash flow, no business.

Your challenge When things take a turn for the worst, as they will at some stage: Stop feeling sorry for yourself (it is ok to feel sorry for yourself for a while, but get over it as quick as you can

from someone who has run a successful business for some time Don t give up (this is where the majority of businesses fail, they give up too soon where success may be just around the corner) Do

4 Your challenge When things take a turn for the worst, as they will at some stage: Stop feeling sorry for yourself (it is ok to feel sorry for yourself for a while, but get over it as quick as you can and then move on) Get out of bed an hour earlier (this is where you can start reversing your bad luck) Find the courage to go back to where you were successful and start from there Ask for advice from someone who has run a successful business for some time Don t give up (this is where the majority of businesses fail, they give up too soon where success may be just around the corner) Do something, anything to get your marketing in action once again (by doing nothing but blaming, you will just slide into a deeper hole) For new start-ups The first things you need to do are: Get your cash flow going right away Get your marketing plan started and push it as fast as you can (find a system that works and stick with it. Write down exactly how this system works so you may come back to it when things start to go wrong) Prospect for clients prospect for clients prospect for clients (just keep prospecting for clients) Buy the toys, new car, truck new office desk etc. out of the profits Get your money in fast (ask your client if they are happy with what they have received, and then bill them immediately) If you follow this system you will have the secret to a successful business. In addition, earn before you spend, only spend a percentage of the profits and you will guarantee your success. To sum up

5 This article only briefly touches on what you need to do to get your business on track to a healthy cash flow and more profit. successful business. Also, I realize there are many other problems that you will come up against in your journey to building a By following the steps mentioned in the above guide, you will be well on your way to building a healthy client base, and a consistent cash flow. You will join the handful of businesses that succeed in making a profit and growing your business, far outpacing your competition. Success is how high you bounce when you hit bottom. -George S. Patton

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