The Flash. Superheroes on Sky 1. Sponsorship Opportunity

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Meagan Hudson
5 years ago
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1 The Flash Superheroes on Sky 1 Sponsorship Opportunity

2 Channel Information

Sky 1 The home of fresh, feel-good, family

you ll only find on Sky 1 Multi-generational

3 Sky 1 The home of fresh, feel-good, family entertainment Pillars Feel-good: Bold, uplifting entertainment that s full of life Fresh and original: New, inventive formats, you ll only find on Sky 1 Multi-generational Fun: TV that is made to be shared with teen families

Sky 1 The home of fresh, feel-good, family entertainment Core Females Women 35-54 Core Males Men 35-54 Teen Families Adults 16-54 with kids aged 10-15 ABC1 53% C2DE 47% Married 71% Kids in HH 43%

4 Sky 1 The home of fresh, feel-good, family entertainment Core Females Women Core Males Men Teen Families Adults with kids aged ABC1 53% C2DE 47% Married 71% Kids in HH 43% ABC1 48% C2DE 52% Married 71% Kids in HH 47% ABC1 42% C2DE 58% Married 74% Children (10-15) Work Part-Time Own Home 60% Talk about and read about entertainment programmes in social Travel to work by car 50% Spend up to an hour a day travelling 18% Over index with watching content online and listening to radio Own Home 58% Work Full-Time Over index with online streaming (Netflix, Amazon Prime)

Sky 1 is home to top US Shows including Arrow & The Flash Top performing programmes Sky 1 avg. 000s Rank Title 000s Share % 1 The Flash 1,359 5.5 2 Hawaii Five-0 1,054 3.9 3 Arrow 1,042 4.

5 Sky 1 is home to top US Shows including Arrow & The Flash Top performing programmes Sky 1 avg. 000s Rank Title 000s Share % 1 The Flash 1, Hawaii Five-0 1, Arrow 1, Modern Family 1, Stella 1, Strike Back: Legacy Forever New! A League of Their Own NCIS: Los Angeles Ascension New! Supergirl Source: BARB/Techedge. 01/01/15-30/06/15. Individuals 4+Highest performing episode, ranked by 000 s

6 Arrow The heroes Sky 1 deserve Arrow and The Flash avg. 000 s and Audience Profile 1,543 Arrow * Highest Rating Sky 1 Avg. 000 s Programme of ,079 The Flash Avg. 000 s 1,489 1,685* S1 Av S2 Av S3 Av S3 Peak 302 Slot S1 Av S1 Peak 48% 51% 9% 19% 20% 24% 20% 1% 16% 26% 16% 41% 54% 46% 11% 17% 19% 20% 13% 5% 21% 38% 18% 22% Total Commercial TV 45% 55% 8% 12% 9% 19% 16% 24% 17% 25% 24% 35% Men Women Adults Adults Adults Adults Adults 65+ Adults AB Adults C1 Adults C2 Adults DE Adults The Flash Source: BARB/TechEdge. Figures based on Individuals 4+, Sky1 Stagger all data is from first showing, not repeats.

7 Sky 1 Sponsorship Facts and Figures

8 Sky 1 Sponsorship: Impressive KPI Gains Norms across all Sky 1 sponsorship Non-viewers Viewers Gain Spontaneous Sponsorship Awareness Spontaneous & prompted Total awareness Brand Awareness Spontaneous Spontaneous & prompted Is a brand I trust Brand Status Hearing more good things about Is a brand I would recommend Is a brand I would talk about with others Brand Likeability Is a brand I like Purchase Intent Fairly/Very/Certain to

Sky 1 programmes are widely considered as fun, family & entertaining 84% 82% 70% of viewers say Sky 1 content is entertaining of viewers say Sky 1 content is

9 Sky 1 programmes are widely considered as fun, family & entertaining 84% 82% 70% of viewers say Sky 1 content is entertaining of viewers say Sky 1 content is fun of viewers say Sky 1 content is fit for families Q: For each of the following adjectives please tell me whether you think they apply to [a programme] on Sky 1.

10 Sky 1 Sponsorship Increased Viewers Brand Image Scores Average Brand Score Uplift (Vs. Non Viewers) Non-Viewers Viewers Viewers Aware 48% 46% 54% 50% 38% 38% +20pp +29pp 13% 22% 18% Viewers Viewers Aware Is a brand I'm hearing more and more good things about these days Is good value for money Is a brand I trust Q8. To what extent do you agree or disagree that each of the following statements apply to <sponsor brand>, where 1 means strongly disagree and 5 means strongly agree.

11 Sponsorship Drives Advocacy & Call to Action Non Viewers Viewers Viewers Aware SP = Significantly different to Non Viewers at 95% 67% 43% 57% 31% 48% 55% 49% 49% 40% 39% 35% 46% 28% 19% 20% 16% 8% 7% Likeability Knowledge Talkability Advocacy Website Visits Consideration Q11a. How likely, if at all, is it that you would recommend the following to family or friends? Q11b. How likely, if at all, would you be to talk about the following these brands with other people? Q11c. How much, if anything, do you know about the following brands? Q11d. How much, if at all, do you like the following brands? Q11e How likely, or unlikely, are you to visit the website of one of the following brands in the next 12 months or so? Q11f. And which of the statements below most corresponds to your view of the following brands? 11

12 Sponsorship can drive interest in wider external platforms Future Sponsor Direct Website Visits Fairly Likely Very Likely Certain To Non Viewers Viewers Viewers Aware SP Q: How likely or unlikely are you to go to the sponsor s website in the future?

13 Programming

The Flash Series 3 Central City Police scientist Barry Allen (Grant Gustin) has been standing still emotionally since the day his mother was murdered and his father unjustly jailed for the crime.

14 The Flash Series 3 Central City Police scientist Barry Allen (Grant Gustin) has been standing still emotionally since the day his mother was murdered and his father unjustly jailed for the crime. But when an unexpected and devastating accident at the S.T.A.R. Labs Particle Accelerator facility strikes Barry, he finds himself suddenly charged with the incredible power to move at super speeds. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky Part 1 (9 eps) Oct Dec 2016, Part 2 (14 eps) Feb May 2017* Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings on Sky Go and pushed/pulled to our On Demand service The Flash Dates are subject to change

Arrow Series 5 After suffering unimaginable ordeals while marooned for five years on a remote island, billionaire Oliver Queen (Stephen Amell) returns home with a mysterious agenda and lethal set of

15 Arrow Series 5 After suffering unimaginable ordeals while marooned for five years on a remote island, billionaire Oliver Queen (Stephen Amell) returns home with a mysterious agenda and lethal set of new skills. Determined to right the wrongs his father committed while amassing the Queen family fortune, Oliver has sworn to bring justice upon the rich and powerful who have corrupted his city. Premier runs on Sky 1 HD, Sky 1 and Sky Part 1 (9 eps) Oct Dec 2016, Part 2 (14 eps) Feb May 2017* Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings on Sky Go and pushed/pulled to our On Demand service Arrow Dates are subject to change

16 Legends of Tomorrow Series 2 When heroes alone are not enough the world needs legends. Having seen the future, one he will desperately try to prevent from happening, time-traveling rogue Rip Hunter is tasked with assembling a disparate group of both heroes and villains to confront an unstoppable threat one in which not only is the planet at stake, but all of time itself. Can this ragtag team defeat an immortal threat unlike anything they have ever known? From the universe of Arrow and The Flash comes the spin off Legends of Tomorrow, returning to Sky 1 for Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky eps starting in March Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings on Sky Go and pushed/pulled to our On Demand service Legends of Tomorrow

17 Supergirl Series 1 Part 2 Supergirl follows the story of Superman s cousin, Kara Zor-El. Having escaped their doomed planet Krypton Kara was raised by her foster family the Danvers and has spent the past 12 years keeping her powers a secret. However when the head of a super-secret agency enlists her help in protecting the citizens of National City, Kara decides its time to embrace her superhuman abilities and be the hero she was always destined to be. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky Part 1 (8 eps) Oct Dec 2016, Part 2 (14 eps) Mar Jun 2017* Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings on Sky Go and pushed/pulled to our On Demand service Supergirl

18 Scheduling

19 Superheroes on Sky 1 Scheduling* Programme Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 The Flash S2 Part 1 Oct Dec Part 2 Mar May Arrow S4 Part 1 Oct Dec Part 2 Mar May Supergirl Part 1 Oct Dec Part 2 Mar Jun Legends of Tomorrow Mar Jun *Please note that scheduling is subject to change, and start dates for series are currently TBC

20 Digital Sponsorship

21 Digital Sponsorship Sky Go, On Demand & Online

22 TV VOD ads almost a 1/4m in incremental reach every month Incremental reach added by other platforms to Sky Wholly Owned Entertainment TV: 29.6m 288k 1.2m 23.1m TV VOD and Sky Go: 5.6m Online: 2.7m 1.1m 64k 4.2m Total: 30.2m 248k Source: Sky Landscape Study 2015 Adults 16+

23 Forever grew its audience cross platform Forever S1 E1 Cross-platform Avg. 000s , Prem Live Prem VOSDAL Prem TS Repeats On Demand Sky Go Total Forever Source: BARB Individuals consolidated viewing,; On Demand based on reach and down weighed using ASL/Duration and Number of Session metrics

24 Delivery and Costing

25 Superheroes on Sky 1 UK Broadcast

26 Superheroes on Sky 1 UK Digital

27 Superheroes Investment

28 Appendix

29 Broadcast Deliveries UK Combined Individuals Adults ADABC1 Ads WM1634 M ABC 1 M Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) 10,145 8,607 4,511 2,834 1,427 1,408 2,334 OTS/Frequency

First-ever Live Ad on RTÉ , Munster v All Blacks, 18 th November 2008

First-ever Live Ad on RTÉ , Munster v All Blacks, 18 th November 2008 First-ever Live Ad on RTÉ 11850, Munster v All Blacks, 18 th November 2008 Munster v All-Blacks Match The match coverage, which ran from 7.00 9.34pm on RTÉ Two attracted an average of 689,000 viewers*