How can YOUR business help to PAINT THE TOWN PURPLE?

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1 May 2017 Dear Hanover Area Business: Relay For Life is the American Cancer Society s signature fundraising event. It offers everyone in the community an opportunity to participate in the fight against cancer. Over a period of 24 hours, teams of family, friends, coworkers, church members, and neighbors camp out and take turns walking or running around a track or path. Relay For Life is an overnight event, illustrating the phases of a cancer patient s fight through darkness and back to daylight. We raise funds to help the American Cancer Society provide education, services, advocacy and cancer research. Over the course of the Relay For Life event, cancer survivors are recognized and honored, reminding all participants of the reason we Relay. We also take time to remember those we ve lost through a candle-lit ceremony at dusk. Throughout the day, there are games, music, food, educational activities, ceremonies, and plenty of celebration. Our local Relay For Life event is moving this year to New Oxford High School. This year, our event will be held from noon on Friday, July 14, through noon on Saturday, July 15, All year round our teams work tirelessly to promote Relay For Life and to raise funds to aid in their fight against cancer. They run countless sales and events, and the Hanover community has been very supportive of these efforts. It is my sincere wish that your business can be a large part of that wonderful group of supporters. In preparation for this year s Relay For Life event, we will be running our annual promotional campaign called Paint the Town Purple (PTTP) from Saturday, June 24 through Sunday, July 9. The purpose of PTTP is to create some excitement in the community and show support of our local friends and family that have had to face the challenges that having cancer creates. It will show a community UNITED in the cause, showing how we can all take a stand together in the fight. I urge you to consider my request to be part of this great community effort by your business s support of PTTP by signing up today to participate. Should you have any questions regarding PTTP, please do not hesitate to contact me. You may reach me by (fnorris@acnb.com) or phone ( ). I look forward to working with you on this awesome community initiative! Sincerely, Frank Norris Frank Norris Chair, Paint The Town Purple Relay For Life of Hanover Team Ambassador

2 How can YOUR business help to PAINT THE TOWN PURPLE? Here are a few SUGGESTIONS to get you started, but the possibilities are endless! Allow and encourage employees to wear purple clothing and/or accessories. Decorate your front windows, door entrances, retail space, tables in everything purple, using flowers, balloons, ribbons, tablecloths, etc. Display Relay For Life of Hanover posters that advertise the event on July 14-15, Create your own luminaria bags or allow employees or customers to do so in-house and display them. Place a Relay For Life of Hanover collection bucket in your business and collect funds (you can win a prize for collecting the most donations). Restaurants Create placemats, pizza box toppers, etc. that advertise your participation and support of PTTP. Use purple mini lights on displays. Create a purple product for your business or serve purple food/drink specials. Offer discounts to customers on items that are purple in your store or reward customers with a discount for coming in to your store while wearing purple. Invite kids (or adults) to create purple chalk drawings on sidewalks outside of your business. Sell Relay For Life Sun and Moon donation cards ($1-$5 in memory or in honor of a loved one) and display these in your business money raised can be used toward winning the contest! Sell Purple Luminaria Bags ($10) that customers/employees can decorate and have them displayed at the Relay For Life of Hanover event. How can YOUR business benefit from supporting PAINT THE TOWN PURPLE? Community exposure for duration of campaign Knowledge that your community support of the campaign will help in making a difference in the worldwide movement to end cancer! Recognition of your business s participation at the Relay For Life of Hanover event on July 14-15, 2017 at New Oxford High School Recognition in the 2017 Relay For Life of Hanover program for businesses that commit to PTTP by June 6. Drive retail customers that are active Relay for Life supporters to your business Bragging rights for being a winner in the Paint the Town Purple business contest and a chance to win a great Relay-themed award!

3 PAINT THE TOWN PURPLE BUSINESS CONTEST June 24-July 9 CONTEST RULES Contest will run from open of business Saturday, June 24, through Sunday, July 9, 2017, at noon. (Donations collected through July 9 will count toward the Fight Back/People s Choice Award. ) Judges from the Relay For Life/Paint the Town Purple committee will determine winners of the three awards, during the 2 nd week of the campaign. Winners will be contacted in advance and announced at our Relay event on July 14 at 5 p.m. If your business is selling Purple Luminaria bags or collecting donations via our Relay For Life collection buckets during the campaign, these luminaria bags and buckets will be picked up by a PTTP committee member or the team responsible on Monday, July 10 (unless other arrangements are made in advance). AWARDS 1. Celebrate Award Given to the area business whose display best shows a creative use of the Relay For Life brand message of Celebrate. Remember. Fight Back. 2. Remember Award Given to the area business that best creates a PTTP retail type of display that honors its employees or local community individuals who have fought cancer and won (our local Survivors!). 3. Fight Back/People s Choice Award Given to the area business who collects the largest amount of donations through on-site buckets, percentage sales, etc., during the campaign. PRIZES FOR THREE AWARD-WINNING BUSINESSES Recognition at the Relay For Life event in July and a display space to promote your businesses to attendees (approx. 1,000 people). Relay For Life prize pack Bragging rights for an entire year!

4 Restaurant Weeks June 24-July 9 Do you own a restaurant, bar, brewery or winery? You could participate in Paint the Town Purple Restaurant Weeks in support of the American Cancer Society s Relay For Life of Hanover. Benefits include: Advertising on the Relay For Life of Hanover website and social media Recognition in press releases and the event program* The gratitude of patrons who care about making a difference in the fight against cancer Restaurant Weeks Donations count for the Paint the Town Purple business contest Fight Back/People s Choice award Options for Participating Donate a percentage of sales during Restaurant Weeks Donate a percentage of sales on one day during Restaurant Weeks Donate proceeds from the sale of a Paint the Town Purple special menu item during Restaurant Weeks Donate proceeds from the sale of a Paint the Town Purple special menu item on one day during Restaurant Weeks. *Recognition in the 2017 Relay For Life of Hanover event program is conditional upon receiving your commitment to participate in the Paint the Town Purple campaign by June 7.

5 READY TO TAKE PART IN PAINT THE TOWN PURPLE? Let s Go! I (we) would LOVE to participate in the 2017 Paint The Town Purple campaign in support of Relay For Life of Hanover! I (we) will participate in the Business Contest (June 24-July 9) I (we) will participate in Restaurant Weeks. (June 24-July 9) Business Name Contact Person Business Location Phone Website We would like the following marketing tools to aid in participation: Relay For Life collection bucket (s) ( Relay For Life Sun/Moon cards ( Relay For Life event brochures/posters Purple Luminaria Bags ( # needed) # needed) # needed) Restaurant Week Participants, how would you like to participate? We will donate a percentage of all sales during Restaurant Week to the Relay For Life of Hanover. We will donate a percentage of all sales on one day during Restaurant Week to the Relay For Life of Hanover. Day We will donate the profits from the sale of a special meal/item during Restaurant Week to the Relay For Life of Hanover. We will donate the profits from the sale of a special meal/item on one day during Restaurant Week to the Relay For Life of Hanover. Day Referred by Team *Please return this commitment form to Frank Norris via at fnorris@acnb.com. Businesses that commit before June 6 will be recognized in the 2017 Relay For Life of Hanover event program.