SALE is near, and we are looking forward to a turnover record during the SALE period :-)

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1 SALE

2 Introducing the SALE campaign SALE is near, and we are looking forward to a turnover record during the SALE period :-) This time, the SALE window is a bit renewed, since - The windows are merchandised with new arrival styles - The poster is a Summer trend poster (and not a SALE poster) - SALE is communicated by a big streamer on the window. - A6 signs are communicating NEW ARRIVALS in the windows With this window, we communicate that we have new arrivals for the girl who wants inspiration and the new trend, and we also communicate that they can find SALE instore. Let the SALE begin, and let s create some crazy green figures during SALE! JUNE Su 2 Mo 23 3 Tu 4 We 5 Th 6 Fr 7 Sa 8 Su HOLIDAY 9 Mo HOLIDAY Tu 11 We 12 Th 13 Fr 14 Sa 15 Su 16 Mo SALE START Tu 18 We 19 Th 20 Fr 21 Sa 22 Su 23 Mo Tu 25 We 26 Th 27 Fr 28 Sa 29 Su 30 Mo Tu 2 - SALE 2014

3 Boxes during SALE During SALE, remove all backs of the boxes*. This gives the windows a lightness, and the styles get more light. Please store the back board of the boxes, for later use. *The easiest way to remove the back, is to separate all the sides, and then assemble the box again, without the back of the box. SALE

4 Elements for SALE - keep the june posters during sale! A window posters 60 x190 cm 90 x190 cm 120 x190 cm 150 x190 cm 190 x190 cm B window posters 60 x190 cm 90 x190 cm 120 x190 cm 150 x190 cm 190 x190 cm 4 - SALE 2014

5 Elements for SALE LE SAup to 70% SALE window foil (S/L) SALE letters To be used instore only SALE continues in store SALE continues in store foil (for after SALE windows - order on extranet if needed) Extra SALE window foil (30%) Optional %-sign To be used instore A5 SALE price sign Extra SALE window foil (70%) Optional FIP S/M/L A5 price sign (horizontal) Order extra price signs and FIP on the extranet SALE

6 Julie Sandlau jewellery blocks If you are selling Julie Sandlau jewellery from the cabinet, take the black blocks from one of the cabinets, and use them as showed in the windows. Divide the blocks from the other cabinet to both cabinets, so you are using the black blocks in both windows and in instore cabinets. Black blocks from Julie Sandlau cabinet 6 - SALE 2014

7 New arrival signs We are showing new arrivals in both windows and instore. For windows: A6 sign (sent to you) A6 NEW ARRIVALS sign for window For instore print from Bestsign on STANDARD PRICE SIGN PAPER: A4 sign A5 vertical A5 horizontal A6 new arrival for walls SALE

8 This is how your final window should look (Xs & S) 8 - SALE 2014

9 This is how your final window should look (m+l) SALE

10 SALE Xs/S window The focus during SALE in both A and B windows, are bags and light colors. Merchandise the window as shown on the picture, with your best new arrivals. Use the same or similar styles as shown, in the above colors. Only show accessories. Show different bags in the window, combined with jewellery, scarves and shoes. To lift the jewellery and give it more attention, place it on the black blocks as shown on the picture. (Re-use from Julie Sandlau cabinets). In the XS and S windows, place 1 A6 NEW ARRIVAL sign. Mount the foil as shown. As an option, you can either use the Up to 30% or the Up to 70% f o i l, depending on how much the customer can save. If you are selling Julie Sandlau jewellery from the cabinet, take the black blocks from one of the cabinets, and use them as showed in the windows. up to 50% Divide the blocks from the other cabinet to both cabinets, so you are using the black blocks in both windows and in instore cabinets SALE 2014

11 SALE M+L window The focus during SALE in both A and B windows, are bags and light colors. Merchandise the window as shown on the picture, with your best new arrivals. Use the same or similar styles as shown, in the above colors. Only show accessories. Show different bags in the window, combined with jewellery, scarves and shoes. To lift the jewellery and give it more attention, place it on the black blocks as shown on the picture. (Re-use from Julie Sandlau cabinets).in the XS and S windows, place 1 A6 NEW ARRIVAL sign.mount the foil as shown. As an option, you can either use the Up to 30% or the Up to 70% f o i l, depending on how much the customer can save. If you are selling Julie Sandlau jewellery from the cabinet, take the black blocks from one of the cabinets, and use them as showed in the windows. up to 50% Divide the blocks from the other cabinet to both cabinets, so you are using the black blocks in both windows and in instore cabinets. SALE

12 Instore merchandising Merchandise the area to the left when entering the store Level 1 - Use sale letters or frames with sale FIP s - Use red round labels for sale - Organize and trim the sale styles NEW ARRIVALS - Show new styles in your windows - Remember to use the new arrivals signs - Merchandise the area to the right when entering the store Level 1 - Use the new arrival FIP s in small or medium frames - Organize and trim all styles 12 - SALE 2014

13 Sale table 1.layer: - Work in 4-8 boxes - Use the price sign in the middle - Show 4-6 styles in each pile - Trim all styles - Use red labels for sale 2. layer: - Work in 3-6 boxes - Show 4-6 styles in each pile - Trim all styles Freestanding unit: - Use 2-4 different scarves - Hide hangtags - Use red labels for sale SALE

14 New arrivals 1.layer: - Work in 4-8 boxes - Use the price sign in the middle - Show 4-6 styles in each pile - Trim all styles NEW Arrivals 2. layer: - Work in 3-6 boxes - Show 4-6 styles in each pile - Trim all styles 14 - SALE 2014

15 Jewellery wall - 80 CM Level 1 - Medium frame with a horizontal FIP Level 2 - Work in straight lined boxes - Maximum 8 styles/ rods in the top - Organize the jewellery Level 3-2 Large rods with scarves on rings - Hide hangtags - 3 shelves with accessories Niches - Work in pyramids - Choose a colortheme, maximum 3 colors - ONLY use accessories - Hide hangtags SALE

16 check list The window is clean and not dusty The same styles (or similar) as showed in the styleguide are used in the window Be loyal to the focus styles/theme in the period The merchandising is exactly as in this styleguide The styles are folded straight The colors are similar or the same, as those in this styleguide The boxes are placed in a straight line The hangtags with prices are removed from the styles Take a good look at your windows be critical! 16 - SALE 2014

17 Contact list Questions regarding this campaign - please contact: Michelle Skovby, michelle.sorensen@bestseller.com Michelle Byrial Jørgensen, michelle.jorgensen@bestseller.com Missing any campaign material - please contact: Stine Hurup, stine.hurup@bestseller.com SALE

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