designing for the Internet of Things...

Transcription

1 designing for the Internet of Things... Andrew Hartman - andrew@designpartners.com 1

2 product designer. 20+ years at Philips Design. global perspective. reinvented myself many times. relationships through design. business development. 10 months at Design Partners. global perspective. reinventing our company. relationships through design. 2

3 - Manage the creative process to enable the unexpected - Tune in to socio-cultural, technology and market trends to generate exciting future product/service ideas. - Filter, shape and test the most promising product concepts & business strategies in the framework of the Lean Startup and BM Canvas. - Stay current on emerging, enabling technology - Web, Mobile, IoT, Wearable Technology, 3D printing, Cloud - Market research, business analysis and business planning - Building a brand - develop compelling brand experiences and strong brand recognition. - Go-to-market strategies and Social Media strategies 3

4 design for the IoT is like alien cooking... all new ingredients different stove and implements no known recipes 4

5 what kind of meal do we want vision who is coming customers what do they like aspirations menu coures experience recipes project dinner party brand experience 5

6 We need to relax, enjoy this moment and have fun shaping the future together. 6

7 the design process is a journey of self discovery ever tried, ever failed, no matter, try again, fail again, fail better Samuel Bekett 7

8 There is never only one right way. 8

9 speed, scale and complexity of technological transformation is rising. Level 01 technology Cause and effect simplicity Level 02 technology Predictable systemic complexity Level 03 technology Unpredicable world scale organic systems Allenby and Sarewitz MIT 9

10 in the face of such unpredictablility designing brands and products for level 03 demands stategic flexibility and adaptability. no plan survives initial contact with the enemy Von Molkte 10 10

11 develop level 03 ideas with multidiciplinary teams. product design, marketing, sociology, psychology, electronic/mechanical/ software engineering UX design, etc, etc making stuff is hard, making stuff that counts is rare. Yves Behar - fuseproject.com 11

12 in a world of global technological and cultural possibility how do we identify real value? 12

13 look to people not technology! 13

14 slaves to technology vs enhanced transhumans 14

15 people and technology will continue to shape each other just as they always have. 15

16 emotional always wins over rational. You can tick every box but it s the unexpected things, the moments of magic and poetry that make your audience sit up and really take notice

17 put peoples natural ambitions and interactions first in the search for meaningful experiences

18 the path to meaningfull innovation lies in fullfilling universal human wants not technological possibilities. identitity, independence, sociability, routine is this really your starting point? What about Love, Health, Happiness, Mastery, Purpose...? 18

19 get to know your audience 19 19

20 tell the story of their future... scenario mapping and experience demonstrators however much you can invest,from story boards to animations or movies these will help you to understand, develop and share your vision with others

21 develop wholistic life stage perspectives. 21

22 decide why! (then how and what) Simon Sinek 22

23 focus! what matters and what can be ignored? love of complexity without reductionism makes art, love of complexity with reductionism makes science. Edward O Wilson - 23

24 don t worry... constraints will promote creativity. 24

25 establish core human principles and values to guide decision making. 25

26 let design help to align your ambitions with the values of your audience. 26

27 Opportunity landscape 27

28 12 macro trends. technology and ideas that are shaping the brands and products of tomorrow. nothing is too wonderful to be true be it consistent with the laws of nature Michael Faraday 28

29 the IoT seek unexpected behaviours 29

30 smart home make life flow... 30

31 make big data small Nature has optimised us for efficiency. Design simpler more human interactions with data and technology and remove cognitative load.. 31

32 The future is partly cloudy privacy and big data The future of the cloud can be about choice - open up and close off as you like. 32

33 connected health not about the data... but what it can do for you 33

34 sensing. hightened self awareness Tech will provide us all with a Chinese emperor s support staff and will enable more natural and meaningful interactions 34

35 Context aware. custom to your interests Making it more personal. Passive/environmental - Active/Wearables + implants etc - Context awarenes is about alligning (tech) behaviours to your emotional state, desires + wishes. Key drivers - Action at a distance - Anticipatory behaviours Magic - Knows before you do. 35

36 learning technology interactions with technology are becoming more human New technologies can compliment and extend our natural human interactions, not replace them. Physical and embedded technologies will learn directly from interactions with our existing systems and behaviours. 36

37 increasing human recognition. portraying emotional response in co-located virtual space Future is social - co located in virtual space - drivers: bringing human emotions and behaviours into the virtual space - not just gaming but co-loction in virtual places - museums, the moon etc! 37

38 digital and physical converge. gamification is disolving boundaries Boundaries between gamers and non gamers are being dissolved as we increasingly gamify multiple experiences in our lives. The kickstarter game NeverMind. 38

39 devices are disappearing but totems will stay.??? 39

40 the future of making liberating manufacture Maker movement will mature from craft to true manufacturing. Chicago wants to become a community hub for the movement. 40

41 Technology...made the world bigger... our goal is...smaller... humanizing connections. 41

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