THE NO AGE SOCIETY Comfort Living and Meaningful Consumption

Transcription

1 THE NO AGE SOCIETY Comfort Living and Meaningful Consumption Global Trends Shaping Our World Photo: D2 Norway 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

2 NAVIGATING COMPLEXITY Constantly we are bombarded with: Fast vs Slow - Disposable vs Sustainable - Global vs Local 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

3 THE MEANINGFUL BRAND INDEX The National Gallery London and GE - Photo: Harald Brekke Only 1 in 5 brands globally are perceived as making a meaningful difference in people's lives 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

4 MULTIDIMENSIONAL THINKING Limbic 4. SPIRITUAL 3. EMOTIONAL 2. SOCIAL 1. SCIENTIFIC 2. SOCIAL Organised Sequential Detailed LEFT 1. SCIENTIFIC Logic Analytic Quantitative 3. EMOTIONAL Interpersonal Feeling Kinesthetic RIGHT 4. SPIRITUAL Holistic Intuitive Synthesising Cerebral To understand how society, businesses and people are interconnected, it is essential to embrace all four dimensions 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

5 TREND ATLAS SPIRITUAL 3. EMOTIONAL 2. SOCIAL 1. SCIENTIFIC Dialogue Driven POSITIVE WELLBEING Active Leisure Foodie Culture COMMUNICATION NATION Education 4.0 EMERGENT TECHNOLOGIES Alternative Treatments Transmedia Platforms Cloud Intelligence Cultural Consumption The Good Life Deep Storytelling No Age Society QUALITY OF LIFE Mindfulness MEANINGFUL EXPERIENCES Redefined Families ECONOMIC DRIVERS Collaborative Consumption Digital Natives Happiness Hunting Inclusive Design The Real Thing PATCHWORK TRIBES Global Citizens Intelligent Reduction Creative Class Biomimicry Female Empowerment Enoughism UNIVERSAL VALUES Free-Range Parents POLITICS & LEGISLATIONS The Big Society Considered Consumption Empathic Leadership Learning Communities A BETTER WORLD Social Entrepreneurship Good Cause CARING ORGANISATIONS Work/Life Balance Social Capital One Planet Living Brand Engagement ENVIRONMENT ISSUES Convenience Society Bio Revolution Internet of Things Clean Tech Turbulent Markets Rising Economies Innovation Hubs Workforce Mobility New Models Soft Power Health Challenges Resource Shortage Total Transparency Public Policies Climate Change Bio Diversity Urbanisation Alternative Energies Crowded Planet Decoding socioeconomic and cultural drivers of society enable us to discover key challenges and opportunities 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

6 THE INCLUSIVE SOCIETY There are huge opportunities in helping people achieve higher levels of meaning and quality of life 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

7 KEY MACRO TRENDS * REPUTATION ECONOMY * WECONOMICS * THE INTERNET OF THINGS * SMART HEALTH * 4G WORKFORCE * A BETTER WORLD * SOCIAL CAPITAL * THE GOOD LIFE 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

8 REPUTATION ECONOMY - Radical Openness & Trust Building In the digital Reputation Economy, organisations have to work harder not only to be noticed, but also to be trusted 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

9 WECONOMICS - Collaboration & Affinity Networks Collaborative networks invite new consumer behaviour based around dialogue, affinities and meaning 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

10 THE INTERNET OF THINGS - Multi-Channel & Meaningful Analytics 50 billion devices will be connected by 2020, all generating data to facilitate new understanding of our living environments 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

11 SMART HEALTH - Empowerment & Positive Longevity The Nest Learning Thermostat Nike s High-Tech Fuel Wristband 101 Revolutionary Ways to Be Healthy App Sense of Purpose Photograph by David McLain, National Geographic People want intelligent health options built into the fabric of life, as self-improvement boosts quality of life 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

12 4G WORKFORCE - New Flexibility & Lifelong Learning Sense of Purpose Photograph by David McLain, National Geographic The No Age Society at Tate Modern London Photo : Kjaer Global Sense of Purpose Photograph by David McLain, National Geographic The workforce will soon span four generations, requiring a positive mindset toward ageing 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

13 A BETTER WORLD - Active Participation & Conscious Consumption It is recognised that business, not government, should be the primary driver behind a sustainable future 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

14 SOCIAL CAPITAL - Real Community & Authentic Storytelling Kastrup Søbbad - Denmark Social capital is not just the sum of the institutions which underpin a society it is the glue that holds them together 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

15 THE GOOD LIFE - New Models & Quality of Life The School of Life London Happiness is big business and brands now look beyond the bottom line to facilitate Good Life experiences 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

16 THE NO AGE MINDSET Image: via Flickr Photographer unknown The society drivers are closely linked to the value sets of tomorrow s people reflecting their lifestyle choices 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

17 THE GOOD LIFE ECOSYSTEM - the 4P Innovation Model WE OPENNESS Reputation Economy PARTICIPATION A Better World COLLABORATION Weconomics COMMUNITY Social Capital THE CARING SHARING KITCHEN Rational Values People Profit The 4Ps Planet Purpose Emotional Values THE AUTHENTIC KITCHEN FLEXIBILITY 4G Workforce MEANING The Good Life CONVENIENCE The Internet of Things EMPOWERMENT Smart Health THE ENABLING SMART KITCHEN ME THE MINIMAL RITUAL KITCHEN In the future, real value is measured by how well organisations perform and deliver on the 4P s 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

18 CONCLUSION In the No Age society successful brands will engage with people in an inclusive and meaningful manner 06_2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER

19 JOIN OUR COMMUNITY: kjaer-global.com TWITTER: FACEBOOK: PINTEREST: LINKEDIN: CONTACT ME: FREE DOWNLOAD: My TRENDS MANAGEMENT TOOLKITS book is published by Palgrave Macmillan Business in _2013 EU INNOVATION CAMP THE NO AGE SOCIETY KJAER