Immersive Technologies, Smart Growth and Innovation The Prosumer Challenge

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1 Immersive Technologies, Smart Growth and Innovation The Prosumer Challenge INSPIRE 2011 Panel Discussion Edinburgh David Wortley FRSA

2 Structure Good News and Bad News The Prosumer Revolution Immersive Technologies, Smart Growth and Regional Innovation Thoughts to Ponder

3 Good News!! Smart growth and innovation are virtually guaranteed in the global information society Location and the concept of place (physical or virtual) is becoming increasingly important Intelligent locations and locational intelligence will present massive opportunities for further innovation and growth

4 Bad News!! Sustainability is a really BIG challenge It is unlikely that GIS and SDI knowledge professionals will be at the forefront of the most significant location based innovations All knowledge professionals in a specific domain like GIS and SDI are an endangered species under threat from the alien Prosumer generation

5 Watch out for the Prosumer He is coming to get you!!

6 The Prosumer Revolution

7 Disruptive Communications Technologies

8 Disruptive Communications Technologies The internet is different in its scope and impact on business and society to any previous disruptive technology

9 The Prosumer The prosumer effect is unique in our history

10 The Attention Economy Capturing and retaining attention and loyalty are critical in today s digital media society

11 Immersive Technologies, Smart Growth and Innovation

12 Immersive Technologies Games Virtual Worlds Social Networks Immersive Technologies are commercially very significant because they engage our discretionary time, attention and money they educate, inform and influence society

13 Some Statistics Games industry is bigger than movie and music industry 180 million active gamers in the USA playing on average 13 hours per week China 200m, India 105m, Europe 100m, Russia 10m One million people played Red Redemption s Climate Change Game 100k people played Floodsim in first 6 weeks World Crisis games are very popular e.g. World without Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)

14 Immersive Applications driven by Human Needs and Emotions Enhancing our lives, our world and our relationships giving us access to a global network building personalised relationship with our technologies

15 Immersive Applications Encourage imagination Support exploration Risk-free environment Help our understanding Engage our interest Make inaccessible accessible Build relationships Bridge to Physical World

16 Supporting Exploration Applications which help us to explore and discover

17 Risk Free Environment Simulations reduce both cost and risk

18 Help our Understanding Immersive visualisations help us understand and manage our environment

19 Engage our Interest Make Boring Issues more relevant and interesting

20 Building Bridges My SGI Linking the physical and virtual environments

21 Ticking all the Boxes Immersive Technologies have not only created huge market potential but have driven innovations across all sectors

22 Driving Technological Innovation 3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology features

23 Innovation in Collaboration Visualise data in richer and easy to understand ways

24 Innovation in the Community Empowering citizens and employees

25 Thoughts to Ponder

26 The Secrets of Harnessing a New Communications Technology Attractiveness Accessibility Affordability Does it interest/excite me? Is it easy to access? Can I afford the time, attention and money?

27 The Anthropocene Era The age when human impacts begin to overwhelm those of all other species. Humanity is now stuck with a planet stewardship role. We are as gods and have to get good at it. Stuart Brand

28 Reality is Broken Gamers have been mastering the art of planet craft for years through God games. Designers of online games and those who play them have a head start on this mission. Gaming is a twenty-first-century way of thinking and leading and of working together to accomplish real change The great challenge for us today, and for the remainder of the century, is to integrate games more closely into our everyday lives, and to embrace them as a platform for collaborating on our most important planetary efforts. Jane McGonigal

29 Twould be a gift for God to gi us to see ourselves as others see us.

30 Immersive Technologies, Smart Growth and Innovation The Prosumer Challenge INSPIRE 2011 Panel Discussion Edinburgh David Wortley FRSA