00:00:00. #FutureNow

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2 THE FUTURE IS NOW Marketing in the 4 P Economy of People, Planet, Purpose and Profit Photo Smiirl Social Media connected counter: clex.io 12_2018 AMA 2018 FUTURE NOW

3 WHAT: Navigating in a Liquid Society Photo The Metropolitan Museum of Art Photo The School of Life London Tomorrow s map of successful marketing will evolve around emotional intelligence and meaningful dialogue

4 HOW: Multidimensional Thinking Weconomics People 2. Social 3. Emotional Planet * People * Planet WholebrainThinking Kjaer Global 2016 Analysis Rational Detailed LEFT BRAIN RIGHT BRAIN Synthesis Intuitive Holistic * Purpose Profit 1. Scientific 4. Spiritual Purpose * Profit Meconomics Holistic engagement is key to unleash the creativity and purpose of your organisation

5 4. Spiritual 3. Emotional 2. Social 1. Scientific 00:00:00 TOOLKIT: The Trend Atlas TREND ATLAS QUALITY OF LIFE UNIVERSAL AWARENESS WELLBEING Mindfulness The Good Life Happiness Hunting Economics for Enoughism Purpose-Driven Art-Science Anxiety Humans Leadership Convergence Society LIFESTYLE & CONSUMPTION A BETTER WORLD Illustration Kjaer Global Trend Atlas Active Living Foodie Culture Body Capital Cultural Consumption Inclusive Design The Real Thing Smart Living Collaborative Communities Authentic Storytelling Intelligent Reduction One Planet Living Considered Consumption Betapreneurship Good Causes COMMUNICATION SOCIAL STRUCTURES ORGANIZATIONS Cloud Computing Net Neutrality e Real Dialogue Education 4.0 Social Me Redefind Families New Parenting Models No Age Society Female Factor Global Citizens New Creative Class Digital Natives Lifelong Learning Work/Life Balance Social Capital Meaningful Engagement TECHNOLOGY ECONOMICS POLITICS & LEGISLATION SOCIETY & ENVIRONMENT The Global Brain Next-Gen Robotics Bio Revolution Cleantech Smart Cities Rising Economies Glocalization Turbulent Markets Innovation Hubs New Models Soft Power Radical Openness Health Challenges Public Policies Crowded Planet Hyper Urbanization Biodiversity Crisis Green Innovation Climate Change Resource Shortage (d) Trend Atlas Trend Management Toolkit 2016 kjaer-global.com

6 DRIVERS: Key Society Trends * Creative Leadership Innovation Nation Creative Leadership New Models * Global Citizens Better by Design New Diversity Global Citizens Hyper Local No-age Society Storydoing Meaningful Engagement * New Models * Storydoing Real-Time Everything Radical Openness Seamless Living Human(e) Technologies Digital Transformation Personal Narratives Wellbeing Capital Intelligent Reduction Mindful Choices Betterness The Good Life Purpose-driven Leadership Economics for Humans * Economics for Humans * Wellbeing Capital * Digital Transformation * Seamless Living

7 CREATIVE LEADERSHIP Innovation Nation + Hyper Local Photo Iceland Academy inspiredbyiceland.com Creativity is what keeps organisations ahead so no matter the industry you need to inspire people to generate and execute bold ideas

8 GLOBAL CITIZENS New Diversity + No-Age Society Photo Denmark s TV2 campaign All The We Share Global Citizens are not defined by age, gender or ethnicity they celebrate diversity in a world where ideas and community are the new social currency

9 NEW MODELS Better by Design + One Planet Living Photo Kjaer Global IKEA s Space 10 Installation Charlottenborg, Copenhagen Engaging in open dialogue and working actively together to solve global challenges will be central to any communication strategy

10 STORYDOING Meaningful Engagement + Intelligent Reduction Photo The Rain Room by Random International (2012) Increasingly we seek unique experiences centred around meaningful content and less is always more

11 ECONOMICS FOR HUMANS Betterness + Purpose-Driven Leadership Photo Volvo s XC90 campaign 2015 Live Fully Now by philosopher Alan Watts from 1959 Tomorrow s leadership is defined by those applying deep purpose to cultivate betterness in business and life

12 WELLBEING CAPITAL Mindful Choices + The Good Life Photo Löyly in Helsinki by Avanto Architects Health is our most important capital and we will increasingly look to engage in mindful events to improve our wellbeing

13 DIGITAL TRANSFORMATION Radical Openness + Human(e) Technologies Photo Studio Olafur Eliasson Your rainbow panoramaaros Aarhus Art museum Advances in technology hold great potential to deliver personal empowerment and create richer experiences for everyone

14 SEAMLESS LIVING Personal Narratives + Real-Time Everything Photo C2 Montreal 2016 How to Optimize The Big Event In a liquid society the digital economy will foster strategic alliances in a bid for positive change, creativity and commerce

15 CONNECTING THE DOTS How to Engage Tomorrow s People WECONOMICS CREATIVE COLLABORATORS GLOBAL SUSTAINERS INNOVATION Creative Leadership HUMAN-CENTRIC New Models COMMUNITY Global Citizens PARTICIPATORY Storydoing Build Social Capital RATIONAL TOUCH POINTS Be the Human Interface People Profit THE 4P COMMUNICATION MODEL Planet Purpose Show You Care EMOTIONAL TOUCH POINTS Invite Meaningful Dialogue PROGRESSIVE OPTIMIZERS EMPOWERING Digital Transformation FLUIDITY Seamless Living MECONOMICS MINDFUL Wellbeing Capital BETTERNESS Economics for Humans IDEALISTIC PIONEERS Illustration Kjaer Global Mindset Diagram

16 THE FUTURE IS NOW Photo Calgary s New Central Library 2018 by Snøhetta AND it is not just somewhere we go we create the future

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