WOMEN understand what they want but also have an open mind to new ideas and directions that will improve, ELEVATE and EXPAND their horizons.

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Laureen Blake
5 years ago
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2 WOMEN understand what they want but also have an open mind to new ideas and directions that will improve, ELEVATE and EXPAND their horizons. It is a constant act to BALANCE emotion with reason, performance with style, to find the best solution that will EMBRACE and SATISFY both wants and needs. This is the idea behind the WOMEN to WOMEN project and the WORKSHOPS we held. To bring women together who share the same passion but come from different lifestyles, to compare ideas about mountain life, colors, trends, product needs and then specifically design products that will take them to the next level of excitement, confidence and FREEDOM.

hat e made hy & hat Woman to Woman is the first collection specifically designed for women, addressing those wants and needs.

collection while the need for lightness, performance and playfulness are addressed in the ski collection.

skiing community by sharing experiences and celebrating our passion for the sport.

3 hat e made hy & hat Woman to Woman is the first collection specifically designed for women, addressing those wants and needs. Through innovative technology and engineering, issues such as warmth, comfort, customization and performance are solved for in the boot collection while the need for lightness, performance and playfulness are addressed in the ski collection. Woman to Woman is a global Blizzard Tecnica initiative whose mission is to offer authentic women s products and engage with the women s skiing community by sharing experiences and celebrating our passion for the sport. Through intensive workshops, athlete summits, product testing and scientific on-snow research, we continuously challenge our product development teams to design and build relevant women s products that deliver new levels of excitement, confidence and freedom.

volution mpo er Women are more empowered and want to have a say in their equipment performance is as important as aesthetics. Features and benefits are as important as colors and graphics.

well as those looking to improve. Our goal is to empower women and take them to the next level of excitement, confidence and freedom.

4 volution mpo er Women are more empowered and want to have a say in their equipment performance is as important as aesthetics. Features and benefits are as important as colors and graphics. The Blizzard Black Pearl, the best selling women s ski in the USA is a testament to what we can do in women s products and how we can find solutions for the most demanding and aggressive skiers as well as those looking to improve. Our goal is to empower women and take them to the next level of excitement, confidence and freedom. #freetofly Using the results from the focus groups, we challenged our product designers to develop solutions to the problems identified and create new products that would make women s on-snow experience more comfortable, more fun and less stressful. Additionally, we partnered with the University of Verona, and conducted biomechanical research that was focused on the basic anatomical position of women, which further helped our product designers to develop products that are more specifically balanced and designed for women. The Blizzard and Tecnica women s product collection were design and built in this way Women to Women.

levate alance To elevate the experience of skiing through both the senses and emotions by delivering advanced, innovative technology, superior feel, better

Balance is key in life, in sports and in your equipment.

5 levate alance To elevate the experience of skiing through both the senses and emotions by delivering advanced, innovative technology, superior feel, better overall performance, and a sense of freedom that gives each skier the confidence to reach her goals, her objectives, to have fun and be proud of herself. Balance is key in life, in sports and in your equipment. It is what inspired us throughout the development process to provide the right mix of technology and design for each model of the new collection. Balancing a feminine style with the need for performance, balancing technology with passion and emotion this is the new direction.

ill The desire to create a new approach and the willpower to get it done.

Wanting is willing, willing is power, power is women.

The Focus Groups brought women together to collaborate on a common cause to specifically design products that will take female skiers to the

6 ill The desire to create a new approach and the willpower to get it done. The most revolutionary evolution goes through shared choices: it does not impose but proposes, it does not divide but unifies. Wanting is willing, willing is power, power is women. omen orld community There is nothing more contagious than a group of women together who share the same passion. The Focus Groups brought women together to collaborate on a common cause to specifically design products that will take female skiers to the next level of excitement, confidence and freedom. To establish a connection, a bond and create a community of like-minded passionate sports enthusiasts. This community, this family, aims to continue having an open and on-going dialogue to connect products with passion, performance with style. This is the beginning of a great story.

7 high performance freeride touring MACH1 95 W MV HEAT MACH1 PRO W LV MACH1 105 W LV MACH1 105 W MV COCHISE 105 W DYN COCHISE 95 W COCHISE 85 W ZERO G GUIDE PRO W ZERO G GUIDE W cod colore black taglie 220 _ 275 cod color white cod color ice cod color ice cod color cobalt blue cod color blue lagoon cod cod color white cod color blue bird sport performance rental MACH1 95 W LV MACH1 95 W MV cod cod color night blue cod cod color night blue TEN.2 85 W C.A. HEAT TEN.2 95 W C.A. TEN.2 85 W HV C.A. MACH1 95 W MV RT MACH1 85 W MV RT TEN.2 75 RT W C.A. COCHISE 85 W HW RT cod cod color anthracite cod cod color night blue cod C2 tr _ anthracite cod cod color ice cod color blue lagoon MACH1 85 W LV eu MACH1 85 W MV eu cod cod TEN.2 75 W C.A. cod color ice TEN.2 70 W HVL cod color white ESPRIT RT cod ES color purple _ black _ silver size 230 _ 275

8 piste. all mountain freeride rental ALIGHT 6.9 Ti ALIGHT 7.4 Ti SHEEVA 11 (flat) SHEEVA 10 (flat) ELEVATE 7.7 ELEVATE 7.2 cod. 8A7070 CB 001 binding TCX 12 DEMO W lenghts 153 _ 160 _ 167 cm cod. 8A7072 CB 001 binding TCX 12 DEMO W lenghts 144 _ 150 _ 156 _ 162 cm cod. 8A lenghts 164 _ 172 _ 180 cm cod. 8A lenghts 156 _ 164 _ 172 cm cod. 8A7318 DB 001 binding TLT 10 DEMO W lenghts 139 _ 146 _ 153 _ 160 _ 167 cm cod. 8A7320 DB 001 binding TLT 10 DEMO W lenghts 139 _ 146 _ 153 _ 160 _ 167 cm ALIGHT 8.0 Ti ALIGHT 7.4 Ca BLACK PEARL 98 (flat) BLACK PEARL 88 (flat) RTX ELEVATE cod. 8A7074 CB 001 binding TCX 12 DEMO W lenghts 144 _ 150 _ 156 _ 162 _ 168 cm cod. 8A7078 LB 001 binding TCX 11 DEMO W lenghts 144 _ 150 _ 156 _ 162 cm cod. 8A lenghts 152 _ 159 _ 166 _ 173 cm cod. 8A lenghts 152 _ 159 _ 166 _ 173 cm cod. 8A7328 DC 001 binding TLT 10 DEMO W lenghts 139 _ 146 _ 153 _ 160 _ 167 cm ALIGHT 8.0 Ca ALIGHT 7.2 BLACK PEARL 78 (flat) cod. 8A7080 LB 001 binding TCX 11 DEMO W lenghts 144 _ 150 _ 156 _ 162 _ 168 cm cod. 8A7400 BC 001 binding TP 10 DEMO W lenghts 146 _ 153 _ 160 _ 167 cm cod. 8A lenghts 151 _ 156 _ 163 _ 170 cm ALIGHT 7.7 cod. 8A7402 BD 001 binding TP 10 DEMO W lenghts 146 _ 153 _ 160 _ 167 cm

9 en Printed January 2017 TECNICA GROUP S.p.A. Via Fante d Italia Giavera del Montello (TV) Tel Fax info@tecnicagroup.com

ISR Apparel R&D Project & Team Manager

September 2013 ISR Apparel R&D Project & Team Manager The Institute for Sports Research (ISR) is a Singapore-based international collaboration between the Nanyang Technological University (NTU) in Singapore