We love working with comedy and don t get enough opporunties!!

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1 TREATMENT Inspiration We love working with comedy and don t get enough opporunties We re very excited about the chance to create this fun, witty, entertaining and informative web pilot for you. Director s Approach: The goal is to create a witty fun 2-minute pilot where male and female duo banter about how great the product is compared with the competition. Casting: Obviously the key is casting. We literally cast a wide net shouted out to our comic actor friends and posted on Breakdown Services where we received over 750 submissions. Our criteria for calling someone in for the audition was that they had a strong comedic reel, preferably with hosting, stand-up and sketch writing experience. We auditioned over 30 people. We tried to pair people we thought would be strong with each other but some of that was schedule dependent. We are submitting our strongest candidates and if you like them, we can do call-backs with other comic actors we auditioned to select the pair that has the strongest chemistry. Casting is key and we want to give you the best duo - funny, natural and engaging.

2 Shooting and editing style: We plan to shoot the pilot using a three-camera set-up so we can cut between two shots and singles to create a fast-paced funny engaging two minute piece. We'll place the duo in a set production-designed to be comfortable and fun with a color palette matching the sponsor's colors. Our cinematographer Fortunato Procopio has extensive experience shooting comedy promos for Saturday Night Live and NBC.

3 Team: Gina Levy, Director: A graduate of Harvard University, Gina combines award-winning directing with marketing expertise to create authentic, emotive and persuasive content. Her documentary film Foo-Foo Dust was short-listed for an Academy Award, received numerous honors and screened at many festivals including Sundance. She has worked as a TV director for the shows Bridezillas and Lake Life and as a director on Morgan Spurlocks documentary Comic-Con Episode IV: A Fans Hope. She has created numerous short video pieces for The New York Times, including videos which she directed, shot and edited for the Above the Law series, which covered corruption in Russia and won a foreign reporting Pulitzer Prize. Previously, Gina worked in high tech marketing and public relations where her successes branding and obtaining national coverage attracted new investment and customers. Gina has directed four 30-second spot campaigns in collaboration with cinematographer Fortunato Procopio. Her three-spot 30-second real person series for the foster-adoption agency Children s Bureau shot on 35 mm film received a Silver Telly award. Stills from Children s Bureau campaign Directed by Gina Levy. Stills from Get To Know Us First campaign Directed by Gina Levy.

4 Fortunato Procopio, Cinematographer: is a director of photography with over two decades experience in feature films, documentaries, and commercials, including promos for Saturday Night Live, and the Sundance award-winning film, The Devil and Daniel Johnston. His commercial and promo work has won numerous honors including Clio, Telly and Promax awards; his features and documentaries have shown at festivals throughout the world including Berlin, New York, Toronto and SxSW. Fortunato is a graduate of Yale University. Clips of his work are at FortunatoProcopio.com. Still from SNL Valtrex spot. Still from SNL Urigo spot. Bryce Gubler, Producer: is an award-winning producer, director/dp and editor with a knack for documentary style -slice of real life. Spending the first years of his career in editorial cutting episodic short films, music videos and documentaries, Bryce bring a sharpened eye to every project he works on. His attention to detail and authentic approach to real-people projects and passion for brand storytelling has led to his success with brands such as Canon, Redbull and Nike. Clips of his work are at BryceGubler.com. Still from NBC promo for Community

5 Thank you for your Consideration