Innovation, Inclusive Growth and Design Thinking

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Horatio McGee
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1 Innovation, Inclusive Growth and Design Thinking

3 What is Innovation?

4 Thanks to Timothy Kastelle

5 What is Inclusive Growth? Inclusive growth is a concept that advances equitable opportunities for economic participants during economic growth with benefits incurred by every section of society

6 What is Design Thinking? Design thinking can be described as a discipline that uses the designer s sensibility and methods to match people s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

7 Etymology of the Word Design : The word comes from: 1580s, from Middle French desseign "purpose, project, design," from Italian disegno, from disegnare "to mark out," from Latin designare "to mark out"

8 Time for a little Brainstorm

9 GOOGLE slides 16, 6, 9, 20, 21 e 24 Thanks to Miguel Alva Google Mexico source: training INSME Annual Meeting 2014

10 Thanks to Miguel Alva Google Mexico source: training INSME Annual Meeting 2014

11 Thanks to Miguel Alva Google Mexico source: training INSME Annual Meeting 2014

12 Thanks to Miguel Alva Google Mexico source: training INSME Annual Meeting 2014

13 Thanks to Miguel Alva Google Mexico source: training INSME Annual Meeting 2014

14 Thanks to Miguel Alva Google Mexico source: training INSME Annual Meeting 2014

15 What Design Management is all about. Design is art that makes itself useful Poster für die Neue Sammlung, Design Museum, Munich The details are not the details. They make the design. Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker

17 Design is Observing and a Creative Learning Experience Design is more about observing the world around you, then about personal creativity. Cam Shaw Design is a learning experience. So my agenda is to figure out what I want to learn next. Ayse Birsel, Industrial Designer and President, Olive1:1

18 Design Management is Paying Attention to People and Culture Design is people. Jane Jacobs, Urbanist Design is a response to social change. George Nelson Design that moves others comes from issues that move you. Jenifer Morla, Principal, Morla Design You have to be interested in culture to design for it. Lorraine Wild, Graphic Designer, Pentagram

19 Design Management is about Successful Communication When people say they don't understand design, it's because they don't get involved in the process. Tom Dair, Smart Design The more that a person brings to design, the better his or her ability to communicate. Michael Vanderbyl, Dean, California College of Arts and Crafts Design is communication. Great design is rational. Rational design is filtered communication. Thierry Loa, Web Designer, Director, Programmer, Producer

20 Design is Needs-driven: Utility beats Beauty! Design is challenge-solving. Aaron Marcus, User InterfaceDesigner, Founder and President, Aaron Marcus and Associates, Inc. Recognizing the need is the primary condition for design. Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker Design is directed toward human beings. To design is to solve human problems by identifying them, examining alternate solutions to them, choosing and executing the best solution. Ivan Chermayeff, Graphic Designer, Founder, Chermayeff & Geismar Inc.

21 Design Management is Linking People and Technology What is design?... It's where you stand with a foot in two worlds the world of technology and the world of people and human purposes and you try to bring the two together. Mitchell Kapor, Software Designer (from his book Bringing design to software ) Design is redesign. Jan Michl, Professor, Oslo School of Architecture, Norway

22 Design Pays Off Good design is good business. Thomas Watson, Jr., IBM Good design doesn't cost, but it pays. Richard H. Driehaus, Chicago Money Manager and Philanthropist, Richard H. Driehaus Foundation Good design is serious business. A.G. Lafley, Chairman, President, and Chief Executive, Procter & Gamble

23 Design Needs Management Skills Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input. Ron Johnson, Senior Vice President of Retail, Apple It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational. Bernard Arnault, Chairman and Owner, LVMH

24 Design: Thinking and Process Design in terms of thinking and process is the champion of the future, envisaging and interpreting insights and ideas through strategy, ideas, products, spaces and communications. Peter Haythornthwaite, Principal, creativelab

25 Make it like a Sunflower. Steve Jobs, CEO, Apple, to Johnathan Ive, Vice President of Design, Apple, on previous version of imac

26 Nurture your (virtual) Community

28 Sustainability Products and Services for Inclusive Growth?

29 The Secret of Applying Situational Leadership

32 Thank you!! Christin Pfeiffer INSME Via Giosuè Carducci, Rome, Italy pfeiffer@insme.it

PICNIC Festival Amsterdam Rethinking Design Thinking

PICNIC Festival Amsterdam Rethinking Design Thinking Paul Pangaro, ph.d. paul@cyberneticlifestyles.com September, 2010 Wicked Problems Hard or impossible to agree What do we focus on? Why? Who says? Each